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AumConsultants,Mumbai
Hotel&ResortProject&ManagementConsultants
Presentation on Profile & Development of New
Hotels & Resorts Projects
Profile Of Mr Subodh V. Gupte
Aum Consultants is a full service Hotel & Resort Project &
Management Consultants Company. We consult Business Hotels,
Boutique Hotels, Budget Hotels, Theme Resorts, Camping Resorts,
Clubs, Theme Restaurants, Conference & Banquet Halls & so on and
deliver clients with the result driven Hospitality Management Services
in all areas of Hotels.
We provide a detailed Consultancy in Hotel Project Technical Planning
and ensures the delivery of optimum returns on the investment. Our
focused attitude ensures leverage of hotel assets, greater occupancy,
and enhanced levels of service quality and operational performance.
Mr Subodh Gupte, Principal Consultant started this Hospitality
Consultancy Services in April 2014
A dynamic business leader with a proven track record in the hospitality
industry. He has put his vast experience to good use by replicating success in
domestic and international markets along with major full service operations
in Resort, Convention, Business Transient and Boutique Settings.
He is adept at delivering profits and good returns investment by executing
strategies for robust bottom line and quality delivery. He puts his strong
leadership, communication skills and knack of recruiting right candidate to
good use. At the same time, he has been promoting good camaraderie
among the candidates that has provided a stepping stone for earning
promotions.
He is armed with a Diploma in Hotel Management Catering Technology &
applied Nutrition from IHMCTAN, Dadar, Mumbai, in 1982.
Mr Gupte has extensive exposure in hospitality for the last 30 years to name
a few – Ramada Inn Palm Groves (Mumbai), Taj Blue Diamond (Pune), Duke’s
Retreat/Upper Deck Resort (Lonavala), 250 rooms Five Star Hotel at Baroda
by Kamat Hotels, 125 rooms Five Star Hotel -Daspalla Hotels, Hyderabad &
setting up of operations of four Hotels of Blanket Hospitality Ventures in
Kerala
He was instrumental in setting up Greenarth Leisure Pvt Ltd, a Chain of
Theme Resorts all near Mumbai
Vision
 To offer Advisory & Consulting
Services for Hospitality Projects &
Operations with the focused attitude
of Reducing Costs & Increasing
Revenues
Mission
 To focus on clients agenda and deliver
optimum returns on the investment. To
ensure leverage of hotel assets,
greater occupancy, and enhanced
levels of service quality and
operational performance.
Suggested Business Models
SN Type of Service
PROJECT STAGE
A Initial Start-Up Services Conceptualization of a Project
B Construction and Design Services Physical Infrastructure & Facilities {Pre-Planning Stage
C Planning of Technical Areas & Implementation {Drawing Board Stage}
Phase – I {Pre-Approval Stage for Town Planning}, Phase – II {Post Approval Stage from Town Planning
Dept.} , Phase – III {Post Construction Stage}
D F&B Designs & Plans – Phase I {Interior Designing}, Phase II {Operations}
PRE- OPENING STAGE {TWO MONTHS PRIOR TO OPENING)
A Hotel Operations and Management Services
B Marketing Services (Only Advisory)
C Final Touch Up
POST-OPENING STAGE {Ltd for 30 Days}
A Increasing Profit and Sales - Financial Services
B Value Additions {Performance Enhancement & Audits}
Index of Hospitality Services Offered
PROJECT STAGE
A. INITIAL START-UP SERVICES & PROJECT CONCEPTUALIZATION
1. Detailed analysis of market/ industry – location wise & suggesting
probable locations for an economically viable hotel/resort
2. Advising multiple options for possibilities of entering into the
hospitality industry.
3. Assistance in market feasibility study (through reputed agency)
4. Advising various options of hospitality search - lease / buy-out.
5. Creation of well- structured organization & assistance in formation of
hospitality company
6. A brief on destination promotion, government initiatives to take up the
project
7. We will prepare an investor presentation of your Hotel/Resort
8. This presentation will be prepared based on the project details
provided by promoter
9. This presentation will include following:
Details about promoters
Resort Layout
Details of Rooms with dimensions, design images
Resort positioning in terms of targeted customers
Resort fact file
Resort business plan
Resort facilities and amenities
Revenue projections for 3 years
Benefits to the investor & ROI
PROJECT STAGE
A. INITIAL START-UP SERVICES & PROJECT CONCEPTUALIZATION
Conceptualization of A Project - Keeping the very strong vision in
mind, we can assist you from the beginning of a project - such as
the overall conceptualization and development of the project, as
well as the implementation and execution of the project, to the
final stages of marketing and sales of its retail real estate
components. In nutshell from Concept to Conceptualization.
