Uncover emerging trends about your website visitors in this unique and exclusive report that analyzes more than 600 million online shopping experiences.
Download the latest edition of the EQ at http://pages.monetate.com/eq/?utm_source=M-S-LinkedIn&utm_campaign=C-R-EQ
The urgency with which brands are adapting to omnichannel digital commerce reflects the fact that not only are they facing competition across the spectrum of brands large and small, their customers too are increasingly demanding a high standard of cross channel integration. Digital transformation is at the forefront of retailer's efforts in 2016, quite simply because it cannot be ignored.
Every year, the eTail team surveys its audience to learn about the tools and technologies they're implementing, the goals they're chasing, and the results they're seeing. Concentrating on small to medium business retailers with annual revenues below $100 million, this report analyzes how brands are seeing success with content-based marketing, omnichannel capabilities, and new marketing techniques.
30 Conversion Rate Optimization Stats You Should KnowSwayHub
It's no surprise there are loads of stats about conversion rate optimization. Learn some amazing facts about CRO that you can share with your boss and coworkers, or use to inform your own conversion testing.
Global consumer discretionary: 2016 outlookBloomberg LP
Apparel retailers cannot ignore online shopping as the transition from stores accelerates and mobile browsing becomes the starting point for many purchases.
Multi-Channel Analytics & E-Commerce Success: A Case StudyMark F Simmons
Multi channel analytics are essential in today's multi touch world. Understanding where your conversions are coming from and how other channels contribute to that "last click" is crucial in proper optimization and budget allocation. Learn more about what I do at http://markfsimmons.com.
This case study goes through the steps taken to analyze a successful e-commerce company. It will show how taking a deeper look and using some of the more advanced features of Google Analytics was able to uncover incremental revenue and improve the customer experience.
The urgency with which brands are adapting to omnichannel digital commerce reflects the fact that not only are they facing competition across the spectrum of brands large and small, their customers too are increasingly demanding a high standard of cross channel integration. Digital transformation is at the forefront of retailer's efforts in 2016, quite simply because it cannot be ignored.
Every year, the eTail team surveys its audience to learn about the tools and technologies they're implementing, the goals they're chasing, and the results they're seeing. Concentrating on small to medium business retailers with annual revenues below $100 million, this report analyzes how brands are seeing success with content-based marketing, omnichannel capabilities, and new marketing techniques.
30 Conversion Rate Optimization Stats You Should KnowSwayHub
It's no surprise there are loads of stats about conversion rate optimization. Learn some amazing facts about CRO that you can share with your boss and coworkers, or use to inform your own conversion testing.
Global consumer discretionary: 2016 outlookBloomberg LP
Apparel retailers cannot ignore online shopping as the transition from stores accelerates and mobile browsing becomes the starting point for many purchases.
Multi-Channel Analytics & E-Commerce Success: A Case StudyMark F Simmons
Multi channel analytics are essential in today's multi touch world. Understanding where your conversions are coming from and how other channels contribute to that "last click" is crucial in proper optimization and budget allocation. Learn more about what I do at http://markfsimmons.com.
This case study goes through the steps taken to analyze a successful e-commerce company. It will show how taking a deeper look and using some of the more advanced features of Google Analytics was able to uncover incremental revenue and improve the customer experience.
All you wanted to know about analytics in e commerce- amazon, ebay, flipkartAnju Gothwal
One stop solution to your search for Data Analytics practices being followed by various E-commerce giants like Amazon, Ebay, Flipkart, Snapdeal and also some of the suggested approaches.
Salmon and Stibo commissioned Coleman Parkes Research to conduct a detailed research programme in February 2013, exploring current B2B trends and developing eCommerce trends in the UK. 100 senior UK business decision makers were questioned about the current stage of their adoption of eCommerce, what they had planned over the next two to three years and the challenges they faced in implementing successful eCommerce strategies.
Attached is my pitch deck for this deal:
30% Premium offered to PINS shareholders for this 1:1 all stock deal. PINS shareholders get 12% of the combined company.
60% EPS-non-GAAP earnings year-3 accretion to PYPL.
Synergies come from bringing PayPal merchants to Pinterest to significantly improve ad coverage, using PayPal user data to improve Pinterest's ad relevance, Pinterest merchants defaulting to PayPal for their customers, new ad formats, and significantly more GMV and TPV as a result of these improvements.
No significant regulatory opposition expected.
PayPal would need to set-up a Chinese-Wall and prohibit Pinterest from using PayPal consumer data to attract consumers to Pinterest. PayPal needs to maintain its merchant independence.
eCommerce trends from 2017 to 2018 by Divante.coDivante
We asked managers about their eCommerce investments last year and about investment plans for this year.
What are the most important trends, game changers and quick wins.
