1. 1KEY solutions can help marketing and sales departments overcome challenges in measuring performance, accountability, and data analysis to improve branding, marketing, and sales results.
2. Key benefits include identifying high-value customers, accurately forecasting promotional impacts, and optimizing marketing spend based on detailed customer insights.
3. 1KEY provides visibility into various data sources to support decision-making through reporting, analysis, scorecards and visualization of KPIs.
The Changing Nature of Campaign ManagementClickSquared
Daniel Smith, senior vice president, marketing, ClickSquared, and guest, Suresh Vittal, Vice President, Practice Leader, Forrester Research, Inc., discuss the realities of cross-channel marketing and how marketers can leverage modern campaign management tools.
Wonder how some businesses are getting value out of social media? Wonder how to calculate the ROI of social media? This paper will walk you through some of the fundamentals of looking at how to evaluate how social media changes a business and the resulting value it brings to the whole organization. If you want more information, go to www.drnatalienews.com
Hot trends and how to apply strategies for telecommunication operatorsSigortam.net
there are so many trends in IT world. and so many abstract strategies but not easy to apply them. In this presentation i aimed that how we can make them more clear to apply and define roadmaps in telco.
The Changing Nature of Campaign ManagementClickSquared
Daniel Smith, senior vice president, marketing, ClickSquared, and guest, Suresh Vittal, Vice President, Practice Leader, Forrester Research, Inc., discuss the realities of cross-channel marketing and how marketers can leverage modern campaign management tools.
Wonder how some businesses are getting value out of social media? Wonder how to calculate the ROI of social media? This paper will walk you through some of the fundamentals of looking at how to evaluate how social media changes a business and the resulting value it brings to the whole organization. If you want more information, go to www.drnatalienews.com
Hot trends and how to apply strategies for telecommunication operatorsSigortam.net
there are so many trends in IT world. and so many abstract strategies but not easy to apply them. In this presentation i aimed that how we can make them more clear to apply and define roadmaps in telco.
Digital Transformation as a Service!
EA-Driven Enterprise Digital Transformation with BLUEPRINT framework
This presentation introduces the BLUEPRINT Framework, a practical and pragmatic, proven and tested framework and methodology to plan, manage, and execute Digital Transformation at organnizations.
Learn about the tools and technology that enable you to analyze sales at the customer level: Ad-hoc calculation of many different market basket key performance indicators (KPIs); flexibility for analysis in product and store hierarchies; intuitive user interface; high performance computations powered by SAP In-memory technology.
The typical marketer and sales person, in a complex B2B sales environment,understands the value of a truly qualified “sales-ready” lead over a marketing ready prospect, because it meets a designated set of criteria and progresses into a sale faster with fewer selling resources
Overreacting to events, tackling symptoms rather than underlying fundamental problems and jumping to please the boss can prove fatal. Crippled marketing efforts can leave promising companies in the dust, or at least handicapped at the starting gate. Admired companies are leveraging Marketing Operations to improve performance and measure ROI as they refine their marketing organizations using an operational focus.
Wil je weten wat winnende sales organisaties onderscheid van de rest? Leer van de grootste sales best-practice study in zijn soort met 21.000 participanten wereldwijd van Miller Heiman.
Implementing lead management best practices through marketing automation reduces the cost of marketing, fills the sales pipeline faster with better quality leads, and grows revenue
Market planning, brand development and communi- cations for innovative B2B companies selling emerging technologies and turnkey solutions to North American and international customers.
Oceancom offers an effective Hybrid Marketing alternative to hiring an expensive agency or
managing individual freelance people.
Digital Transformation as a Service!
EA-Driven Enterprise Digital Transformation with BLUEPRINT framework
This presentation introduces the BLUEPRINT Framework, a practical and pragmatic, proven and tested framework and methodology to plan, manage, and execute Digital Transformation at organnizations.
