SlideShare a Scribd company logo
The Power of Dreams
Service
Honda is a global brand that has brought several attractive and innovative car and
bike models to the market.
Philosophy:
Credit of Honda’s
success
• Successful marketing and
technological innovation
• Uses several channels for
marketing
• Advertises its products and
models on digital channels and
promotes its brand using
sponsorships.
• Built a great brand image
Key word
• High quality
• Reasonable price
• New Technology
• Fuel efficiency
• Environment friendly
The Passion behind the White
Coveralls
• “Good products come from clean
workplaces.”
• Symbolizes the equality of all
• White symbolizes Honda’s philosophy
Target Market
• Middle Income, High Income class
• Young adulthood people looking for
style, comfort, automatic features
and soft luxury.
• Parents looking for a safe, reliable and
price competitive for their children
• Buyers looking to purchase their first
car
Visual image

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Honda Car Branding, The power of dreams

  • 1. The Power of Dreams
  • 2. Service Honda is a global brand that has brought several attractive and innovative car and bike models to the market. Philosophy:
  • 3. Credit of Honda’s success • Successful marketing and technological innovation • Uses several channels for marketing • Advertises its products and models on digital channels and promotes its brand using sponsorships. • Built a great brand image
  • 4. Key word • High quality • Reasonable price • New Technology • Fuel efficiency • Environment friendly
  • 5. The Passion behind the White Coveralls • “Good products come from clean workplaces.” • Symbolizes the equality of all • White symbolizes Honda’s philosophy
  • 6. Target Market • Middle Income, High Income class • Young adulthood people looking for style, comfort, automatic features and soft luxury. • Parents looking for a safe, reliable and price competitive for their children • Buyers looking to purchase their first car