This document discusses Honda's global corporate strategy, specifically focusing on how it reconciles pressures for global integration and local responsiveness. It analyzes Honda's strategy of "globalization through localization", where it adapts products, production, and management strategies based on local markets. This includes localizing product design, sourcing components locally, and managing locally. The document also examines how Honda reconciles dichotomies like low cost/product differentiation and vertical integration/market relationships through innovative strategies. It manages strategic challenges by developing innovative technologies and speeding up its product development process.
This document provides an overview of Honda Ltd., including its history, current operations, and strategic management approach. It discusses how Honda was founded in 1948 and is now a global company with over 167,000 employees operating in motorcycle, automobile, financial services, and power product businesses. The document also outlines Honda's five levels of strategy, from enterprise strategy focusing on its mission and vision, to corporate, business unit, and individual employee strategies. Key aspects of Honda's organizational culture and processes are explained, including respect for individuals, innovation management, and diversity in employee management.
This document summarizes a market research report comparing the marketing strategies of Honda and BMW. It covers their product offerings, pricing approaches, distribution channels, and promotional activities. Honda offers a wider range of motorcycle models at more affordable price points to target various customer segments globally. BMW focuses on luxury automobiles and charges higher prices targeted at wealthier customers, primarily in developed markets in Europe and North America. Honda's diversified portfolio and pricing allows it to reach more markets compared to BMW.
Honda Motor Company is the world's largest motorcycle manufacturer and a major automaker. It has been the largest motorcycle producer since 1959 and produces over 14 million engines annually. Honda became the second largest Japanese and eighth largest global automaker in 2015. It invests heavily in research and development, allocating 5.7% of its revenue, around $6.8 billion, annually. Political, economic, social, and technological factors all impact Honda's sales and expenses. Government regulations on emissions and fuel efficiency require innovation in hybrid and electric vehicles. Rising oil prices increase demand for eco-friendly vehicles.
The document provides information on Ford Motor Company's mission, vision, strategies, products, competition, and recommendations. It analyzes Ford using several matrices:
1) SWOT analysis shows Ford has strengths and opportunities but also weaknesses and threats. Recommendations focus on markets, innovation, and risk management.
2) EFE matrix gives Ford an average score of 2.39 on opportunities and threats. Opportunities include new models and fuel efficiency. Threats include high emissions and competition.
3) IFE matrix gives Ford a score of 2.75, indicating some weaknesses internally in design and innovation. Strengths include large scale production and brand recognition.
4) CPM shows Ford has
Honda has pursued environmental technologies since its establishment. In 2009, Honda GX will be the first mass produced natural gas vehicle. Honda has reached its leading position through internal development and joint ventures. It has manufacturing advantages like just-in-time parts delivery. A new plant in Indiana and others have begun operating in 2008. Business diversification into motorcycles will support Honda in difficult markets. Honda is well-positioned to benefit from future demand for efficient vehicles and growth in developing markets. Honda's competitive advantages are its engineering design, research and development capabilities, and strong brand which should remain sustainable.
Value chain and competitive advantage of toyotaikaindahu
Toyota Motor Corporation is a Japanese automaker headquartered in Toyota City, Aichi, Japan. It was founded in 1937 by Kiichiro Toyoda as a spin-off from his father's company Toyota Industries to create automobiles. Toyota manufactures luxury brand Lexus and is involved in other industries such as robotics and financial services. Toyota has manufacturing plants and sales networks around the world and is one of the largest automakers and companies globally.
Ford Motors is a leading automobile company that was severely impacted by the 2008 recession but has since made a strong recovery. An analysis of Ford and the automobile industry highlights several key points. The industry has faced overcapacity challenges as production outpaced demand. Ford has implemented a "One Ford" strategy focused on restructuring, new product development, and improving its financial position. Looking forward, Ford's strategy should continue expanding into foreign markets through strategic alliances while addressing ongoing industry problems like excess capacity and high new product development costs.
This document provides an overview of Honda Ltd., including its history, current operations, and strategic management approach. It discusses how Honda was founded in 1948 and is now a global company with over 167,000 employees operating in motorcycle, automobile, financial services, and power product businesses. The document also outlines Honda's five levels of strategy, from enterprise strategy focusing on its mission and vision, to corporate, business unit, and individual employee strategies. Key aspects of Honda's organizational culture and processes are explained, including respect for individuals, innovation management, and diversity in employee management.
This document summarizes a market research report comparing the marketing strategies of Honda and BMW. It covers their product offerings, pricing approaches, distribution channels, and promotional activities. Honda offers a wider range of motorcycle models at more affordable price points to target various customer segments globally. BMW focuses on luxury automobiles and charges higher prices targeted at wealthier customers, primarily in developed markets in Europe and North America. Honda's diversified portfolio and pricing allows it to reach more markets compared to BMW.
Honda Motor Company is the world's largest motorcycle manufacturer and a major automaker. It has been the largest motorcycle producer since 1959 and produces over 14 million engines annually. Honda became the second largest Japanese and eighth largest global automaker in 2015. It invests heavily in research and development, allocating 5.7% of its revenue, around $6.8 billion, annually. Political, economic, social, and technological factors all impact Honda's sales and expenses. Government regulations on emissions and fuel efficiency require innovation in hybrid and electric vehicles. Rising oil prices increase demand for eco-friendly vehicles.
The document provides information on Ford Motor Company's mission, vision, strategies, products, competition, and recommendations. It analyzes Ford using several matrices:
1) SWOT analysis shows Ford has strengths and opportunities but also weaknesses and threats. Recommendations focus on markets, innovation, and risk management.
2) EFE matrix gives Ford an average score of 2.39 on opportunities and threats. Opportunities include new models and fuel efficiency. Threats include high emissions and competition.
3) IFE matrix gives Ford a score of 2.75, indicating some weaknesses internally in design and innovation. Strengths include large scale production and brand recognition.
4) CPM shows Ford has
Honda has pursued environmental technologies since its establishment. In 2009, Honda GX will be the first mass produced natural gas vehicle. Honda has reached its leading position through internal development and joint ventures. It has manufacturing advantages like just-in-time parts delivery. A new plant in Indiana and others have begun operating in 2008. Business diversification into motorcycles will support Honda in difficult markets. Honda is well-positioned to benefit from future demand for efficient vehicles and growth in developing markets. Honda's competitive advantages are its engineering design, research and development capabilities, and strong brand which should remain sustainable.
Value chain and competitive advantage of toyotaikaindahu
Toyota Motor Corporation is a Japanese automaker headquartered in Toyota City, Aichi, Japan. It was founded in 1937 by Kiichiro Toyoda as a spin-off from his father's company Toyota Industries to create automobiles. Toyota manufactures luxury brand Lexus and is involved in other industries such as robotics and financial services. Toyota has manufacturing plants and sales networks around the world and is one of the largest automakers and companies globally.
Ford Motors is a leading automobile company that was severely impacted by the 2008 recession but has since made a strong recovery. An analysis of Ford and the automobile industry highlights several key points. The industry has faced overcapacity challenges as production outpaced demand. Ford has implemented a "One Ford" strategy focused on restructuring, new product development, and improving its financial position. Looking forward, Ford's strategy should continue expanding into foreign markets through strategic alliances while addressing ongoing industry problems like excess capacity and high new product development costs.
Management 315: International Management, Professor In Hyeock Lee
Loyola University Chicago Spring 2013
This case study analyzes Honda's overall performance as a multinational enterprise using the company's revenue data, 4 distances, firm specific advantages, country specific advantages, foreign direct investment, and much more.
The document contains a detailed analysis of Company Honda. It explains the products, marketing strategy, demand forecasting, SWOT analysis and growth and future prospectus of the company.
This document summarizes a presentation on Honda Motor Company. It provides information on Honda's founding, products, competitors, key financial data and an analysis of factors in Honda's industry environment using Porter's Five Forces framework. Honda was founded in 1948 in Japan and is a leading manufacturer of automobiles, motorcycles and power equipment. It has major competitors like Toyota and Suzuki and operates globally.
Honda is a Japanese company founded in 1948 that manufactures automobiles, motorcycles, and power equipment. It started by producing motorized bicycles in Japan and has expanded globally. Honda is known for its fuel efficient vehicles and has ranked #1 on several "green" vehicle lists. It focuses on innovative technology, quality customer service, and motivating its large global workforce. Honda has been successful due to factors like reliable vehicles that retain value, clean engines, and performance cars.
Ford Motor Company faces strategic challenges in the current economic environment. Two of its major competitors, Chrysler and General Motors, may file for bankruptcy in the next 1-2 months. As the most financially stable American automaker currently, Ford has enough cash to continue operations through 2009 if market conditions do not significantly deteriorate further. The report makes 5 recommendations: 1) Continue selling the Volvo brand for funds and strategic goals. 2) Prepare extensively for competitor bankruptcies. 3) Continue supporting the 'One Ford' strategy and Fiesta model. 4) Shift more production to lower-cost regions. 5) Exploit growth opportunities in China while focusing on India long-term.
