1. The document discusses trends affecting sales prospecting, including the rise of AI, virtual selling, and digital buying. It identifies opportunities for sales teams to leverage AI, prioritization insights, and product-led growth to adapt.
2. A new sales paradigm is proposed with three pillars: prioritization, personalization, and collaboration. Prioritization involves understanding best customer profiles and buyer teams. Personalization uses AI to personalize at scale. Collaboration enables internal and external collaboration over contextual data.
3. Investing in AI, data privacy, prioritization insights, and tools for asynchronous learning are identified as ways for sales teams to succeed in this evolving landscape. A framework is presented to help sales teams prospect effectively
How to Sell More With Social Selling: Every Employee, Every Deal, Every TimeKissmetrics on SlideShare
How to Sell More with Social Every Employee, Every Deal, Every Time Michael Idinopulos, PeopleLinx CMO
Join the conversation on Twitter @ThueLMadsen #KISSwebinar
Your Presenter Michael Idinopulos – CMO - @michaelido ! ! Michael is currently Chief Marketing Officer at PeopleLinx. He previously served as Chief Customer Officer at Socialtext, bringing the first social software inside corporate, nonprofit, and government organizations. Before joining Socialtext, Michael was a consultant and global Director of Knowledge Technology with premier strategy consultancy McKinsey & Company, where he led pioneering enterprise deployments of blogs, wikis, and social networking. Michael holds a Ph.D. in philosophy from U.C. Berkeley and currently lives in Philadelphia with his wife and three children.
Join the conversation on Twitter @Michaelido #KISSwebinar
What is Social Selling? Section One Leveraging digital social networks to create and nurture relationships which enhance your sales efforts.
Social Selling is NOT… …delivering the hard sell on LinkedIn.! ! …closing deals on Twitter.! ! …a replacement for talking to prospects.! ! …a magic bullet for making quota.!
Why Social Selling?
Reps Sell More By Using Online Social Networks
Social Touches Every Part of the Sales Funnel…
…and Every Role in the Sales Organization Marketing
Leverage employee social networks to build brand awareness and generate leads.
How do we get from there to here?
Social Selling Maturity Model
Step 1: Random acts of social
The problem is…it’s random
Step 2: Corporate Social Broadcasting
Broadcasting is not social 84% trust personal recommendations Section Three v. 15% trust recommendations from brands
The problem is…it’s not social
With measurement comes optimization
Step 5: Predictive Optimization
With process comes measurement
With measurement comes optimization
Content shelf life varies dramatically by network
What if you knew… …where social interactions influenced pipeline and deal closes? …which social networks offer your company maxim al ROI as measured by pipeline generation and closed deals? …when is the optimal time in the deal cycle for the rep to connect with a prospect on LinkedIn?
Where is your team on the maturity model?
Sales and Marketing 3.0: The High Velocity ModelGGV Capital
This deck looks at the evolution of the next model in enterprise sales and marketing: the high velocity organization. See how high velocity teams use technology, data and automation to align sales and marketing and drive faster leads and conversions.
Insight to Action: How Predictive Analytics Accelerates B2B Marketing SuccessDemandbase
B2B Marketers are collecting more data than ever before, but many are not yet successfully using it to drive growth. In this session, Darian Shirazi will share how to use data science and predictive analytics to acquire new accounts and leverage data insights across the funnel, increasing pipeline opportunities and ultimately, revenue.
What is Sales 2.0? Much has changed since Sales 1.0, and it's important for sales organizations to keep up with the changing times. Check out this new Slideshare, inspired by InsideView, on what exactly is Sales 2.0.
This session is an exclusive opportunity to hear from Troy Kanter, one of the most prolific sales performance thought leaders today and Pete, Tenbound's client-consulting expert.
This interactive session will feature the TRUTHS your Sales Force should know and do something this year including:
B2B Buyer is Forcing Your Hand Whether You Like it or Not
Modern Selling Requires Modern Talents
Sales Technology (and AI) are Woefully Misguided
Sales Leadership is the Most Under-optimized Component to Growth
How to Sell More With Social Selling: Every Employee, Every Deal, Every TimeKissmetrics on SlideShare
How to Sell More with Social Every Employee, Every Deal, Every Time Michael Idinopulos, PeopleLinx CMO
Join the conversation on Twitter @ThueLMadsen #KISSwebinar
Your Presenter Michael Idinopulos – CMO - @michaelido ! ! Michael is currently Chief Marketing Officer at PeopleLinx. He previously served as Chief Customer Officer at Socialtext, bringing the first social software inside corporate, nonprofit, and government organizations. Before joining Socialtext, Michael was a consultant and global Director of Knowledge Technology with premier strategy consultancy McKinsey & Company, where he led pioneering enterprise deployments of blogs, wikis, and social networking. Michael holds a Ph.D. in philosophy from U.C. Berkeley and currently lives in Philadelphia with his wife and three children.
