The document presents a questionnaire aimed at gathering opinions regarding horror film trailers and promotional materials. It includes various questions about preferences for protagonist age, trailer length, music, poster design, and magazine appeal. The goal is to understand audience interests to enhance marketing strategies for a horror film.

1. Questionnaire Two
1) Would you prefer if the protagonist (the main good character) was around your age?
Yes No I don’t mind
2) Would you prefer to see more of the narrative in the trailer, or less to keep it a surprise?
3) In our film trailer, do you think a sting (jump-scare at the end of the trailer after you think it is
over) would be effective in leaving a lasting impression on our audience? How?
4) In our trailer, what elements would attract you most to go and see a film?
Sound Lighting Gore/Jump scares Editing
5) How long should a trailer be?
6) Would you prefer the trailer to be/feature:
Slow paced quick cuts both
7) Do you prefer horror film trailers to have music playing in the background?
Yes No I don’t mind
8) What would you like to see taking up the majority of the room on a film poster?
Close up of antagonist Antagonist and location
9) Would you like to see the release date on the poster?
Yes No I don’t mind
10) Does having the tagline (slogan) on the film poster appeal to you? Why?
11) Which of these film posters do you prefer and why?

2. 12) Do you prefer the film name to be at the top or bottom of a film poster?
Top Bottom I don’t mind
13) How much would you be willing to spend on a movie magazine?
£0-99p £1-3 £3+
14) Have you ever been drawn to a magazine purely because of its front cover? If so, why?
15) Would you rather see a horror movie advertised in a general movie magazine, or a horror movie
magazine? Why?
16) What colours would you like to dominate a film magazine? Please name three.
17) Would including a free gift with the magazine interest you more?
Yes No Maybe
18) Which of these magazine front covers do you prefer and why?