Honda Motor Company is a Japanese manufacturer of automobiles, motorcycles, and power equipment. It was founded in 1948 and is headquartered in Tokyo. Honda is the largest motorcycle manufacturer and one of the largest automobile manufacturers in the world. It produces a wide range of products including cars, motorcycles, scooters, ATVs, power generators, and other power equipment. Honda aims to develop advanced autonomous vehicle and electric vehicle technologies to adapt to shifting industry and regulatory trends.
Toyota is a Japanese automotive manufacturer headquartered in Toyota City, Japan. It was founded in 1937 by Kiichiro Toyoda and is now the largest automaker in the world by production. In 2013, Toyota employed over 333,000 people worldwide and had annual revenue of over $200 billion. Toyota produces over 10 million vehicles per year across various brands and models. It has manufacturing facilities and sales networks across the globe. Toyota is known for its high quality, reliability and efficiency through its Toyota Production System.
Modern business strategy tools will be employed to evaluate the strategy and performance of Volkswagen, the world’s second largest automaker. In addition, the internal resources and capabilities, industry environment, and institutional environment of the company will be appraised within the context of various compelling issues, threats, and challenges facing the company. Recommendations will be made as to how Volkswagen’s strategy could potentially be improved in order to increase competitive advantage.
Toyota faced domestic problems in Japan in the late 1990s which led it to announce a globalization plan in 1995. The plan aimed to increase offshore production capacity and global vehicle sales. Toyota expanded globally by establishing local sales networks, auto parts bases, and joint ventures to build vehicles locally. It opened production bases around the world and established global production centers to ensure consistent quality, training, and development across locations. By localizing manufacturing, Toyota was able to achieve a presence in almost all major global vehicle segments and markets by 2010.
Ford Motor Company is a global automaker headquartered in Dearborn, Michigan. It manufactures and distributes vehicles worldwide and includes the Lincoln and Mazda brands. While once the largest US automaker, Ford is now the second largest and focuses on developing new electric vehicles and fuel efficient models to compete with Toyota and General Motors. A key goal is improving its balance sheet and working as one global team to deliver profitable growth.
This document summarizes the branding strategies of Toyota and Honda. Toyota positions itself as a reliable brand through its focus on quality and fuel efficiency. It targets a wide range of customers with its diverse vehicle options. Honda also focuses on quality and reasonable pricing, targeting younger customers with stylish yet affordable options and families with safe vehicles. Both companies emphasize innovation, quality, reliability and environmental friendliness to build brand loyalty and drive growth against competitors.
The document summarizes the Renault-Nissan Alliance, formed in 1999 to address both companies' aims of global expansion and Nissan's financial losses. Renault provided financial and management resources to help turn Nissan around. Under CEO Carlos Ghosn's leadership, the Alliance pursued synergies across areas like procurement, technology, and operations. It employed a strategy of dividing markets geographically. By 2007, both companies' market capitalization and sales had significantly increased compared to their peers. The Alliance model was unique, with Ghosn leading both companies. Sustaining it would require maintaining cultural fit, pursuing mutual benefits, and clarifying long-term vision.
Honda is a large Japanese manufacturer of automobiles and motorcycles. It employs over 179,000 people and has subsidiaries like Acura. Honda implements total quality management to continuously improve products and processes. This involves management, workforce, suppliers, and customers. Honda uses a quality cycle and quality enhancement system to implement TQM using methods like the PDCA cycle to bridge gaps between targets and current performance. Honda also provides quality management education to improve worker skills. Honda recalled over 962,000 vehicles globally to repair power window problems.
The document provides an analysis of BMW's market position. It discusses BMW's history, current operations with over 1 million cars sold annually across various brands and regions. A PEST analysis finds rivalry among competitors to be high, threat of new entrants low, bargaining power of suppliers and buyers to be medium and high, and threat of substitutes to be medium. Key competitors like Mercedes, Audi, Porsche, and Lexus are analyzed. BMW's strategy is to be the leading provider of premium products and services. A SWOT analysis finds strengths in branding and innovation and weaknesses in Asian market performance. Opportunities exist in hybrid vehicles and growth markets while threats include competition and regulations. Recommendations include expanding in growth markets
Strategy Management of Ford Motor Company.Zahra Rezwana
Ford Motor Company is an American automaker headquartered in Dearborn, Michigan. It was founded in 1903 by Henry Ford. The company produces automobiles, commercial vehicles, and automobile parts worldwide. Ford aims to provide personal mobility while reducing emissions through strategies like increasing production of hybrid and fuel-efficient vehicles. It also aims to stabilize the climate by reducing long-term emissions and expanding alternative fuel infrastructure.
Honda's core competencies include research and development, financial resources, and manufacturing. Their core product is engines, which they have diversified into various businesses like automobiles, motorcycles, power products, Honda jets, and robotics. Honda is a Japanese corporation known primarily for automobiles and motorcycles, as the largest manufacturer of motorcycles and internal combustion engines globally. They have also expanded into industries like garden equipment, marine engines, personal watercrafts, and recently aerospace through a partnership to produce Honda jet engines.
This document provides an overview of Honda Atlas Cars (Pakistan) Limited. Some key points:
- Honda Atlas is a joint venture between Honda Motor and Atlas Group established in 1992 to manufacture and assemble Honda vehicles in Pakistan.
- It produces the Honda Civic and Honda City models. Total production in 2017 was 34,560 units.
- Internally, it uses a consultative management style and motivates employees through rewards and incentives. Externally, it faces challenges from high import taxes, inflation, and political instability.
- Financially, it earned a record profit of Rs. 6,135 million in 2017. It pays consistent dividends to shareholders
Honda faced several challenges in transferring its resources and capabilities to the US. It would be difficult and costly to replicate its skilled workforce and lean supplier network. While Honda had strong manufacturing capabilities, it lacked experience in US marketing, distribution, and developing business partnerships. Forming a strategic alliance could help address these gaps, but came with risks of sharing sensitive information and potential future competition. Overall, expanding internationally significantly increased complexity and uncertainties around coordination, stakeholder relationships, regulatory compliance, and maintaining Honda's competitive advantages in a new environment.
Ferrari is rated the world's most powerful brand. It is renowned for creating high-performance, stylish cars using powerful engines and high technology. Ferrari limits production to under 7,000 cars per year to maintain exclusivity, though some analysts believe it could increase to 10,000 cars as the number of wealthy customers grows. Broker estimates value Ferrari between €3.3-5.4 billion, though the company chairman states Ferrari is not for sale.
Running head HONDA AUTO COMPANY MARKET RESEARCH PROPOSAL .docxcharisellington63520
Running head: HONDA AUTO COMPANY MARKET RESEARCH PROPOSAL 1
HONDA AUTO COMPANY MARKET RESEARCH PROPOSAL 19
Honda Auto Company Market Research Proposal
Student’s name
University affiliation
Table of Contents
Executive summary……………………………………………………… 3
Introduction……………………………………………………………… 5
Background………………………………………………………. 5
Objective of the study……………………………………………. 6
Statement of the problem…………………………………………. 8
Approach to the problem ………………………………………… 9
Cost and Time analyses……………………………………………11
Methodology……………………………………………………………… 12
Research design…………………………………………………………… 13
Results of the research..................................................................................15
Reporting…………………………………………………………………. 18
Limitations………………………………………………………………… 19
Conclusion………………………………………………………………… 20
References………………………………………………………………… 22
Executive summary
In order for any business or corporation to prosper, it must conduct thorough market research for its product and services. The main purpose of conducting a market research is to provide company’s management with valid, reliable, accurate, and current market information (McKinley, 2005). Due to the competitive business landscape and the ever-changing business trends attributed to deprived decision making, the research ought to provide sound data. Moreover, as company’s marketers, it is of great significance to knot how consumers’ make decisions pertaining purchase. In addition, it is important to identify the target market in order to choose appropriate products, and promotion technique.
In the case of competitors, a business generates the ability to challenge their market supremacy and the research offers insight to understanding their marketing approach. In any corporation, marketing managers generates various tactical and strategic decisions during the process of satisfying and identifying customer needs. Some of the decisions they make in a company include prospective opportunities, market segmentation, target market assortment, market performance, and implementation of marketing programs. The above decisions shape marketing products variables such as pricing, distribution, and promotion. Consequently, the above variables help marketers in any business to associate consumers with its products (McKinley, 2005).
Furthermore, carrying out a market research helps an organization to understand consumers’ complexity. It assists a business in getting rid of any uncertainty that a consumer has concerning its products and services, and marketing variables. It is hard to predict the reliability and accuracy of marketing programs, in the absence of appropriate data. Marketing research conducted by any organization, generates adequate information on convenient and non-convenient aspects and consumers; in addition, information obtained enhances the effectualness of verdicts marketing managers tend to market. The.