Join the conversation on Twitter @Michaelido #KISSwebinar
What is Social Selling? Section One Leveraging digital social networks to create and nurture relationships which enhance your sales efforts.
Social Selling is NOT… …delivering the hard sell on LinkedIn.! ! …closing deals on Twitter.! ! …a replacement for talking to prospects.! ! …a magic bullet for making quota.!
Why Social Selling?
Reps Sell More By Using Online Social Networks
Social Touches Every Part of the Sales Funnel…
…and Every Role in the Sales Organization Marketing
Leverage employee social networks to build brand awareness and generate leads.
How do we get from there to here?
Social Selling Maturity Model
Step 1: Random acts of social
The problem is…it’s random
Step 2: Corporate Social Broadcasting
Broadcasting is not social 84% trust personal recommendations Section Three v. 15% trust recommendations from brands
The problem is…it’s not social
With measurement comes optimization
Step 5: Predictive Optimization
With process comes measurement
With measurement comes optimization
Content shelf life varies dramatically by network
What if you knew… …where social interactions influenced pipeline and deal closes? …which social networks offer your company maxim al ROI as measured by pipeline generation and closed deals? …when is the optimal time in the deal cycle for the rep to connect with a prospect on LinkedIn?
Where is your team on the maturity model?
Sales and Marketing 3.0: The High Velocity ModelGGV Capital
This deck looks at the evolution of the next model in enterprise sales and marketing: the high velocity organization. See how high velocity teams use technology, data and automation to align sales and marketing and drive faster leads and conversions.
Insight to Action: How Predictive Analytics Accelerates B2B Marketing SuccessDemandbase
B2B Marketers are collecting more data than ever before, but many are not yet successfully using it to drive growth. In this session, Darian Shirazi will share how to use data science and predictive analytics to acquire new accounts and leverage data insights across the funnel, increasing pipeline opportunities and ultimately, revenue.
What is Sales 2.0? Much has changed since Sales 1.0, and it's important for sales organizations to keep up with the changing times. Check out this new Slideshare, inspired by InsideView, on what exactly is Sales 2.0.
This session is an exclusive opportunity to hear from Troy Kanter, one of the most prolific sales performance thought leaders today and Pete, Tenbound's client-consulting expert.
This interactive session will feature the TRUTHS your Sales Force should know and do something this year including:
B2B Buyer is Forcing Your Hand Whether You Like it or Not
Modern Selling Requires Modern Talents
Sales Technology (and AI) are Woefully Misguided
Sales Leadership is the Most Under-optimized Component to Growth
Breakthroughs In Increasing Retention And LTV By Engaging Customers At 7 Crit...G3 Communications
Learn how global human capital powerhouse Mercer strategically engages at every step of the customer lifecycle, sharing critical insights, data and services to enable 24,000 clients worldwide to create a workforce for the future. Mercer’s Global Chief Marketing Officer, Jeanniey Mullen, will be joined by DMA Hall of Famer, Ernan Roman, President, ERDM Corp.
Roman will share findings from VoC research his firm conducted for brands such as IBM, MassMutual and Microsoft, which identified seven essential points in the customer lifecycle where B2B decision makers expect personalized value and support from trusted service providers.
B2B Marketers: Sharpen Your Storytelling Skills (Workshop)LookBookHQ
For B2B marketers, great stories can mean the difference between marketing content that audiences love and content that fails to deliver results. It takes real storytelling skill to rise above the noise and grab the attention of busy audiences.
These slides were presented by Ardath Albee, from Marketing Interactions, and Nick Edouard, from LookBookHQ, during a free 30 minute online workshop on 11th June 2013 designed to sharpen B2B marketers' storytelling skills.
