Milk is considered to be the source to provide the health and nutrition in Vietnam. We made the survey to over 700 respondents in Vietnam to understand their drinking customs, favorite brands and purchase factors
The survey about how Vietnamese use the shampoo and their perception about the consumer brands. The survey has been collected over 400 respondents female living in HCM and Hanoi
Milk is considered to be the source to provide the health and nutrition in Vietnam. We made the survey to over 700 respondents in Vietnam to understand their drinking customs, favorite brands and purchase factors
The survey about how Vietnamese use the shampoo and their perception about the consumer brands. The survey has been collected over 400 respondents female living in HCM and Hanoi
Vietnam is one of the biggest instant noodle market in the world. We had investigated the store share by counting the store share of the major retail channel
-Half owns washing machine. Those who have machine tend to wash more often
-Single washes by hand while married female come to use machine more
-Even 79% of washing machine owners do hands washing
-Those who do not own washing machine has less washing frequency
-Toshiba and Sanyo are the top 2, having the share of 31% and 30% respectively
Vietnam is known as the country of good diet. On the other hand the number of fast food chains are on the increase especially in HCM and Hanoi. Take a look at our survey to find out Vietnamese behaviors of eating fast food as well as popular chains.
Overview of Dishwashing liquid products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
9th Feb 2015 – 10th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 620 samples
Survey Content:
Dishwashing liquid brand awareness
Expansive of Dishwashing liquid Brand
Dishwashing liquid brand ever used
Dishwashing liquid brand used in the past 3 months
Dishwashing liquid brand most often used in the past 3 months
Dishwashing liquid brand use in the future
Dishwashing liquid brand recommendation
Mobile payment changes the ways to spend in many Asian countries and the same trend came to widespread in Vietnam.
This report illustrates the motivation, usage and popular apps among Vietnam mobile payment users
This survey was conducted among 383 mobile payment users in HCM and Hanoi from the age of 18 - 44 years old.
The survey about the usage of tooth brush and toothpaste in Vietnam. What brands are popular and what are the general consumer behaviours as to their tooth care
2019. phan tich digital platform bot giat omo ariel - aba - bai nhom 5The Marketing Corner
Bài tập tổng kết học phần Digital marketing cuối năm 2019: Phân tích các Digital Platform của 3 thương hiệu trong ngành Bột Giăt - Omo, Ariel, Aba - Bai nhom 5
It has been almost a decade of the disruptive innovation in transportation Vietnam that radically changed the travel habit of the consumer.
The aim of the this report is to understand the usage of the user between traditional and ride-hailing services (car & bike) and reasons for their selection.
This survey was conducted among 16 years old and above of 890 sample in May 2021.
- 51% has hot water environment in bathroom
- Female washes her hair once per 2-3 days
- Female usage of Rinse / Conditioner is far higher than male (female 57%, male 16%)
- 57% of female care about the smells after wearing helmet
- More than 30% leaves it after washing hair
- Supermarket (70%) and Grocery store (56%) are the common channels
Washing face is a very important step for skincare. This survey was made to understand clearly the face washing behavior among females.
This survey was conducted among more than 531 female, who are between 16 and 44 years old, live in Ha Noi and Ho Chi Minh city.
Vietnam is one of the biggest instant noodle market in the world. We had investigated the store share by counting the store share of the major retail channel
-Half owns washing machine. Those who have machine tend to wash more often
-Single washes by hand while married female come to use machine more
-Even 79% of washing machine owners do hands washing
-Those who do not own washing machine has less washing frequency
-Toshiba and Sanyo are the top 2, having the share of 31% and 30% respectively
Vietnam is known as the country of good diet. On the other hand the number of fast food chains are on the increase especially in HCM and Hanoi. Take a look at our survey to find out Vietnamese behaviors of eating fast food as well as popular chains.
Overview of Dishwashing liquid products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
9th Feb 2015 – 10th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 620 samples
Survey Content:
Dishwashing liquid brand awareness
Expansive of Dishwashing liquid Brand
Dishwashing liquid brand ever used
Dishwashing liquid brand used in the past 3 months
Dishwashing liquid brand most often used in the past 3 months
Dishwashing liquid brand use in the future
Dishwashing liquid brand recommendation
Mobile payment changes the ways to spend in many Asian countries and the same trend came to widespread in Vietnam.
