Horizon 2020 successfull dissemination and Exploitation strategy as well as communication one
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This is just a small fraction of my complete workbook on how to develop successful dissemination and exploitation as well as communication strategies in Horizon 2020 programme
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Horizon 2020 successfull dissemination and Exploitation strategy as well as communication one
- 1. © Nikolaos Floratos, Fundingexpert.academy Horizon 2020 Dissemination & Exploitation Sample slides
- 2. © Nikolaos Floratos, Fundingexpert.academy Copyright © Nikolaos Floratos, www.fundingexpert.academy All rights reserved. No part of this workbook may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, email to the publisher Nikolaos Floratos at nf@keyinnovations.co.uk
- 3. © Nikolaos Floratos, Fundingexpert.academy Who is Nikolaos Floratos • Founder of Funding Expert Academy programmes that masters individuals in EU funding programmes and advances successful proposal developers across Europe • Active in european funding industry since 1997 (19+ years) • EC expert/evaluator since 2003 (13+ years) • Author of the ebook “Learn from the Horizon 2020 champions” downloadable from www.NikolaosFloratos.com • Trained and coached hundreds of consultants and organisations on exploiting successfully EU funds • Globally recognised as one of the most influential and inspiring speaker and trainer on Horizon 2020 with hundreds of speeches and trainings in more than 24 countries including overseas and more than 50 linkedin recommendations • Ranked by Google in the top three funding experts 3
- 4. © Nikolaos Floratos, Fundingexpert.academy Horizon 2020 Dissemination and Exploitation Indicative slides
- 5. © Nikolaos Floratos, Fundingexpert.academy Apply the 70/30 principle as a rule of thumb WP1: Project Management 6m0 t 12m 18m WP2: Communication (5%-10%), Dissemination & Exploitation (10%-15%) WP3: User Needs WP4:Design WP5: Development WP6:Pilot 5 10%-15% 15%-20% 5%-10% 15%-20% 30%-35% 10%-15% 30% 70% 5 Both in RIA and IA, C, D&E share the same %
- 6. © Nikolaos Floratos, Fundingexpert.academy D & E activities across different TRL 6 Source: EC
- 7. © Nikolaos Floratos, Fundingexpert.academy Useful and further resources for IPR IPRhelpdesk.eu www.epo.org/applying/basi cs.html ESP@CENET and Patent Information Centres (PATLIB) provide practical assistance on IPRs www.epo.org/searching.ht ml 7
- 8. © Nikolaos Floratos, Fundingexpert.academy A FUNDAMENTAL DAILY HABIT A successful Horizon 2020 Communication and Dissemination & Exploitation Manager should … 8
- 9. © Nikolaos Floratos, Fundingexpert.academy Never Eat Alone! 9
- 10. © Nikolaos Floratos, Fundingexpert.academy Networking Sources – that you need to have lunch with • Project partners • Partners from other similar projects • Horizon 2020 National Contact Points: http://ec.europa.eu/research/participants/portal/desktop/en/support/national _contact_points.html • Horizon 2020 Advisory Groups Members: http://ec.europa.eu/programmes/horizon2020/en/experts • Horizon 2020 experts: http://ec.europa.eu/research/participants/portal/desktop/en/funding/reference _docs.html#h2020-expertslists • Industrial Policy Task Forces: http://ec.europa.eu/growth/industry/policy/task- forces/index_en.htm • European Innovation partnerships: http://ec.europa.eu/research/innovation- union/index_en.cfm?pg=eip • European Technology Platforms: http://ec.europa.eu/research/innovation- union/index_en.cfm?pg=etp 10
- 11. © Nikolaos Floratos, Fundingexpert.academy Where to Connect –Contact on one-to-one basis –At infoday/brokerage events, check latest events at • European Commission Calendar for infoday events in your topic: https://europa.eu/newsroom/events/month_en • ERRIN calendar for infoday and brokerage events: http://www.errin.eu/calendar-node-field-date • At project events 11
- 12. © Nikolaos Floratos, Fundingexpert.academy Dissemination and Exploitation Plan (Incl. IPR) What to be disseminated & exploited (Results) IPR S W O T To Whom How Method *Under which conditions By Whom **How much? ***How well? Product 1 Product 2 … Services Know-how Patent … *Under which conditions: e.g. when a specific regulation is adapted, critical mass achieved, specific collaborators on board ** Resources should be roughly aligned with the dissemination and exploitation activities in Section 3 in the proposal template ***Examples of “How well”: Dissemination & Exploitation Milestones 12
- 13. © Nikolaos Floratos, Fundingexpert.academy How-D&E methods D&E focus on project results • Special features about the project results in Project web site and Social media • Publication in journals (based on open access green/Self-archiving e.g. in Openaire or gold model/subject to Article Processing Charges - APC ) • Interviews/featured articles in traditional media (TV, newspapers, industry related magazines, radio, etc) • Roadshows/campaigns/open days/demonstrations aligned with related world/european days, EU presidencies, etc • Attend evens for raising funds (check European Business Angel Network (www.eban.org) and European Venture Capital Association (www.evca.org ) • Policy Briefs (~10 pages of constructive recommendations) • Attend Policy and Advisory committees (check Horizon Advisory committees or national bodies) • Join Standardisation committees • Organisation of project events/workshops, conferences, exhibitions especially towards the project end that results can be demonstrated • Presentation in related events, committees, • Introduce terms related to project results in wikipedia.org • Press releases about project results in – Cordis wire, (self-posted) – Headlines in Commission’s Research and Innovation website (submit press release for approval – CORDIS News (submit press release for approval • Featured about project results in – Horizon 2020 EU Research & Innovation Magazine – Research*eu results magazine – Research*eu focus magasine – Euronews channel • Flyers and Brochures (lengthier) • Invite for lunch/dinner to connect with journalists (Never eat alone) to inform them about project results. 13