The slides cover:
1. Why storytelling matters to B2B marketers
2. How to get round the big 3 storytelling obstacles that even the pros face
3. 4 real-world examples of B2B storytelling that drove amazing business results
4. The 8 key storytelling success factors
How to Launch a Successful #ABM Pilot, #CRMEvolutionLora Kratchounova
The ABM session Scratch presented at CRMEvolution 2017. New industry research on the state of ABM, biggest areas of ABM investment, coupled with practical tips on ABM + ABSD strategy, roadmap and supporting tech tools
Going Beyond the Empowered Buyer: The Next Five Mega Marketing Challenges Demandbase
In the modern B2B buying cycle, control has moved away from businesses and into the hands of their buyers. This challenge has inspired a wave of marketing innovation, but there are even bigger challenges ahead. Follow along as Mathew Sweezey reveals the next Five Mega challenges facing B2B marketers – and how to confront them.
ABM is making it easier to understand which companies to target while MA platforms are bringing a level of automation to the nurturing process. However, what must still happen in between targeting and nurture is positive demand generation. This session shares best practices from the world’s best demand marketers.
Leveraging Digital Sales Tools to Increase your Sales VelocityMario Haneca
Keynote presentation at The Sales Summit 2016 in Brussels. Marketing & Sales Excellence platforms like Showpad impact significantly the number of deals on which sales reps can work simultaneously. Our integrated dynamic html5 guided selling apps increase cross selling. Post-meeting insights support help you better understand buyer engagement. Integration with Salesforce, exploits customer data to make recommendations on content to present or pre-meeting training materiaal.
What a difference one year makes in the ABM journey. In this session, Megan Heuer will share results of the new 2016 State of Account-Based Marketing study, showcasing changes and trends in ABM adoption across B2B companies. Find out where the ABM revolution is today, and where it’s heading next.
Moments that matter - Harnessing the power of meaningful in-person shopping e...National Retail Federation
Karen Voelker, Global Lead, Customer Innovation Network, Accenture
Megan Berry, Founder and CEO, by REVEAL
Matt Corey, Chief Marketing Officer, PGA TOUR Superstore
Introducing ContentAI: The Future of One-to-One EngagementMarketo
Watch this webinar to discover how Marketo ContentAI uses artificial intelligence to help marketers shift from today’s traditional rule-based campaigns to making every interaction with customers more valuable while increasing conversions across email, web, and mobile.
Want to learn how to unlock the full potential of your marketing automation technology with Salesforce data?
Listen in to our on-demand webinar with Marketo's Adrienne Whitten and Bluewolf's Mark Townsend to learn:
• Why integration is essential for customer journey design
• What marketers really need from their data
• Four barriers to high performance campaigns
• How to design and build programs that scale
White Paper: successful with marketing automationrun_frictionless
Marketing automation is more than merely automating your workflows, even though – as the name suggests – this clearly is the point. However, if you just do what you are doing now but with the help of a fancy tool, the results will not be that dierent. Nor does marketing automation mean mass marketing, i. e. providing the same content to all the leads you have got, regardless of their engagement history, progression in the sales process, or preferences, and hoping some will bite
https://runfrictionless.com/b2b-white-paper-service/
An effective MarTech stack can help you execute, evaluate and expand marketing efforts across the entire customer lifecycle. Listen in to this webinar to how to optimize your MarTech stack.
Five Ways Analytics Empowers Marketing LinkedIn eMetrics Jimmy WongJimmy Wong
As presented at the eMetrics Summit in Chicago on June 10, 2015, in this fast-paced session, Jimmy Wong from LinkedIn shares five ways in which marketers at the world’s biggest professional social networking company use custom-built analytical tools and techniques to acquire, delight, and retain B2B customers. See how a combination of open-source and commercial technologies can be leveraged to hack together optimal solutions for marketing. Learn how these in-house techniques can be applied to your own organization.
Jimmy Wong heads up the business analytics team for LinkedIn’s B2B marketing. At the intersection of marketing and technology, Jimmy has extensive experience in building scalable analytical products and optimizations for B2B marketing and sales. He also runs the local Toastmasters club and mentors college students on starting their careers in marketing and analytics. Jimmy is passionate about empowering marketers to succeed through analytics.
