Target audience questionnaire
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This document is a questionnaire for a target audience of a horror film marketing campaign. It asks respondents about their horror film viewing habits and preferences, including how often they watch them, their ratings of sample possession films, what scares them most, and what elements of films, posters and trailers influence their decisions to watch horror films. It concludes by asking them to name three things that make for a successful horror magazine or poster. The questionnaire aims to gather audience insight that can help design an effective horror film marketing campaign.
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Target audience questionnaire
This document is a questionnaire aimed at understanding what scares and draws the attention of a target horror film audience. It asks respondents questions about their horror film viewing habits and preferences, including how often they watch films, their ratings of sample possession films, what aspects most impact or scare them, and what they think makes for a successful horror film poster, trailer, and magazine. The goal is to gain insight into how to effectively market horror films to the target audience.
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The document appears to be an exit poll from a movie screening asking viewers questions about the action thriller film "A Walk Amongst the Tombstones" starring Liam Neeson. Viewers were asked if the film lived up to its billing as an action thriller, if they found any cliches, what drew them to see the film, if they thought Neeson was a good casting choice, if the film met their expectations, and if they would recommend it. They were also asked to rate the film on a scale of 1 to 10.
Horror questionnaire
This document is a horror movie questionnaire that asks respondents about their horror movie preferences and viewing habits. It collects demographic information like age and asks which genre of horror is their favorite. It also asks about their last horror movie watched, how often they see horror films in theaters, and whether they are brave enough to watch alone. Additionally, it inquires about the importance of trailers/posters and if any have enticed the respondent to see a specific horror movie.
Horror questionnaire
This document is a horror movie questionnaire that asks respondents about their horror movie preferences and viewing habits. It collects demographic information like age and asks which genre of horror is their favorite. It also asks about their last horror movie watched, how often they see horror films in theaters, and whether they are brave enough to watch alone. Additionally, it inquires about the importance of trailers/posters and if any have enticed the respondent to see a specific horror movie.
Film questionnaire
This film questionnaire asks respondents for their age, gender, preferred film genre, whether they watch horror films and examples of favorites, whether they find little boys or girls creepier in horror movies, and their preferred horror subgenre of slasher, supernatural, or torture films.
Old target audience questionnaire
This document is a questionnaire for a target audience of horror film fans. It asks for the respondent's age, favorite film genre, how often they watch horror films, why they enjoy the genre, if marketing influences their viewing decisions, an example of a film they saw due to promotions, what makes an effective horror film poster, and recently enjoyed horror titles. The goal is to better understand the horror film audience in around 2 minutes.
Questionnaire Post Production
This document is a post-audience questionnaire for a short film called "Coming Home" that asks viewers about their reactions to and opinions on various aspects of the film such as whether they enjoyed it, which parts could be improved, if the narration was effective, who the target audience seemed to be, what genre it was, how they would rate it, what age rating they would give it, if they predicted the ending, if it was predictable, what the strongest part was, if they would watch it again, and what they think the moral of the film was. It collects both multiple choice and open-ended feedback.
Questionnaire
This document is a post-audience questionnaire for a short film called "Coming Home" that asks viewers about their reactions to and opinions on various aspects of the film such as whether they enjoyed it, which parts could be improved, if the narration was effective, who the target audience seemed to be, what genre it was, how they would rate it, what age rating they would give it, if they predicted the ending, if it was predictable, and what the strongest part and moral of the film were. It collects both multiple choice and open-ended feedback.
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Target audience questionnaire
This document is a questionnaire aimed at understanding what scares and draws the attention of a target horror film audience. It asks respondents questions about their horror film viewing habits and preferences, including how often they watch films, their ratings of sample possession films, what aspects most impact or scare them, and what they think makes for a successful horror film poster, trailer, and magazine. The goal is to gain insight into how to effectively market horror films to the target audience.
Exit poll
The document appears to be an exit poll from a movie screening asking viewers questions about the action thriller film "A Walk Amongst the Tombstones" starring Liam Neeson. Viewers were asked if the film lived up to its billing as an action thriller, if they found any cliches, what drew them to see the film, if they thought Neeson was a good casting choice, if the film met their expectations, and if they would recommend it. They were also asked to rate the film on a scale of 1 to 10.