PAGE 32Running Head Honda Motor Company Comprehensive Over.docxalfred4lewis58146
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32
Running Head: Honda Motor Company Comprehensive Overview
Honda Motor Company Comprehensive Overview
Eric Christopher Tingson Garcia
BUSN 520 Marketing and Management
Professor Phil Shaps
April 12, 2015
Table of Content
Introduction……………………………………………………………………………………..…3
Description of the organization history, all subsidiaries and score of services provided…………4
Scope of market distribution – are they global or regional etc…………………………………....6
Overview of the leadership and management structure and individuals………………………….7
Current issues that may affect the future of the organization…………………………………..…8
Strengths and Weaknesses……………………………………………………………………...…9
Opportunities and Threats……………………………………………………………………..…12
External factors impacting decisions………………………………………………………….....14
Possible future scenarios…………………………………………………………………………15
Primary and Secondary Market………………………………………………………………….15
Target Market……………………………………………………………………………………19
Market Position………………………………………………………………………………..…20
Recommendations for Leadership……………………………………………….………………21
Recommendations for Promotions………………………………………………………..…..…23
Conclusions………………………………………………………………………………………25
References……………………………………………………………………………………..…27
Appendix ……………………………………………………………………………………...…28
Introduction
“’Respect for the Individual’ and ‘The Three Joys’-expressed as ‘The Joy of Buying,’ ‘The Joy of Selling’ and ‘The Joy of Creating’” are the four basic principles Honda Motors Company is embodied with, that influences its decision on its journey to continuous growth (Honda Worldwide, 2011). Respecting individuality base on their own customers’ unique characters, while providing direct enjoyment through their product has been the concept that Honda has expressed their belief in. In line with these principles ever since its establishment in 1948, Honda has remained a leading company in the market, through creation of new innovative technologies, products of higher quality at reasonable prices, world wide customer satisfaction, and commitment to environment protection and enhancement of safety in a mobile society.
Honda Motors Company being the third largest automaker in Japan is perhaps known best as an automaker giant in the industry. Although the company has had its roots in motorcycles, and is even currently the world’s top motorcycle manufacturer, Honda’s automobile product line still accounts for approximately 90 percents of its sales, especially in the United States where the majority of its sales are generated. Honda has manufactured and sold many top-sellers, such as Accord, Civic, Prelude as well as its luxury line within Acura. Such popularity having positive effect on the success of the company has also generated negative publicity, with the Civic having rank first in the United States’ list of most stolen, and thus “in demand”, vehicles. Other products within the Honda’s vast divisions include other times that bolster annual sale, such as agricultural and industrial use mac.
Management 315: International Management, Professor In Hyeock Lee
Loyola University Chicago Spring 2013
This case study analyzes Honda's overall performance as a multinational enterprise using the company's revenue data, 4 distances, firm specific advantages, country specific advantages, foreign direct investment, and much more.
The document contains a detailed analysis of Company Honda. It explains the products, marketing strategy, demand forecasting, SWOT analysis and growth and future prospectus of the company.
This document summarizes a presentation on Honda Motor Company. It provides information on Honda's founding, products, competitors, key financial data and an analysis of factors in Honda's industry environment using Porter's Five Forces framework. Honda was founded in 1948 in Japan and is a leading manufacturer of automobiles, motorcycles and power equipment. It has major competitors like Toyota and Suzuki and operates globally.
Honda is a Japanese company founded in 1948 that manufactures automobiles, motorcycles, and power equipment. It started by producing motorized bicycles in Japan and has expanded globally. Honda is known for its fuel efficient vehicles and has ranked #1 on several "green" vehicle lists. It focuses on innovative technology, quality customer service, and motivating its large global workforce. Honda has been successful due to factors like reliable vehicles that retain value, clean engines, and performance cars.
Ford Motor Company faces strategic challenges in the current economic environment. Two of its major competitors, Chrysler and General Motors, may file for bankruptcy in the next 1-2 months. As the most financially stable American automaker currently, Ford has enough cash to continue operations through 2009 if market conditions do not significantly deteriorate further. The report makes 5 recommendations: 1) Continue selling the Volvo brand for funds and strategic goals. 2) Prepare extensively for competitor bankruptcies. 3) Continue supporting the 'One Ford' strategy and Fiesta model. 4) Shift more production to lower-cost regions. 5) Exploit growth opportunities in China while focusing on India long-term.
Honda Motor Company is a Japanese manufacturer of automobiles, motorcycles, and power equipment. It was founded in 1948 and is headquartered in Tokyo. Honda is the largest motorcycle manufacturer and one of the largest automobile manufacturers in the world. It produces a wide range of products including cars, motorcycles, scooters, ATVs, power generators, and other power equipment. Honda aims to develop advanced autonomous vehicle and electric vehicle technologies to adapt to shifting industry and regulatory trends.
Toyota is a Japanese automotive manufacturer headquartered in Toyota City, Japan. It was founded in 1937 by Kiichiro Toyoda and is now the largest automaker in the world by production. In 2013, Toyota employed over 333,000 people worldwide and had annual revenue of over $200 billion. Toyota produces over 10 million vehicles per year across various brands and models. It has manufacturing facilities and sales networks across the globe. Toyota is known for its high quality, reliability and efficiency through its Toyota Production System.
Modern business strategy tools will be employed to evaluate the strategy and performance of Volkswagen, the world’s second largest automaker. In addition, the internal resources and capabilities, industry environment, and institutional environment of the company will be appraised within the context of various compelling issues, threats, and challenges facing the company. Recommendations will be made as to how Volkswagen’s strategy could potentially be improved in order to increase competitive advantage.
Toyota faced domestic problems in Japan in the late 1990s which led it to announce a globalization plan in 1995. The plan aimed to increase offshore production capacity and global vehicle sales. Toyota expanded globally by establishing local sales networks, auto parts bases, and joint ventures to build vehicles locally. It opened production bases around the world and established global production centers to ensure consistent quality, training, and development across locations. By localizing manufacturing, Toyota was able to achieve a presence in almost all major global vehicle segments and markets by 2010.
Ford Motor Company is a global automaker headquartered in Dearborn, Michigan. It manufactures and distributes vehicles worldwide and includes the Lincoln and Mazda brands. While once the largest US automaker, Ford is now the second largest and focuses on developing new electric vehicles and fuel efficient models to compete with Toyota and General Motors. A key goal is improving its balance sheet and working as one global team to deliver profitable growth.
This document summarizes the branding strategies of Toyota and Honda. Toyota positions itself as a reliable brand through its focus on quality and fuel efficiency. It targets a wide range of customers with its diverse vehicle options. Honda also focuses on quality and reasonable pricing, targeting younger customers with stylish yet affordable options and families with safe vehicles. Both companies emphasize innovation, quality, reliability and environmental friendliness to build brand loyalty and drive growth against competitors.
The document summarizes the Renault-Nissan Alliance, formed in 1999 to address both companies' aims of global expansion and Nissan's financial losses. Renault provided financial and management resources to help turn Nissan around. Under CEO Carlos Ghosn's leadership, the Alliance pursued synergies across areas like procurement, technology, and operations. It employed a strategy of dividing markets geographically. By 2007, both companies' market capitalization and sales had significantly increased compared to their peers. The Alliance model was unique, with Ghosn leading both companies. Sustaining it would require maintaining cultural fit, pursuing mutual benefits, and clarifying long-term vision.
Honda is a large Japanese manufacturer of automobiles and motorcycles. It employs over 179,000 people and has subsidiaries like Acura. Honda implements total quality management to continuously improve products and processes. This involves management, workforce, suppliers, and customers. Honda uses a quality cycle and quality enhancement system to implement TQM using methods like the PDCA cycle to bridge gaps between targets and current performance. Honda also provides quality management education to improve worker skills. Honda recalled over 962,000 vehicles globally to repair power window problems.
The document provides an analysis of BMW's market position. It discusses BMW's history, current operations with over 1 million cars sold annually across various brands and regions. A PEST analysis finds rivalry among competitors to be high, threat of new entrants low, bargaining power of suppliers and buyers to be medium and high, and threat of substitutes to be medium. Key competitors like Mercedes, Audi, Porsche, and Lexus are analyzed. BMW's strategy is to be the leading provider of premium products and services. A SWOT analysis finds strengths in branding and innovation and weaknesses in Asian market performance. Opportunities exist in hybrid vehicles and growth markets while threats include competition and regulations. Recommendations include expanding in growth markets
Strategy Management of Ford Motor Company.Zahra Rezwana
Ford Motor Company is an American automaker headquartered in Dearborn, Michigan. It was founded in 1903 by Henry Ford. The company produces automobiles, commercial vehicles, and automobile parts worldwide. Ford aims to provide personal mobility while reducing emissions through strategies like increasing production of hybrid and fuel-efficient vehicles. It also aims to stabilize the climate by reducing long-term emissions and expanding alternative fuel infrastructure.
Honda's core competencies include research and development, financial resources, and manufacturing. Their core product is engines, which they have diversified into various businesses like automobiles, motorcycles, power products, Honda jets, and robotics. Honda is a Japanese corporation known primarily for automobiles and motorcycles, as the largest manufacturer of motorcycles and internal combustion engines globally. They have also expanded into industries like garden equipment, marine engines, personal watercrafts, and recently aerospace through a partnership to produce Honda jet engines.