Breakthroughs In Increasing Retention And LTV By Engaging Customers At 7 Crit...G3 Communications
Learn how global human capital powerhouse Mercer strategically engages at every step of the customer lifecycle, sharing critical insights, data and services to enable 24,000 clients worldwide to create a workforce for the future. Mercer’s Global Chief Marketing Officer, Jeanniey Mullen, will be joined by DMA Hall of Famer, Ernan Roman, President, ERDM Corp.
Roman will share findings from VoC research his firm conducted for brands such as IBM, MassMutual and Microsoft, which identified seven essential points in the customer lifecycle where B2B decision makers expect personalized value and support from trusted service providers.
B2B Marketers: Sharpen Your Storytelling Skills (Workshop)LookBookHQ
For B2B marketers, great stories can mean the difference between marketing content that audiences love and content that fails to deliver results. It takes real storytelling skill to rise above the noise and grab the attention of busy audiences.
These slides were presented by Ardath Albee, from Marketing Interactions, and Nick Edouard, from LookBookHQ, during a free 30 minute online workshop on 11th June 2013 designed to sharpen B2B marketers' storytelling skills.
The slides cover:
1. Why storytelling matters to B2B marketers
2. How to get round the big 3 storytelling obstacles that even the pros face
3. 4 real-world examples of B2B storytelling that drove amazing business results
4. The 8 key storytelling success factors
How to Launch a Successful #ABM Pilot, #CRMEvolutionLora Kratchounova
The ABM session Scratch presented at CRMEvolution 2017. New industry research on the state of ABM, biggest areas of ABM investment, coupled with practical tips on ABM + ABSD strategy, roadmap and supporting tech tools
Going Beyond the Empowered Buyer: The Next Five Mega Marketing Challenges Demandbase
In the modern B2B buying cycle, control has moved away from businesses and into the hands of their buyers. This challenge has inspired a wave of marketing innovation, but there are even bigger challenges ahead. Follow along as Mathew Sweezey reveals the next Five Mega challenges facing B2B marketers – and how to confront them.
ABM is making it easier to understand which companies to target while MA platforms are bringing a level of automation to the nurturing process. However, what must still happen in between targeting and nurture is positive demand generation. This session shares best practices from the world’s best demand marketers.
Leveraging Digital Sales Tools to Increase your Sales VelocityMario Haneca
Keynote presentation at The Sales Summit 2016 in Brussels. Marketing & Sales Excellence platforms like Showpad impact significantly the number of deals on which sales reps can work simultaneously. Our integrated dynamic html5 guided selling apps increase cross selling. Post-meeting insights support help you better understand buyer engagement. Integration with Salesforce, exploits customer data to make recommendations on content to present or pre-meeting training materiaal.
What a difference one year makes in the ABM journey. In this session, Megan Heuer will share results of the new 2016 State of Account-Based Marketing study, showcasing changes and trends in ABM adoption across B2B companies. Find out where the ABM revolution is today, and where it’s heading next.
Moments that matter - Harnessing the power of meaningful in-person shopping e...National Retail Federation
Karen Voelker, Global Lead, Customer Innovation Network, Accenture
Megan Berry, Founder and CEO, by REVEAL
Matt Corey, Chief Marketing Officer, PGA TOUR Superstore
Introducing ContentAI: The Future of One-to-One EngagementMarketo
Watch this webinar to discover how Marketo ContentAI uses artificial intelligence to help marketers shift from today’s traditional rule-based campaigns to making every interaction with customers more valuable while increasing conversions across email, web, and mobile.
Want to learn how to unlock the full potential of your marketing automation technology with Salesforce data?
Listen in to our on-demand webinar with Marketo's Adrienne Whitten and Bluewolf's Mark Townsend to learn:
• Why integration is essential for customer journey design
• What marketers really need from their data
• Four barriers to high performance campaigns
• How to design and build programs that scale
White Paper: successful with marketing automationrun_frictionless
Marketing automation is more than merely automating your workflows, even though – as the name suggests – this clearly is the point. However, if you just do what you are doing now but with the help of a fancy tool, the results will not be that dierent. Nor does marketing automation mean mass marketing, i. e. providing the same content to all the leads you have got, regardless of their engagement history, progression in the sales process, or preferences, and hoping some will bite
https://runfrictionless.com/b2b-white-paper-service/
An effective MarTech stack can help you execute, evaluate and expand marketing efforts across the entire customer lifecycle. Listen in to this webinar to how to optimize your MarTech stack.
