Phase 1 of the website redesign focuses on welcoming authors and offering a social networking site. Testing shows the site is still unclear in its focus on authors. Phase 2 makes the social networking site more visible, uses cleaner visuals, and focuses more on authors. Phase 3 involves creating custom home page content focused on authors and integrating navigation to related author-focused pages and services. Opportunities exist to monetize the social network and improve search engine optimization through content updates.