Download full version from: http://go.divante.co/ecommerce-trends-2018/
Trends we asked about:
Content Marketing
Big Data
Business Intelligence
Email Automation
Chatbots (Conversational Commerce)
Digital Content
Social Commerce
Cloud Hosting
Multimedia Content – better photos/…
Marketplaces
Omnichannel
Personalization
In-Store PickUp
Predictive Analytics
General Data Protection Regulation…
Automated Pricing Optimization
Automated Promotion Management
Free Shipping / Returns
In-Store Digital Touchpoints
Mobile App
Same Day Delivery
Drop Shipping
Order Management Systems
Other AI based tools
Own Brands
Personal Shopping
Price Intelligence
Progressive Web App (PWA)
Programmatic Ad Buying
Recommendation Systems
Customized Products
Data-driven Loyalty
Microservices Architecture
Online Security
Wearables
Algorithmic Driven Supply & Demand
Cross Border Commerce
Cryptocurrencies (Bitcoin / Ethereum)
mPayments
Open API Economy
Security
Subscription Business Models
Visual Search
Beacon Technology
Headless Approach
Serverless Architecture
IoT
Push Notification
Virtual Reality
Alexa and other voice interfaces
Drones
3D printing
Emerging trends in ecommerce marketing for 2017– Adam Bowser reviewChris Bowser
There are many shifts occurring in ecommerce for 2017 and beyond. Specifically, trends emerge in the realms of technology, content marketing and web designing that influence ecommerce.
Business.com Small Business Pulse 2013 Lead Generation InsightsBusiness.com
Business.com conducted an extensive survey of over 500 B2B companies about their lead generation efforts. This report summarizes that data and provides analysis on how marketers are using lead generation, what fields and types of leads are most valuable, and how they are nurturing those leads after they receive.
Email marketing: tips and tricks for webshopsCopernica BV
Would you like to know how email marketing can help you get better results and higher conversion from you web shop? Do you want to discover how marketing automation and lead nurturing will help you increase your return on investment and create a better engagement with your clients? During his presentation, Michael Heering takes you along several tips and tricks and best practices showing you how to gain control over your data and set up the best possible email marketing campaigns.
All you wanted to know about analytics in e commerce- amazon, ebay, flipkartAnju Gothwal
One stop solution to your search for Data Analytics practices being followed by various E-commerce giants like Amazon, Ebay, Flipkart, Snapdeal and also some of the suggested approaches.
Salmon and Stibo commissioned Coleman Parkes Research to conduct a detailed research programme in February 2013, exploring current B2B trends and developing eCommerce trends in the UK. 100 senior UK business decision makers were questioned about the current stage of their adoption of eCommerce, what they had planned over the next two to three years and the challenges they faced in implementing successful eCommerce strategies.
Attached is my pitch deck for this deal:
30% Premium offered to PINS shareholders for this 1:1 all stock deal. PINS shareholders get 12% of the combined company.
60% EPS-non-GAAP earnings year-3 accretion to PYPL.
Synergies come from bringing PayPal merchants to Pinterest to significantly improve ad coverage, using PayPal user data to improve Pinterest's ad relevance, Pinterest merchants defaulting to PayPal for their customers, new ad formats, and significantly more GMV and TPV as a result of these improvements.
No significant regulatory opposition expected.
PayPal would need to set-up a Chinese-Wall and prohibit Pinterest from using PayPal consumer data to attract consumers to Pinterest. PayPal needs to maintain its merchant independence.
eCommerce trends from 2017 to 2018 by Divante.coDivante
We asked managers about their eCommerce investments last year and about investment plans for this year.
What are the most important trends, game changers and quick wins.
Download full version from: http://go.divante.co/ecommerce-trends-2018/
Trends we asked about:
Content Marketing
Big Data
Business Intelligence
Email Automation
Chatbots (Conversational Commerce)
Digital Content
Social Commerce
Cloud Hosting
Multimedia Content – better photos/…
Marketplaces
Omnichannel
Personalization
In-Store PickUp
Predictive Analytics
General Data Protection Regulation…
Automated Pricing Optimization
Automated Promotion Management
Free Shipping / Returns
In-Store Digital Touchpoints
Mobile App
Same Day Delivery
Drop Shipping
Order Management Systems
Other AI based tools
Own Brands
Personal Shopping
Price Intelligence
Progressive Web App (PWA)
Programmatic Ad Buying
Recommendation Systems
Customized Products
Data-driven Loyalty
Microservices Architecture
Online Security
Wearables
Algorithmic Driven Supply & Demand
Cross Border Commerce
Cryptocurrencies (Bitcoin / Ethereum)
mPayments
Open API Economy
Security
Subscription Business Models
Visual Search
Beacon Technology
Headless Approach
Serverless Architecture
IoT
Push Notification
Virtual Reality
Alexa and other voice interfaces
Drones
3D printing
Emerging trends in ecommerce marketing for 2017– Adam Bowser reviewChris Bowser
There are many shifts occurring in ecommerce for 2017 and beyond. Specifically, trends emerge in the realms of technology, content marketing and web designing that influence ecommerce.
