This document summarizes a training session on dissemination and communication techniques for European projects. The training plan involves 5 sessions to cover basics, stakeholder engagement, messaging, and tools. Effective dissemination requires defining the purpose, audience, message, methods, timing and responsibilities in a communication plan. It is important for complying with funding obligations and benefiting the consortium by supporting exploitation and sustainability.
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Impact is the most important aspect of a Horizon 2020 proposal for evaluators. In this presentation we show how the competitiveness of proposals can be enhanced and how research impact can be improved through the project life cycle. We give examples of how we are improving the exploitation and dissemination of existing projects.
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This is just a small fraction of my complete workbook on how to develop successful dissemination and exploitation as well as communication strategies in Horizon 2020 programme
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Communication, dissemination and exploitation are three key activities increasingly required to researchers when presenting their projects for grant applications (e.g., Horizon2020).
These requirements include not only traditional publications in peer-reviewed journals or attendance at national and international conferences, but also innovative way of disseminating research including social media, websites, video, conferences, event, and exhibitions.
As a consequence, researchers are required to prove additional skills that are, however, usually poorly transferred during traditional undergraduate and postgraduate programs. Moreover, such activities can be very time consuming.
In light of this, different questions arise:
• Why should we do that?
• How should we do that?
• Where can we acquire such communication skills?
Trying to address these issues, general guidelines for an effective dissemination strategy will be proposed.
Special consideration will be given to young researchers and novel tools - such as social media - and contexts - such as science festivals - to communicate their research activities, and advises and warnings to improve the success rate will be discussed.
Finally, examples and inspirations on how to integrate the mission of dissemination into the daily life of successful researchers will be presented, with the aim of demonstrating that it can turn out to be a unique opportunity to ultimately complete our mission as scientists.
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Maximising Horizon 2020 Research Impact and the competitiveness of your proposalCharles Henderson
Impact is the most important aspect of a Horizon 2020 proposal for evaluators. In this presentation we show how the competitiveness of proposals can be enhanced and how research impact can be improved through the project life cycle. We give examples of how we are improving the exploitation and dissemination of existing projects.
Almudena Escudero Sanchis, alumna de 2ºESO A, ganadora en el 10º Concurso organizado por la Maison de l'Europe de Provence, con el apoyo del Consejo General de B.D.R., el Consejo Regional PACA, la Oficina de Información del Parlamento Europeo y de la Representación de la Comisión europea de Marsella sobre la ciudadanía europea.
El tema elegido este año era "El arte de los demás". Los alumnos de Francés seleccionaron una obra de arte realizada por un artista de la Unión Europea que representara la unidad y los valores de la UE.
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Horizon 2020 successfull dissemination and Exploitation strategy as well as c...Nikolaos Floratos
This is just a small fraction of my complete workbook on how to develop successful dissemination and exploitation as well as communication strategies in Horizon 2020 programme
Research at 360°: the novel mission of disseminationSara Tortorella
Keynote speech at the XXVI congress of the Italian Chemical Society (SCI) about the importance of research dissemination.
Communication, dissemination and exploitation are three key activities increasingly required to researchers when presenting their projects for grant applications (e.g., Horizon2020).
These requirements include not only traditional publications in peer-reviewed journals or attendance at national and international conferences, but also innovative way of disseminating research including social media, websites, video, conferences, event, and exhibitions.
As a consequence, researchers are required to prove additional skills that are, however, usually poorly transferred during traditional undergraduate and postgraduate programs. Moreover, such activities can be very time consuming.
In light of this, different questions arise:
• Why should we do that?
• How should we do that?
• Where can we acquire such communication skills?
Trying to address these issues, general guidelines for an effective dissemination strategy will be proposed.
Special consideration will be given to young researchers and novel tools - such as social media - and contexts - such as science festivals - to communicate their research activities, and advises and warnings to improve the success rate will be discussed.
Finally, examples and inspirations on how to integrate the mission of dissemination into the daily life of successful researchers will be presented, with the aim of demonstrating that it can turn out to be a unique opportunity to ultimately complete our mission as scientists.
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The European R&I program H2020:
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Defecation
Normal defecation begins with movement in the left colon, moving stool toward the anus. When stool reaches the rectum, the distention causes relaxation of the internal sphincter and an awareness of the need to defecate. At the time of defecation, the external sphincter relaxes, and abdominal muscles contract, increasing intrarectal pressure and forcing the stool out
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Normal defecation is painless, resulting in passage of soft, formed stool
CONSTIPATION
Constipation is a symptom, not a disease. Improper diet, reduced fluid intake, lack of exercise, and certain medications can cause constipation. For example, patients receiving opiates for pain after surgery often require a stool softener or laxative to prevent constipation. The signs of constipation include infrequent bowel movements (less than every 3 days), difficulty passing stools, excessive straining, inability to defecate at will, and hard feaces
IMPACTION
Fecal impaction results from unrelieved constipation. It is a collection of hardened feces wedged in the rectum that a person cannot expel. In cases of severe impaction the mass extends up into the sigmoid colon.
