Advertising and marketing at zero cost

1. How Brands Do
Advertising and
Marketing At ZERO Cost

2. Psychographic
Demographic
Non Competing Brand

3. Promotion
Exposure
Cost Effective
New Customer
Cross Promotion Technique

4. Goodwill
Assets
Multiple Touchpoints
Cross Promotion Technique

5. Examples
● Continuously Promoting Each Other
● Multiple touch-points for Coke

6. ● Google named Android 4.4 KitKat
● Nestle did prominent branding for Android on 50 million KitKat bars
● Android gained visibility, viewership and recall value
Examples

7. ● Strong Brands
● Nike used the partnership with Apple to deliver a high-quality app
Examples

8. ● Luxury Brands
● Travel Based Brands
● Encourage and are known for High Quality Excellence
Examples

9. ● P&G’s Ariel and LG’s Washing Machines
● Publication Houses and Educational Institutions
● Catering Business and Marriage Party Halls
● Online Food Delivery Channels and Soft Drinks
Examples

10. Thank You!