Business.com Small Business Pulse 2013 Lead Generation InsightsBusiness.com
Business.com conducted an extensive survey of over 500 B2B companies about their lead generation efforts. This report summarizes that data and provides analysis on how marketers are using lead generation, what fields and types of leads are most valuable, and how they are nurturing those leads after they receive.
Email marketing: tips and tricks for webshopsCopernica BV
Would you like to know how email marketing can help you get better results and higher conversion from you web shop? Do you want to discover how marketing automation and lead nurturing will help you increase your return on investment and create a better engagement with your clients? During his presentation, Michael Heering takes you along several tips and tricks and best practices showing you how to gain control over your data and set up the best possible email marketing campaigns.
Welcome to the Era of Agile Commerce (Webinar)Monetate
Watch the webinar: http://monetate.com/webinar/welcome-to-the-era-of-agile-commerce/
Customers today don’t shop in “channels.” They interact with brands across multiple touchpoints – in stores, online, via phone, on social media, on mobile devices – and expect a consistent and personalized brand experience throughout. To succeed in this era of agile commerce companies must focus on how consumers interact with every touchpoint in the customer lifecycle and derive the most value from each interaction.
Guest Speaker, Forrester Research Inc. Principal Analyst Brian Walker will share:
* How to increase sales, reduce operating costs, and increase profitability using an agile commerce model
* How to integrate customer insights into every touchpoint to create a consistent, integrated customer experience
* Which technologies organizations should invest in to attract, serve, and support customers
Creating Conversion Friendly Mobile Landing PagesMonetate
Presented by Bruce Ernst, Vice President, Product Management, Monetate during SMX West 2012
Most mobile searches are for places or things people want right now. But if you’re not creating and optimizing landing pages for mobile searchers, you’re more likely to generate frustration and anger than to get a conversion. This session looks at how to create effective mobile landing pages and the nuances that make them different from conventional landing pages.
Find out how Threadless tailors messages to visitors from social networks like Facebook, allowing them to change the customer experience based on prior website behavior.
Run your business with unprecedented agility with help from the Monetate Success Team. View more website optimization resources at http://www.monetate.com/resources
Nearly half of all consumers now open email on a mobile device, accordingto Experian. Mirrored by how fast website traffic from smartphone users(9.69%) has increased, many ecommerce businesses are scrambling
The report offers to marketers 25 open, click-through, list churn and mobile metrics to help you see where you rank, delivering more visuals so you can better understand the data, and sharing more observations to help you improve your marketing programs.
The gap between subscriber response and engagement
The gap between mobile and desktop click and CTO rates
The gap between smartphone, desktop and tablet purchases
How to leverage Google Analytics to improve your Paid Campaigns Magda Baciu
This presentation will give you a bit of context on why google analytics and paid campaigns should work together, and then will go into specifics and talk about Facebook optimization opportunities you can find in google analytics by applying advanced segments
"dotMailer’s annual benchmark study of the retail industry’s email marketing performance
> 45 best and worst, household name email marketing campaigns - exposed
> Over 50 best practice guidelines and tips
"
8 Top Digital Marketing Metrics To TrackBMN Infotech
n the digital age, marketing is defined differently than it was in the past. It is no longer limited to light branding and nebulous awareness campaigns.
Given that in 2013 the industry drove some 10% of the
UK’s eCommerce traffic and commanded a marketing
spend of £1bn according to the PwC / IAB OPM study
(see page 6), it’s a permanent (and growing) feature
of integrated digital marketing programmes. In
fact it’s a channel that exemplifies just how digital
is merging marketing and sales channels.
Affiliate Marketing is not a ‘channel’. Rather it’s an
advertising objective. Affiliate campaigns deploy
most digital advertising and marketing disciplines
including email, display, content, search, social
media and audience targeting. It works across mobile
platforms, uses programmatic methods and is now
establishing exciting offline opportunities for digital
marketers. Affiliate data is packed with audience
and customer insight providing marketers with
customer journey and point-of-sale perspectives
that enrich standard advertising analytics.
This handbook, the work of the IAB’s Affiliate Marketing
Council, exposes the industry’s diversity and even
if you thought you knew affiliate marketing, you’ll
probably be surprised by some of the marketing
opportunities mapped out in these pages. If
you’re new to digital or haven’t used affiliate
marketing before, this handbook will help you
understand the industry’s value and mechanics.
