This document provides information about Audi, including its founding, headquarters, production facilities, ownership, vision, missions related to digitalization, sustainability, and urbanization. It discusses Audi's positioning in the market, strengths as a prestigious brand with innovative technology, and weaknesses in some markets. The document outlines Audi's marketing strategies in market segmentation and targeting high-class customers. It also describes Audi's sales, advertising, and customer loyalty strategies, including promotions, incentives, and responding to customer feedback. Media reports praise the 2017 Q7 SUV but note the A6 Allroad looks like an estate vehicle. The importance of customer loyalty for car brands is discussed, as well as measures to build long-term loyalty relationships.