• Conceptualization of a hotel project
• Advising on various concepts – commercial hotels & resorts,
theme resorts – Agri Tourism, adventure tourism, sports
tourism, club houses, theme restaurants etc.
• Re-concept of existing food and beverage facilities & advising
how to make it a profitable
• Advising correct concepts and space allocations for projects
PROJECT STAGE
B. CONSTRUCTION AND DESIGN SERVICES PHYSICAL
INFRASTRUCTURE & FACILITIES {PRE-PLANNING STAGE}
1. Site visit & investigation
2. Preparing preliminary concept & design
3. Meeting various architects & assistance in final selection of
architect, structural consultant, PMC (Project Management
Consultant) & MEP Consultants (Mechanical Electrical &
Plumbing)
4. Site analysis of available space, utilities, traffic, parking, etc.
5. Preparing basic cost & estimate (BOQ) for the project in
consultation with PMC/Architect
6. Preparing Basic project report with financials
7. Preparing Business Plan with a road map based on concept
• PHASE – I {PRE-APPROVAL STAGE FOR TOWN PLANNING}
1. Preparing a detailed note for architect as per detailed FSI & area allocation
2. Area allocation and planning of all B.O.H. areas (Back of House) – All service deptts in consultation with
Architect
3. Area allocation and planning of all F.O.H. areas (Front of House)- Restaurants, Banquets, Reception etc in
consultation with Architect
4. Assistance in application for tourism approval & Star Category Classification (One Star to Five Star) in project
stage
5. Advising & obtaining any incentive schemes from Govt – Central & State applicable at that point of time if any
6. Assistance in planning major infrastructure – water, electricity, EPABX, RO plant, DG set with area allocation
7. Assistance in planning HVAC (Heating Ventilation & Air-Conditioning)
8. Assistance in finalizing areas and components of server room along with computer systems design
9. Interior design, design specification formation & freezing overall projects concepts
10. Architect will submit Project plan to Town Planning dept. for approval & after due approval, construction
begins on site
PROJECT STAGEC.PLANNINGOFTECHNICALAREAS&
IMPLEMENTATION–DRAWING
BOARDSTAGE
PROJECT STAGE
C. PLANNING OF TECHNICAL AREAS & IMPLEMENTATION
PHASE – II {POST APPROVAL STAGE FROM TOWN PLANNING DEPT.}
1. Detailed functional planning of basic
facilities & services – Rooms and all
Public Areas in consultation with
Architect
2. Detailed Functional planning of all BOH
(Back of House) areas in consultation
with Architect
3. Detailed Functional Planning of all FOH
(Front of House) & Service Departments
in consultation with Architect
4. Project construction will begin after this
stage
1. Preparation of furniture, fixtures, and equipment specifications plan
2. Selection of capital equipment – assistance in managing the
procurement, installation and start-up
3. Cuisine & menu planning, Kitchen planning in totality, inviting
equipment quotations and their evaluation & approval. (Before
Kitchen designing menu planning is mandatory)
4. Invitation of quotations for F&B and House-Keeping & laundry
services
5. Property management software evaluation and invitation of
quotations
6. Assistance in application for operating licenses
7. Selection of graphics & ad-design & formation of hotel website
8. Printing agency selection & coordination
PHASE – III {POST CONSTRUCTION STAGE}
PROJECT STAGE
C. PLANNING OF TECHNICAL AREAS & IMPLEMENTATION
D. F&B DESIGNS &PLANS
PHASE I (INTERIOR DESIGNING)
1. Coordination with the interior designer on concepts
2. Development of all F&B areas and designing of
infrastructure in correlation with concept
3. Advise and realignment of layouts and technical
details on ambience lighting, music, service, seating
4. Equipment, details of counter designs (buffet, bar,
hostess desk etc.)