Overall, this handbook represents one of the fastest
growing digital marketing channels which many of
the UK’s top advertisers recognise as highly effective
and are thus increasing their investment in. This
isn’t simply because its yields are extraordinarily
high (14:1 ROI); it’s also because it’s a flexible
and creative space to work within that touches
customers throughout the marketing funnel.
The Triad of Conversion Rate Optimization, Remarketing, and Email Campaigns.pdfmerlinmary285
Conversion Rate Optimization (CRO), Remarketing, and Email Campaigns are three essential components of a successful digital marketing strategy. By optimizing your website for conversions, re-engaging with past visitors through remarketing, and delivering targeted messages through email campaigns, you can drive more traffic, increase conversions, and ultimately grow your business online.
Are you flying blind when it comes to growing your eCommerce business? Despite the fact that online shopping is infinitely more trackable than brick-and-mortar, we find that most executives and business owners still don't focus on proven metrics to grow their online revenue and valuation. As a result, their business doesn't grow as fast as it should.
In this webinar with AddShoppers and RJMetrics, you'll learn:
•Why emphasizing analytics is crucial for increasing online revenue
•The 6 top metrics growth focused eCommerce marketers should be tracking and improving
•How to integrate data analysis into your workflow
Yesmail Email Marketing Compass | Q4 2014 Recap: The Season of MobileYes Lifecycle Marketing
The holiday rush has settled and the Q4 email performance results are in. Yesmail analyzed billions of emails sent in Q4 of 2014 and compared them to Q4 of 2013 to gauge how mobile trends have changed year-over-year.
Read this edition of Yesmail’s Email Marketing Compass to learn how shifting consumer preferences have changed the email landscape and the way subscribers are interacting with their inbox. You will discover :
-The growth in mobile adoption rates amongst marketers and how they affect the bottom line
-How mobile and desktop metrics compare in terms of conversion rates and average order value (AOV)
-The surprising effect of seasonal email volume increase on customer engagement
E-commerce (also written as e-Commerce, eCommerce or similar variants), short for
electronic commerce, is trading in products or services using computer networks, such
as the Internet. Electronic commerce draws on technologies such as mobile commerce,
electronic funds transfer, supply chain management, Internet marketing, online
transaction processing, electronic data interchange (EDI), inventory management
systems, and automated data collection systems. Modern electronic commerce
typically uses the World Wide Web for at least one part of the transaction's life cycle,
although it may also use other technologies such as e-mail.
Innovative Product Recommendations from L2's Personalization ReportMonetate
L2 took a deep dive into website personalization in retail ecommerce today. They "mystery shopped" 100+ brands including Target, Maybelline, Express, and Sephora. Then they analyzed the types of personalization they received from these big brands.
This section of the report
Frank Underwood's Lessons For Digital MarketersMonetate
Despite being perhaps the most Machiavellian of all pop culture characters this century has seen, Frank Underwood ( Kevin Spacey’s House of Cards character) can be a guiding voice for digital marketers.
And in celebration of tonight's Emmy Awards, here are five lessons—straight from Frank's mouth to your screen.
For the fastest marketers, real time means responding to customer actions in a near instantaneous fashion. But nearly everyone agrees there’s room to speed up.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
2. EQ2 2013
Table of Contents
Executive Summary 3
About the EQ 4
Make the Email Experience the Right Experience 5
The Potential Value of Small Segments 7
Benchmark Reports 11
Methodology 23
References 23
About Monetate 24
a monetate publication | 2
3. EQ2 2013
Executive Summary
As you read EQ2 2013, more than half of the year is over and ecommerce
Within the past two years, visits from smartphone and tablet users to
businesses are preparing for the busy holiday season. These final few
leading ecommerce websites has increased from just under 7% to now
months often determine a year’s success, which, in turn, impacts future
more than 22% of total website traffic. But despite the continued uptick in
investments in technology and marketing in an effort to build customer
mobile website traffic, conversion rates of smartphone users remain well
reach, engagement, interaction, and revenue.
below that of shoppers using traditional computers and tablets.
According to key metrics used to measure ecommerce success, 2013 has
While a lot of attention is going to native apps or responsive web design,
thus far been undoubtedly positive. For instance, same-store website
focusing on delivering relevant website experiences for mobile and tablet
traffic for the more than 600 million quarterly visits that comprise this
shoppers can result in increases in these and other important metrics.
release of the Ecommerce Quarterly (EQ) increased 17.60% in one year,
while the same companies experienced an 8.16% gain in average order
value (AOV). In fact, AOV was higher in the second quarter of 2013 ($115.27)
than the traditionally strong fourth quarter ($113.05) of 2012.