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This document is a horror movie questionnaire that asks respondents about their horror movie preferences and viewing habits. It collects demographic information like age and asks which genre of horror is their favorite. It also asks about their last horror movie watched, how often they see horror films in theaters, and whether they are brave enough to watch alone. Additionally, it inquires about the importance of trailers/posters and if any have enticed the respondent to see a specific horror movie.
Horror questionnaire
This document is a horror movie questionnaire that asks respondents about their horror movie preferences and viewing habits. It collects demographic information like age and asks which genre of horror is their favorite. It also asks about their last horror movie watched, how often they see horror films in theaters, and whether they are brave enough to watch alone. Additionally, it inquires about the importance of trailers/posters and if any have enticed the respondent to see a specific horror movie.
Film questionnaire
This film questionnaire asks respondents for their age, gender, preferred film genre, whether they watch horror films and examples of favorites, whether they find little boys or girls creepier in horror movies, and their preferred horror subgenre of slasher, supernatural, or torture films.
Old target audience questionnaire
This document is a questionnaire for a target audience of horror film fans. It asks for the respondent's age, favorite film genre, how often they watch horror films, why they enjoy the genre, if marketing influences their viewing decisions, an example of a film they saw due to promotions, what makes an effective horror film poster, and recently enjoyed horror titles. The goal is to better understand the horror film audience in around 2 minutes.
Questionnaire Post Production
This document is a post-audience questionnaire for a short film called "Coming Home" that asks viewers about their reactions to and opinions on various aspects of the film such as whether they enjoyed it, which parts could be improved, if the narration was effective, who the target audience seemed to be, what genre it was, how they would rate it, what age rating they would give it, if they predicted the ending, if it was predictable, what the strongest part was, if they would watch it again, and what they think the moral of the film was. It collects both multiple choice and open-ended feedback.
Questionnaire
This document is a post-audience questionnaire for a short film called "Coming Home" that asks viewers about their reactions to and opinions on various aspects of the film such as whether they enjoyed it, which parts could be improved, if the narration was effective, who the target audience seemed to be, what genre it was, how they would rate it, what age rating they would give it, if they predicted the ending, if it was predictable, and what the strongest part and moral of the film were. It collects both multiple choice and open-ended feedback.
Evaluation question 1 AS Media Studies
The document discusses how the student's media product uses and develops conventions of the thriller genre. It outlines several conventions thrillers typically include: credits on a black screen, close-up shots to build suspense, tracking/panning camera movements, low and high camera angles, suspenseful music, and jump cuts in editing. The student's product uses these techniques like POV shots, flashbacks, low-key lighting, and tension music. It also challenges conventions by adding deceptive mind games and unanswered questions to keep viewers engaged. Overall, the student analyzes how their work represents and develops technical conventions while also challenging audiences in ways informed by their target research.
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Questionnaire for target audience
This document contains an 11 question survey for a target audience to gather information about their preferences regarding horror films. The survey asks respondents for their gender and age, favorite film genre, willingness to watch horror films in cinemas and why, recent horror film viewing history, where they typically watch films and how often, favorite horror films, and what aspects they find most important and like about horror films.
Questionnaire for target audience
This document contains an 11 question survey for a target audience to gather information about their preferences regarding horror films. The survey asks respondents for their gender and age, favorite film genre, willingness to watch horror films in cinemas and why, recent horror film viewing history, where they typically watch films and how often, favorite horror films, and what aspects they find most important and like about horror films.
Questionnaire for target audience
This document contains an 11 question survey for a target audience to gather information about their preferences regarding horror films. The survey asks respondents for their gender and age, favorite film genre, willingness to watch horror films in cinemas and why, recent horror film viewing history, where they typically watch films and how often, favorite horror films, and what aspects they find most important and like about horror films.
Audience research questionnaire
This document contains a 10 question survey to gather information from audiences about their preferences for horror movies. It asks about demographics, favorite horror subgenres, what they find scariest, preferred protagonist gender, expected settings, time periods, and what makes a scary trailer. Respondents are asked to select answers and provide explanations for some questions.
Questionnaire pro
This document appears to be a questionnaire asking respondents about their preferences for horror movies, including what type of lighting, the most important film element, the scariest film they've seen, favorite subgenres, worst fears, how the films make them feel, preferred sound types, and how much they like watching horror films on a scale of 1 to 10. It inquires about both technical aspects and viewers' emotional experiences related to horror cinema.