Five Ways Analytics Empowers Marketing LinkedIn eMetrics Jimmy WongJimmy Wong
As presented at the eMetrics Summit in Chicago on June 10, 2015, in this fast-paced session, Jimmy Wong from LinkedIn shares five ways in which marketers at the world’s biggest professional social networking company use custom-built analytical tools and techniques to acquire, delight, and retain B2B customers. See how a combination of open-source and commercial technologies can be leveraged to hack together optimal solutions for marketing. Learn how these in-house techniques can be applied to your own organization.
Jimmy Wong heads up the business analytics team for LinkedIn’s B2B marketing. At the intersection of marketing and technology, Jimmy has extensive experience in building scalable analytical products and optimizations for B2B marketing and sales. He also runs the local Toastmasters club and mentors college students on starting their careers in marketing and analytics. Jimmy is passionate about empowering marketers to succeed through analytics.
I delivered this talk to the Communitech Senior Sales Peer 2 Peer group, where we discussed some of the toughest sales a CEO will ever go through. I share some personal anecdotes and tactics that worked well for me.
My Most Stressful Sales — By Joseph Fung, CEO, Kiite Inc
1. First Sale of a New Product
2. Raising Equity Investments
3. First Sales Through a Channel
4. Selling the Company
5. First Sales Through an AI
http://www.kiite.ai
Marketing in Surprising Times: NAED ADventure ConferenceLois Kelly
Marketing trends in a digital age: relabeling marketing, using preference and customer love as a decision filter, building capabilities as marketing strategist, scientist, activist, artist
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Learnings from Massively Scaling a Sales Development ProgramTenbound
The journey to growing a powerhouse Sales Development organization comes with many learning opportunities. Nick Rathjen has been there, and has the experience. Join in as he shares his top 3 major learnings from his own journey.
Building Your Career as a Sales Dev Leader - What's Next?Tenbound
The Tenbound Sales Development Virtual Conference on March 23rd. Featuring the top minds in Sales Development, this Free event will focus on Sales Development Pipeline Leadership to help take your Sales Development team to the next level. Register today and get access to all Tenbound Virtual Conference Events for 2022!
As the only conference dedicated 100% to Sales Development, The Tenbound Sales Development Conference provides a unique opportunity to learn, grow, connect and move our practice forward. Pipeline Leaders, VPs, Directors and Managers of Sales Development, along with SDRs, Marketers, C-Level Execs, and VC’s converge for a day of learning and networking 100% focused on Sales Development with the top minds in our industry. Register today!
Sales Development Outsourced Survey 2022 Report Debrief Tenbound
The Tenbound Sales Development Virtual Conference on March 23rd. Featuring the top minds in Sales Development, this Free event will focus on Sales Development Pipeline Leadership to help take your Sales Development team to the next level. Register today and get access to all Tenbound Virtual Conference Events for 2022!
As the only conference dedicated 100% to Sales Development, The Tenbound Sales Development Conference provides a unique opportunity to learn, grow, connect and move our practice forward. Pipeline Leaders, VPs, Directors and Managers of Sales Development, along with SDRs, Marketers, C-Level Execs, and VC’s converge for a day of learning and networking 100% focused on Sales Development with the top minds in our industry. Register today!
Tenbound Sales Development Conference: March 23rd 2022 David Opening Kick-Off Tenbound
The Tenbound Sales Development Virtual Conference on March 23rd. Featuring the top minds in Sales Development, this Free event will focus on Sales Development Pipeline Leadership to help take your Sales Development team to the next level. Register today and get access to all Tenbound Virtual Conference Events for 2022!
As the only conference dedicated 100% to Sales Development, The Tenbound Sales Development Conference provides a unique opportunity to learn, grow, connect and move our practice forward. Pipeline Leaders, VPs, Directors and Managers of Sales Development, along with SDRs, Marketers, C-Level Execs, and VC’s converge for a day of learning and networking 100% focused on Sales Development with the top minds in our industry. Register today!
From the CEO to the SDR - How to Drive Revenue Alignment from the Top featuri...Tenbound
Learn directly from Brandon Bornancin as he shares the hidden secrets behind how his sales team at Seamless.AI books 450+ Appointments per day and how you can copy it in 10 minutes or less! He is going to pull back the curtain and explain EXACTLY how we train our team to make cold calls that convert into booked appointments.
