1. The document describes Tuan Trinh, a single father whose wife died 10 days after childbirth. He begged door-to-door for breast milk to feed his newborn baby. 2. Tuan then founded a Moms Community and Breast Milk Bank to promote breastfeeding and sharing of breast milk, which has grown to over 80,000 members. 3. The story details Tuan's efforts to support mothers and babies through the critical first 1,000 days of life, including the development of a mobile app and information architecture called babyMe to provide parenting information and healthcare services to millions of users.

2. Story about single dad Tuan Trinh babyme
f i r s t 1 . 0 0 0 d a y sH i s w i f e d i e d 1 0 d a y s a f t e r c h i l d b i r t h

3. Daddy knocked on door to door babyme
f i r s t 1 . 0 0 0 d a y sB e g g e d f o r b r e a s t m i l k

4. Tuan Founded Moms Community & Breast milk Bank babyme
f i r s t 1 . 0 0 0 d a y sP r o m o t i n g B r e a s t F e e d i n g & S h a r i n g B r e a s t M i l k
80.000+ members

5. Tuan’s Story all over the news babyme
f i r s t 1 . 0 0 0 d a y sTo u c h e d a m i l l i o n h e a r t s

6. First 1.000 days babyme
f i r s t 1 . 0 0 0 d a y sF r o m p r e g n a n c y t o 2 y e a r o l d
1st Trimester 2nd Trimester 3rd Trimester Infant 12 months6 months
2 year oldNewbornPregnancy
~ 300.000MOMS
MOTHER AND CHILD MORTALITY [WHO]
3 M
2,6 MILLION
1,5 MILLION 2,1 MILLIONBABY
6,6 MILLION UNDER 5 YEAR OLD

7. Millions of questions and problems Moms face during the first 1000 days
What should and shouldn't I eat while I'm pregnant?
How can I safely exercise while pregnant?
How much weight should I gain during pregnancy?
How to breastfeeding my baby? What’s a VBAC?
What is Amniotomy?
What positions can I deliver my baby in?
Is a water birth safe?
How can I safely exercise while pregnant?
Is it safe to have a Natural Childbirth?
How often should I breastfeed?
How can I tell when my baby's ready to eat?
How to bathe my baby?
How to massage my baby?How much will my newborn sleep?
How should I care for my baby's belly button?
How can I keep my baby safe?
How can I help my baby bond with me?
Baby's growth and development
How to reventing and Treating Diaper Rash?
How to handling a Newborn baby?
Newborn burps, hiccups, and spit-ups

8. Provide
The right Information
at the right time
babyMe is the solution babyme
f i r s t 1 . 0 0 0 d a y sE c o s y s t e m f o r b a b y a n d m o m

9. Micronutrient Nutrition and Early Childhood Development Care
Antenatal
Care
Breast Feeding
Natal
Care
Complementary Feeding
Antenatal Care visit reminder Tiêm chủng
Vaccine reminder
Healthcare Services
Content babyme
f i r s t 1 . 0 0 0 d a y sI n f o r m a t i o n A r c h i t e c t u r e
1st Trimester 2nd Trimester 3rd Trimester Infant 12 months6 months
2 year oldNewbornPregnancy

10. appwebsiteSMS gateway
Rural mom Medical staff Urban mom
api
profiles
Architecture babyme
f i r s t 1 . 0 0 0 d a y sb a b y M e

11. babyMe App babyme
f i r s t 1 . 0 0 0 d a y sS c r e e n s h o t s

12. babyMe App babyme
f i r s t 1 . 0 0 0 d a y sTo o l s

13. babyme
f i r s t 1 . 0 0 0 d a y sAffiliate partnership + Subscription (SMS+App)
Business Model

14. 201720152013 2016
3 million users500.000 usersUnicef Mobile 5 million users
Timeline babyme
f i r s t 1 . 0 0 0 d a y sP r o d u c t a n d U s e r s
Hackathon Winer South-East Asia
2014
iOS App
Android App SMS Gateway

15. Leading Baby & Mom Home Care Service
Tai Tran (Co-father) – Founder Care With Love babyme
f i r s t 1 . 0 0 0 d a y s
Served more than 10.000
moms and babies

16. The Best Technical Team in Vietnam babyme
f i r s t 1 . 0 0 0 d a y sTe c h n i c a l p a r t n e r – S h a r e h o l d e r

17. founders@babyme.vn
“ To p f o u n d e r s . B i g m a r k e t . A n d g e n u i n e
P a s s i o n t o m a k e i t h a p p e n ! ”
K h a i l e e N g
M a n a g i n g P a r t n e r
S e e d R o u n d I n v e s t o r