This document is a questionnaire for a target audience of a horror film marketing campaign. It asks respondents about their horror film viewing habits and preferences, including how often they watch them, their ratings of sample possession films, what scares them most, and what elements of films, posters and trailers influence their decisions to watch horror films. It concludes by asking them to name three things that make for a successful horror magazine or poster. The questionnaire aims to gather audience insight that can help design an effective horror film marketing campaign.

1. Target Audience Questionnaire
1. Do you enjoy watching horror films?
Yes
No
2. How often do you watch horror films?
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3. How many of them are possession?
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4. Here are some possession films we have chosen, rate each film out of 5.
1 being bad and 5 being.
Insidious
The Devil Inside
Exorcism of Emily Rose
The Possession
The Conjuring
5. What scares you the most about a horror film?
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6. Which of the list below impacts you the most?
1- Music
2- Tension
3- Horrific Imagery
4- Jumpy Moments
7. What is it that draws you in to watching horror films?
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8. What do you think makes a good horror poster?
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9. Do film posters and trailers influence to watch horror films?
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2. 10. Name three things that you think create a successful horror magazine/poster?
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