3. • Honda established in 1948.
• Founded by Soichiro Honda.
• A Japanese Automobile Company with its network in 30
countries worldwide.
• Is in contact with 19 million customers worldwide.
• Ranks 31st on the overall Global Fortune 500 list.
• Revenues are in excess of $87,000 million.
• Profits are more than $5200 million, which are an
increase of 16.6% from last year!
4. •Honda civic a compact car introduced in July 1972.
•1972-1974 Civic was awarded “car of the year” award.
•1994 Civic was officially introduced in Pakistan.
5. First Generation Second Generation Third Generation
(1972-1979) (1980-1983) (1984-1987)
Fifth Generation Sixth Generation
Fourth Generation
(1992-1995) (1996-2000)
(1988-1991)
Seventh Generation Eighth Generation
(2001-2005) (2006-2010)
6. • To Analyze the factors effecting the sales of Honda Civic.
• To analyze the market strategies developed by the Company’s competitors.
• To assess the Company’s accomplishments and performance by looking at the
statistics.
• To assess the Company’s steps Honda should take to improve its market.
• To develop our project in such a way that it helps people to know the current
standing of the company in the market of Automobiles.
• To develop our project in an organized manner which can help the company
to improve its sales in the market.
7. • Honda Company performance in Pakistan.
• Assuming Toyota Corolla (ALTIS) to be the main competitor of Honda Civic
8. • Limited time
• Limited Funds
• Unavailability of Brand Manager
9.
10. • Automobile Prices In market Equilibrium, by Steven Berg; James Levinsohn ;
Ariel Pakes Econometrics c 1995
• Strategic Flexibilty in product competition, by Ron Sanchez. Strategic
management journal c 1995 john Wiley & sons, Ltd. Published by John
Wiley& sons.
•
• Brand popularity, country image and market share: Jay Young Chung.
Journal of international business studies c 1997.
12. Sales Of Honda
Civic
Quantitative Qualitative
Variables Variables
Fuel Consumption Price
Environment Brand Image
Friendly
Maintenance Cost Demand After Sales Political
Service Situation
Government Policies Competition
Income
Delivery
Time
Fashion
Comfort
Market Brand
Strategies Loyalty
13. Price: Negative relation
Fuel Consumption: Due to Honda’s breakthrough technology V-TEC Fuel
Consumption is Lowered thus increasing the sales.
Environment Friendly: the euro 4 Emission standards greatly reduces carbon
monoxide, which effects sales positively.
Maintenance Cost: general misconception is that maeintanence cost for civic is
more then its rivals. which is just a misconception.
back
14. • Marketing Strategies: Better Stragies Helps increase Sales
• Income: Honda Company Targets People with a disposable income of 25,000
Rs. To Rs.30,000
• Comfort: Amazing Comfort which no car has in Pakistan and the comfort of
its competitor Toyota Altis is Pure Bullshit.
• Government Polices: Better Government Policies directly effect Sales.
• back
15. Sales Of Toyota Altis & Honda Civic
2007-2008
Sales Of Sales Of
Honda Civic Toyota Altis
May 518 324
June 497 270
July 418 322
August 630 352
September 308 198
October 581 337
Total Sales 2952 1803
17. • Expansion of sales outlets.
• Advertising campaigns.
• Low-priced spare parts.
• Check on Black market of Forged Spare Parts.
18. • Higher market share.
• Image and Brand Loyalty.
• Various awards achieved.
• New Body design after every 3 to 4 years.
19. Comments of People
I have my Honda Civic for 7 years now with over 110,000 miles.
Other than regular maintenance (oil change, coolant, timing belt,
etc...), never had any problem. Great gas mileage too.
Posted by: Benjamin | Sep 25, 2006 8:39:18 PM