5. Designing of LPG gas range & appointment of a
reputed licensed agency
6. Table top designs for all table layouts in synergy
with the concept
7. Development of color combinations and
perspectives & concept designs
8. At this stage, hotel construction is complete in
totality
PHASE II (OPERATIONS)
1. Preparation of menu & design coordination with graphic advt.
agency
2. Placement of purchased equipment for kitchen, stores,
purchase of branded food stuffs etc
3. Re-alignment of kitchen equipment & smooth trials of
equipment
4. Preparing purchase list of kitchen utensils, cutlery, crockery,
glassware, etc & assistance in procurement through reputed
vendors
5. Role plays for F&B staff
6. Operational planning of food and beverage Departments. In
totality – restaurants, coffee-shops, in room dining, conference
& banquet lawns, business centre etc
7. Designing of F&B controls & systems
8. Menu trials & food tasting
Pre-Opening Stage {Two Months prior to opening}
A. Hotel Operations & Management services
1. Designing & implementation of brand standards
2. Planning of hotel operations in & Service Departments in synergy with hotel design
3. Planning of organization chart and hierarchy, Manpower projections and planning, planning of HR –
staffing & recruitment either internally or through reputed agency, Selection & appointing select HOD’s
& staff for trial runs.
4. Planning of front office Departments, lobby, back office, admin office etc
5. Preparing exhaustive list of operational material to be purchased
6. Coordination of purchase of operational supplies for various areas
7. Setting up operational systems for the functioning of: F&B service, kitchen, purchases & stores and
sales & marketing along with trial runs or play roles
8. Preparing of SOP’s for all Departments and conducting their role plays
9. Setting up of rooms with all necessary furniture, mattresses, amenities, linen, toiletries, House-Keeping
Departments, linen rooms, laundry room etc
10. Preparation of operational policies for all Departments, press release, launching plan/trial runs
• B. Marketing Services (Only Advisory)
1. (This will be executed through employed staff members so
that the organization learns how to implement this. We
will not be directly involved in the marketing activity. Aum
Consultants are not your Business Managers & will not be
held responsible for business generation. Promotors can
take their own business decisions)
2. Preparing detailed marketing & sales action plan along
with well-defined strategies
3. Market positioning of resort and define customer base
4. Recruitment of sales team
5. Formulating systems & procedures for sales team & Sales
& Marketing Deptt.
6. Preparation of letter of introduction, finalization of tariff,
resort fact file and basic presentations
7. Appointing agencies for tele-calling, e-mails, SMS
Campaign, newspapers teasers, hoardings etc.
C. Final Touch Up
1. Trial runs for hotel management software systems
2. Pre-opening installation of efficient operational
systems
3. Implementation of marketing, publicity and
advertising campaigns through mkt. Staff
4. Control systems for all service Departments
5. Grand opening and handing over with 1 month of
operations monitoring
8. PR parties and inviting corporate bookers and who’s &
who of city
9. Suggesting Travel Agent’s FAM tour
10. Enlisting hotel on leading OTP’s (on line travel portals)
11. Appointing a reputed marketing agency from Mumbai
Pre-Opening Stage {Two Months prior to opening}
1. Overall performance review
2. Brand audit for all service departments
3. Human resource audit
4. Review of manpower cost
5. Analysis of services rendered
6. Holistic review of existing customer relationship
management
7. Front of the house & back of the house audits
8. To check if guest is happy with the services with
professional feedback systems
Post Opening Stage {Ltd to One Month}
A. Increasing Profit & Sales (Financial Services}
1. Overall performance review
2. Brand audit for all service Departments & HR audit
3. Review of manpower cost
4. Analysis of services rendered
5. Holistic review of existing customer relationship
management
6. Front of the house and back of the house audits
7. To check if guest is happy with the services with
professional feedback systems
B. VALUE ADDITIONS {PERFORMANCE ENHANCEMENT & AUDITS}
Projects Completed & Ongoing: 2010 -16
 Project Planning & Operations Set Up of 25 Rooms High-end
Resort at Manor on Mumbai – Ahmedabad Highway
 Project Planning & Execution of 25 Keys Boutique Resort at