DIARRHEA
Diarrhea is an increase in the number of stools and the passage of liquid, unformed feces. It is associated with disorders affecting digestion, absorption, and secretion in the GI tract. Intestinal contents pass through the small and large intestine too quickly to allow for the usual absorption of fluid and nutrients. Irritation within the colon results in increased mucus secretion. As a result, feces become watery, and the patient is unable to control the urge to defecate. Normally an anal bag is safe and effective in long-term treatment of patients with fecal incontinence at home, in hospice, or in the hospital. Fecal incontinence is expensive and a potentially dangerous condition in terms of contamination and risk of skin ulceration
HEMORRHOIDS
Hemorrhoids are dilated, engorged veins in the lining of the rectum. They are either external or internal.
FLATULENCE
As gas accumulates in the lumen of the intestines, the bowel wall stretches and distends (flatulence). It is a common cause of abdominal fullness, pain, and cramping. Normally intestinal gas escapes through the mouth (belching) or the anus (passing of flatus)
FECAL INCONTINENCE
Fecal incontinence is the inability to control passage of feces and gas from the anus. Incontinence harms a patient’s body image
PREPARATION AND GIVING OF LAXATIVESACCORDING TO POTTER AND PERRY,
An enema is the instillation of a solution into the rectum and sig
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Haivisio training course 1
1. Enhanced visibility and awareness in eHealth, Active
Ageing and Independent Living projects
Training course on
Dissemination and Communication
Techniques and Tools for European
projects
Carmen Ceinos
First session
Basics in dissemination of European funded projects
Athens, May 14 2014
2. WHY THE SEMINAR?
Haivisio objectives
2Athens , May 14th 2014 Haivisio
Training session 1 on Communication
3. THE TRANING PLAN
Five sessions:
2 presential: basics/stakeholders building an
enduser community
3 online: the messsage and the tools for
communication( Web, Social networks,
conferences, workshops)
Paving the way for exploitation
All available on the haivisio web site
3Athens , May 14th 2014 Haivisio
Training session 1 on Communication
4. Table of contents
• Basic concepts
• Why dissemination is important?
• Planning dissemination and communication
– Why- The purpose of dissemination
– What will be disseminated- The message
– To whom- The audience
– How- Method and tools
– When- Timing and responsibilities
• Assessment- Success indicators
• Tips: good practices and common mistakes
• An exercice
• Conclusions
4Athens , May 14th 2014
Haivisio Training session 1 on Communication
5. Basic concepts
• Dissemination
• Communication
• Exploitation
• Sustainability
5Athens , May 14th 2014 Haivisio Training session 1 on
Communication
Core topicCore topic
of the sessionof the session
6. Dissemination and
communication
Dissemination refers to the process of
making the results of the project
available to the stakeholders and to the
wider audience.
A good identification of objectives and
stakeholders is essential part of the
dissemination plan
(communication)
6Athens , May 14th 2014
Haivisio Training session 1 on Communication
7. Exploitation
A set of activities to promote the use of
project results beyond the life of the
project. Definition of project exploitable
components,
Market analysis and IPR issues are among
the important components of the individual
exploitation and joint exploitation plans
Dissemination activities will help to promote
exploitation
7Athens , May 14th 2014 Haivisio Training session 1 on Communication
8. Sustainability
The actions to allow that crucial activities and
results of the project are maintained and continue
to deliver benefits to the partners, stakeholders and
others after the end of the EU funding.
Dissemination activities have a significant
importance to ensure sustainability
8Athens , May 14th 2014 Haivisio Training session 1 on Communication
9. 9Athens , May 14th 2014 Haivisio
Training session 1 on Communication
Exploitation
Communication
Dissemination
Sustainability
Lobbying
10. Why dissemination is
important?