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This document provides vocabulary and examples for describing films and movie genres. It includes lists of adjectives to characterize different genres like "chiller", "sleeper", "weepie/tearjerker", and "whodunit". Phrases are given for discussing films using language like "blockbuster", "cult film", "box office smash", and "flop". Examples are given for describing plots, characters, settings, and recommending or criticizing films. The document aims to expand the reader's film vocabulary and ability to concisely summarize and discuss movies.
Questionnaire analysis pro
The document summarizes the results of a questionnaire about horror movie preferences. It found that most respondents prefer low-key lighting, tense asynchronous music as the most important horror film factor, and supernatural as the most interesting subgenre. Regarding fears, spiders were the most common response. Most people reported feeling excited while watching horror movies. Noise of panic was the preferred sound effect. Ratings for how much people like watching horror movies varied but most responses fell between 2-3 out of 10.
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This document is a 10 question media studies questionnaire about thriller films. It asks respondents about their gender, age, favorite film genres and thriller sub-genres. It also asks them to select qualities that encourage them to watch thrillers, character dynamics they enjoy, their favorite thriller film and why, qualities that make a good thriller, entertaining thriller themes, and whether soundtracks and effects increase thriller quality.
Target audience research
The document contains a survey about target audiences for horror film marketing. It asks respondents about their horror film viewing habits, preferences for different horror film genres and marketing elements like posters and trailers. Specific questions gauge how the respondent learns about films, what attracts them to a film and their expectations for key elements to be included or avoided in film posters and trailers.
Questionnaire 2
This document is a horror questionnaire that asks respondents about their preferences for horror films and subgenres. It collects demographic information like age and gender, then asks which horror subgenres they prefer, whether trailers and posters influence their viewing choices, how often they watch horror films, which promotion techniques are most persuasive, what they dislike in horror films, and where they typically watch films. It concludes by asking which film characters respondents find scariest. The questionnaire aims to understand viewers' horror film tastes and behaviors.
Horror movie questionnaire
This document is a 10 question horror movie questionnaire that asks the respondent about their horror movie preferences and experiences. It asks about their favorite horror films, how much they enjoy watching horror films on a scale of 1 to 5, what scares them the most in horror films, their worst fear, what actor they would like to see in a horror film and why, what device they use to watch horror films, and how often they watch horror films on a scale of 1 to 10.
Horror movie questionnaire
This document is a 10 question horror movie questionnaire that asks the respondent about their horror movie preferences and experiences. It asks about their favorite horror movie, how much they enjoy watching horror movies, what scares them the most, their worst fear, favorite aspect of horror movies, preferred actor/actress, usual viewing device, and how often they watch horror movies. The questionnaire collects both multiple choice and open-ended responses about the respondent's engagement with and opinions of horror movies.
Primary research from Audience Research Questionnaire
Primary research was conducted through a Twitter questionnaire to learn about people's preferences in horror movies. 7 responses were received from ages 15-17. 5 respondents preferred supernatural horror genres and said their favorite character was the monster. Most people said trailers influenced their decision to see a film. The findings suggested developing a supernatural themed horror focused on the monster, as this aligned with the target audience's preferences. Respondents enjoyed a variety of horror subgenres and films.
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Audience research
I surveyed 31 people between ages 15-50 to determine their favorite movie genres. Horror was the most popular genre at 11 responses, influencing my decision to create a horror trailer. I then surveyed the same 31 people about their favorite aspects of horror movies. The top three responses were entrapment at 6, jumpy horror films at 8, and serial killer movies at 9. I will incorporate elements of entrapment, jump scares, and serial killers into my new horror trailer.
evaluation q.3
The document discusses methods for gathering audience feedback, including pre-release screenings, reviews on websites, questionnaires, and analyzing box office figures and awards. It describes how the filmmakers will gather feedback for their project through a questionnaire for classmates, uploading the trailer to Facebook, and monitoring YouTube comments. It identifies their target audience as males aged 15-25 and outlines a questionnaire for feedback on the trailer and poster. The document summarizes the positive and constructive feedback received from classmates on the trailer, noting aspects that worked well and could be improved.