The Ultimate Dynamic Duo: 3 Ways Sales Ops & Sales Development Can Drive Alig...Tenbound
Sales Ops is one of the most important functional partners for the high-performing SDR. Yet it often feels like these two departments are at odds. Rather than being the strategic key to unlocking pipelines, operators can often feel like the rule police, enforcing seemingly irrelevant policy and demanding hours of manual data entry that distract SDRs from what matters most -- prospecting.
How to Manage & Execute High Effort Prospecting Campaigns with Real ResultsTenbound
Doing things that scale was so 10 years ago. Today, cold emails and callings have never been less effective. As a manager, your team is missing out on opportunities if your reps aren’t experimenting with high effort campaigns. We’re going to show you how to do it right, why it’ll boost SDR morale, and give real-life examples of prospecting campaigns that turned into real opportunities.
The world has turned upside down. However, one thing remains constant: companies need predictable pipeline and revenue. Highly experienced Sales Development Leaders are more valuable than ever, and challenge times are also an opportunity to break out. Join David Dulany as we map out how to thrive in this new environment, what to look for in 2021, and his new book to support your goals, The Sales Development Framework!
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
4. Buyers are increasingly becoming more selective
because of the ease of spammy outreach
< 1% 3%
Average Cold Email
Reply Rate
Average Cold Call
Connect Rate
Source: Salesloft Conference
12. Meet the person who wrote these highly personalized emails
12
Angel
Sales Development Rep
Her response rate was 11x
better than others who don’t
personalize
13. Meet the person who wrote these highly personalized emails
13
She doesn’t exist in
this world...because
she’s an AI
Angel
Sales Development Rep
Her response rate was 11x
better than others who don’t
personalize
14. She has been successful at getting an initial connection with prospects...
14
15. ...but some of the prospects were still not interested in it
15
16. ...but the prospects are still not interested in it
16
The key to success in the future is
(more than) just great personalization
17. Today’s future thought-provoking discussions
17
1. What are some of the major trends affecting sales
prospecting?
2. What are the opportunities that sales leaders and
their teams can act on today to be successful?
3. New paradigm of selling effectively
18. Trend #1: AI is ready to augment Sales
Predictive
Analytics
● Which ICPs or
personas perform
the best?
● Which accounts
to prioritize?
19. Trend #1: AI is ready to augment Sales
Predictive
Analytics
● Which ICPs or
personas perform
the best?
● Which accounts
to prioritize?
Prescriptive
Analytics
● What are your
recommended
net-new leads?
● What pending
actions for your
contacts?
20. Trend #1: AI is ready to augment Sales
Predictive
Analytics
● Which ICPs or
personas perform
the best?
● Which accounts
to prioritize?
Prescriptive
Analytics
● What are your
recommended
net-new leads?
● What pending
actions for your
contacts?
Natural Language
Processing
● Input
○ Sentiment
analysis
● Output
○ Copies
○ Creatives
21. Opportunity #1: timing may be ripe to start
investing in this emerging technology
Source: Garnor
56% of CSOs have not executed this strategy yet
10% have not thought about it yet
2% decided against
22. Trend #2: Virtual selling is inevitable in our global and remote world
22
Sources: Upwork 2021 Workforce Report, Salesforce
28% of the US workforce (>40.7 million workers) will be working fully
remotely by 2025, a 114% increase before the pandemic
23. Trend #2: Virtual selling is inevitable in our global and remote world
23
Sources: Upwork 2021 Workforce Report, Salesforce
28% of the US workforce (>40.7 million workers) will be working fully
remotely by 2025, a 114% increase before the pandemic
>80% of business have reported an increase of utilization in Video and
other asynchronous collaborative software
24. Trend #2: Virtual selling is inevitable in our global and remote world
24
Sources: Upwork 2021 Workforce Report, Salesforce
28% of the US workforce (>40.7 million workers) will be working fully
remotely by 2025, a 114% increase before the pandemic
>80% of business have reported an increase of utilization in Video and
other asynchronous collaborative software
48% of reps struggle with being productive in remote environments
25. Opportunity #2: Facilitate virtual collaboration by utilizing additional
prioritization insights
25
75% of reps struggle with the who (to
