This document discusses social media and its use in higher education. It defines social media as online activities that allow for social networking and sharing words, pictures and videos. The document notes that social media is changing how organizations relate to users through two-way dialogue. It provides examples of popular social media platforms and their membership levels. The document then discusses how higher education institutions can use social media to engage with prospective students, current students and alumni by developing strategic social media plans and community management. It notes the ongoing work required to manage social media content and integration across different tools and platforms.

1. Social Media: is your status updated? Bjorn Martin van den Berg Masja van Santen

2. Agenda Introduction What is Social Media? How is Social Media used in HigherEducation? Case Finalthoughts

3. Introduction Bjorn Martin van den Berg Marketing & Communication advisor for the International Business School Masja van Santen Accountmanager Alumni for the university of Applied Sciences

4. What is Social Media?

5. What is Social Media? Comprises of activities that involve socializing and networking online through words, pictures and videos. Redefining how we relate to each other as humans and how we as humans relate to the organizations that serve us. It is about dialog – two way discussions bringing people together to discover and share information (Solis 2008).

6. What is Social Media?

7. What is Social Media?

8. What is Social Media? 101 MILLION LINKEDIN MEMBERS WORLDWIDE http://www.slideshare.net/amover/linked-in-demographics-and-statistics-2011

9. What is Social Media?

10. What is Social Media? “Social media means new opportunities to create and communicate with people that care” (LeFever 2008)

11. What is Social Media? University Helsinki FH Wien Universidad Valencia FH Joanneum “Privacy is dead, and social media hold the smoking gun.” – Pete Cashmore, Mashable CEO

12. What is Social Media? YouTube - Social Media in Plain English

13. What is Social Media? Social media is more than just another marketing tool New communication channel/medium Everybodyneeds to communicate Raises issues Who should be responsible for social media? Where should it be functionally? Organizationally? Centralizedordecentralized?

14. How is Social Media used in Higher Education?

15. How is Social Media used in Higher Education?

16. How is Social Media used in Higher Education?

17. How is Social Media used in Higher Education?

18. Case Ifitwouldbe up to you? Your management is askingyou to present a plan onhowyouruniversity/facultycanmakeuse of social media to reachit’sprospectivestudents, currentstudents and alumni.

19. Finalthoughts Social media requires a lot of work Strategy (why, what, who, for whom, when, how much) Development (design, writing, coding) Content Management Integration (RSS feeds, CRM, ERP/SIS) Measurement (tagging, report design, cross tabs) Analysis (so what, now what)

20. Finalthoughts

21. Finalthoughts New tools, new approaches, new jobs (hire a Millennial)eMarketing Managers Community Managers, Communities Manager Need to find the right mix of traditional vs. new media Conversation, dialogue, engagement… listen! Purposeful, personalized, authentic Every tool is different Challenge of staying up to dateNewletters (eMarketer) Blogs (Mashable, TechCrunch) Magazines (FastCompany, Wired) Experiment ==> Learn ==> Adjust (start over) Don’t be afraid to make mistakes!…