•To support the EU view
•To comply the contractual obligations
•To benefit the whole consortium and
the project partners
10Athens , May 14th 2014 Haivisio Training session 1 on Communication
11. From the EU point of view
To promote the EU policies and programmes
by exposing the results of the projects funded to the
different audiences in order to demonstrate
the ways in which research is contributing to a European ‘Innovation
Union’ and account for public spending
•showing how European collaboration has allowed to achieve results
that otherwise would not have been possible
•showing how the outcomes are relevant to our everyday lives, by
creating jobs, introducing novel technologies, or making our lives
more comfortable in other ways
•creating new business and job opportunities
•Implies a contractual compromise of the projects
funded
11Athens , May 14th 2014 Haivisio Training session 1 on Communication
12. Dissemination is a contractual
obligation
Each proposal is required to describe in details its
dissemination and exploitation plans in the application
form. Once a proposal is funded, it becomes a
contractual obligation to carry them out.
Direct relation between the dissemination plan and the
specific funding programme
12Athens , May 14th 2014 Haivisio
Training session 1 on Communication
13. Dissemination is a contractual
obligation 1
When submitting a proposal:
Expected impact is a substantial criteria during the
evaluation (the first criteria for the innovation proposals).
Communication and dissemination activities have a key role in
maximizing the impact and, consequently, are carefully
considered by evaluators when allocating scoring this criteria.
H2020: It is mandatory to include a draft dissemination
plan!
13Athens , May 14th 2014 Haivisio
Training session 1 on Communication
14. Dissemination is a contractual
obligation 2
During the life of the project:
The Grant Agreement contains some relevant requirements regarding
communication and dissemination, including:
-to provide periodically publishable summaries
-to setup and maintain a project website
- To take appropriate measures to engage with the audience
and the media about the project and to highlight the financial
support from EU” (annex II to the model GA for FP7 projects), e.g.:
-Prepare and constantly update a dissemination plan
-Organize events to disseminate the project
-Ensure a viral presence of the project in the relevant networks, etc.
14Athens , May 14th 2014 Haivisio
Training session 1 on Communication
15. Why dissemination is
important?
From the consortium point of view, an effective
dissemination and communication strategy can help to:
•Generate demand for products or services developed
•Draw the attention of national, regional authorities and
other public and private funding sources to the needs
and benefits of the research
•Multiply synergies and collaboration opportunities
•Enhance the profile and visibility of the partner
organisations at local, national and international level
•Facilitate and support the exploitation and
sustainablilty of the project results
15Athens , May 14th 2014 Haivisio Training session 1 on Communication
16. For the consortium
Dissemination has to run from the beginning of the
project.
As a mean to establish and share a common view about
concepts, objectives, benefits and target audience,
facilitating the cohesion of the consortium
To insure the engagement of the identified
stakeholders right from the beginning
The dissemination and communication plan has to be delivered in the
first 2-3 months of the project and update it regularly.
16Athens , May 14th 2014 Haivisio Training session 1 on Communication
17. The dissemination and
communication plan
An effective dissemination and communication plan
has to answer to all these questions:
17Athens , May 14th 2014 Haivisio
Training session 1 on Communication
18. WHY : THE PURPOSE
• The dissemination has to have a purpose, and
support or inform about the project development
in some way. The purpose of a specific
dissemination activity may be to:
- Raise awareness – let others know what you are doing
- Inform – educate the community
- Engage – get input/feedback from the community
- Promote – ‘sell’ your outputs and results.
• Defining the purpose of dissemination is a first
step to decide on the audience, message, method
and timing of the dissemination.
18Athens , May 14th 2014 Haivisio
Training session 1 on Communication
19. TO WHOM? STAKEHOLDERS
19Athens , May 14th 2014 Haivisio
Training session 1 on Communication
The different audiences the project needs to communicate
are called “target groups”. These groups have different
characteristics and needs. To be effective, it is important to
know precisely who we need to address and develop tailored
messages for each target group.
The concept of stakeholders is essential part of the audience.
They may be crucial to the success of the project , in terms of
exploitation and sustainability.
Identification of different stakeholders
(those organizations that can benefit
and be beneficial for the project)
is very important for the dissemination
plan
20. TO WHOM?:STAKEHOLDER
ANALYSIS/MAPPING
20Athens , May 14th 2014 Haivisio
Training session 1 on Communication
The dissemination strategy should be based on a
stakeholder analysis.
A stakeholder is anyone who has a vested interest in
the project or will be affected by its outcomes.
A stakeholder analysis is an exercise in which
stakeholders are identified, listed, and assessed in
term of their interest in the project and importance for
the its success and further dissemination.
21. TO WHOM?:STAKEHOLDER
ANALYSIS/MAPPING
21Athens , May 14th 2014 Haivisio
Training session 1 on Communication
Each project has different stakeholders to be addressed:
•End-users: The ones that direct use the product or benefit from the project
results
•Decision Makers/Replication Actors: Those that stand at the higher level
of organizations or institutions and have the decision power for the adoption
of project results in their business/organizational models or the integration of
the project results into policies.