EQ2 2013 also examines diminishing returns from email, and offers new
strategies on how to increase engagement by considering the real-time
relevancy of email messages. Similar to how successful brands change
the customer experience on their websites, marketers can use “open-time
These positive signs coincide with second quarter ecommerce estimates
personalization,” which dynamically changes the email when the recipient
from the U.S. Department of Commerce, which include an 18.4% year-over-
opens it, creating relevant email campaigns based on context and behavior
year increase in ecommerce sales.1 But while these statistics—as well as many
that increase click-through rates and reduce list attrition.
of the EQ’s benchmark reports—point to a strong year for ecommerce, there
are still some concerns, specifically around mobile and email.
Lastly, EQ2 2013 takes a look at geotargeting customer segments that can
have an immediate impact on a business by either attracting more visitors
Produced annually in partnership between Shop.org and Forrester
from a certain state, region or country, or by delivering more relevant on-
Research, “The State of Retailing Online 2013: Key Metrics and Initiatives”
site experiences based on the location of website visitors. But how do
study reveals that 29% of retailers believe mobile traffic and sales
you know what to focus on? A new metric that Monetate has developed,
negatively impact their overall conversion rates.2
known as Impact Score, can help.
a monetate publication | 3
4. EQ2 2013
About the EQ
As ecommerce companies look for ways to increase customer engagement
The EQ also includes EQ Takeaways, ideas and best practices used by
and sales in a highly competitive online environment, they’re faced with
leading ecommerce websites, based on insights gained from the more
challenges centered on massive amounts of data. This big data conundrum
than 600 million online shopping sessions that contribute to the analysis
goes beyond the collection and storage of information about customers
and benchmark reports found in every release.
and prospects.
Using a combination of historical and real-time data allows ecommerce
marketers to glean meaningful insights, resulting in more relevant
shopping experiences that drive loyal customers who share their
experiences with others. Ecommerce businesses that tackle big data headon focus their attention on different customer segments that continue to
be explored in every release of the Ecommerce Quarterly (EQ):
• Predefined: New versus returning; referring
traffic sources; technographics; geography.
• Custom or Proprietary: Demographics;
proximity to location.
• On-Site Behavior: Shopping cart
activity; brand or category affinity.
• Behaviors Across the Web: Browsing and purchase
patterns demonstrated on third-party websites.
a monetate publication | 4
5. EQ2 2013
Make the Email Experience the Right Experience
Customers demand relevant and meaningful interactions with your brand,
To compensate, many marketers will just send more email. In Shop.org’s
which often begin with how they reach your website.
study, 80% of retailers indicated that they will spend more on emailing
On average, 55% of retailers’ interactive marketing spend goes to paid
search and email, according to Shop.org’s “The State of Retailing Online
2013: Marketing & Merchandising,” released in July. And marketers spend
$92 on driving traffic to their websites for every $1 they spend converting
that traffic.3
Both referral traffic and conversion rates to leading ecommerce websites
their house list in 2013.4 The result of this strategy is likely a downward
spiral: The more emails marketers send, the more customers unsubscribe
or mark the email as spam. And because revenue then declines, marketers
send even more emails, perpetuating the negative cycle.
3.56%
3.34%
from email decreased since last year. In addition, the number of samestore purchases from email is down 30.66% in the past 12 months.
2.12%
Q2 2012
3.75%
1.94%
Q2 2013
26%
2.36%
0.79%
0.62%
Email
Search
Q2 2012
Email Referrer Traffic
Social
Email
Search
Social
Q2 2013
Conversion Rates by Traffic Source
a monetate publication | 5
6. EQ2 2013
Takeaways
But what can be done when there’s a drastic year-over-year drop in website
traffic from the email channel? Not unlike the experience customers have
on websites, email messages must be based on behaviors and data to be
more effective. Circumstances can change from the time an email is sent,
to when it is actually opened. For example, after receiving an email, a busy
consumer could visit another part of the country where a climate change
drives different needs, while another shopper, before opening the email,
looks on your website at only one particular brand.
No two consumers think or behave in the same way. That’s why testing
entire emails—or sections within an email—to determine the types of
messages that different customer segments will most likely respond to
also remains crucial to the success of any campaign.
Successful email marketing involves understanding what works, and how
much money is driven to your business. The result is smarter marketing
and more intelligent emails that maximize click-through rates and overall
performance.
• Use “open-time personalization” in your emails. Most email content,
if personalized at all beyond “Dear [First Name],” changes at the time
the message is sent or, even worse, when the email campaign’s list is
selected within an email service provider (ESP).
Open-time personalization targets offers and creative to the moment
when a customer actually opens the email. This makes it easy for
marketers to account for how their customers’ context and behaviors
change, while increasing important email and website metrics, such as
click-through and conversion rates.