Learn about the tools and technology that enable you to analyze sales at the customer level: Ad-hoc calculation of many different market basket key performance indicators (KPIs); flexibility for analysis in product and store hierarchies; intuitive user interface; high performance computations powered by SAP In-memory technology.
The typical marketer and sales person, in a complex B2B sales environment,understands the value of a truly qualified “sales-ready” lead over a marketing ready prospect, because it meets a designated set of criteria and progresses into a sale faster with fewer selling resources
Overreacting to events, tackling symptoms rather than underlying fundamental problems and jumping to please the boss can prove fatal. Crippled marketing efforts can leave promising companies in the dust, or at least handicapped at the starting gate. Admired companies are leveraging Marketing Operations to improve performance and measure ROI as they refine their marketing organizations using an operational focus.
Wil je weten wat winnende sales organisaties onderscheid van de rest? Leer van de grootste sales best-practice study in zijn soort met 21.000 participanten wereldwijd van Miller Heiman.
Implementing lead management best practices through marketing automation reduces the cost of marketing, fills the sales pipeline faster with better quality leads, and grows revenue
Market planning, brand development and communi- cations for innovative B2B companies selling emerging technologies and turnkey solutions to North American and international customers.
Oceancom offers an effective Hybrid Marketing alternative to hiring an expensive agency or
managing individual freelance people.
Chapter 8 - SECRETS TO BUILDING A WORLD-CLASS BUSINESS THROUGH LEADERSHIP MAR...VINCE FERRARO
Do you dream of winning? Are you In It To Win It? There is an old saying that states:To the victor go the spoils. This saying originated from wars fought in ancient days - and meant that the victor got all the goodies! In today's competitive society, our desires and intentions are to be the best at what we do to win the prize - tangible or intangible. In fact, even the US Army used the slogan Be all that you can be as a motivator for recruits to join and excel.
Tom Hopkins, Author of How To Master The Art Of Selling & states that if you're going to do anything-small or large-why not do it to the best of your ability? Being the 'best' connotes drive, perseverance, leadership, success - factors that are valued by our culture, by which we are judged, and which make us feel good. Where does this take us? Well, we all want to be successful in our endeavors.
The Celebrity Expert® authors in this book have earned 'Blue Ribbons' in their respective fields of endeavor. They have succeeded in attaining their goals. Are you aspiring to be the best in your field? Are you planning to succeed? These Celebrity Experts® have blazed a trail that will show you the way and make it easier for you to succeed. They will show you how to avoid the pitfalls they encountered and, if you take advantage of their experiences, they will coach you to attain your desired goals. Experience suggests that readers of this book will be...In It To Win It.
Six Mistakes Companies Are Making Today And How You Can Avoid ThemFindWhitePapers
"Look for additional opportunities to use business intelligence to uncover value and drive
improvements. Consider advanced planning tools that can help close the gap between
strategy and execution. Expand the use of sophisticated what-if analyses to model the
operational and financial impact of multiple scenarios on revenue, costs, and cash flow."
This information outlines what it takes to make a World Class sales force by understanding the types of
salespeople and how to measure their specific sales “DNA” to optimize performance.
Similar to Branding Marketing Sales Solution Using 1 K E Y (20)
Key reasons for success of niche companies like MAIA Intelligence. Why it works in the enterprise world? How it survives and grows against the billion dollar giants in same space?
how can I sell pi coins after successfully completing KYCDOT TECH
Pi coins is not launched yet in any exchange 💱 this means it's not swappable, the current pi displaying on coin market cap is the iou version of pi. And you can learn all about that on my previous post.
RIGHT NOW THE ONLY WAY you can sell pi coins is through verified pi merchants. A pi merchant is someone who buys pi coins and resell them to exchanges and crypto whales. Looking forward to hold massive quantities of pi coins before the mainnet launch.
This is because pi network is not doing any pre-sale or ico offerings, the only way to get my coins is from buying from miners. So a merchant facilitates the transactions between the miners and these exchanges holding pi.
