Pitching a solo session for SXSW 2016 on the topic of "hacking marketing" — great management ideas that marketers can borrow from the software development community to better thrive in a digital world.

1. What if modern marketing
had more in common with
software development
than it did with classic
marketing?

2. What if modern marketing
had more in common with
software development
than it did with classic
marketing?
It does.

3. What if modern marketing
had more in common with
software development
than it did with classic
marketing?
What great management ideas could marketers
borrow and adapt from the software community to
better thrive in a digital world?
It does.

4. What if modern marketing
had more in common with
software development
than it did with classic
marketing?
What great management ideas could marketers
borrow and adapt from the software community to
better thrive in a digital world?
It does.
Agile and lean methodologies, absolutely. But also
design studio collaboration, pace layering models,
service-oriented architectures, and much more.

5. H4CKING
MARK3TING
Software-Inspired Practices
to Help Make Marketing More
Agile, Innovative, and Scalable
Please vote.

6. A 1-hour solo presentation by Scott Brinker,
author/editor of the chiefmartec.com blog,
examining more than a dozen fascinating
parallels between marketing and software
management in the digital world from his
forthcoming book, “Hacking Marketing.”
Please vote.

7. #HACKMKTG
Please vote.