Consider what could change from the time you deploy a campaign to
when the recipient actually opens the email. For instance, a customer
could visit your website directly and either view or purchase additional
products after the email is sent, while another shopper opens the email
on his iPhone inside your store or in close proximity to one of your
competitor’s stores.
Plus, with open-time personalization, you can deliver relevant
experiences right to a customer’s inbox. From intelligent product
recommendations to offers timed to current or forecasted weather,
marketers have more freedom to help determine the right experience.
• Connect relevant emails with great on-site experiences after your
customers click through. From click to conversion, customers should
see consistent experiences that span every page of your website
reinforcing the offer in the email. Use website creative and messaging
to echo the reason why the potential buyer responded to the offer.
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7. EQ2 2013
The Potential Value of Small Segments
When evaluating the performance of your customer segments, whether it’s
A great example of this is website traffic from smartphones. When looking
simply new versus returning visitors or a more targeted group, you’ll likely
at RPS for the past five calendar quarters, you might think that everything
notice that some perform well, but don’t represent a significant amount of
is fine. After all, traffic continued to move in a positive direction.
visitors compared to overall traffic. These high-potential segments should
not be discounted; rather, marketers should prioritize them and determine
where to spend more resources in the future.
With Impact Score, you notice a potential problem when looking at
smartphone traffic over the past five calendar quarters. There was a
significant drop in Impact Score during Q4, while RPS increased. The reality
Compare high-impact segments to these groups of customers with high
is that smartphone customers represented a big loss in potential revenue
potential. The simplest way to differentiate the two is to consider that a
despite an increase in smartphone traffic and RPS.
high-impact segment has a positive key performance indicator (KPI)—
such as revenue per session (RPS) or conversion rate—and a large volume
12.44%
of traffic, while a segment with high potential likely has a similar strong
Smartphone
11.49%
KPI, but less traffic.
Tablet
When you consider Impact Score—the potential overall value of a
9.57%
customer segment to your business—you’ll discover a new way to rank
8.91%
customers by their potential based on the size of a customer segment and
its performance against your website’s average. More precisely, Impact
Score is the difference between the rate of a behavior in one customer
segment from the rate of a behavior in all website visitors multiplied by the
7.89%
9.51%
9.69%
9.63%
8.55%
7.31%
Q2
number of visitors in the same segment.
Q3
2012
Q4
Q1
Q2
2013
Website Visits by Device
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8. EQ2 2013
Smartphone Revenue Per Session
$1.20
$1.11
$1.06
$0.89
$0.84
Q2
Q3
Q4
2012
Q1
Q2
2013
Smartphone RPS
Learn more about Impact Score.
Download “Introducing Impact Score”
at monetate.com/impactscore
Impact Score
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9. EQ2 2013
Without improving the purchasing experience for your mobile visitors, this
Finally, you can’t give website visitors new iPads just because tablet traffic
negative impact will be even greater as more traffic comes to your website
is getting an increasing share of visits and converts just as well as traffic
from smartphones. Within only the past year, combined smartphone and
from traditional computers. However, there is a tremendous opportunity
tablet traffic grew from 15.2% to 22.13%.
to increase revenue with better on-site experiences when you consider
While it appears now that there’s something interesting to work on, you
actually could have started to optimize your website for mobile traffic
that a nearly equal share of traffic from smartphone users has a lower
conversion rate.
earlier, after seeing the dip in Impact Score.
Device Share of Website Traffic
7.89%
9.69%
7.31%
12.44%
84.80%
77.87%
Q2 2012
Q2 2013
Smartphone
Tablet
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Traditional
10. EQ2 2013
Showing these visitors relevant messages and improving the customer
experience provides a more measurable way of knowing just how
important this segment is to your business. Stay ahead, prioritize, and
Q2 2013 Conversion Rates by Device
Traditional
2.56%
Tablet
2.54%
make decisions based on what data tells you. Use your inbound channels
and iterative on-site testing and optimization strategies to deliver the right
message to the right customer at the right time.
Smartphone
0.96%
Takeaways
• Understand which customer segments an online experience worked
for and where that same experience wasn’t as effective. Then take
action to carve out more of the high performers, while running
additional experiments to find something else that works better for
customers who didn’t respond as well.
• Build customer relationship over time. Your goal should be to discover
what an individual customer means to your brand by putting each
one at the center of your organization and tying data to analysis to
understand who are your most important customers to acquire and
retain.
Q2 2013 Average Order Value by Device
Traditional
$115.74
Tablet
$113.15
Smartphone
$112.73
• Don’t separate the ability to know your customer from the ability to
take action. If you can’t combine knowledge with action, everything
you know about your prospects and customers is useless.