I and my friends has sold more than 6000 pi coins successfully with this method. I will be happy to share the contact of my personal pi merchant. The one i trade with, if you have your own merchant you can trade with them. For those who are new.
Message: @Pi_vendor_247 on telegram.
I wouldn't advise you selling all percentage of the pi coins. Leave at least a before so its a win win during open mainnet. Have a nice day pioneers ♥️
#kyc #mainnet #picoins #pi #sellpi #piwallet
#pinetwork
how to sell pi coins effectively (from 50 - 100k pi)DOT TECH
Anywhere in the world, including Africa, America, and Europe, you can sell Pi Network Coins online and receive cash through online payment options.
Pi has not yet been launched on any exchange because we are currently using the confined Mainnet. The planned launch date for Pi is June 28, 2026.
Reselling to investors who want to hold until the mainnet launch in 2026 is currently the sole way to sell.
Consequently, right now. All you need to do is select the right pi network provider.
Who is a pi merchant?
An individual who buys coins from miners on the pi network and resells them to investors hoping to hang onto them until the mainnet is launched is known as a pi merchant.
debuts.
I'll provide you the Telegram username
@Pi_vendor_247
The European Unemployment Puzzle: implications from population agingGRAPE
We study the link between the evolving age structure of the working population and unemployment. We build a large new Keynesian OLG model with a realistic age structure, labor market frictions, sticky prices, and aggregate shocks. Once calibrated to the European economy, we quantify the extent to which demographic changes over the last three decades have contributed to the decline of the unemployment rate. Our findings yield important implications for the future evolution of unemployment given the anticipated further aging of the working population in Europe. We also quantify the implications for optimal monetary policy: lowering inflation volatility becomes less costly in terms of GDP and unemployment volatility, which hints that optimal monetary policy may be more hawkish in an aging society. Finally, our results also propose a partial reversal of the European-US unemployment puzzle due to the fact that the share of young workers is expected to remain robust in the US.
Turin Startup Ecosystem 2024 - Ricerca sulle Startup e il Sistema dell'Innov...Quotidiano Piemontese
Turin Startup Ecosystem 2024
Una ricerca de il Club degli Investitori, in collaborazione con ToTeM Torino Tech Map e con il supporto della ESCP Business School e di Growth Capital
BYD SWOT Analysis and In-Depth Insights 2024.pptxmikemetalprod
Indepth analysis of the BYD 2024
BYD (Build Your Dreams) is a Chinese automaker and battery manufacturer that has snowballed over the past two decades to become a significant player in electric vehicles and global clean energy technology.
This SWOT analysis examines BYD's strengths, weaknesses, opportunities, and threats as it competes in the fast-changing automotive and energy storage industries.
Founded in 1995 and headquartered in Shenzhen, BYD started as a battery company before expanding into automobiles in the early 2000s.
Initially manufacturing gasoline-powered vehicles, BYD focused on plug-in hybrid and fully electric vehicles, leveraging its expertise in battery technology.
Today, BYD is the world’s largest electric vehicle manufacturer, delivering over 1.2 million electric cars globally. The company also produces electric buses, trucks, forklifts, and rail transit.
On the energy side, BYD is a major supplier of rechargeable batteries for cell phones, laptops, electric vehicles, and energy storage systems.
2. Elemental Economics - Mineral demand.pdfNeal Brewster
After this second you should be able to: Explain the main determinants of demand for any mineral product, and their relative importance; recognise and explain how demand for any product is likely to change with economic activity; recognise and explain the roles of technology and relative prices in influencing demand; be able to explain the differences between the rates of growth of demand for different products.
Lecture slide titled Fraud Risk Mitigation, Webinar Lecture Delivered at the Society for West African Internal Audit Practitioners (SWAIAP) on Wednesday, November 8, 2023.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
where can I find a legit pi merchant onlineDOT TECH
Yes. This is very easy what you need is a recommendation from someone who has successfully traded pi coins before with a merchant.
