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Horror Questionnaire
Please take the time to fill in our questionnaire.
(Please circle or tick where appropriate)

1.

Which of the following promotional methods is the most effective? (Please number each one in order
of preference with 1 being the most effective and 5 being the least)
Official Film Website
Pop Ups
Horror Film Magazine Front cover
Horror Trailer
Horror Film Poster

2.

Which of these do you feelare the most appealing elements displayed on a Horror film poster?(Please
tick)

Colours

3.

A Catchy
Tagline

The Name
of the Film

References to
Films Made by
Same Director

When viewing a Horror film poster, would you prefer to see the main victim or villain?(Please circle)

Villain

4.

Horrifying
Imagery

Victim

When viewing a film magazine, which of the following types of content do you find most
appealing?(Please Circle)

Film Reviews

Interviews

‘Behind the Scenes’ Gossip

New Releases

‘
5.

Which of the following fonts/typography would you prefer to see on the Horror film poster?(Please
circle one)
6.

In a Horror trailer, what do you feel creates the most fear for the audience?(Please tick one)

The
Music

7.

Editing

Horrific
Imagery

Jumpy
Moments

A Storyline
Relating to
Real Events

Name a film you were encouraged to see simply because the trailer was so effective?

…………………………………………………………………………………………………………………………………………………

8.

What, in your opinion, made this trailer so effective?
…………………………………………………………………………………………………………………………………………………….
…………………………………………………………………………………………………………………………………………………….

Thank you for taking the time to participate in our questionnaire!

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Horror questionnaire

  • 1. Horror Questionnaire Please take the time to fill in our questionnaire. (Please circle or tick where appropriate) 1. Which of the following promotional methods is the most effective? (Please number each one in order of preference with 1 being the most effective and 5 being the least) Official Film Website Pop Ups Horror Film Magazine Front cover Horror Trailer Horror Film Poster 2. Which of these do you feelare the most appealing elements displayed on a Horror film poster?(Please tick) Colours 3. A Catchy Tagline The Name of the Film References to Films Made by Same Director When viewing a Horror film poster, would you prefer to see the main victim or villain?(Please circle) Villain 4. Horrifying Imagery Victim When viewing a film magazine, which of the following types of content do you find most appealing?(Please Circle) Film Reviews Interviews ‘Behind the Scenes’ Gossip New Releases ‘ 5. Which of the following fonts/typography would you prefer to see on the Horror film poster?(Please circle one)
  • 2. 6. In a Horror trailer, what do you feel creates the most fear for the audience?(Please tick one) The Music 7. Editing Horrific Imagery Jumpy Moments A Storyline Relating to Real Events Name a film you were encouraged to see simply because the trailer was so effective? ………………………………………………………………………………………………………………………………………………… 8. What, in your opinion, made this trailer so effective? ……………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………………. Thank you for taking the time to participate in our questionnaire!