Bauer Media Group is a large UK publisher that distributes Q magazine and other popular music and entertainment magazines like Kerrang!, Empire, and Mojo. The target audience for Q and these other Bauer magazines is primarily people aged 15-24, showing that Bauer would be a suitable distributor for a new magazine also aimed at this age range. Bauer entered the UK market in 1987 and has since become one of the largest publishers in Britain, operating two divisions that produce mainstream magazines with large circulations.