Who is a pi merchant?
A pi merchant is someone who buys pi network coins and resell them to Investors looking forward to hold thousands of pi coins before the open mainnet.
I will leave the telegram contact of my personal pi merchant to trade with
@Pi_vendor_247
2. MAIA Intelligence CUBE VIEW CHART
quot;I know I waste half the !Work in a typical marketing department. o linking
forward-looking, or quot;leadingquot; metrics with current
money I spend on advertising. sales performance;
The problem is I don't know !Understanding the impact of current sales
performance on future results;
which half.” !Evaluating customers by sales volume, revenue,
profitability, and cost; and
!Connecting pipeline targets with current
A survey conducted by Forrester Research and the
performance.
Association of National Advertisers found that
measurement was the top priority.
quot;If you don't have a dashboard you can't
drive the car. Similarly Chief Marketing
Among the findings:
Officer CMO know the importance of
measuring campaign performance and
- 82 % experienced difficulty measuring multimedia
driving the strength of the brandsquot;
campaigns
- 78 % experienced difficulty measuring the sales
1KEY Branding, Marketing and Sales Solutions
impact of their promotions
from MAIA Intelligence can help Marketing and
- 57 % experienced difficulty delivering customized
Sales Department to overcome the measuring,
communications
accountability and analysis challenges and seize
- 55 % had trouble targeting high-value prospects
the opportunity to deliver the results that CEOs now
and gaining insight into customer behavior.
demand.
In each case, more than 80 per cent of respondents
Using 1KEY Solutions, marketing can go beyond
reported that technology could be helpful in solving
single quot;pockets of performancequot; measures. For
these problems.
example: not only could a manager identify their top
customers, but also the cost to acquire and keep
“In current scenario marketing department
them, whether this cost is rising or falling, and how
are giving accountability, and presents a
much it will cost to acquire similar customers in new
solid business case to justify their budgets
markets in the future, and the impact these higher
and activities. They are way past the point
costs will have on financial outcomes. From there, a
where they can say 'Trust Me’”
manager can make a number of strategic decisions.
For example: if the cost to acquire top customers is
Marketers Look For Answers With BI Technology
rising, he can choose to reallocate financial
resources and automatically update their plan to
1KEY Solutions can improve branding, marketing
ensure they stay on target. Or he can shift priorities
and sales performance in key ways:
from targeting new customers to leveraging existing
!Creating a commonly shared perspective on
ones and create new metrics to monitor
performance across departments, product lines, or
performance against this new goal.
geographic locations;
!Linking quot;traditionalquot; metrics such as brand
awareness to hard-core financial concepts such as
Marketing manager tracks
EPS or ROI;
campaign effectiveness in
!Leveraging investments in internal and purchased
real time and adjusts
data into greater insight;
!Helping CMOs better align marketing activities with
offers, campaigns and
strategic goals;
models to optimize
!Increasing responsiveness to trends in product,
market, or customer performance; and
marketing spend.
!Letting CMOs report on their performance in ways
that a CEO or CFO can understand.
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3. MAIA Intelligence CUBE VIEW CHART
A brand is the most visible expression of a themselves. It may be that new products are not
company's mission and values. In fiercely catching on, that the standard product mix is losing
competitive industries (for example, market share to competitors, or that demand for a
pharmaceuticals, consumer packaged Goods, and, new product is outstripping supply. Whatever the
increasingly, banking), strong brand performance reason, managers is supplied with the answers to
can win against the competition and add millions of make more accurate forecasts using 1KEY.
dollars to the bottom line. Strong brands are also
quot;Before, our managers had to
essential to drive successful new product launches,
and they can be the only calling card a company has
rely to a great extent on gut
when trying to open the door to new markets. 1KEY
feel. They used manual
Solutions can create complete solution to measure,
analyze and track brands.