This report illustrates the motivation, usage and popular apps among Vietnam mobile payment users
This survey was conducted among 383 mobile payment users in HCM and Hanoi from the age of 18 - 44 years old.
The survey about the usage of tooth brush and toothpaste in Vietnam. What brands are popular and what are the general consumer behaviours as to their tooth care
2019. phan tich digital platform bot giat omo ariel - aba - bai nhom 5The Marketing Corner
Bài tập tổng kết học phần Digital marketing cuối năm 2019: Phân tích các Digital Platform của 3 thương hiệu trong ngành Bột Giăt - Omo, Ariel, Aba - Bai nhom 5
It has been almost a decade of the disruptive innovation in transportation Vietnam that radically changed the travel habit of the consumer.
The aim of the this report is to understand the usage of the user between traditional and ride-hailing services (car & bike) and reasons for their selection.
This survey was conducted among 16 years old and above of 890 sample in May 2021.
- 51% has hot water environment in bathroom
- Female washes her hair once per 2-3 days
- Female usage of Rinse / Conditioner is far higher than male (female 57%, male 16%)
- 57% of female care about the smells after wearing helmet
- More than 30% leaves it after washing hair
- Supermarket (70%) and Grocery store (56%) are the common channels
Washing face is a very important step for skincare. This survey was made to understand clearly the face washing behavior among females.
This survey was conducted among more than 531 female, who are between 16 and 44 years old, live in Ha Noi and Ho Chi Minh city.
A compilation of Nielsen findings to identify trends
in Vietnam and about the market and your specific area
of interest, including Vietnam Consumer Confidence Survey, Business Barometer Survey, Vietnam Grocery Report, Personal Finance Monitor Study, Shopper Trends, etc....
39% Thai drink liquid milk daily; howver only 14% can recognize the differences among Pasteurized milk, UHT milk and UHT fresh milk
Find more at:
http://www.di-onlinesurvey.com/
The number of convenience store in Vietnam in on the rapid increase, especially the urban area like Ho Chi Minh. Let us see the brand perception and how the channels are used in Vietnam, through our quantitative survey.
Influencer Marketing : COVID-19 Stay-at-Home Impacts on Consumption TrendsTed Murphy
The U.S. consumer study examines the impacts of COVID-19 “Stay-at-Home” orders among those currently confined to their homes. It focuses on the purchasing behaviors of consumers, specifically as they relate to clothing, groceries, appliances, and electronics.
The U.S. consumer study examines the impacts of COVID-19 “Stay-at-Home” orders among those currently confined to their homes. It focuses on the purchasing behaviors of consumers, specifically as they relate to clothing, groceries, appliances, and electronics. IZEA fielded the study on April 9, 2020, as many U.S. consumers were entering their 2nd or 3rd week of home confinement. All of those who participated in the study indicated that they were “confined to their home,” however only 21.3% said that they had not left their homes at all. The majority of those who participated in the study (76%) said they left their house for those items that they deemed ‘essential.’ Results are based on the responses from 1,061 U.S. Internet users ages 16-99 who self-identify as confined to their home.
Key Statistics for Coronavirus Impacts on Consumption Trends Include:
• 1 in 4 consumers indicate that a 50% discount would be required in order for them to purchase an item they “really want,” but consider non-essential right now.
• 26% of all respondents say that they are researching new products online more than they did before Coronavirus.
• 27% of those ages 18-29 say they have purchased or might purchase an air fryer.
• 34% say they may buy a T-shirt, and 27% may buy athletic wear.
Key Statistics for Coronavirus Impacts on Delivery Services Include:
• 36% of all respondents indicate they plan to use grocery delivery or curbside pickup services while confined to their home.
• Those ages 30-44 are 4x more likely to use coffee delivery or curbside pickup.
• 34% say they are likely to use restaurant delivery or curbside pickup.