This document provides an overview of Honda Atlas Cars (Pakistan) Limited. Some key points:
- Honda Atlas is a joint venture between Honda Motor and Atlas Group established in 1992 to manufacture and assemble Honda vehicles in Pakistan.
- It produces the Honda Civic and Honda City models. Total production in 2017 was 34,560 units.
- Internally, it uses a consultative management style and motivates employees through rewards and incentives. Externally, it faces challenges from high import taxes, inflation, and political instability.
- Financially, it earned a record profit of Rs. 6,135 million in 2017. It pays consistent dividends to shareholders
Honda faced several challenges in transferring its resources and capabilities to the US. It would be difficult and costly to replicate its skilled workforce and lean supplier network. While Honda had strong manufacturing capabilities, it lacked experience in US marketing, distribution, and developing business partnerships. Forming a strategic alliance could help address these gaps, but came with risks of sharing sensitive information and potential future competition. Overall, expanding internationally significantly increased complexity and uncertainties around coordination, stakeholder relationships, regulatory compliance, and maintaining Honda's competitive advantages in a new environment.
Ferrari is rated the world's most powerful brand. It is renowned for creating high-performance, stylish cars using powerful engines and high technology. Ferrari limits production to under 7,000 cars per year to maintain exclusivity, though some analysts believe it could increase to 10,000 cars as the number of wealthy customers grows. Broker estimates value Ferrari between €3.3-5.4 billion, though the company chairman states Ferrari is not for sale.
Running head HONDA AUTO COMPANY MARKET RESEARCH PROPOSAL .docxcharisellington63520
Running head: HONDA AUTO COMPANY MARKET RESEARCH PROPOSAL 1
HONDA AUTO COMPANY MARKET RESEARCH PROPOSAL 19
Honda Auto Company Market Research Proposal
Student’s name
University affiliation
Table of Contents
Executive summary……………………………………………………… 3
Introduction……………………………………………………………… 5
Background………………………………………………………. 5
Objective of the study……………………………………………. 6
Statement of the problem…………………………………………. 8
Approach to the problem ………………………………………… 9
Cost and Time analyses……………………………………………11
Methodology……………………………………………………………… 12
Research design…………………………………………………………… 13
Results of the research..................................................................................15
Reporting…………………………………………………………………. 18
Limitations………………………………………………………………… 19
Conclusion………………………………………………………………… 20
References………………………………………………………………… 22
Executive summary
In order for any business or corporation to prosper, it must conduct thorough market research for its product and services. The main purpose of conducting a market research is to provide company’s management with valid, reliable, accurate, and current market information (McKinley, 2005). Due to the competitive business landscape and the ever-changing business trends attributed to deprived decision making, the research ought to provide sound data. Moreover, as company’s marketers, it is of great significance to knot how consumers’ make decisions pertaining purchase. In addition, it is important to identify the target market in order to choose appropriate products, and promotion technique.
In the case of competitors, a business generates the ability to challenge their market supremacy and the research offers insight to understanding their marketing approach. In any corporation, marketing managers generates various tactical and strategic decisions during the process of satisfying and identifying customer needs. Some of the decisions they make in a company include prospective opportunities, market segmentation, target market assortment, market performance, and implementation of marketing programs. The above decisions shape marketing products variables such as pricing, distribution, and promotion. Consequently, the above variables help marketers in any business to associate consumers with its products (McKinley, 2005).
Furthermore, carrying out a market research helps an organization to understand consumers’ complexity. It assists a business in getting rid of any uncertainty that a consumer has concerning its products and services, and marketing variables. It is hard to predict the reliability and accuracy of marketing programs, in the absence of appropriate data. Marketing research conducted by any organization, generates adequate information on convenient and non-convenient aspects and consumers; in addition, information obtained enhances the effectualness of verdicts marketing managers tend to market. The.
PAGE 32Running Head Honda Motor Company Comprehensive Over.docxalfred4lewis58146
PAGE
32
Running Head: Honda Motor Company Comprehensive Overview
Honda Motor Company Comprehensive Overview
Eric Christopher Tingson Garcia
BUSN 520 Marketing and Management
Professor Phil Shaps
April 12, 2015
Table of Content
Introduction……………………………………………………………………………………..…3
Description of the organization history, all subsidiaries and score of services provided…………4
Scope of market distribution – are they global or regional etc…………………………………....6
Overview of the leadership and management structure and individuals………………………….7
Current issues that may affect the future of the organization…………………………………..…8
Strengths and Weaknesses……………………………………………………………………...…9
Opportunities and Threats……………………………………………………………………..…12
External factors impacting decisions………………………………………………………….....14
Possible future scenarios…………………………………………………………………………15
Primary and Secondary Market………………………………………………………………….15
Target Market……………………………………………………………………………………19
Market Position………………………………………………………………………………..…20
Recommendations for Leadership……………………………………………….………………21
Recommendations for Promotions………………………………………………………..…..…23
Conclusions………………………………………………………………………………………25
References……………………………………………………………………………………..…27
Appendix ……………………………………………………………………………………...…28
Introduction
“’Respect for the Individual’ and ‘The Three Joys’-expressed as ‘The Joy of Buying,’ ‘The Joy of Selling’ and ‘The Joy of Creating’” are the four basic principles Honda Motors Company is embodied with, that influences its decision on its journey to continuous growth (Honda Worldwide, 2011). Respecting individuality base on their own customers’ unique characters, while providing direct enjoyment through their product has been the concept that Honda has expressed their belief in. In line with these principles ever since its establishment in 1948, Honda has remained a leading company in the market, through creation of new innovative technologies, products of higher quality at reasonable prices, world wide customer satisfaction, and commitment to environment protection and enhancement of safety in a mobile society.
Honda Motors Company being the third largest automaker in Japan is perhaps known best as an automaker giant in the industry. Although the company has had its roots in motorcycles, and is even currently the world’s top motorcycle manufacturer, Honda’s automobile product line still accounts for approximately 90 percents of its sales, especially in the United States where the majority of its sales are generated. Honda has manufactured and sold many top-sellers, such as Accord, Civic, Prelude as well as its luxury line within Acura. Such popularity having positive effect on the success of the company has also generated negative publicity, with the Civic having rank first in the United States’ list of most stolen, and thus “in demand”, vehicles. Other products within the Honda’s vast divisions include other times that bolster annual sale, such as agricultural and industrial use mac.
1Running head SWOT Analysis Honda Motor Company.docxeugeniadean34240
1
Running head: SWOT Analysis Honda Motor Company
SWOT Analysis Honda Motor Company
Ivy Nimley
Davenport University
BUSN 520
Professor Shaps
March 22, 2015
Table of Content
Introduction and Overview…………………………………………………………….....……….3
Strengths……………………………………………………..………………………………..…..3
Weaknesses………………………………………………………………………………………..6
Opportunities…………………………………………………………………...….….……..…....7
Threats………………………………………………………………………………………..……8
External Factors Impacting Decisions…………………………………...…………………..……9
Recommendations for Changes in Leadership and Structure……………………………………10
Possible Future Scenarios…………………………………………………………………..……11
Conclusion…………………………………………………………....……………………....….12
Appendix……………………………………………………….…...……………………...…….12
References……………………………………………………….……...…………...…..……….14
Introduction and Overview
Honda motor company operates on four basic principles which influences its decisions concerning its growth, these are “’Respect for the Individual’ and ‘The Three Joys’-expressed as ‘The Joy of Buying,’ ‘The Joy of Selling’ and ‘The Joy of Creating’” (Honda Worldwide, 2011). Hondas belief has always been respecting uniqueness founded on their specific clients’ exceptional charms, whereas providing uninterrupted satisfaction through their merchandise. Ever since its creation in 1948, Honda has remained faithful to these principles, this has made them remain on top in the market. It is also credited to be top in the market because of its fresh inventive equipment, merchandises of greater value at sensible rates, global buyer gratification, and obligation to safeguard the environment and improvement of security in a peripatetic society.
Honda is just like any other corporation and it shares of in-house and exterior elements, dictating its accomplishment and progress. Its strengths and opportunities favors the company but there are the internal weakness and external threats from competitors that shadow the company.in that case a SWOT analysis is mandatory to determine the weak points and strong points for a better outcome.
Strength
To clearly portray the strengths of the company, one must one must classify the company’s exceptional moments through its portfolio, accomplishment, and reputation. Its portfolio is built on its diverse products and its global brand image. Honda’s brand is valued at $17 million, it is also the company that makes the best automotive engines in the world. The diversity of its products is another strength, it’s the largest producer of motorcycles, automobile engines, garden equipment, scooters, generators, ATVs, solar cells, robotics and jets. This only means that its main focus is not only on automotive vehicles but also other technological advancements (Honda corporate, 2011). Another strength is form of organization, it has two forms of organization divisional and decentralized. In the divisional form it makes sure that even the lower management are given work according to their experti.
