The double page magazine spread uses a dark color scheme of reds, blacks, and whites to match the horror genre of the story and television show "American Horror Story". The main image grabs attention with a bold, large picture featuring darkly dressed figures including someone in a scary mask. The design leads the eye to specific areas according to the Gutenberg principle, first to the top left primary optical area then to the other corners in a specific order. The headline indicates the band will discuss bad past events and relates to the popular horror television show. Pull quotes and a larger dropped cap first letter are used in the informal text containing some taboo language. The design has an informal balance with the full page image and writing on one