•Market actors: potential buyers/investors
•Internal audience: the own companies
•And the funding Authority: the
entity (e.g. the EC) that funds or co-funds
the project claims for demonstrating (among other things)
that its policies and the public money are well spent
22. WHAT CAN BE
DISSEMINATED?
Already defined key messages, that vary during
the life of the project ( when, to whom, etc),
enlighting :
• Objectives and scope
• Project intermediate and final results
• Lessons learnt (good and bad ones)
It is useful to keep the communication principles
in mind: messages clear, simple and easy to
understand; language appropriate for the target
audience; messages tailored to the receiver(s).
Information should be realistic.
22Athens , May 14th 2014 Haivisio
Training session 1 on Communication
23. HOW. DISSEMINATION METHODS
23Athens , May 14th 2014 Haivisio
Training session 1 on Communication
Importance to select the right one in order to get
the message to the target audience and achieve
the purpose.
i.e.
Newsletter, articles, press release->to create
awareness at the beginning
Reports, journal articles, web site-> to transmit
info about the project
Conference presentations-> to promote outcomes
24. HOW Dissemination channels
24Athens , May 14th 2014 Haivisio
Training session 1 on Communication
This table
shows the
most commom
examples of
dissemination
channels
25. WHEN: Timing and responsibilities
When designing the dissemination activities, it’s
important:
• To decide when different dissemination activities
will be most relevant to occur ( linked to workplan
/ milestones)
• To adapt to project progress
• To take into account activities (events,
conferences) required, that are beyond the control
of the project
25Athens , May 14th 2014 Haivisio
Training session 1 on Communication
26. WHERE to disseminate
•Need to draw the attention of European,
national, regional and local authorities and
other public and private funding sources to
the needs and benefits of the project goals
and results
•Enhance the profile and visibility of the
partner organizations at local, national and
international level
26Athens , May 14th 2014 Haivisio
Training session 1 on Communication
27. Assessment of dissemination
activities
Assessment is most effective when it is built in the project from
the start. In the dissemination and communication plan, need to
decide how the success of dissemination efforts will
evaluated, selecting measurable success indicators for each
dissemination activity. A success indicator is a performance
measurement used by an organisation to evaluate the success of a
particular activity in which it is engaged.
Indicators have to be both quantitative and qualitative. It can
be useful to summarize them in a table incuding different targets
per year and the objective(result they are related to):
27Athens , May 14th 2014 Haivisio
Training session 1 on Communication
28. Dissemination and
communication plan
To disseminate properly the project results a
dissemination and communication plan
is needed in order to define messages and
set objectives, targets, channels, timing
and responsibilities.
Planning how the research will be
disseminated can help maintaining focus on
the project’s ultimate goal.
28Athens , May 14th 2014 Haivisio
Training session 1 on Communication
32. • Targets, audience and message have to be
clarified before deciding on the media
• Interactive. Listening to the stakeholders and
adapting the messages accordingly must
become a regular feature of the project
communication activities.
• Activities should be selective and language
used, targeted to maximise impact.
• Particular emphasis must be put on "going
local" – use partners, contact local press.
32Athens , May 14th 2014 Haivisio
Training session 1 on Communication
Good practices (strategic
communication)
33. • Tailor communication to different audiences
by responding to the issues and needs that
matter locally.
• Make sure the EU and project’s logo is
applied on every communication material.
• Slogans and symbols should be selective,
simple and repetitive.
• All documents, websites, brochures and
audio-visual material need to be presented in
clear, simple and jargon-free language
unless they are directed to an expert
audience.
33Athens , May 14th 2014 Haivisio
Training session 1 on Communication
Good practices (strategic
communication)
34. •Focus on media before message
•Objectives are not clearly defined
•‘Why’ or ‘what’ questions are left unanswered
•Budget is not adequate
•Messages are not tailored to the specific target group and too
much technical
•Project managers and researchers underestimate
dissemination activities
•No concrete targets are set for success indicators
•No professional expertise to deal with dissemination and
communication tasks
34Athens , May 14th 2014 Haivisio
Training session 1 on Communication
Common mistakes (non-
strategic communication)
35. Behind the dissemination Gantt chart, an useful tool
to be included in the plan is the following table
summarizing actions, timing and
responsibilities:
35Athens , May 14th 2014 Haivisio
Training session 1 on Communication
Timing and responsibilities
36. Dissemination and
communication plan: a tool
A helpful tool to build an effective
dissemination and communication plan is a
table similar to this one. We will go through
an example in order to put into practice the
concepts illustrated so far.