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Target audience questionnaire 2
This document is a questionnaire about horror films that asks respondents about their demographics, interests, and preferences regarding horror films. It asks about the respondent's age, gender, hobbies, fears, what scares them most in horror films, their preferred type of horror film and why, whether they find posters effective and what catches their attention, what makes an effective trailer, and the type of content they'd like to see on a film magazine cover. The questionnaire aims to gather information about the target audience of horror films in 2-10 multiple choice or short answer questions.
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Evaluation question 1 AS Media Studies
The document discusses how the student's media product uses and develops conventions of the thriller genre. It outlines several conventions thrillers typically include: credits on a black screen, close-up shots to build suspense, tracking/panning camera movements, low and high camera angles, suspenseful music, and jump cuts in editing. The student's product uses these techniques like POV shots, flashbacks, low-key lighting, and tension music. It also challenges conventions by adding deceptive mind games and unanswered questions to keep viewers engaged. Overall, the student analyzes how their work represents and develops technical conventions while also challenging audiences in ways informed by their target research.
Media Questionnaire
The document summarizes the results of a horror film questionnaire. It asked questions about respondents' gender, age, favorite horror films, preferred villains, thoughts on showing only the antagonist, preferred number of main characters, and whether mixing genres would be interesting. The most commonly mentioned favorite film was Shaun of the Dead. Most respondents had no preference on characters or number of characters, and all who answered thought mixing horror with another genre like detective would be interesting. The results helped inform the creator's decisions about their planned horror film project.
Questionnaire for target audience
This document contains an 11 question survey for a target audience to gather information about their preferences regarding horror films. The survey asks respondents for their gender and age, favorite film genre, willingness to watch horror films in cinemas and why, recent horror film viewing history, where they typically watch films and how often, favorite horror films, and what aspects they find most important and like about horror films.
Questionnaire for target audience
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This document contains an 11 question survey for a target audience to gather information about their preferences regarding horror films. The survey asks respondents for their gender and age, favorite film genre, willingness to watch horror films in cinemas and why, recent horror film viewing history, where they typically watch films and how often, favorite horror films, and what aspects they find most important and like about horror films.
Audience research questionnaire
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Questionnaire pro
This document appears to be a questionnaire asking respondents about their preferences for horror movies, including what type of lighting, the most important film element, the scariest film they've seen, favorite subgenres, worst fears, how the films make them feel, preferred sound types, and how much they like watching horror films on a scale of 1 to 10. It inquires about both technical aspects and viewers' emotional experiences related to horror cinema.
Films
This document provides vocabulary and examples for describing films and movie genres. It includes lists of adjectives to characterize different genres like "chiller", "sleeper", "weepie/tearjerker", and "whodunit". Phrases are given for discussing films using language like "blockbuster", "cult film", "box office smash", and "flop". Examples are given for describing plots, characters, settings, and recommending or criticizing films. The document aims to expand the reader's film vocabulary and ability to concisely summarize and discuss movies.
Questionnaire analysis pro
The document summarizes the results of a questionnaire about horror movie preferences. It found that most respondents prefer low-key lighting, tense asynchronous music as the most important horror film factor, and supernatural as the most interesting subgenre. Regarding fears, spiders were the most common response. Most people reported feeling excited while watching horror movies. Noise of panic was the preferred sound effect. Ratings for how much people like watching horror movies varied but most responses fell between 2-3 out of 10.
Questionnaire
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Audience research questionnaire
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Media studies questionnaire
This document is a 10 question media studies questionnaire about thriller films. It asks respondents about their gender, age, favorite film genres and thriller sub-genres. It also asks them to select qualities that encourage them to watch thrillers, character dynamics they enjoy, their favorite thriller film and why, qualities that make a good thriller, entertaining thriller themes, and whether soundtracks and effects increase thriller quality.
Target audience research
The document contains a survey about target audiences for horror film marketing. It asks respondents about their horror film viewing habits, preferences for different horror film genres and marketing elements like posters and trailers. Specific questions gauge how the respondent learns about films, what attracts them to a film and their expectations for key elements to be included or avoided in film posters and trailers.
Questionnaire 2
This document is a horror questionnaire that asks respondents about their preferences for horror films and subgenres. It collects demographic information like age and gender, then asks which horror subgenres they prefer, whether trailers and posters influence their viewing choices, how often they watch horror films, which promotion techniques are most persuasive, what they dislike in horror films, and where they typically watch films. It concludes by asking which film characters respondents find scariest. The questionnaire aims to understand viewers' horror film tastes and behaviors.