PAGE 2Running head SWOT Analysis Honda Motor CompanySW.docxalfred4lewis58146
PAGE
2
Running head: SWOT Analysis Honda Motor Company
SWOT Analysis Honda Motor Company
Davenport University
BUSN 520
March 22, 2015
Table of Content
Introduction and Overview…………………………………………………………….....……….3
Strengths……………………………………………………..………………………………..…..3
Weaknesses………………………………………………………………………………………..6
Opportunities…………………………………………………………………...….….……..…....7
Threats………………………………………………………………………………………..……8
External Factors Impacting Decisions…………………………………...…………………..……9
Recommendations for Changes in Leadership and Structure……………………………………10
Possible Future Scenarios…………………………………………………………………..……11
Conclusion…………………………………………………………....……………………....….12
Appendix……………………………………………………….…...……………………...…….12
References……………………………………………………….……...…………...…..……….14
Introduction and Overview
“’Respect for the Individual’ and ‘The Three Joys’-expressed as ‘The Joy of Buying,’ ‘The Joy of Selling’ and ‘The Joy of Creating’” are the four basic principles Honda Motors Company is embodied with, that influences its decision on its journey to continuous growth (Honda Worldwide, 2011). Respecting individuality base on their own customers’ unique characters, while providing direct enjoyment through their product has been the concept that Honda has expressed their belief in. In line with these principles ever since its establishment in 1948, Honda has remained a leading company in the market, through creation of new innovative technologies, products of higher quality at reasonable prices, world wide customer satisfaction, and commitment to environment protection and enhancement of safety in a mobile society.
As with any other companies, Honda has its shares of internal and external factors, dictating its success and growth. Where strengths and opportunities is a favorable outcome for the company, it is also shadowed with internal weakness and threats from external sources and competitors. In order to determine Honda’s future growth and its susceptibilities, a SWOT analysis is therefore needed to establish its weak points and to highlight its strong areas, which should determine better results for productive outcome.
Strengths
In order to be able to portray the strengths of the company, while avoiding redundancy or turning into a disorganize mess, one must categories the company’s shining moments through its portfolio, success, and popularity. The portfolio of the company encompasses it’s the strength of its diversified products, as well as its strong brand image that it portrays around the world. First of all, having the 21st most valuable brand in the world, valued at $17 million dollars, Honda is one of the very well known companies which thrives on its dependability and best quality made engines in the automotive industry (Honda Corporate, 2011). Furthermore, Honda, unlike many other automotive companies, has a multi-focal approach. It does not only focus on selling of automotive vehicles alone, but has various sectors and departments which focus on techno.
Starting the StrategyCatherine OlszanowskiArgosy.docxdessiechisomjj4
Starting the Strategy
Catherine Olszanowski
Argosy University
Capstone Experience in Integration and Strategy B6028
Dr. Thomas Kemp
November 27, 2013
Running Head: STARTING THE STRATEGY 1
STARTING THE STRATEGY 14
Abstract
Honda Motor Corporation was established in 1946 by Soichiro Honda. Honda is an international corporation that manufactures a varied range of motor products, from fuel efficient cars, mopeds, engines, motorcycles, to exclusive sports cars. This audit assesses Honda’s market position, value proposition and competitive advantage at the same time evaluates the existing atmosphere Honda functions in. This paper will also perform a preliminary assessment of external factors that comprise the Porters five forces. Lastly, this paper will focus on Honda’s strategic issues and provide proposals that will assist the company in determining problems while providing results and recommendations.
Running head: PRELIMINARY STRATEGY AUDIT 2
Table of Contents
Abstract2
Introduction………………………………………………………………………………………………………… 3
Market Position……………………………………………………………………………………………. 4
Value Proposition…………………………………………………………………………………………… 5
Competitive Advantage…………………………………………………………………………………… 5
External Environment………………………………………………………………………………………………… 6
Current Environment……………………………………………………………………………………… 6
Assessment of External Factors…………………………………………………………………………….. 7
Porters Five Forces………………………………………………………………………………………….. 8
Strategic Issues……………………………………………………………………………………………………… 10
Economic Health………………………………………………………………………………………....... 10
Aging Riders………………………………………………………………………………………………. 11
Diversifying……………………………………………………………………………………………… 11
Summary of Key Findings and Recommendations…………………………………………………………………. 12
Conclusion………………………………………………………………………………………………………… 13
References14
Starting the Strategy
Introduction
In today’s market few companies know that being able to sustain a competitive advantage is crucial to the longevity of a company. Honda has been in business since 1903 which is celebrating their 110th anniversary and within that time Honda has become a global icon that has been at the forefront of the motorcycle industry.
Market Position:
According to Honda’s website it has stated that Honda’s target consumers are: “In 2012, U.S. sales of new Honda motorcycles to our “outreach” customers -- young adults 18-34, women, African-Americans and Hispanics – grew overall at more than twice the rate as sales to our traditional U.S. customer base of Caucasian men, ages 35-plus” (Honda, 2013, p. 3). Honda has a healthy product line that caters to every price point and also has a parts and service and clothing departments that further facilitate the Honda experience. Honda’s marketing strategy is about American made motorcycles and freedom of the road. Each Honda store is franchised out and has at least one dealership in each major city so that they can integrate themselves in the local communities that t.
EXTERNAL SCAN: HONDA 2
EXTERNAL SCAN: HONDA 9
External Scan: Honda
Running Head: External Scan: Honda 1
External Scan: Honda
A lot of companies deem that delivering services and products to consumers is the only purpose of the company and generally it is. Sorry to say, for some companies there are external components that may obscure the efficiency of a company. On the flip side, some external component elements will assist the businesses to succeed. According to Honda (2013), Honda’s a corporation created on dreams and these dreams inspire them to build top-quality products that enrich human flexibility and profit civilization. Honda views "The Power of Dreams" as a philosophy that directs and motivates them to progress ahead. The power of their corporation emanates from this philosophy” (Honda, 2013).
In today’s market it is vital that a global company such as Honda be responsive to the issues and trends that come from technological, political and economic trends. Technology expansions are significant for Honda due to the ever changing developments of today’s information technology. For example, Honda’s Micro-sized Combined Heat and Power (MCHP) demonstrate Honda’s promise to be both ecologically responsive and use state-of-the-art operations to aid people in getting their goals achieved.
Since the economic recession dated 2007 to 2009, consumers were exceptionally penny-wise with how and on what they spent their money. According to Modern Global Automobile Industry (2004), there are multiple trends that are recognized in studying the international automobile market, categorized by the factors below:
· Global Market Dynamics - The globe’s biggest car makers continue to capitalize in manufacturing resources in developing markets in order to decrease their manufacturing costs.
· Creation of Global Alliances - U.S. automobile manufacturers, "The Big Three" (General Motors, Chrysler and Ford) united with and launched strategic alliances with Japanese and European automobile manufacturers. For example, the Chrysler Daimler-Mercedes Benz merger was originated by Mercedes-Benz to boost their market in the U.S. In general, the trend of the world’s automobile manufacturers was to expand in foreign markets.
· Industry Alliance - Rising global rivalry among worldwide producers in overseas markets placed the world's automobile manufacturers into three stages, the first stage is Honda, Ford, GM, Volkswagen and Toyota and the two remaining manufacturers are combined with other car manufacturers to compete with first stage businesses (Modern Global Automobile Industry, 2004).
Consumers who buy Honda do so for two main reasons: The first is because Honda customers like the longevity of Honda products. The second reason is due to Honda’s fuel economy savings.
The automobile industry is fall under government regulations. The global automobile industry also falls under laws and government regulations to include laws that area asso ...
Discussion, Recommendations, Conclusion
Donte Walker
Department of Business and Technology, William Woods University
BUS 585- Intergrated Studies and Business Administration – Fall 2 2022
Dr. Leathers
Discussions
When it comes to the provision of particular raw materials and components for motor vehicles, Honda is reliant on third-party suppliers ("Honda Motor," 2019). The capacity of the firm to receive the necessary supplies in a manner that is both efficient and cost-effective is contingent on a number of factors, the majority of which are under the control of the company. Because of this, any time there is a rise in the cost of the raw materials, there is a corresponding rise in the overall cost of production at Honda Motors. The capacity of the suppliers to deliver a consistent supply of raw materials is a crucial factor that factors into the overall determination of the level of production at the organization (Chong, 2019). Because of this, any loss that is incurred by the suppliers contributes to an increase in the total cost of manufacturing for Honda Motor Company.
Honda's business operations have been expanded to include locations in a variety of countries. The company is involved in the purchasing of raw materials as well as the sale of finished products and component parts to several nations. Changes in the value of the local currency in any of Honda Motor Company's operational countries can have an impact on the prices of both the raw materials and finished goods that the company sells ("Honda Motor," 2019). The emission of fuel gases and noise are both governed by a variety of rules and regulations, each of which might vary from country to country. "Honda Motor," 2019, states that the corporation is now working on developing zero-emission automobiles so that they would be able to continue business in nations that have laws prohibiting the emission of fuel.