Shirol On Mumbai-Nasik Highway
 Project Planning &Execution of 30 Keys Boutique Resort at
Wada, Near Thane
 Project Planning &Execution of 30 Keys Boutique Resort at Pali
Near Khopoli
 Conceptualization & Project Planning of 50 Keys Resort at
Tapola Near Mahabaleshwar
 Conceptualization & Project Planning of 50 Keys Boutique
Resort at Roha on Mumbai-Goa Highway
 Conceptualization & Project Planning of 25 Keys Boutique
Resort at Murbad Near Kalyan Mumbai
 Leasing & Successful Managing 10 Keys Boutique Resort at
North Goa
 Operational & Marketing Set up of Luxury 100 Keys Resort
at Igatpuri, near Mumbai
 Conceptualization with Primary Feasibility of Agri Tourism
and Luxury Resorts at Dahanu, near Mumbai
 Project Planning, Coordination, Executing Interior Designing
of Commercial Office in Andheri, Mumbai
 Conceptualization & Project Planning of Luxury Jungle
Lodge at Tanzania
 Conceptualization, Planning & Operations Set up of 50 Keys
Resort at Karjat
 Operational & Marketing Set up of Luxury 50 Keys Resort at
Igatpuri, near Mumbai
Projects Completed & Ongoing
 Operations Set Up, Manpower Recruitment, Deptt. SOP’s, Manuals for 100
Keys Resort at in MP – Completed
 Project Planning & Operations Set up of 25 Keys Boutique Resort with
Adventure Tourism Facilities at Murbad, near Mumbai - Completed
 Conceptualization & Project Planning of 60 Keys Agri Tourism Resort at
Satara, near Pune - Ongoing
 Conceptualization & Project Planning of 50 Keys Boutique Resort at Satara,
near Pune – Ongoing
 Conceptualization & Project Planning of 50 Keys Resort & Beach touch
Restaurant & Camping site at Shrivardhan, Konkan Coast 165 Kms from
Mumbai – Ongoing
 Conceptualization & Project Planning of Club House at Karjat, near
Mumbai - Completed
 Conceptualization & Project Planning of 25 Keys Agro Tourism Resort at
Karjat
 Conceptualization & Project Planning and execution of 24 Keys Hotel at
Wardha, near Nagpur
Disclaimer: Statement of Assumptions & Limiting Conditions
 Mr Subodh Gupte does not undertake any responsibility of cash handling,
shortages in the inventories of material purchased/stored, thefts if occurs
in the premises of Resort or any short of cash shortages, cash thefts, staff
conflicts. Mr Gupte will not be held responsible for any financial feasibility
or operational losses if occurred. Mr Gupte would suggest suitable vendor
for purchase of hotel related material but the material purchase will be at
the sole discretion of management
 No responsibility is assumed for matters of a legal nature, nor do we
render any opinion as to title, which is assumed to be marketable and free
of any deed restrictions and easements.
 It is assumed that that proposed sites will be in full compliance with all
applicable city, local and private codes, laws, consents, licenses and
regulations (including an alcohol license where appropriate) and that all
licenses, permits, certificates, franchises and so forth can be freely
attained, renewed and /or transferred
 The quality of a hotel facility’s on-site management has a direct effect on
a property’s economic viability and market value. The financial forecasts
presented in this study assume both responsible ownership & competent
management. Any variance from this assumption may have a significant
impact on the forecast operating results and value estimate.
 The estimated operating results if presented in this report are not based on
an evaluation of the current overall economy of the area and neither take
into account nor make provision for the effect of any sharp rise or decline in
local or economic conditions. To the extent that wages and other operating
expenses may advance during the economic life of the property, it is
expected that the prices of rooms, food, beverages and services will be
adjusted to the least of offset these advances. We do not warrant that the
estimates will be attained, but they have prepared on the basis of
information obtained during the course of this study and are intended to
reflect the expectation of typical investors.
 Many of the figures if presented in this report were generated using
sophisticated computer models that make calculations based upon numbers
carried out to three or more decimal places. In the interest of simplicity
most numbers presented in this report have been rounded. Thus, these
figures may be subject to small rounding errors in some cases.
 While the information contained herein is believed to be correct it is subject
to change. Nothing contained herein is to be constructed as a
representation or warranty of any kind.