processes and did a lot of
asking around. They were
Understanding the importance of Sales to any
company is quite simple: without sales, a company
constantly forced to make
can't stay in business. However, simply knowing that
decisions without all the
the company is closing sales or tracking overall
revenue is not enough. Companies need to derive
information, because
more value from their data than simply being able to
decision-support
ask quot;How much did we sell?quot; All answers can be
found out with 1KEY solutions.
information took weeks to
process. Now with Business
Sales involves many people and functions, including
inside and outside sales teams, pre- and post-sales
Intelligence, they probably
teams, direct sales, channel sales, wholesale and
have ten times the amount of
retail channels, sales to influencers, sales support,
information they had before,
and administration. Each is responsible for different
aspects of the overall Sales operation and may work
in a format which is ready to
with other groups in various combinations to close a
use.quot;
deal. To perform well, every person needs different
or overlapping information delivered in different
formats at different times. . Sales managers need
Prior to call,
daily and weekly information about revenue and
marketing
volume, and information that can be used to create
analyst
forecasts, quotas, and compensation plans. They
segments
also need this information to help them allocate
customers based
representatives, support teams, and financial
on profitability
resources to the areas where they will have the
and predicted
greatest impact. Sales reps, which often have
future value.
personal or idiosyncratic ways of compiling
information, need accurate information that will help
them in managing their time and focusing their efforts
Identifying valuable customers and finding ways to
where they will have the greatest impact, and that
leverage that value into new business is a key Sales
can reveal cross-sell and up-sell opportunities. A VP
activity. 1KEY Solution helps by creating detailed
of Sales needs weekly and monthly information that
customer profiles that show how much they buy,
can help develop new business and reveal how
how frequently, the total revenue they generate, how
various sales channels are performing. She also
much they cost to serve, and so on. Quoting and
needs to see forecasts, budget to plan, discounting
pricing, including discounts and payment
trends, rep turnover, margin, cost of sales, and
schedules, as well as financial analysis (margins,
customer profitability. 1KEY Solutions help looking in
revenue, and profit, for example) are essential to
detail at a variety of factors-the market size, the
ensuring that the deal actually makes sense to
channel, the geographic region, the customer base,
execute from a customer and enterprise
and the reps. 1KEY also looking at the products
perspective. Without 1KEY solution providing this
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4. MAIA Intelligence CUBE VIEW CHART
information, reps risk misallocating their time and beyond simple spreadsheets to analyze data from
energies cultivating a sale to a customer who is not any source and angle or to combine data in new
interested in buying, who typically demands high ways and use the resulting insight to make better
discounts, or who may cost more to support than the business decisions. Through reports and analysis,
deal was worth. Sales can generate and share information that lets
them see trends, understand what drives changes in
The typical sales process is comprised of different metrics, and see where and why they are ahead of,
stages. Each of these requires integration of other or behind, plan. With scorecards, Sales can track
functions and systems if the deal is to close. A tighter key metrics drawn from any data source or
integration means a more effective sales process application to manage performance, link execution
and a lower total cost of sale. 1KEY Solution helps to to strategy, and to analyze why performance is on or
track the sales time, the resources, and tactics off track. Visualization presents performance
required to move a customer through each stage, information using intuitive symbols, graphs or
from unqualified lead to satisfied repeat customer. It gauges. Event detection keeps users abreast of
can reveal where the process is working well, where changes in sales performance as they happen.
it is stalled, and where potential revenue is being lost.
It also helps managers understand the relative
quot;Branding Marketing & Sales
strengths and weaknesses of each region, channel,
Performance Management
and rep. Without this kind of information, reps risk
wasting time and energy with tactics that don't work
can give an equal seat at the
or cost too much to pursue. Managers also need to
executive table as a function
measure the cost of their activities against the
revenue they generate. For example: they need to
that understands the need to
know if the reps who usually make eight calls to a
demonstrate tangible
customer to close a deal generate proportionally
more revenue than the reps who make only four. If a
business results and return
particular rep is discounting certain products more
on investment”
often than other reps, they need to know why and
how the discounts will affect revenue.
