Audi's journey from executive cars to a wider range including SUVs and sports cars. It discusses Audi's pivot to different vehicle types, upcoming electric cars, and their marketing strategy. The document also addresses three questions - how important customer loyalty is for car companies, estimating a lifetime value for an Audi customer, and measures Audi can take to build long-term loyalty relationships. It was created by a marketing intern to analyze Audi's business.

1. CASE STUDY

2. JOURNEY OF AUDI

5. PIVOT OF BRAND

6. THE EXECTIVE
CLASS
4

7. SPORTS UTILITY
VEHICLE RANGE
(SUV)

8. SPORTS
CARS

9. Soon
to be
launched
Electric cars

10. MARKETING STRATEGY

11. MARKETING COMPETITIION AND RISE

12. QUESTION 1
How important is it to
invest in customer loyalty
for cars?

13. 1)very important
2)increases customer
base
3)increases sales
SOLUTION

14. 4)improving after
sales services
5)good image in
market
6)satisfied
customers

15. QUESTION 2
Estimate the lifetime value
of an Audi customer.

16. SOLUTION
The lifetime value of an
Audi customer is-
1)LIFELONG
2)EVER INCREASING

17. 3)WIDE PRODUCT LINE ENABLES PEOPLE TO
EXPAND THEIR FLEET
4)LOYAL CUSTOMER 5)GOOD AFTER SALES
SERVICE

18. QUESTION 3
What measures should Audi take
to build long term loyalty
relationships-

19. SOLUTION
1)Good sales team
2)Soft spoken employees
3)Fast service

20. THANK YOU

21. Made by Tanishk Deoghare, BITS Hyderabad
during a marketing internship by Prof. Sameer
Mathur, IIM Lucknow.