Horror movie questionnaire
This document is a 10 question horror movie questionnaire that asks the respondent about their horror movie preferences and experiences. It asks about their favorite horror films, how much they enjoy watching horror films on a scale of 1 to 5, what scares them the most in horror films, their worst fear, what actor they would like to see in a horror film and why, what device they use to watch horror films, and how often they watch horror films on a scale of 1 to 10.
Horror movie questionnaire
This document is a 10 question horror movie questionnaire that asks the respondent about their horror movie preferences and experiences. It asks about their favorite horror movie, how much they enjoy watching horror movies, what scares them the most, their worst fear, favorite aspect of horror movies, preferred actor/actress, usual viewing device, and how often they watch horror movies. The questionnaire collects both multiple choice and open-ended responses about the respondent's engagement with and opinions of horror movies.
Primary research from Audience Research Questionnaire
Primary research was conducted through a Twitter questionnaire to learn about people's preferences in horror movies. 7 responses were received from ages 15-17. 5 respondents preferred supernatural horror genres and said their favorite character was the monster. Most people said trailers influenced their decision to see a film. The findings suggested developing a supernatural themed horror focused on the monster, as this aligned with the target audience's preferences. Respondents enjoyed a variety of horror subgenres and films.
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The document provides a summary of the film "After Earth" including the director M. Night Shyamalan, the main characters of Cypher and Kitai Raige played by Will Smith and Jaden Smith respectively, and discusses the special effects, why the author enjoyed the film, and whether they would recommend it to others. The plot and favorite parts are not described in detail.
Audience research
I surveyed 31 people between ages 15-50 to determine their favorite movie genres. Horror was the most popular genre at 11 responses, influencing my decision to create a horror trailer. I then surveyed the same 31 people about their favorite aspects of horror movies. The top three responses were entrapment at 6, jumpy horror films at 8, and serial killer movies at 9. I will incorporate elements of entrapment, jump scares, and serial killers into my new horror trailer.
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Primary research from Audience Research Questionnaire
Primary research from Audience Research Questionnaire
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Horror questionnaire results
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The document discusses the process of creating a horror film for a class project. It begins by outlining how the film follows horror film conventions but also aims to develop the genre by having the story unfold as a dream within a dream. It then discusses how the film represents teenagers and aims to attract this audience through relatable characters and styling inspired by Japanese horror. Techniques learned through the process included various camera shots, sound recording, and how to effectively portray atmosphere and characters. The document reflects on how working collaboratively and learning from other films helped improve their understanding of film analysis, production, and the genre.
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The document discusses evidence of post-production target audience research for a film or television show. Producers may test early cuts of a project with select audiences to determine what works and what doesn't. They use the feedback to refine the editing, visual effects, and music before finalizing the project for public release. The goal is to gauge audience reaction and make any necessary changes to improve the entertainment value and commercial performance.
Initial pitch
This presentation pitch outlines the key elements of a horror film trailer promotional package, including defining the target audience as those who enjoy possession genre films. It will discuss how the film's narrative follows conventions of the possession subgenre while also challenging them. The presentation will provide an initial outline of the film's story and include images of the location that will be featured in the trailer.
Shooting schedule
The shooting schedule outlines filming dates and locations for a movie production. On November 21st, 2013 at 1:30pm filming will take place at Chris' House in SL0 0EB for location scenes, an aunt's arrival, and parts of a montage. On December 4th, 2013 at 4:00pm additional filming at Chris' House will include scenes of a son being possessed, a father and son playing, burying a box, parents sleeping watched by their son, and more of the montage and a sting.
The pitch 1
The document discusses targeting a sophisticated audience aged 18-30 for a new possession horror movie. It describes the target audience as bored of typical horror films and seeking something more sophisticated. It then explains that possession horror was chosen as the genre because it has many conventions to explore while still appealing to a wide audience. Finally, it provides a 3 sentence summary of the movie's plot where a family is tormented by an evil jack-in-the-box that possessed the father as a child and now threatens his son.