reach out to), how (to access), and
what (to position)
72% struggle to extract meaningful
next steps from massive volume of raw
sales data
64% struggle to know how to use the
contextual information for sales
conversations
Sources: Salesforce
TOP CHALLENGES:
26. Opportunity #2: Facilitate virtual collaboration by utilizing additional
prioritization insights
26
75% of reps struggle with the who (to
reach out to), how (to access), and
what (to position)
72% struggle to extract meaningful
next steps from massive volume of raw
sales data
64% struggle to know how to use the
contextual information for sales
conversations
Prioritization Insights
● Buying Team insights
● Intent and
engagement data
● Incorporating
marketing data with
sales
● Create a holistic view
of your accounts
Sources: Salesforce
TOP CHALLENGES:
27. Trend #3: Digital buying (rep-free) is becoming more common, as driven by
younger generations
27
Source: Garnor
28. PLG (Product Led Growth) is the new growth hacking in B2B
28
Source: LeadI LinkedIn Survey
29. 29
Opportunity #3: Complement your (virtual) sales processes with
tools that enable your buyers to a frictionless and asynchronous
product learning experience
Source: LeadI LinkedIn Survey
PLG (Product Led Growth) is the new growth hacking in B2B
30. Trend #4: Data is no longer the king…insights is the new emperor
30
Source: LeadI LinkedIn Survey
• (Raw) data is no longer useful given its volume and
noise
– Insights on account history, ICP analytics, and
Buying Team intention are now readily available
31. Trend #4: Data is no longer the king…insights is the new emperor
31
Source: LeadI LinkedIn Survey
• (Raw) data is no longer useful given its volume and
noise
– Insights on account history, ICP analytics, and
Buying Team intention are now readily available
• “Macro” Challenges:
– Data literacy: Hiring and training a team with the
ability to understand, respond, and collaborate to
insights at scale
– GDPR/Data Privacy Laws
34. OPPORTUNITIES SUMMARY
#4: Be proactive in Data Privacy compliance
#3: Complement your (virtual) sales processes with PLG to
support an asynchronous product learning experience
#2: Utilize prioritization insights to collaborate virtually
#1: Invest in AI to augment Sales
35. Today’s future thought-provoking discussions
35
1. What are some of the major trends affecting sales
prospecting?
2. What are the opportunities that sales leaders and
their teams can act on today to be successful?
3. New paradigm of selling effectively
36. New paradigm in prospecting will enable both digital buying + virtual selling
36
Virtual
Selling
Digital
Buying
Your New
Sales
Paradigm
37. New paradigm of selling:
Three pillars for successful prospecting: PPC Framework
37
Prioritization Personalization Collaboration
39. New paradigm of selling:
Three pillars for successful prospecting: PPC Framework
39
Prioritization
Get insights to help you:
● Understand your best
ICPs and their
performance
● Identify and nurture
your “Buying Team”
● Get a holistic view of
the history of the
account
40. New paradigm of selling:
Three pillars for successful prospecting: PPC Framework
40
Prioritization
Get insights to help you:
● Understand your best
ICPs and their
performance
● Identify and nurture
your “Buying Team”
● Get a holistic view of
the history of the
account
Personalization
● Personalize at scale
and in real-time using
AI-assisted tools
● Combine context with
intent and ICP data
41. New paradigm of selling:
Three pillars for successful prospecting: PPC Framework
41
Prioritization
Get insights to help you:
● Understand your best
ICPs and their
performance
● Identify and nurture
your “Buying Team”
● Get a holistic view of
the history of the
account
Personalization
● Personalize at scale
and in real-time using
AI-assisted tools
● Combine context with
intent and ICP data
Collaboration
● Enable your team to
collaborate effectively
and virtually, over
contextual data
● Internally AND
externally with your
champions and
mobilizers
42. IN SUMMARY
#4: Be proactive in Data Privacy
compliance
#3: Complement your (virtual) sales
processes with PLG to support an
asynchronous product learning
experience
#2: Utilize prioritization insights to
collaborate virtually
#1: Invest in AI to augment Sales Prioritization
● Understand your best ICPs and their
performance
● Identify and nurture your “Buying Team”
Personalization
● Personalize at scale using AI-assisted tools
● Combine context with intent and ICP data
Collaboration
● Enable your team to collaborate effectively
over contextual data
● Internally AND externally
OPPORTUNITIES NEW PARADIGM OF
PROSPECTING