• 23% say that they have subscribed to, or plan to subscribe to, a meal kit delivery service such as Blue Apron or Hello Fresh.
Key Statistics for Coronavirus Impacts on Home Improvement Industry Include:
• 33% of male respondents say that they have traveled to a home improvement store since being impacted by Coronavirus.
• 11% of those between the ages of 30-44 expect to use Home Improvement delivery services or curbside pickup.
• 28% of males that own their own home say that they are considering installing new flooring while impacted by Coronavirus.
Study About Recent Uber-Grab Move in Southeast AsiaDI Marketing
Most of the people aware that Uber in Southeast Asia has been bought by Grab, the highest awareness come from Vietnam (86%), followed by Indonesia (77%) and Thailand (62%)
Find more at: https://dreamincubator.asia/en/insights/
Avoiding alcoholic drinks is perceived as the better way to be healthy rather than having food supplement
Find more at: http://dreamincubator.asia/en/insights/
Easy-to-use operation system, beautiful design, strong hardware configuration are top 3 reasons for buying the smartphone
Find more at : www.di-onlinesurvey.com
Frequent promotion, Convenient/ save time and Convenient payment method are top 3 reasons for buying on e-commerce site
Find more at: http://di-onlinesurvey.com/
Online payment (79%), Shopping abroad (65%), Pay for utility (63%) are top 3 things appropriate for using credit card
Find more at: http://di-onlinesurvey.com/
Play with children (47%) and Let children play alone but watching them (41%) are top 2 ways to look after their children
Find more at: https://www.di-onlinesurvey.com
2. 1
92% OF HOUSEHOLD ARE USING DISH WASHING LIQUID IN VIETNAM
Which products below your family are using?
2%
50%
55%
70%
71%
73%
75%
81%
92%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
None of above
Kitchen cleaner
Laundry liquid
Laundry powder
Hand wash
Toilet cleaner
Floor cleaner
Softener
Dishwashing liquid
N = 1516
3. 2
ABOUT 1/2 RESPONDENTS HAVE THEIR DISHES WASHED
3 TIMES A DAY
How often do you wash your dishes?
Most household in Vietnam prefer to eat at homes for breakfast, lunch & dinner. They prefer to cook
big meals and clean straight away after finishing them. That can be the reason why there are 50% get
their dishes washed 3 times/day
51%
25%
9%
3%
10%
3%
0% 10% 20% 30% 40% 50% 60%
3 times/day
2 times/day
1 time/day
2 days/time
3 - 5 days/time
5 - 7 days/time
N = 1400
4. 3
FEMALE ARE THE MAIN DISHWASHER IN FAMILY WITH HIGH
FREQUENCE OF 3 TIMES/DAY
How often do you wash your dishes?
Who is the main dishwasher in your family?
This can be the main reason for dishwashing liquid that contain
Vitamin E for skin is such a hit in the market
38%
8%
18%
10% 10% 12% 10% 8%
8%
25%
27%
26% 23%
28%
24%
19%
8%
2%
5%
4%
1%
4%
4%
0%
10%
9%
8%
8%
12%
11%
22%
46%
53%
36%
51%
57%
44%
47% 42%
0% 2% 5% 1% 1% 0% 4% 8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Brother Myself Father Partner Sister Other Mother Helper
N = 1400
5 - 7 days/time
3 times/day
3 - 5 days/time
2 days/time
2 times/day
1 time/day
5. 4
SUNLIGHT IS THE MOST USED DISHWASHING IN VIETNAM
Which of the following brands below do you know? What is the brand that you use the most ?
Mỹ Hảo, which was established in 1990, got 50% of the market domestic share at that time. Sunlight
was coming out a bit later in 1997 through Unilever. With the new products of hand skin protection and
vitamin E, Sunlight has been becoming more powerful and taken over the #1 brand in Vietnam
1%
1%
3%
6%
9%
10%
24%
27%
34%
45%
50%
85%
95%
0% 20% 40% 60% 80% 100% 120%
None of above
Others
WAI
leafresh
Sạch
greenlife
Soft
Net
Amway
Gift
Lix
Mỹ Hảo
Sunlight
N = 1400
0%
0%
0%
1%
1%
1%
1%
2%
3%
3%
11%
78%
0% 20% 40% 60% 80% 100%
Greenlife
I don't buy any
Soft
Khác
I don't know
Sạch
Net
Gift
Lix
Amway
Mỹ Hảo
Sunlight
N = 1400
81% respondents know about Mỹ Hảo but only 12% of them using its products
6. 5
TV & POINT OF PURCHASE ARE THE MOST EFFECTIVE CHANNELS
TO PROMOTE THE PRODUCTS
How do you know those brands?