1KEY Solutions for Branding, Marketing and Sales
enables organizations to understand their business
performance in greater detail than that provided by
ERP systems or financial spreadsheets. 1KEY
provides visibility, clarity, and insight into an
organization's data assets. 1KEY can aggregate
different kinds of data-financial, demographic, sales,
product, CRM, and marketing data to create a
reliable and agreed-upon source of information and
a commonly shared context that enables effective Customer is interested, but wants time to
and collaborative decision-making. The breadth and quot;consider his optionsquot; before making a
depth of 1KEY capabilities enable sales to go decision.
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5. MAIA Intelligence CUBE VIEW CHART
!Plan the introduction of new products-while
1KEY Branding, Sales and Marketing Solutions
reducing inventories of the products being replaced
provide a high and immediate ROI include:
!Track the effectiveness of trade promotions, ad
campaigns, and other marketing elements
!Identify specific groups of customers by loyalty
!Leveraging brands by identifying and making the
program status, demographics, frequency, value,
most of new market, channel, customer, and
brand loyalty, and other dimensions so you can treat
product opportunities
them and promote to them more effectively
!Effective and planned use of trade fund spending
!Accurately forecast the sales lift that a specific
by measuring trade fund spending by brand,
promotion will have and then balance the
channel, line, key account, broker, and individual
combination of sales lift and net margin to optimize
promotion.
return on that promotion
!Identify the characteristics of your best-performing
locations and identify new locations that fit those
criteria.
1KEY Branding, Marketing & Sales Solution Keep Your Team always on the track
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6. MAIA Intelligence CUBE VIEW CHART
Questions You Can Answer With 1KEY Solution
!Who are my top customers? How has their
!Who are the top 10 revenue-generating customers?
purchase patterns changed?
!Which customer segments have experienced the
!What is the cost per qualified sales opportunity?
largest revenue growth from the past year?
!How quickly do leads move through the pipeline?
!What product is the best-seller in each region?
!What is my market penetration in each region?
!What is the profile of my best customer? How much
!Which customers are loyal?
of the pipeline matches that profile?
!Which product has the highest profitability?
!What's the average deal size for each sales rep?
!What marketing tactics are driving sales?
!Which region delivers the most revenue, and how
!How much discounting are we doing relative to last
did this region perform compared to last year?
year?
!What is my performance as a percentage of plan?
!What discounts are most popular? Least popular?
!Which products deliver the highest margin and what
!What promotions are most popular? Least
volumes have we moved this period?
popular?
!Does this product bundle encourage more sales at
!What are the geographic discount/promotional
a higher price?
trends?
!Which customers present up-sell or cross-sell
!What is the cost of the discount/promotion
opportunities?
compared to the increase in sales?
!Which customer segment will respond best to a
!What promotions are resonating with different
particular offer?
customer segments?
!Which customer segment offers the most revenue
!Which sales people are more reliant on
potential?
discounts/promotions?
!What's the top-selling product mix in each region?
!Which promotions most significantly impact sales
!What response rate per region are we getting for
for my most profitable products?
marketing promotions?