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14. EQ2 2013
Conversion Rates by Device
Q2 2012
Q3 2012
Q4 2012
OVERALL
Traditional
Q1 2013
Q2 2013
Q2 2013 Impact Score
Traditional
iPad
Tablet
Tablet
Other
Smartphone
Windows Phone
Kindle Fire
iPad
TABLET
Android Tablet
Kindle Fire
Android Phone
iPhone
Android
Smartphone
iPhone
SMARTPHONE
What you see here…
The mean—or average—for the respective
key performance indicator is represented
by the dotted lines. Negative Impact Scores
appear in red, while positive Impact Scores
are blue. The distance between Impact
Score and the mean represent the relative
additional opportunity for the specific
customer segment.
Android
Windows
Other
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15. EQ2 2013
Conversion Rates by Traffic Source
Q2 2012
Q3 2012
Q4 2012
Q1 2013
Q2 2013
Search
2.12%
1.99%
2.27%
1.81%
1.94%
Social
0.62%
0.71%
0.85%
0.69%
0.79%
Email
3.56%
3.50%
3.40%
2.91%
3.34%
Conversion Rates by Device
Q2 2012
Q3 2012
Q4 2012
Q1 2013
Q2 2013
Q2 2013 Impact Score
Search
Email
Social
Social
Search
Email
Learn more about Impact Score.
Download “Introducing Impact Score”
at monetate.com/impactscore
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18. EQ2 2013
TABLET
SMARTPHONE
Q2 2012
Q3 2012
Q4 2012
Q1 2013
Q2 2013
Traditional
$106.69
$105.14
$112.68
$107.06
$115.74
Tablet
$108.14
$104.05
$114.49
$108.70
$113.15
Smartphone
$97.79
$97.60
$119.15
$114.26
$112.73
iPad
$109.55
$105.23
$115.26
$109.52
$114.18
Android Tablet
$97.27
$94.62
$107.45
$100.47
$101.22
Kindle Fire
OVERALL
Average Order Value by Device
$87.03
$82.07
$95.83
$89.32
$91.84
iPhone
$99.02
$98.84
$120.73
$115.88
$114.45
Android Phone
$96.23
$95.86
$116.65
$111.78
$109.82
Windows Phone
$91.64
$94.99
$111.84
$100.76
$112.36
Average Order Value by Traffic Source
Q2 2012
Q3 2012
Q4 2012
Q1 2013
Q2 2013
Search
$103.00
$101.63
$110.12
$104.46
$111.18
Social
$75.82
$75.23
$79.61
$76.59
$86.80
Email
$89.43
$86.43
$102.74
$95.27
$99.93
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19. EQ2 2013
Conversion Rates by State
Q2 2013
Conversion Rates by State
Q2 2013
Armed Forces - America
5.00%
Rhode Island
2.83%
Armed Forces - Europe
4.47%
Kansas
2.79%
Wyoming
4.35%
Nevada
2.77%
Armed Forces - Pacific
3.71%
District of Columbia
2.70%
Montana
3.68%
Tennessee
2.68%
West Virginia
3.61%
Arkansas
2.67%
North Dakota
3.35%
Oklahoma
2.67%
Pennsylvania
3.34%
Colorado
2.66%
Delaware
3.29%
Illinois
2.65%
Vermont
3.27%
Arizona
2.64%
South Dakota
3.22%
Massachusetts
2.63%
Alaska
3.16%
Mississippi
2.62%
New Hampshire
3.14%
North Carolina
2.62%
Connecticut
3.13%
Alabama
2.60%
New Jersey
3.11%
South Carolina
2.60%
New Mexico
3.09%
Washington
2.57%
Nebraska
3.03%
Georgia
2.55%
Maine
3.02%
Louisiana
2.55%
Maryland
2.98%
Missouri
2.51%
Wisconsin
2.98%
Utah
2.51%
Ohio
2.95%
Florida
2.43%
Iowa
2.94%
Oregon
2.43%
New York
2.94%
Virginia
2.32%
Indiana
2.93%
Hawaii
2.28%
Michigan
2.91%
California
2.24%
Kentucky
2.90%
Texas
2.20%
Idaho
2.88%
Minnesota
1.61%
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20. EQ2 2013
Q2 2013 Conversion Rates Impact Scores by State
Q2 2013 Conversion Rates Impact Scores by State
New York
Nevada
Pennsylvania
Alabama
New Jersey
South Carolina
Ohio
Wyoming
Michigan
District of Columbia
Maryland
Oklahoma
Connecticut
North Dakota
Illinois
Vermont
Wisconsin
Rhode Island
Indiana
Louisiana
Massachusetts
Missouri
North Carolina
Florida
Kentucky
Armed Forces - Europe
West Virginia
South Dakota
Tennessee
Idaho
Georgia
Arkansas
Colorado
Alaska
Arizona
Mississippi
Washington
Utah
New Hampshire
Oregon
Iowa
Armed Forces - America
Delaware
Armed Forces - Pacific
Nebraska
Hawaii
Kansas
Virginia
Montana
Texas
New Mexico
California
Maine
Minnesota
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21. EQ2 2013
Average Order Value by State
Q2 2013
Average Order Value by State
Q2 2013
Armed Forces - America
$197.60
New Mexico
$109.52
Armed Forces - Europe
$150.93
New Hampshire
$109.48
Armed Forces - Pacific
$132.86
Rhode Island
$108.81
Hawaii
$131.17