 Mr Subodh Gupte would not be directly involved in execution at project or
operations level. This would be done by the promoter. Mr Subodh Gupte
does not take any responsibility or guarantee for the result at project or
operations level
Thank You
Subodh Gupte - Principal Consultant
HMCT,IHM, Mumbai 1982
Aum Consultants
Hotel & Resort Project & Management Consultants
Mumbai & Nagpur
+91 810 820 5025 | +91 98205 92735
www.aumconsultants.in
SubodhGupte@AumConsultants.In

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Hotel & Resort Greenfield Projects Development

  • 2. Profile Of Mr Subodh V. Gupte Aum Consultants is a full service Hotel & Resort Project & Management Consultants Company. We consult Business Hotels, Boutique Hotels, Budget Hotels, Theme Resorts, Camping Resorts, Clubs, Theme Restaurants, Conference & Banquet Halls & so on and deliver clients with the result driven Hospitality Management Services in all areas of Hotels. We provide a detailed Consultancy in Hotel Project Technical Planning and ensures the delivery of optimum returns on the investment. Our focused attitude ensures leverage of hotel assets, greater occupancy, and enhanced levels of service quality and operational performance. Mr Subodh Gupte, Principal Consultant started this Hospitality Consultancy Services in April 2014 A dynamic business leader with a proven track record in the hospitality industry. He has put his vast experience to good use by replicating success in domestic and international markets along with major full service operations in Resort, Convention, Business Transient and Boutique Settings. He is adept at delivering profits and good returns investment by executing strategies for robust bottom line and quality delivery. He puts his strong leadership, communication skills and knack of recruiting right candidate to good use. At the same time, he has been promoting good camaraderie among the candidates that has provided a stepping stone for earning promotions. He is armed with a Diploma in Hotel Management Catering Technology & applied Nutrition from IHMCTAN, Dadar, Mumbai, in 1982. Mr Gupte has extensive exposure in hospitality for the last 30 years to name a few – Ramada Inn Palm Groves (Mumbai), Taj Blue Diamond (Pune), Duke’s Retreat/Upper Deck Resort (Lonavala), 250 rooms Five Star Hotel at Baroda by Kamat Hotels, 125 rooms Five Star Hotel -Daspalla Hotels, Hyderabad & setting up of operations of four Hotels of Blanket Hospitality Ventures in Kerala He was instrumental in setting up Greenarth Leisure Pvt Ltd, a Chain of Theme Resorts all near Mumbai
  • 3. Vision  To offer Advisory & Consulting Services for Hospitality Projects & Operations with the focused attitude of Reducing Costs & Increasing Revenues Mission  To focus on clients agenda and deliver optimum returns on the investment. To ensure leverage of hotel assets, greater occupancy, and enhanced levels of service quality and operational performance.
  • 5. SN Type of Service PROJECT STAGE A Initial Start-Up Services Conceptualization of a Project B Construction and Design Services Physical Infrastructure & Facilities {Pre-Planning Stage C Planning of Technical Areas & Implementation {Drawing Board Stage} Phase – I {Pre-Approval Stage for Town Planning}, Phase – II {Post Approval Stage from Town Planning Dept.} , Phase – III {Post Construction Stage} D F&B Designs & Plans – Phase I {Interior Designing}, Phase II {Operations} PRE- OPENING STAGE {TWO MONTHS PRIOR TO OPENING) A Hotel Operations and Management Services B Marketing Services (Only Advisory) C Final Touch Up POST-OPENING STAGE {Ltd for 30 Days} A Increasing Profit and Sales - Financial Services B Value Additions {Performance Enhancement & Audits} Index of Hospitality Services Offered
  • 6. PROJECT STAGE A. INITIAL START-UP SERVICES & PROJECT CONCEPTUALIZATION 1. Detailed analysis of market/ industry – location wise & suggesting probable locations for an economically viable hotel/resort 2. Advising multiple options for possibilities of entering into the hospitality industry. 3. Assistance in market feasibility study (through reputed agency) 4. Advising various options of hospitality search - lease / buy-out. 5. Creation of well- structured organization & assistance in formation of hospitality company 6. A brief on destination promotion, government initiatives to take up the project 7. We will prepare an investor presentation of your Hotel/Resort 8. This presentation will be prepared based on the project details provided by promoter 9. This presentation will include following: Details about promoters Resort Layout Details of Rooms with dimensions, design images Resort positioning in terms of targeted customers Resort fact file Resort business plan Resort facilities and amenities Revenue projections for 3 years Benefits to the investor & ROI
