This document discusses Twitter as a web 2.0 tool for entrepreneurs. It provides information on Twitter's key characteristics including having 271 million monthly active users who send 500 million tweets per day. It notes that Twitter can be used to develop brands, interact with customers, track discussions, promote events, and build relationships with journalists. The document also lists benefits for entrepreneurs such as expanding networks and making business connections, and provides tips and resources on effectively using Twitter for business purposes.

1. Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission.
Responsibility for the content of this publication reflects the views only of the author, and the Commission is not
responsible for any use of the information contained therein.
<twitter.com>
twitter.com
This web 2.0 tool has been voted as one
of the most attractive ones for
entrepreneurs within
Mentoring/Advice/Support Category

2. Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission.
Responsibility for the content of this publication reflects the views only of the author, and the Commission is not
responsible for any use of the information contained therein.
<twitter.com>
Twitter Key characteristics
• Twitter is an online social networking service that enables users
to send and read short 140-character messages called "tweets".
Registered users can read and post tweets, but unregistered users
can only read them.
• Main key characteristics:
– 271 million monthly active users, 500 million Tweets are sent per day
– Twitter is a relationship building and relationship maintenance tool;
the most obvious business use of Twitter is to meet potential
customers and leads the same way you would at networking event or
tradeshow. However, you can also use it to: Develop and promote
your brand, Interact with your customer base, Track what people are
saying about your company and brand, Create buzz around upcoming
events, enable employees to post on behalf of a company, Promote
other content you’ve created, including webinars, blog posts or
podcasts, Develop direct relationships with bloggers and journalists
for potential PR placement
• More info in our collection of Web 2.0 tools

3. Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission.
Responsibility for the content of this publication reflects the views only of the author, and the Commission is not
responsible for any use of the information contained therein.
<twitter.com>
Key benefits for entrepreneurs
• Whether you use Twitter to get new ideas, learn, expand your network,
promote your cause or laugh on a daily basis, you’ll want to check out this
compilation of inspiring men and women (plus a few companies) every
entrepreneur should follow 50 people to follow on twitter
• “There is no doubt that Twitter has led to business relationships that I
could not develop elsewhere. Want to make a sale? Know your target and
go to where he or she lives. Twitter is full of potential contacts that are
only reachable there”. - Jeff Hasen, the CMO of Hipcricket
• Expert tips to help you with twitter

4. Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission.
Responsibility for the content of this publication reflects the views only of the author, and the Commission is not
responsible for any use of the information contained therein.
<twitter.com>
How to use it effectively
• How To Use Twitter To Market Your Business -
Twitter For Business - Jennie May (video)
• Webinar: Twitter For Business - Unlock The
Mystery - Evan Dunn (video)
• How to Get 100K REAL Twitter Followers with
This Easy Method - Brendan Mace - (video)
• Twitter for business - Use twitter for business
marketing and get results - IamtheSEOGuy -
(video)