1KEY Branding Marketing & Sales Solution for all the verticals:
Automotive, Telecommunication & Media, Complex Manufacturing, Energy & Utilities,
Financial Services, High Technology, Insurance and Health Care,
Pharmacy & Life Sciences Public Sector, Retail, Travel and Transportation
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7. MAIA Intelligence CUBE VIEW CHART
1KEY Solutions implementation benefits for control spending on customer acquisition
Business Performance and Demand Generation
Foundation Metric Measures
Demand Generation Revenue Company Revenue
Revenue By Geography
Revenue By Business Unit
Revenue By Channel
Bookings Company Bookings
Bookings By Geography
Bookings By Business Unit
Bookings By Channel
Pipeline Total Company Pipeline
New Pipeline Additions
Pipeline Conversion Rate
Pipeline Dropout Rate
Average Deal/Order Size Revenue/Deal
Average Product Selling Price
Average Units/Deal
Sales Cycle Average Days from Lead to Close
New Market Entry Metrics Revenue/Bookings by New Market
New Market Entry Metrics Revenue/Bookings by New Product
Important Deal Metrics RFP Inclusion
RFP Success Rates
Key Customer Wins
Market Share Market Share by Industry
Market Share by Geography
Market Share by Product Line
Marketing Lead Generation, Overall Lead Generation Total Qualified New Leads
Program and Campaign New Leads By Channel
Effectiveness, and ROI Leads by Geography
Leads by Business Unit
Marketing Prospect Database Size
Overall Lead Quality, Opportunity Conversion Rates
Conversion and Closure Deal Conversion Rates
Sales Cycle-Time to Convert
Revenue/Deal
% New Leads Touched by Sales
New Lead Ranking (A,B,C…)
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8. MAIA Intelligence CUBE VIEW CHART
Overally Lead Cost Cost/Lead
Cost/Opportunity
Cost/New Customer
Cost/$ of Revenue
Leads/Program
Program and Campaign ROI
Web Site Leads/Campaign
Ecommerce Cost/Lead
Telemarketing Program Cost/$ of Revenue
Direct Mail Revenue/$ of Program Cost
Email Marketing
Events
Online Seminars
Trade Shows
Other
Program and Campaign Key Objective Attainment
Effectiveness Closure Rates by Marketing
Touch Point
Sales Cycle by Lead Sources
Sales Cycle Days from Lead to Customer
Budget Budget Versus Actual-Total
Marketing
Headcount to Programs Spend
Program $/Marketing Headcount
Revenue $/Marketing Headcount
Field Sales and Channel Field Sales Productivity Revenue/Sales Rep
Effectiveness and New Sales Rep Ramp Rate
Satisfaction % Reps Meet/Exceed Quota
Competitive Win/Loss Ratio
Channel Productivity Revenue/Reseller
Field Sales Satisfaction Satisfaction Audit
- Training
- Product
- Messaging Tools
- Solution Selling Tools
Channel Satisfaction Satisfaction Audit
- Training
- Product
- Messaging Tools
- Solution Selling Tools
Messaging Tools and Usage and Adoption Satisfaction
Programs Effectiveness Audit
Availability Usage Adoption
Solution Selling Effectiveness
Satisfaction Audit
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9. MAIA Intelligence CUBE VIEW CHART
Product Innovation and Acceptance
Foundation Metric Measures
Product Innovation and Understanding Customer Quality, Depth of Market Research
Lifecycle Management Needs and Requirements Customer Visits
Roadmap Definition and Customer Advisory Council Audit
Customer Acceptance
Product Profitability Product Gross Marging
Product Reviews, Awards, Inclusion in Product Reviews
Recognition Success in Product Reviews
Product Awards
Inclusion of Key Messages
Analyst Opinions and Analyst Review Reach Key
Endorsements Influencer Reach
Analyst Tone and Sentiment
Inclusion of Key Messages
Customer Satisfaction / Customer Satisfaction / Satisfaction Surveys
Feedback Feedback
Customer Renewal, Renewal Rate(%, $)
Retention, Referral and Customer Churn
Reorder Rates % of Repeat Customers
New Referral Customers
Account Revenue / Revenue/Customer
Profitability Gross Profit $/Customer
Lifetime Value
Account Penetration/Share Customer Orders/All Customer
of Wallet Spending in Category
Account Penetration/Share
of Wallet
Customer Solution ROI Customer ROI Analysis
Cross Sell and Upsell % Customers Purchase>1 Product
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10. MAIA Intelligence CUBE VIEW CHART
Corporate Vision and Leadership
Foundation Metric Measures
Internal Marketing Group Executive Staff Respect Internal Surveys
Influence and Respect
Market Share
Internal Culture and Employee Satisfaction Internal Surveys
Confidence
Internal Brand Awareness
and Culture Adoption
Corporate Image and Brand Identity
Foundation Metric Measures
