there are so many trends in IT world. and so many abstract strategies but not easy to apply them. In this presentation i aimed that how we can make them more clear to apply and define roadmaps in telco.

1. Hot trends and How to apply
Strategies for Telecommunication
Operators
projects and some sample ideas in
my mind.
Tansu Dasli

2. decrease legacy systems
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trend: cost-cutting
trend: offer multi-play services
trend: increase time-to-market
trend: convergency ~ consolidation (billing systems, even invoices etc)
trend: decrease complexity
trend: development methodology effects on organisational changes: waterfall->agile->devops
strategy: decrease count of legacy systems and merge/redesign applications
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project: sundown siebel
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put new application for SFA or develop/integrate in Order Management client [risk: depends on order management project]
put a new application for Case, SLA management etc… [risk: integration with avaya]
campaign management
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[in 3 ways we can achieve that] sundown BSCS -> rise orga gold or
sundown BSCS and orga gold -> rise E/// CBIO or
establish mvne platform and install mvno’s and migrate your telco company into it
project: master data project
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SDP ?
project: consolidate fraud systems
project: consolidate revenue assurance systems
strategy: consolidation in VAS applications
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consolidate customer data
consolidate LOV data
consolidate assest data
consolidating customer management applications
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define your application used in dealers and consolidate
strategy: consolidate rating systems
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strategy: consolidate mediation systems
strategy: converge fraud and revenue assurance
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assess siebel campaign management and cem and other campaign applications and build a new way
strategy: converge billing systems (first billing , later rating, later mediation)
project: consolidating gateways (ussd, sms, mms, sigtran etc….)

3. opex and capex oriented days
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trend: cost-cutting
trend: open saving
trend: differentiation in Telco services
strategy: ask your self that Does SAP system create any value for your Telco company?
if No {
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motivation: Business departments tend to buy many modules (such as rmca, bi, pi, bpc, grc etc…) from
SAP once they implemented sap r/3. They never utilised but you pay a lot!
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project: replace SAP r/3 with cloud based cheaper ERP solutions
project: consolidate middleware products: if you have oracle service bus or data power or ibm service bus, and replace
SAP PI with appropriate one
project: consolidate Business intelligence products: if you have oracle BI or other BI tools in other vendors, you don’t
need SAP BI , Hyperion etc….
project: check do you really need SAP SRM or SAP MM is enough for your company?
project: check do you really need SAP BPC or SAP R/3 budget planning is enough for your company?
strategy: Serve this cloud ERP system to small-medium business companies in your country
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if Yes {
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motivation: Use SAP R/3 with minimum level of customisation and create more value in your common
functions
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project: consolidate Business intelligence products: Use SAP BI and consolidate other BI tools in company
project: Lean your purchasing process using SAP MM.

4. grab the future
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strategy: Innovation and R&D projects
strategy: be strong local power in local to avoid OTTs
strategy: create new services with OTTs
strategy: do not waste your time developing available OTTs’ services such as whatsapp etc… (adaptation and
survival strategies )
mvne
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in Turkey and
in Other Countries
m2m
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challenge to become the partner of choice
internet of things
impact to middleware infrastructure
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cloud
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mobile commerce
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re-shaping the business model
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strategy: acquire small bank or be stakeholder of mid-sized bank :)
strategy: acquire sector leader local e-commerce web site or be stakeholder
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nfc vs bluetooth 4.0
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impact to increases your big data sources.
sdn: software defined networks
web-api
big data
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strategy: diversify your data sources in bigdata
pathfinder: be OTT in other sectors!

5. notice
• some strategies may change depend on
operator size and being global or not
• to be continued…