  • 7. PROJECT STAGE A. INITIAL START-UP SERVICES & PROJECT CONCEPTUALIZATION Conceptualization of A Project - Keeping the very strong vision in mind, we can assist you from the beginning of a project - such as the overall conceptualization and development of the project, as well as the implementation and execution of the project, to the final stages of marketing and sales of its retail real estate components. In nutshell from Concept to Conceptualization. • Conceptualization of a hotel project • Advising on various concepts – commercial hotels & resorts, theme resorts – Agri Tourism, adventure tourism, sports tourism, club houses, theme restaurants etc. • Re-concept of existing food and beverage facilities & advising how to make it a profitable • Advising correct concepts and space allocations for projects
  • 8. PROJECT STAGE B. CONSTRUCTION AND DESIGN SERVICES PHYSICAL INFRASTRUCTURE & FACILITIES {PRE-PLANNING STAGE} 1. Site visit & investigation 2. Preparing preliminary concept & design 3. Meeting various architects & assistance in final selection of architect, structural consultant, PMC (Project Management Consultant) & MEP Consultants (Mechanical Electrical & Plumbing) 4. Site analysis of available space, utilities, traffic, parking, etc. 5. Preparing basic cost & estimate (BOQ) for the project in consultation with PMC/Architect 6. Preparing Basic project report with financials 7. Preparing Business Plan with a road map based on concept
  • 9. • PHASE – I {PRE-APPROVAL STAGE FOR TOWN PLANNING} 1. Preparing a detailed note for architect as per detailed FSI & area allocation 2. Area allocation and planning of all B.O.H. areas (Back of House) – All service deptts in consultation with Architect 3. Area allocation and planning of all F.O.H. areas (Front of House)- Restaurants, Banquets, Reception etc in consultation with Architect 4. Assistance in application for tourism approval & Star Category Classification (One Star to Five Star) in project stage 5. Advising & obtaining any incentive schemes from Govt – Central & State applicable at that point of time if any 6. Assistance in planning major infrastructure – water, electricity, EPABX, RO plant, DG set with area allocation 7. Assistance in planning HVAC (Heating Ventilation & Air-Conditioning) 8. Assistance in finalizing areas and components of server room along with computer systems design 9. Interior design, design specification formation & freezing overall projects concepts 10. Architect will submit Project plan to Town Planning dept. for approval & after due approval, construction begins on site PROJECT STAGEC.PLANNINGOFTECHNICALAREAS& IMPLEMENTATION–DRAWING BOARDSTAGE
  • 10. PROJECT STAGE C. PLANNING OF TECHNICAL AREAS & IMPLEMENTATION PHASE – II {POST APPROVAL STAGE FROM TOWN PLANNING DEPT.} 1. Detailed functional planning of basic facilities & services – Rooms and all Public Areas in consultation with Architect 2. Detailed Functional planning of all BOH (Back of House) areas in consultation with Architect 3. Detailed Functional Planning of all FOH (Front of House) & Service Departments in consultation with Architect 4. Project construction will begin after this stage
  • 11. 1. Preparation of furniture, fixtures, and equipment specifications plan 2. Selection of capital equipment – assistance in managing the procurement, installation and start-up 3. Cuisine & menu planning, Kitchen planning in totality, inviting equipment quotations and their evaluation & approval. (Before Kitchen designing menu planning is mandatory) 4. Invitation of quotations for F&B and House-Keeping & laundry services 5. Property management software evaluation and invitation of quotations 6. Assistance in application for operating licenses 7. Selection of graphics & ad-design & formation of hotel website 8. Printing agency selection & coordination PHASE – III {POST CONSTRUCTION STAGE} PROJECT STAGE C. PLANNING OF TECHNICAL AREAS & IMPLEMENTATION