6. call sheet
The call sheet is for the film "Devil's Toy" shooting on 1/12/2013 at 1pm. It will film scenes of a father and son playing, the father burying a box, and the parents sleeping while the son watches. The shoot will take place at Chris' house and require Miriana, Ninette, Chris, Harry and Matthew. Makeup includes black eyes for some actors, and costumes include pajamas, casual clothes and a priest's outfit. Lighting, a dark light and spot light will be used along with props of a torch, toy box, jack-in-the-box, phone, football and bible.
5. call sheet
Harry and Chris are filming scenes for the movie Devil's Toy on April 12, 2013 at 4:00pm at Chris' house. Dad will be on the phone with a priest while wearing jeans and casual top with natural makeup, and Chris will wear a black shirt, black trousers and white collar with natural makeup. Ambient lighting and a phone will be used to capture their dialogue. Ninette, Miriana and Chris will be the crew present.
3. call sheet
The call sheet is for the production of Devil's Toy shooting on April 12, 2013 at 4:00pm. It will film the scene of a box reappearing at Chris' House and will require Matthew and Harry in pajamas with natural makeup, dark lighting, and an Assyrian voice over along with the prop of a jack in the box. Chris, Miriana and Ninette will be the crew present.
2. call sheet
The call sheet is for the film production "Devil's Toy" shooting on November 21st, 2013 at 2:30pm. It will film a scene of a father burying a jack in the box in the garden of Chris' house. The crew of Miriana, Ninette and Chris will be present along with actor Harry, who needs casual clothing and natural makeup. Ambient lighting and the sound of deep breathing will be used with the prop of a jack in the box.
1. call sheet
The call sheet is for the production "Devil's Toy" shooting on November 21st, 2013 at 1:30pm at Chris' House. It will film the opening scene and Aunties arrival. The crew includes Miriana, Ninette and Chris, and the actors are Matthew, Ninette, Miriana and Harry. The call sheet provides costume, makeup, lighting and sound requirements as well as props needed for the scenes.
4. call sheet
The call sheet is for the film "Devil's Toy" and provides details for a shoot taking place on April 12, 2013 at 4:00pm. It lists the bed scene shot taking place at Chris' house and requires Matthew, Miriana and Harry in pajamas with specified makeup, along with dark lighting and a spot light. No other equipment or props are needed.
Sub genre
This document discusses the typical conventions of several horror subgenres, including supernatural, gothic, possession, and slasher films. For supernatural films, it notes that they are often set in isolated homes of the main characters where a supernatural presence is unwelcome. Gothic films commonly use gloomy settings like castles and churches with secret areas. Possession films typically have isolated locations like abandoned buildings with a hidden dark history. Slasher films feature quiet suburban towns as settings and involve an unknown killer in a mask who uses weapons to kill victims after disabling their means of escape. The document provides examples from films to illustrate these conventions.
Target audience questionnaire anaylsis
The document summarizes the results of a questionnaire given to the target audience for a new horror film trailer. It found that the audience is mostly female (79%), between the ages of 18-25 (75%), and either in full-time education or working class (92%). Additionally, 75% watch movies often or frequently and 90% enjoy the horror genre. Understanding the audience's demographics, interests, and greatest fears of the unknown (35%) will help effectively create a horror trailer and marketing materials that appeal to this target group.
The possession poster analysis
The poster summarizes the key elements of the horror film "The Possession" in 3 sentences:
The tagline "darkness lives inside" hints that something bad happens to the young female protagonist depicted on the poster. The title implies that the main characters are battling a demon that takes over bodies. Most prominently, the poster depicts a frightened young girl with a dirty, gray hand emerging from her open mouth, suggesting something inhuman is inhabiting her.
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Target audience questionnaire
- 1. Target Audience Questionnaire 1. Do you enjoy watching horror films? Yes No 2. How often do you watch horror films? _______________________________________ 3. How many of them are possession? ________________________________________ 4. Here are some possession films we have chosen, rate each film out of 5. 1 being bad and 5 being. Insidious The Devil Inside Exorcism of Emily Rose The Possession The Conjuring 5. What scares you the most about a horror film? _______________________________________________ 6. Which of the list below impacts you the most? 1- Music 2- Tension 3- Horrific Imagery 4- Jumpy Moments 7. What is it that draws you in to watching horror films? ________________________________________________ 8. What do you think makes a good horror poster? ________________________________________________ 9. Do film posters and trailers influence to watch horror films? _________________________________________________
- 2. 10. Name three things that you think create a successful horror magazine/poster? _________________________________________________________________________