Corporate Visibility, Company Awareness and Unaided Awareness
Confidence and Credibility Perception Aided Awareness
Leadership Sentiment
External Brand Value and Financial Brand Value
Equity Measurements
Customer Satisfaction,
Retention, and Loyalty
Measurements
Product Awareness, Unaided Awareness
Product Awareness,
Preference Aided Awareness
Vitality Relevance
Share of Preference
Leadership Recognition
Media & Communications Media Reach
Effectiveness Media Sentiment
Media Mentions
Leaderships Mentions
OnMessage Coverage
Key Issue Coverage
Competitive Mentions
Campaign and Product
Coverage
Employee Satisfaction Internal Surveys
Internal Culture and
Confidence
Internal Brand Awareness
and Culture Adoption
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11. MAIA Intelligence CUBE VIEW CHART
1KEY Solutions implementation benefits for control spending on customer acquisition
Benefits of 1KEY Solution.
It provides a more healthy It aligns a more customer
internal marketing culture and centric marketing team that
process and a common is the true 'voice of the
language to make decisions customer' and enables a
about how to evaluate better understanding of
marketing programs and customers and their needs
investments. throughout the company.
A more satisfied team of From a practical point of
marketing employees since v i e w, t h e p a c e a n d
benchmarks and complexity of marketing in
accountability standards will many industries - particularly
be well understood and technology - is accelerating,
communicated throughout the department. and the number of customer 'touch points' is
increasing.
It provides higher perception of marketing Many companies will find that they are incapable of
department's value in the company. managing this increased complexity without
systems to control and optimize marketing
It delivers a consistent and clear demonstration of spending.
value through the positive impact of marketing
activities on company performance.
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12. MAIA Intelligence CUBE VIEW CHART
Select Measures and Metrics that truly reflect
The most valuable
marketing's contribution to the success of the
deliverable of BI is business, as well as Measures and Metrics that are
enabling your in the control of the marketing organization.You're
business to make just keeping score if you measure and report on the
activities of other functions. The purpose of 1KEY
better, faster
Solution is to show that marketing is contributing in a
decisions. This
more focused way to company objectives. Spend
capability your time understanding how you can do better at
should be available the things you most directly control. Focus on
to every function metrics that give early warning signs for the future
success or failure of the business. Create synthetic
within your business,
indices that reflect performance across several
and should be based
metrics in a given area. Try and group several
on a common measures into an index that reflects performance of
platform delivering the category or functional element. This makes the
accurate, consistent executive task of reviewing information simpler, and
improves communication as a result.
and credible
information.
For product details, service solution
Sales@maia-intelligence.com
1KEY fulfilling the full promise of
Business Intelligence
Solution Implementation
This model is a place to begin. It is not a place to
finish - any company who copies this list as-is and
starts trying to develop, deploy & measure and report
everything will soon become overwhelmed,
frustrated, and will *fail*. The solution is a
comprehensive menu of potential metrics and
measures - far too many to begin with, and some
probably not relevant to your situation. You must
select a subset of the metrics and measures that are
most relevant to you and can address your unique
and critical business and strategic objectives. While
this list is extensive, it is not exhaustive. You may and
probably should define your own Metrics and
Measures as a part of the process.
Keep it Simple - 1KEY Solution is a business
performance management exercise - not a statistical
or econometric research survey. You should begin
with a small number of metrics and measures -
across the key areas. Most of the best practice
companies keep their metric and measure selection
to below 20. In time, your analytical capability will
grow - and your model will become richer and
deeper. But to begin, the risk of complexity far
exceeds that of simplicity.
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