  • 12. D. F&B DESIGNS &PLANS PHASE I (INTERIOR DESIGNING) 1. Coordination with the interior designer on concepts 2. Development of all F&B areas and designing of infrastructure in correlation with concept 3. Advise and realignment of layouts and technical details on ambience lighting, music, service, seating 4. Equipment, details of counter designs (buffet, bar, hostess desk etc.) 5. Designing of LPG gas range & appointment of a reputed licensed agency 6. Table top designs for all table layouts in synergy with the concept 7. Development of color combinations and perspectives & concept designs 8. At this stage, hotel construction is complete in totality PHASE II (OPERATIONS) 1. Preparation of menu & design coordination with graphic advt. agency 2. Placement of purchased equipment for kitchen, stores, purchase of branded food stuffs etc 3. Re-alignment of kitchen equipment & smooth trials of equipment 4. Preparing purchase list of kitchen utensils, cutlery, crockery, glassware, etc & assistance in procurement through reputed vendors 5. Role plays for F&B staff 6. Operational planning of food and beverage Departments. In totality – restaurants, coffee-shops, in room dining, conference & banquet lawns, business centre etc 7. Designing of F&B controls & systems 8. Menu trials & food tasting
  • 13. Pre-Opening Stage {Two Months prior to opening} A. Hotel Operations & Management services 1. Designing & implementation of brand standards 2. Planning of hotel operations in & Service Departments in synergy with hotel design 3. Planning of organization chart and hierarchy, Manpower projections and planning, planning of HR – staffing & recruitment either internally or through reputed agency, Selection & appointing select HOD’s & staff for trial runs. 4. Planning of front office Departments, lobby, back office, admin office etc 5. Preparing exhaustive list of operational material to be purchased 6. Coordination of purchase of operational supplies for various areas 7. Setting up operational systems for the functioning of: F&B service, kitchen, purchases & stores and sales & marketing along with trial runs or play roles 8. Preparing of SOP’s for all Departments and conducting their role plays 9. Setting up of rooms with all necessary furniture, mattresses, amenities, linen, toiletries, House-Keeping Departments, linen rooms, laundry room etc 10. Preparation of operational policies for all Departments, press release, launching plan/trial runs
  • 14. • B. Marketing Services (Only Advisory) 1. (This will be executed through employed staff members so that the organization learns how to implement this. We will not be directly involved in the marketing activity. Aum Consultants are not your Business Managers & will not be held responsible for business generation. Promotors can take their own business decisions) 2. Preparing detailed marketing & sales action plan along with well-defined strategies 3. Market positioning of resort and define customer base 4. Recruitment of sales team 5. Formulating systems & procedures for sales team & Sales & Marketing Deptt. 6. Preparation of letter of introduction, finalization of tariff, resort fact file and basic presentations 7. Appointing agencies for tele-calling, e-mails, SMS Campaign, newspapers teasers, hoardings etc. C. Final Touch Up 1. Trial runs for hotel management software systems 2. Pre-opening installation of efficient operational systems 3. Implementation of marketing, publicity and advertising campaigns through mkt. Staff 4. Control systems for all service Departments 5. Grand opening and handing over with 1 month of operations monitoring 8. PR parties and inviting corporate bookers and who’s & who of city 9. Suggesting Travel Agent’s FAM tour 10. Enlisting hotel on leading OTP’s (on line travel portals) 11. Appointing a reputed marketing agency from Mumbai Pre-Opening Stage {Two Months prior to opening}
  • 15. 1. Overall performance review 2. Brand audit for all service departments 3. Human resource audit 4. Review of manpower cost 5. Analysis of services rendered 6. Holistic review of existing customer relationship management 7. Front of the house & back of the house audits 8. To check if guest is happy with the services with professional feedback systems Post Opening Stage {Ltd to One Month} A. Increasing Profit & Sales (Financial Services} 1. Overall performance review 2. Brand audit for all service Departments & HR audit 3. Review of manpower cost 4. Analysis of services rendered 5. Holistic review of existing customer relationship management 6. Front of the house and back of the house audits 7. To check if guest is happy with the services with professional feedback systems B. VALUE ADDITIONS {PERFORMANCE ENHANCEMENT & AUDITS}
