Data-Driven Marketing in Plain English
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My presentation that I used in my speech during the Middle East Big Data Conference 2015 in Kuwait City on December 3rd.
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Data-Driven Marketing in Plain English
- 1. “Data-Driven Marketing” In Plain English Mohamad Bajouk
- 3. “ ” Without data you’re just another person with an opinion W. Edwards Deming
- 5. Traditional Marketing Data-Driven Marketing - Trial & Error - Sharp Shooting
- 6. Traditional Marketing Data-Driven Marketing - Generalized & Manual Messaging - Targeted & Automated Messaging
- 7. The Brain of a Data-Driven Marketer Content Visuals Analytics Tracking ScienceArt
- 8. SoWhat does it really mean to be data-driven?
- 9. “The process of collecting, analyzing and executing on insights from unstructured and multi-structured data that’s integrated from across the enterprise.” Lisa Arthur, author of Big Data Marketing
- 10. “Big Data is moving us from predetermined questions to a world of sense-making, narratives and exploration that help us answer questions we didn't know we had.” Ali Rebaie
- 11. . Effectiveness . Efficiency . Enrich Knowledge about Customers Results of Data-Driven Marketing
- 12. Targeting offers, messages & content Product Development Customer Experience Optimization Measurements Predictive Analytics Actions executed by Data-Driven Marketers
- 14. . Data-Driven Self Assessment . Identify KPI’s . Decide on Needed Data . Collect the Data . Analyze the Data . Release Content . Measure ROI . Repeat & Improve Building a Data-Driven Marketing Strategy
- 15. Data-Driven Self-Assessment - What are available data? - What barriers preventing collecting data? - Is the data updated and purified? - How accessible is the data between different departments of the organization? - How much aware is the organization of the concept of data-driven?
- 16. Identify KPI’s - Increase Income? - Exceptionally enhance the customer experience? - Attract new customers? - Engage recent customers?
- 17. Decide on Needed Data Qualitative Quantitative
- 18. Collect the Data
- 19. Analyze Data
- 20. Release your customer-focused content
- 21. Measure ROI
- 22. Repeat & Improve
- 23. “ ” Bill once said: If your business is not on the internet then your business will be out of business.
- 24. “ ” I now say: If your business is not data-driven then your business will be out of business.
- 25. 961 70 208232 m.bajouk@brandlift.me www.brandlift.me Beirut - Lebanon Keep in Touch Mohamad Bajouk