The company's operations have been slowed down or completely halted as a result of various conflicts, terrorist attacks, political unpredictability, and labor strikes that have occurred in several countries. In addition, the laws and regulations governing commercial activity are often being revised in many nations. These policies involve the imposition of taxes as well as quotas set by the government (Chong, 2019). The corporation has no control over these policies, and when the restrictions become intolerable, they are compelled to stop their operations in the areas that are impacted by them.
Recommendations
Honda is required to adopt MIS across a variety of areas, including manufacturing, production, finance, and human resources, among others. There is a wide variety of MIS providers available on the market today from different vendors. It is necessary for Honda to identify the most qualified manufacturer to install the system (Chong, 2019). When choosing a manufacturer, it is important to take into consideration factors such as price, ease of maintenance,.
1
8Week 3 Assignment 1
Nicole Lynn Sowards
Strayer University
BUS499 Business Administration Capstone
Dr. Joseph Keller
April 20, 2020
Week 3 Assignment 1
Ford is an American multinational automobile company founded by Henry Ford in 1903. Firstly, the paper will also discuss the impact of globalization and technology on the Ford company. Secondly, it will further shed light on the industrial organization model and the resource-based model to assess the returns of the corporation. The paper will finally discuss the vision and mission of the company, including the impact of stakeholders on the success of the company.Globalization
According to Grant, the key element in changing an industry's profitability is in the evolution of an industry's structure. Industries around the world have changed due to globalization and maturity. Both components have contributed to competition. The competition has increased as globalization has bought firms together by shrinking the space between them and providing them with the same market (Grant, 2008). The same is true for the Ford company. Globalization means using and being a part of the world economy and profiting from it.
Companies in the global economy need ways to supply and produce automobiles that don't only cater to the needs of international clients but develop something that caters to the needs of locals. To overcome the problem of attending to local needs, Ford, for example, has created a global scale network to assemble plants to get access to the greater supply-base. Ford's partnership with Mazda, for example, has made it easy for Ford to get Mazda's well-established supply base in Thailand. Given the hassle of building local supply and the pressure, companies go through to create local content; such partnerships help companies like Ford in globalization ( (Sturgeon & Florida, 2002).
But before adjusting to the world global economy, Ford has to struggle to be a part of the globalization. The reduced restrictions in trade in the emerging market after globalization has led to a wave of investment across the globe. Before the 1970s, the companies of automobiles were dominating the market in the U.S., which was called "Big Three." But after globalization permitted foreign vehicles to enter the market, the U.S. market for automobiles changed. For example, Japanese cars that were high-quality cars and introducing new modes of manufacturing changed the industry. Ford's competition was threatened by globalization and the other two companies' restrictions in trade in the emerging market after globalization has led to a wave of investment across the globe. Before the 1970s, the companies of automobiles were dominating the market in the U.S., which was called "Big Three." But after globalization permitted foreign vehicles to enter the market, the U.S. market for automobiles changed. For example, Japanese cars that were high-quality cars and introducing new modes of manufacturing changed the indust.
Honda Motor Company is a Japanese manufacturer of automobiles and motorcycles. It is the largest motorcycle manufacturer since 1959 and the second largest Japanese automobile manufacturer. Honda implements a Total Quality Management system to continuously improve quality. This includes strengthening a customer focus, increasing efficiency, cost cutting, and delegating authority. Honda also uses the PDCA cycle of planning, doing, checking, and acting to bridge gaps between targets and current processes. The TQM system has helped Honda achieve zero stoppages due to chassis reliability issues.
Honda Project Report Internship( koushik tak bba) koushik tak
This training report summarizes Kousik Tak's summer training at Honda. It includes sections on the company profile of Honda, their operations in India, manufacturing and distribution systems, current market position, and promotional strategies. Honda is a large multinational corporation involved in motorcycles, automobiles, engines and other machinery. The report provides an overview of Honda's history, leadership, products and global presence.
Honda is a global company that manufactures and distributes motorcycles, automobiles, and power products. It has production facilities around the world and regional headquarters in Japan, North America, Europe, China, and India. The document provides an overview of Honda's history, leadership, products, sales, manufacturing and distribution network, and promotional strategies. It highlights Honda's focus on developing fuel-efficient vehicles, establishing local production, and reducing environmental impacts throughout its operations.
This document analyzes the automotive industry and 10 major companies within it. It begins with a historical overview of the industry and then uses Porter's Five Forces model to analyze the industry's structure. Next, it examines DaimlerChrysler, Ford, GM, Honda, Hyundai, Maruti Udyog, Nissan, Shanghai Automotive, Toyota, and Volkswagen in terms of their market position, finances, and strategy. Major findings include attributes of successful companies and trends in industry consolidation, international expansion, and increased efficiency. The report concludes with recommendations on the near-future success of each company.
Honda Motor Co. is a Japanese company that manufactures motorcycles, automobiles, and power equipment. It has manufacturing plants around the world and is headquartered in Tokyo, Japan. Honda has established manufacturing and sales networks globally to respond flexibly to regional demand. It aims to strengthen its manufacturing capabilities and environmental measures worldwide.
Any ambitious enterprise that is going to achieve and sustain profitability and profit
growth, no question, would have to expand business abroad, to gain extra market and
sales, and profit in result, by employing benefit of location and large scale economies,
experience and learning sharing effects. However, as it has been self-proven to
countless firms, foreign markets are never a flat plain field without trap, instead
absolutely represent an adventure. The adventurers would face immense issues like
cross-border management coordination, unions, local consumer taste and preference
over products and services, local government regulations, majority among which stem
from the environmental divergence in different markets, legally, economically, or
culturally. Automotive industry is born for global market, due to the intrinsic pressure
for cost reduction, as the initial high cost per unit retards the market expansion to great
degree. Meanwhile, most of time, cars are consumer products whose markets are filled
with local taste and preference, and local government regulations because the industry
is never too little for local government to neglect the influence of automotive industry
over whole local economy. This paper will go through the basic thinking of
international business strategy concept, and focus on the current world largest
automaker Toyota’s strategy, in the context of the past and ongoing environments.
Nissan Motor Company is a Japanese multinational automaker headquartered in Japan. It was formerly established in 1933 as Jidosha-Seizo Co., Ltd. and was renamed Nissan Motor Co., Ltd. in 1934. Today, Nissan is one of the largest car manufacturers in the world and produces cars, SUVs, trucks and electric vehicles. In 1999, Nissan formed an alliance with Renault S.A. to achieve growth through collaboration. Carlos Ghosn is currently the CEO and president of both Nissan and Renault. Nissan aims to enrich people's lives through trust, innovation and measurable value.
The automobile industry in India is the tenth largest in the world, producing around 2 million units annually. It is expected to become one of the major global automotive industries in the coming years. Several domestic and multinational companies produce automobiles in India, leading to increased overall growth following economic reforms in 1991. The industry faces challenges from rising fuel costs and lack of skilled workers that must be addressed for continued growth.
The document discusses lessons that the Indian auto industry can learn from problems currently facing Detroit automakers. It summarizes Ford and GM's financial struggles and turnaround plans, which focus mainly on cutting costs. However, the most successful automakers like Toyota proactively develop new products that meet customer preferences. The document outlines strategic directions for Indian automakers, including enhancing customer understanding, investing in responsive R&D, examining all costs continuously, and ensuring suppliers are treated as partners. Developing this ability to quickly meet shifting customer needs will be critical to long-term success.
Reflection Paper Inequality For allPerformance Area4.docxcargillfilberto
Reflection Paper: Inequality For all
Performance Area
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Presentation: 2 page, typed, no contractions, clear, neat
Essay follows all formatting rules
Essay violates one or two formatting rules
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Spelling, grammar, flow of ideas, and punctuation
Essentially Error free
Requires little improvement
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Requires plenty of improvement
Organization:
Introduction: summarizes the film
Clear description is presented
Description is fairly clear but needs additional work
Description is somewhat clear and needs more work
Description is not clear
Introduction: describes goal of the documentary
Clear description is presented
Description is fairly clear but needs additional work
Description is somewhat clear and needs more work
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Performance Area
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6
4
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Relation between documentary, lectures/class discussions, and textbook readings
Relation is clearly stated. Includes specific citations; material in lectures, discussion
Relation is fairly clear but needs a few additional examples
Relation is somewhat clear and examples are not clear/ needs additional examples
Relation is not clear and no examples are provided
Critique
Identifies and assesses questions that should have been raised by the film; identifies strengths and weaknesses of the film
Relatively good job in identifying and assessing questions that should have been raised by the film; identifies strengths and weaknesses of the film
Somewhat identifies and assesses questions that should have been raised by the film;
Section is not included
Conclusion
Skillfully describes knowledge acquired from documentary
Adequately describes knowledge acquired from documentary
Simplistic description ; limited clarity and complexion of thought
No conclusion presented
HONDA MOTOR COMPANY
1
Business Proposal Honda Motor Company
Students Name
Institution Affiliation
Course
Date
Business Proposal Honda Motor Company
1.0 Executive Summary
One of the major automobile manufacturers worldwide is the Honda Motor Company. The United States market presents various difficulties for the corporation, including falling sales, competition from other automobile manufacturers, and the requirement to invest in emerging technology. The company is also facing various issues in its home market of Japan, contending with falling sales, competition from other manufacturers, and a strong yen. These challenges are causing the company to struggle.