  • 16. Projects Completed & Ongoing: 2010 -16  Project Planning & Operations Set Up of 25 Rooms High-end Resort at Manor on Mumbai – Ahmedabad Highway  Project Planning & Execution of 25 Keys Boutique Resort at Shirol On Mumbai-Nasik Highway  Project Planning &Execution of 30 Keys Boutique Resort at Wada, Near Thane  Project Planning &Execution of 30 Keys Boutique Resort at Pali Near Khopoli  Conceptualization & Project Planning of 50 Keys Resort at Tapola Near Mahabaleshwar  Conceptualization & Project Planning of 50 Keys Boutique Resort at Roha on Mumbai-Goa Highway  Conceptualization & Project Planning of 25 Keys Boutique Resort at Murbad Near Kalyan Mumbai  Leasing & Successful Managing 10 Keys Boutique Resort at North Goa  Operational & Marketing Set up of Luxury 100 Keys Resort at Igatpuri, near Mumbai  Conceptualization with Primary Feasibility of Agri Tourism and Luxury Resorts at Dahanu, near Mumbai  Project Planning, Coordination, Executing Interior Designing of Commercial Office in Andheri, Mumbai  Conceptualization & Project Planning of Luxury Jungle Lodge at Tanzania  Conceptualization, Planning & Operations Set up of 50 Keys Resort at Karjat  Operational & Marketing Set up of Luxury 50 Keys Resort at Igatpuri, near Mumbai
  • 17. Projects Completed & Ongoing  Operations Set Up, Manpower Recruitment, Deptt. SOP’s, Manuals for 100 Keys Resort at in MP – Completed  Project Planning & Operations Set up of 25 Keys Boutique Resort with Adventure Tourism Facilities at Murbad, near Mumbai - Completed  Conceptualization & Project Planning of 60 Keys Agri Tourism Resort at Satara, near Pune - Ongoing  Conceptualization & Project Planning of 50 Keys Boutique Resort at Satara, near Pune – Ongoing  Conceptualization & Project Planning of 50 Keys Resort & Beach touch Restaurant & Camping site at Shrivardhan, Konkan Coast 165 Kms from Mumbai – Ongoing  Conceptualization & Project Planning of Club House at Karjat, near Mumbai - Completed  Conceptualization & Project Planning of 25 Keys Agro Tourism Resort at Karjat  Conceptualization & Project Planning and execution of 24 Keys Hotel at Wardha, near Nagpur
  • 18. Disclaimer: Statement of Assumptions & Limiting Conditions  Mr Subodh Gupte does not undertake any responsibility of cash handling, shortages in the inventories of material purchased/stored, thefts if occurs in the premises of Resort or any short of cash shortages, cash thefts, staff conflicts. Mr Gupte will not be held responsible for any financial feasibility or operational losses if occurred. Mr Gupte would suggest suitable vendor for purchase of hotel related material but the material purchase will be at the sole discretion of management  No responsibility is assumed for matters of a legal nature, nor do we render any opinion as to title, which is assumed to be marketable and free of any deed restrictions and easements.  It is assumed that that proposed sites will be in full compliance with all applicable city, local and private codes, laws, consents, licenses and regulations (including an alcohol license where appropriate) and that all licenses, permits, certificates, franchises and so forth can be freely attained, renewed and /or transferred  The quality of a hotel facility’s on-site management has a direct effect on a property’s economic viability and market value. The financial forecasts presented in this study assume both responsible ownership & competent management. Any variance from this assumption may have a significant impact on the forecast operating results and value estimate.  The estimated operating results if presented in this report are not based on an evaluation of the current overall economy of the area and neither take into account nor make provision for the effect of any sharp rise or decline in local or economic conditions. To the extent that wages and other operating expenses may advance during the economic life of the property, it is expected that the prices of rooms, food, beverages and services will be adjusted to the least of offset these advances. We do not warrant that the estimates will be attained, but they have prepared on the basis of information obtained during the course of this study and are intended to reflect the expectation of typical investors.  Many of the figures if presented in this report were generated using sophisticated computer models that make calculations based upon numbers carried out to three or more decimal places. In the interest of simplicity most numbers presented in this report have been rounded. Thus, these figures may be subject to small rounding errors in some cases.  While the information contained herein is believed to be correct it is subject to change. Nothing contained herein is to be constructed as a representation or warranty of any kind.  Mr Subodh Gupte would not be directly involved in execution at project or operations level. This would be done by the promoter. Mr Subodh Gupte does not take any responsibility or guarantee for the result at project or operations level
  • 19. Thank You Subodh Gupte - Principal Consultant HMCT,IHM, Mumbai 1982 Aum Consultants Hotel & Resort Project & Management Consultants Mumbai & Nagpur +91 810 820 5025 | +91 98205 92735 www.aumconsultants.in SubodhGupte@AumConsultants.In