36Athens , May 14th 2014 Haivisio
Training session 1 on Communication
37. The first session of this course was intended to:
provide some basic concepts related to the
dissemination within EC projects
•Illustrate why it is important to have an effective
dissemination and communication plan
•Explain how an effective dissemination benefits the
project and help complying with EC expectations
•Provide some practical tools and tips to build a
good dissemination plan
37Athens , May 14th 2014 Haivisio
Training session 1 on Communication
Summary
39. How much shall we
spend in dissemination?
• 10%-15% for Project
Management including
Quality Assurance
• 70% of the budget for
project implementation (e.g.:
user Needs, State of the Art
Analysis, Design and
Development, Pilots, etc.)
39Athens , May 14th 2014 Haivisio
Training session 1 on Communication
As a general rule:
•15%-20% of the total budget has to be assigned
to Dissemination and Exploitation
41. Bibliography
41Athens , May 14th 2014 Haivisio
Training session 1 on Communication
• European Commission, Directorate-General for Research and Innovation,
Communicating EU Research & Innovation. A guide for project Participants (2012),
(http://ec.europa.eu/research/social-sciences/pdf/communicating-research_en.pdf)
• Harmsworth S., Tupin S., Creating an Effective Dissemination Strategy (2000),
http://www.innovations.ac.uk/btg/resources/publications/dissemination.pdf
• “Guide to the Successful Use & Dissemination of Research Results”, produced as part
of the “USEandDIFFUSE” Project (Support of dissemination and exploitation of
results obtained in research projects realized with the participation of the SME
sector), EC FP7, 2009 (
http://ec.europa.eu/research/sme-techweb/pdf/use_diffuse.pdf).
• European Commission, REGULATION (EU) No 1290/2013, Horizon 2020 Rules for
Participation and Dissemination (2013), (
http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ%3AL%3A2013%3A347%3A0081
).
Editor's Notes
First of all, before starting, it is essential to clarify the basic definitions that are often used in the EC jargon and might cause misleading or raise different interpretation.
The first session of this course will concentrate mainly on the first two ones: dissemination and communication.
(including setup of commercial agreement, definition of innovative business models, etc.) that allows nt projects.
and the replication of project activities in different areas (other countries or sectors) or in subseque
Even if different requirements are established in the specific guides for applicants, it is important to highlight that communication and dissemination of project results are a concern of EC within any funding programme.
Have you realised why European Commission requires clear communication measures in your European funded project and what they mean with that?
For years, European funded projects considered at the best case that having a website, a facebook page, publishing some press releases, distributing some leaflets and other promotion materials and organising a conference at the end of the project was more than enough. The partners were happy, the EC evaluators and reviewers were happy, the European Commission was happy.
But were your target group, stakeholders and your end-users happy?
Not really! They were not actually involved in the project, they were not engaged and they were not receiving the expected benefits as they should from the European projects that are funded from tax payers’ money.
European Commission has realised that!
Now in the new programming period from 2014-2020, EC actually requires all European funded projects as well as any proposals for funding to prepare and implement a strategy on communication, i.e. how to establish a dialogue with the project beneficiaries (target groups, stakeholders and end-users), engage them in the project and allow them to benefit from project results and achievements.
Target groups can be easily identified through a brainstorming exercise by developing a list of important people and organisations that we want to know about the project.
Then, choose one of the categories identified and imagine to describe them in one minute the project, its objectives and expected impacts. Which wording are you using? Which tone?
A stakeholder is anybody who can affect or is affected by an organisation, strategy or project. They can be internal or external and they can be at senior or junior levels. Some definitions suggest that stakeholders are those who have the power to impact an organisation or project in some way.
Stakeholders are crucial to the success of your project. Neglect them and they will actively work against you. Manage them well and they will actively promote you and your project. The first step in stakeholder mapping is to identify your stakeholders.
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Liasing but also Lobbying (si quieres mencionarlo).
Lobbying stands for influencing the decisions taken by the funding authority when priorities to be funded are set.
The work programme, the official documentation that specifies the activity priorities to be funded, is published normally either annually or every two years
Lobbying can take place only during the work programme preparation stage, i.e. before its publication in the form of participation in public consultations, advisory groups or discussions with EC officials.
Work programme priorities are formulated by the EC with the support of H2020 Advisory Groups (http://ec.europa.eu/programmes/horizon2020/en/experts)
New Advisory Groups formed in different areas (http://ec.europa.eu/transparency/regexpert/index.cfm?do=news.new_groups)
Make sure you contact the AGs or join them!!!!