The company is experiencing many difficulties in its native market of China, including falling sales, increased competition from other automakers, and a general slowdown in the economy of China (Boiral et al., 2020). The Honda Motor Company has launched a variety of different efforts in order to meet the difficulties that have been presented. The company has stated that it will be making a new inv.
This document is a summary of Toyota Motor Company's marketing strategies. It discusses Toyota's mission and vision, which focus on leading future mobility through safety, sustainability and customer satisfaction. It outlines Toyota's product lines, including cars, trucks, parts and accessories. It also describes Toyota's distribution through dealerships and some retailers. For promotion, Toyota uses advertising, public relations campaigns around sustainability, and personal selling through dealers. The summary analyzes key elements of Toyota's marketing mix and value chain.
Nissan has strong financial performance due to growing revenue over recent years. It has established strategic partnerships that provide technologies and synergies, such as its alliance with Renault. Nissan also has an innovative culture where it invests heavily in R&D, helping it develop the popular Nissan Leaf electric vehicle. However, past product recalls have hurt its brand reputation. Opportunities exist in growing demand for environmentally friendly vehicles and expanding partnerships. Threats include intensifying global competition and rising raw material prices.
2. TABLE OF CONTENT
1 ABSTRACT............................................................................................ 1
2 INTRODUCTION.................................................................................. 1
3 “Global integration and local responsiveness” ....................................... 1
3.1 Reasons of pressures for global activities................................................................1
3.2 Localization of Product Design.................................................................................2
3.3 Localization of Products and Component Sourcing ...............................................2
3.4 Localization of management.....................................................................................3
3.5 Localization of Research and Development ............................................................3
4 Reconciling dichotomies: a method for innovative thinking................... 3
4.1 “Low cost and product differentiation” ..................................................................3
4.2 ‘Vertical integration and market relationships’ .....................................................4
5 Managing Strategic Challenges .............................................................. 5
6 CONCLUSION....................................................................................... 6
7 LIST OF REFERENCES ....................................................................... 7
3. 1
1 ABSTRACT
This report is divided three parts. Firstly reasons about `pressures for global integration of
activities` and `pressures for local responsiveness` among Honda through automobile industry
by considering supply chain has critically analysed and interpreted based on findings. In
addition, the strategy of Honda for coping globalization and its pressures which is
`globalization through localization` has demonstrated. Secondly, reconciling dichotomies
about innovative strategic thinking of Honda has critically evaluated by considering `vertical
integration and market relationship` and `low-cost and product differentiation` strategies.
Lastly, the reason of choosing Honda from the view point of customer has critically analysed
by regarding `product related core competencies` and `process related dynamic capabilities`
then argument which is about recognising core competencies of Honda has linked to notion of
analysing and accepting them as a whole.
2 INTRODUCTION
Honda has established in 1948 in Japan. In addition Honda has acquired fame of being
world`s first Japanese company because of producing vehicles in Europe and manufacturing
automobiles in North America and the other reputation of Honda about leading motor industry
companies around the world in terms of mechanical technology and supply chain strategies.
In 1980s Honda had become one of the world`s top ten producers. Moreover, in 1990s Honda
was manufacturing 46 percent of products in outside of Japan and was exporting 77 percent of
its sales. Approximately Honda`s 20 percent of global sales was in Japan and the remain sales
were in overseas markets in 2012 (world.honda.com, 2013). In addition, one-third of global
production of Honda was manufactured in domestic manufacture and remain was produced in
overseas manufactures of Honda (world.honda.com, 2013). Honda is still in top ten of
automobile makers list (parts.olathetoyota.com, 2012).
3 “Globalintegration and localresponsiveness”
3.1 Reasons of pressures for global activities
The automobile industry struggling with major problems such deceleration in market growth,
the increased importance of satisfying customers and to be able to cope international
complexity in terms of development, innovation, supply chain. Automobile industry pressure
companies into globalisation due to global competitors; high level of investment into R&D,
production, product development, marketing require to sell high level of units; to do economic
of scale by purchasing and producing due to low level of profit margin; global brand name
that is expected by customer; finding new resources and low cost labour to cut selling prices
(Lynch, 2006). Also, Honda has been coping with this points of being globally company by
emphasizing `internationalization through localization` (Hideo, 1986). In this approach it is
aimed that the company adopt its product, production manufactures and management
strategies based on local region where company is being performed.
4. 3.2 Localization of Product Design
Automobile industry include Honda was producing same car for all or minimum many
countries until early 90s that car was called `world product`. Honda`s Accord model was
admired by North America market that the model introduced to U.S market due to
internationalization strategy (Cox, 1997). Consequently, Accord was redesigned based on
American market tastes and same model introduced world market but the model was not
admired in Japanese market (Cox, 1997). The other issue happened in Europe market sales of
Honda due to less product development for Europe car models. However, Honda scoped with
this situation by regarding other European car models and adopting its models to them (Cox,
1997). It pointed out that Honda started to produce cars based on market demand by
redesigning size, body and interior design and changing some unseen parts. In addition,
during creating `global local car` Honda focus on producing some specific components as
same as possible such “engine and transmission, engine compartments, basic shape and some
expensive components” (Cox, 1997 p.71) to able to share them.
3.3 Localization of Products and Component Sourcing
Globalisation strategy could be affected by depreciation of host country`s money or
appreciation of home country`s money that company`s import costs of parts increase.
However positive effect of being localised provide to the company keep abreast of country
such as fuel prices and in response to able to change strategy like producing diesel autos. In
India fluctuation of exchange rates and increased fuel prices caused to change globalization
strategy for Honda and diesel parts has been started to localised 90% (Ramanathan, 2013).
Honda adopt its system for localisation by building up factory where products has been
selling. In addition, Honda aiming to recognise expectation of local customers to satisfy them
and employ public to create communities as well as provide jobs for local suppliers
(parkhonda.com, n. d.). Okio Hamada who is the CEO of Honda America said that they prefer
to produce close to customer and reinforce network with local suppliers to be assured globally
competitive instead of embodying suppliers by developing product which is a method to
produce low cost (Kisiel, 2007). Moreover, all Japanese automobile makers has been
affiliating with suppliers` associations such `Kyoryokukai` and most of the suppliers are
member of automobile makers` association except Honda (Sako, 1995). Honda has been
outsourcing components from both Japanese-transplant manufacture and local suppliers. Also,
component supplying strategy of Honda varies based on region and component types (Cox,
1997). This outsourcing strategy of Honda was caused decline in sales and availability of
units and delays in due to Great East Japan earthquake and floods in Thailand (Honda annual
report, 2012). It indicate that supply strategy of Honda is not totally local and still dependent
on other regional Honda factories.
Pressures for purchasing local parts was insisted to Japanese automakers by US since 1992
bilateral agreement that it was aimed to develop local suppliers by selling local components.
On the one hand, firstly this agreement was caused to increase unit costs based on small lot
sizes when 150,000 unit per year was produced and suppliers could not provide components
quickly and flexibly. On the other hand, when the production size raised to 300,000 unit per
year, locally suppliers was seen more attractive and economic and started satisfy expectations
of the Honda (Shimokawa, 2010).
5. 3.4 Localization of management
To be competitive in market it is important to minimise factory based problems and for
reducing costs. Also, Honda emphasize on solving this problems by training, developing,
improving personnel administration of some local employees in `mother plant` to improve
system of host country plant due to increased self-reliance at employees. Furthermore, this
philosophy helps to local facilities to response the changes quickly and effectively
(Shimokawa, 2010). Honda localization strategy involve as well as management localisation
which may reflect the company more attractive from psychological perspective to the host
country by assigning their people to executive level. Honda decided to assign first time a non-
Japanese engineer to second top position as a president of Honda R&D in U.S (Ohnsman,
2012).
3.5 Localization of Researchand Development
Localization model need localization in R&D where “basic research, design and development
of core product technologies, product design, market research and new product development
by regarding different road system, customer expectation” such price, and concept should be
emphasized based on localized country (Cox, 1997). The positive outcome of the localized
R&D was understood by Honda after advice of California to produce CRX sport version.
If there would be a satisfactory local R&D provide to scope with project responsibility and
independency from home R&D and it may result to produce autos based on demand of local
customer as quickly as possible to do not miss market (Lang, Loeser and Nettesheim, 2008).
According to repatriation regulations foreign direct investors have to reinvest certain
percentage of the profit in the host country that the percentage vary based on countries` laws
also the one of the best place to reinvest money may be the R&D of the company. Therefore,
localisation of management and procurement which are interrelated have to be advanced to
achieve quality and effective R&D department (Shimokawa, 2010).
4 Reconciling dichotomies:a method for innovative thinking
4.1 “Low cost and product differentiation”
In `large-lot mass production` system it is aimed that to reduce costs which is occurred
while producing different variety of products. The system has been using by automakers to
reduce costs by producing big numbers of same or in essence same cars in a series or row.