Montana
$108.55
Alaska
$128.19
Michigan
$108.36
District of Columbia
$127.36
Wyoming
$108.13
Minnesota
$125.83
Idaho
$107.80
California
$123.04
Utah
$107.50
New York
$120.48
South Carolina
$107.43
Texas
$119.92
Alabama
$107.24
New Jersey
$117.69
Oklahoma
$106.67
Maryland
$116.38
Vermont
$106.67
Florida
$115.59
Tennessee
$106.63
Massachusetts
$115.14
Ohio
$106.44
Washington
$115.04
Pennsylvania
$106.28
Virginia
$114.54
North Carolina
$105.92
Nevada
$114.51
Kentucky
$105.59
Georgia
$113.61
Wisconsin
$105.08
Delaware
$113.55
Arkansas
$104.79
Oregon
$113.51
South Dakota
$104.76
North Dakota
$112.84
Missouri
$104.39
Illinois
$112.63
Indiana
$104.36
Connecticut
$112.56
Kansas
$103.05
Colorado
$111.87
Iowa
$103.04
Louisiana
$110.80
Maine
$102.50
Arizona
$110.16
West Virginia
$100.29
Mississippi
$109.80
Nebraska
$98.27
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+
22. EQ2 2013
Q2 2013 Average Order Value Impact Scores by State
Q2 2013 Average Order Value Impact Scores by State
California
Mississippi
New York
New Hampshire
Texas
Connecticut
Minnesota
Utah
New Jersey
Louisiana
District of Columbia
Maine
Hawaii
Georgia
Armed Forces - Europe
Colorado
Maryland
Arkansas
Alaska
Oklahoma
Florida
Nebraska
Armed Forces - Pacific
West Virginia
Armed Forces - America
Arizona
Massachusetts
Iowa
Washington
Alabama
Nevada
Kansas
North Dakota
South Carolina
Delaware
Kentucky
Wyoming
Illinois
Montana
Tennessee
Oregon
Wisconsin
Vermont
Missouri
South Dakota
Indiana
Virginia
Michigan
New Mexico
North Carolina
Idaho
Ohio
Rhode Island
Pennsylvania
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23. EQ2 2013
Methodology
The EQ analyzes a random sample of over 600 million online shopping
experiences using “same store” data across each calendar quarter.
Averages throughout the EQ are calculated across the entire sample. Key
performance indicators, such as average order value and conversion rate,
will vary by industry/market type. These averages are published only to
support the analysis in each release of the EQ, and are not intended to be
benchmarks for any ecommerce business.
References
1. SEC Wants Chains to Cough Up More E-commerce Data, Internet Retailer (August 2013)
2. The State of Retailing Online 2013: Key Metrics and Initiatives, Shop.org (January 2013)
3. 92:1: Marketing’s Dirty Little Statistic, Econsultancy (June 2011)
4. The State of Retailing Online 2013: Marketing & Merchandising, Shop.org (July 2013)
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For all media inquiries, questions, and feedback
regarding the information in this report, or to obtain
copies of previous releases of the EQ, contact:
Marifran Manzo-Ritchie
Director of Corporate Communications
(215) 987-4441
mmanzoritchie@monetate.com
24. EQ2 2013
About Monetate
Monetate empowers marketers to leverage big data to create more
Leading marketers rely on Monetate’s cloud-based browser solutions to
personalized and engaging online customer experiences. By providing
achieve a new level of speed and control, allowing them to run 16 times
more relevant web interactions, leading brands are able to anticipate and
more optimization campaigns compared to industry averages. Monetate
react to consumer preferences to generate stronger customer relationships
solutions include advanced products for testing, merchandising, targeting
and significantly increase profits.
and cross-channel consistency, providing an opportunity to bypass IT
Monetate drives billions of dollars of revenue every year for some of the
best-known brands in the world, including Best Buy, Frontier Airlines,
Aeropostale, The Sports Authority, and PETCO. The company’s solutions
restraints and react in real time to customer demands. Monetate also helps
marketers implement best practices and drive online revenue through its
expert strategic services and content publishing teams.
and conversion expertise enable marketers to deliver a more relevant
customer experience with unprecedented agility.
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