- 14. © Nikolaos Floratos, Fundingexpert.academy How well-Examples of measuring D&E achievements (D&E milestones) D&E milestones (How well) are directly linked with D&E activities (How – method) • Expected no. of potential funders interested in • Expected transference of research into practice (e.g. no. of patents filed, no. of prototypes produced, no. of licenses issued, etc) • Expected no. and turnover of new products • Expected no. of practices or procedures developed, based on project research/innovation outcomes • Expected no. of agreements with stakeholders to use project results (especially for open access based results), • Expected no. of downloads (especially for open access based results), • Expected no. of standards initiated • Expected no. of any policy committees involved 14
- 15. © Nikolaos Floratos, Fundingexpert.academy Very basic example of a D&E plan • Check just as very draft guide the D&E plan that was worked in one of the Horizon 2020 Dissemination and Exploitation classes https://goo.gl/mdvXgx 15
- 16. © Nikolaos Floratos, Fundingexpert.academy Communication Strategy
- 17. © Nikolaos Floratos, Fundingexpert.academy Communication Plan/How- Communication methods • Project web site -incl. blogging/interaction • Social media – Linkedin group – Youtube channel – Flickr (as photo library) – Facebook group – Twitter(#projectname and #H2020) – Pinterest and flickr for image albums • Publication in journals (based on open access green/Self-archiving e.g. in Openaire or gold model/subject to Article Processing Charges - APC ) • Interviews/featured articles in traditional media (TV, newspapers, industry related magazines, radio, etc) • Roadshows/campaigns/open days/demonstrations aligned with related world/european days, EU presidencies, etc • Policy Briefs (~10 pages of constructive recommendations) • Events Announcement in http://ec.europa.eu/research/index.cfm?pg=eve nt-submission • Organisation of project events/workshops, conferences, exhibitions especially towards the project end that results can be demonstrated • Synergies with similar projects via peer- reviewing, exchnage of links at projects’ websites, co-organisation of events • Presentation in related events, committees, • Organisation of competitions/prize awards (e.g. logo competition), school visits, • Introduce project related terms in wikipedia.org • Press releases in – Cordis wire, (self-posted) – Headlines in Commission’s Research and Innovation website (submit press release for approval – CORDIS News (submit press release for approval • Featured in – Horizon 2020 EU Research & Innovation Magazine – Research*eu results magazine – Research*eu focus magasine – Euronews channel • Flyers and Brochures (lengthier) • Invite for lunch/dinner to connect with journalists (Never eat alone). Consider them also for chairing event sessions 17
- 18. © Nikolaos Floratos, Fundingexpert.academy Follow up – Further Resources in the resource folder • Press release guide • Event organisation check-list (prior, during afterwards) • Check AMORES project (www.amores-project.eu) as a good practice • Check D6.1 project website for AMORES Communication strategy • Check reporting mechanism of AMORES dissemination activities • Preliminary dissemination & exploitation plan 18
Editor's Notes
- This is the end of our free training series. Now the first thing that you need to do is to comment below you comment below with any questions/requests you may have on that video that I will reply them personally. The second thing is to realise that there is out there a market of 11 billion euro per year that is wasted in failed proposals and is looking eagerly for well qualified funding experts. Every day, I receive many emails from companies and organisations for supporting them with a qualified funding expert The third thing is to add further value to what you learned and join the Funding Expert Academy Programme that is a combination of live and online events that will blow your mind with its value. You will be transformed to a highly paid, qualified and effective funding expert. This programme will change your professional life as funding guru and subsequently your personal one for good! You need to go to FundingExpert.Academy or just google Funding Expert and our site is in the first top three positions. Hope to see you there. Till then enjoy life and keep on learning!
- But first, let me introduce myself. I have been active in european funding industry as proposal developer and project manager since 1997. That is for more than 19 years I have been involved in one of the most controversial markets that I am going to explain a little bit later. I have been evaluating proposals and projects based on european funds as expert on behalf of the European Commission and other european and national institutes since 2003 which is more than 13 years. I am the author of the ebook “Learn from the Horizon 2020 Champions”. For those that are not aware, Horizon 2020 is one of the largest research and innovation programmes in the whole world that distributes around 80 billion euros for scientific, industrial and social reseach and innovation actions and it is the most challenging programme in Europe to win a grant. The book is downloadable for free from the funding expert academy website. If you cannot remember the website www.fundingexpert.academy just google funding expert and it will be within the first three search results. I have trained hundreds of consultants and organisations on exploiting successfully EU funds from all over Europe and I am really greatfull to my clients that gave their recommendations about me publicly at linkedin. I know that that using social media and exposing yourself is always a challenge. I would like to thank them also publlicy for this and remind them that their appreciation really motivate me to try even harder and continue delivering the best training experience and services ever. I am also the founder of Funding Expert Academy that is the most comprehensive initiative for mastering individuals in european funding programmes as well as for exploiting the most successful and largest number of proposal developers across Europe. Now many of these experts used to be my students in the past and I am here to help them becoming even more successful than their teacher.