One of the main idea of reducing costs is based on simpler logistic and quality control. It
indicate that if big numbers of identical or virtually identical products are produced in a row,
logistic get ease due to supply same components in determined amount and quality control are
controlled by using same procedures due to same product specification. In addition, less
likelihood of errors could be seen due to do not be product variety and employees do same
task and follow same procedures during job. As a consequence of this positive outcomes the
programmed production schedule could not be delayed or changed. Large-lot mass production
means in terms of operation management `push` based system. Also, in this system high
technology into all products within each model type offered to customer as a standard rather
than optional that is aimed in this procedure being able to offer acceptable features to
consumer (Mair, 1997). The other aspect of this process is that schedules of production is
prearranged for later months in advance and it provide to supply continuously same products
6. same amount and to do economic of scale during supplying. However, output levels of this
system and customer demand should be in same amount that it could be by focusing in sales
strategy to deplete stock. Also, it means that demand of customer is adjusted based on
production output level by performing some sales strategies such discounting. On the other
hand, large lot mass production system do not allow customization and product variety due to
demand of customer. Also, Honda`s other system `one-piece-flow` allow to produce different
models in each assembly line that each products are completely different than previous and
next one. The system provide to produce customized products based on demand and orders of
customer (Mair, 1997). However, the disadvantage of this system is that all components
should be sent in correct order into assembly line that it reveal to find solution for complex
supply chain issue. Furthermore, the issue has solved by Toyota by applying `just in time`
production and logistic system that is about to trade with component makers near the
manufacture to able to supply `just in time`. Also in small-lot production system which has
developed by Honda batches constitute of small amount, key amount 60 and its factors. All
batches involve exactly the same cars and need to be done exactly the same task by workers.
Moreover, consequently component batches are delivered to the assembly line which
constitute of exactly same components which will be fitted into (Mair, 1997). In this process
vehicle batches and component batches are prepared to exactly fit each other even optional
extras and it allow greater worker involvement and satisfaction by doing same tasks and to
save time due to less error margin, then product variety could be offered to customer.
4.2 ‘Vertical integration and market relationships’
Supply chain mechanism of Honda is based on balancing vertical integration and
market relationship. This dichotomy normally need to consider buy or make decision but in
the content of Honda supply chain it is more complicated. Honda do not prefer to supply
mostly from japan even despite family relationship and the only one firm which is not
organise suppliers association to discuss and solve likelihood problems. Therefore, Honda
prefer to send continuously its own engineers to suppliers to check quality or delivery
problems if there is. The other aim is to do not being member of supplier association that the
company pay attention on long term relationship with its supplier without supporting them but
expecting from them to establish required relationship. Honda invested capital to early arrived
component makers in North America (Mair, 1997). It indicate that Honda encourage current
component makers and the others to come in North America. The other reason could be that
to develop current suppliers to achieve quality components in a variety and to reduce prices
by doing economic of scale in terms of components. Also, Honda purchase steel and
aluminium that these raw materials are heavy and difficult to store, process and distribution.
Also, Honda prefer to purchase rather than make. Honda`s single sourcing system which is
based on sourcing certain type of component from one component maker and the high technic
type of same component from the other supplier. Honda supply slightly different components
from two different component makers. In addition, both supplier aware of each other. Also,
this awareness could allow to achieve more quality, in time, cheaper components because
each supplier would think to expand its market. However, this apprehension may cause wrong
move by suppliers due to concern about losing market as well and consequently Honda may
not supply from both component makers during short term that it reflect negatively to
operation of the company. Honda gain advantages of both single and dual sourcing. Honda
prefer to use balanced spatially concentrated and spatial dispersal production strategy to gain
advantages of both system (Mair, 1997). Traditional system offer to trade component maker
7. which are constructed in distance region with low labour cost. The other system which was
developed by Toyota that the production capacity of the firm are supplied by component
makers into few square kilometres. As it was said Honda has been using both methods that the
just in time system is supplied by component makers near the manufacture of Honda. The
component makers disperse in Ohio 10 to 20 miles apart to manufacture. The spatial dispersal
of suppliers allow to adopt geographical pattern because wide area dispersal provide to do not
increase local wages and job creation which in response affect relationship with government
and institutions.
5 Managing Strategic Challenges
Honda developed and invented many innovation in terms of mechanical technologies in
automobile industry since it was established. Compound vortex controlled combustion engine
is one of the footprint of Honda that pollution degree in exhaust air was reduced due to CVCC
engines and reduction for pollution was supported by adding catalytic conversion then system
pioneered the automobile industry. In addition, VTEC (variable valve timing and lift
electronic control) engines has devised by Honda that the system allow the engines consume
low fuel and air mixture during low speed and high mixture of air and fuel in high speed in
terms of more power (Mair, 1997). As the historic role of Honda in meeting environmental
change has been continuing with its ultra-low-emission-vehicle (ULEV) which is offered
firstly by Honda to market (automobiles.honda.com, n. d.). The best known side of Honda is
its technologically innovative engines. Also, it indicate that Honda has been regarding R&D
since it has establish to develop innovative products and introduce market. It is clear that the
inventions of Honda for engines provide company to be known in the automobile industry
around the world in terms of being environmental and satisfying customer expectation due to
engine reliability and performance. The mechanical changes was used to reach market based
on geographical pattern of countries that aim is to satisfy customer. On the other hand, Honda
caused to speed up for development process in automobile industry because Honda
manufacture cars after 2 years of launching development process which interval was five to
six years before Honda`s attempt. Also it is related with product development process of
Honda which is based on SED (Sales-Engineering-Development) teams that the teams take
advantage of group working by sharing knowledge in all steps of process. The other aspect
that effect to speed up is related with model replacement because in model replacement
Honda aimed two ways, one is complete model change and the other is facelift. It indicate that
Honda`s models are being changed every four years in terms of seen components by customer
then every four years with a two-year lag unseen components are changed especially
mechanical technologies (Mair, 1997). Also it means that every four years shape are changed
within four years 2 times unseen components are changed. Form this result it could be
understood that product development of Honda is being changing very fast and the other
positive outcome of this effect on marketing. Honda has been selling same model in four
years but in four years it develop cars` mechanical components and offer to customer. From
the perspective of customer it could be assumed that if they purchase after two years of
official model change it does not mean they bought old generation vehicle, in contrast they
bought new technology in terms of mechanical technology except seen parts. This process
could be interpreted from the perspective of company that seen parts are determined within
the four years and based on this production program components could be bought in a big
amount from supplier to achieve economic of scale. The supporter of this comment can be
8. seen from complete change and facelift logic shift on more flexible and fluid one. It means
that the completely changed model share almost half of its components with previous one. In
addition, `sister` models has been developing for different market segments and models are
changed in terms of mechanically or design to adopt geographical market expectation of other
countries. Changing and developing models due to some reason could be possible based on
shared components between models. Also, shared components may mean the production
processes in assembly line will be same and in consequently error margin may be decline due
to same task and usage of same machineries through same component fitting into vehicles. As
a production process free-flow assembly line that it positive effect on efficiency and dignity
(Mair, 1997). It means that this process allow to do task under the observation of workers
instead of automatic system which give to workers responsibility and self-reliance through
doing task well. It indicate that workers have active role in production process and feedback
for tasks from workers to management is possible to improve job due to increased
involvement of workers. As a result, Honda has been struggling in mechanical technologies
and whole value chain from raw material to customer. Therefore, it can be said that
mechanical technologies and value chain of Honda has been managing properly and allow to
be competitive in market and satisfy customer. In addition, it is clear that customer evaluate a
car by considering its company as a whole not based on just one side. Automobile industry is
very competitive due to technology era that if one car release in one country it can be seen
directly in other country due to technology and it does not mean just view as well as
technology is under consideration of customer. A car could have very advanced mechanical
technology but without product design it does not mean perfect. Therefore, some Honda
models such NSX has been knowing by customer with its mechanical specifications and as
well as handling feature because if handling features could be well, mechanical specification
would be reflected better. Honda has been regarding both requirements and has been using as
a marketing, production, development adaptation strategy since it has establish. It means that
if product design play a key role due to marketing strategy, company focus on that aspects
more. Honda has been honouring with many awards due to quality, reliability, durability,
environmental engines, safety rating, and resale operation. Some awards of Honda are Best
Overall Brand, Most Trusted Brand, and Best Value Brand according to Kelly Blue Book
(automobiles.honda.com, n.d.). This results indicate that Honda achieve to have good brand
image by considering mechanical technologies and production process and product design
within whole value chain that if both points could be managed and implemented well, it make
sound because both side are interrelated with each other.
6 CONCLUSION
As a result in this report Honda has critically analysed and evaluated by considering its
globalization strategy, low costs with quality and customized product design and production
strategy, decisions of supplying and factors to choose that decision, core competency
argument in terms of mechanical technology and supply chain strategy based on its activities
in domestic and overseas within market relationship and customer satisfaction.
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