5%
18%
19%
33%
37%
40%
40%
60%
76%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Others
Outdoor advertising
Promotion/discount
Online advertising
News/magazine
Lots of people are using it
Friends/family
Point of purchase
TV commercial
N = 1400
7. 6
HIGH QUALITY, NICE SMELL & HAND-SKIN PROTECTION ARE
KEY FACTORS FOR CHOOSING A BRAND
Why did you choose that brand? (brand use the most)
2%
2%
13%
15%
24%
27%
31%
35%
38%
46%
47%
54%
63%
69%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Others
I don't care
Nice package design
Viral advertising
Environmental friendly
Cheap
Point of purchase
Lots of people using it
Well-known brand
Economic
High batteria prevention
Handskin protection
Nice smell
High quality
N = 1400
8. 7
MAJORITY VIETNAMESE BUY DISH WASHING LIQUID ONCE EVERY
1-2 MONTHS
How frequent do you buy dishwashing?
3%
5%
12%
40%
34%
4%
2%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
I don't buy dish washing liquid
I don't remember
More than 1 time/month
1-2 months/time
2-4 months/time
4-6 months/time
More than 6 months/time
N = 1400
9. 8
1/3 VIETNAMESE SPEND $1.5 - $2.5 FOR BUYING BUY DISHWASHING
LIQUID EACH TIME
How much do you usually pay for a dishwashing liquid bottle?
4%
0%
17%
31%
26%
18%
5%
0% 5% 10% 15% 20% 25% 30% 35%
I don't buy any
Less than 50c
50c - $1.5
$1.5 - $2.5
$2.5 - $5
$5 - $10
More than $10
N = 1400
10. 9
MEDIUM BOTTLES ARE BEING USED THE MOST FOR VIET
HOUSEHOLD
How big is a dishwashing liquid bottle usually buy?
0%
2%
5%
12%
44%
17%
21%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Others
I don't know
Sachet (800g)
Small bottle (250ml - 500ml)
Medium botlle(500ml - 800ml)
Big bottle (800ml - 1l)
Big bottle (1l - 4l)
N = 1400
11. 10
MOST CONSUMERS PREFER TO BUY THE PRODUCT AT
SUPERMARKET
What's your gender?
Where do you usually buy dishwashing?
Supermarkets might be reliable with the fixed price tags on each products and sometimes
they can offer big promotion on their products.
1%
4%
8%
9%
23%
56%
2%
2%
1%
8%
22%
65%
2%
3%
3%
8%
22%
62%
0% 10% 20% 30% 40% 50% 60% 70%
Others
Convenience store
I don’t buy any
Market
Grocery
Supermarket
N = 1400
Grand Total
Female
Male
12. 11
CONTACT US
• Japan & Taiwan:
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam:
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,
Ho Chi Minh City, Vietnam
o Contact person: Mr. Ho Hai Dang (Manager - DI Marketing)
o Email: dang.hohai@di-marketing.com.vn
o Contact number: +84 902-73-9944
• Thailand:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Ms. Woon Khiaozen (Manager - DI Marketing)
o Email: woon.k@di-mktg.com
o Contact number: +66 092-282 7992
13. 12
CONTACT US
• Singapore, Indonesia, Malaysia:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Mr. Hendry Pratama (Manager - DI Marketing)
o Email: pratama.hendry@dreamincubator.com.sg
o Contact number: +65 6671 9290 | +65 8518 3870
• India:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Mr. Sujit Kunte (Regional representative)
o Email: kunte.sujit@dreamincubator.com.sg
o Contact number: +65 9127 7654