A presentation about the relationship between digital content marketing and E Commerce in the Sales Funnel online by Zaheer Nooruddin, regional vice president Asia Pacific at Waggener Edstorm Studio D
Content seeding involves strategically distributing positive information online when needed to shape perceptions. This document discusses how search engines rely heavily on current real-time information, and how 80% of searches are informational with 75% of online readers believing information even without knowing the source. It also summarizes a case study where a multilingual, multichannel strategy helped grow tourism to Iceland by 20% after a volcanic eruption disrupted flights. The strategy leveraged platforms like Google, YouTube, Facebook and blogs to distribute new positive content about Iceland in 7 languages.
This document discusses how to increase traffic to a website through social media. It recommends leveraging social media platforms like Twitter, Facebook, and LinkedIn to share content and drive visitors to a website. Content is key - the document provides tips for creating content based on target audiences and keywords. It also suggests consistency in posting a mix of content types across multiple social media channels and over time. Tools are presented to help with tasks like keyword research, managing multiple social profiles, and measuring social media effectiveness.
This document proposes a social media strategy for Spark, a New Zealand telecommunications company. It begins with an audit of Spark's current social media performance and recent campaigns. Key theories on using social media for customer engagement and value co-creation are presented. The proposed strategy follows a 5C framework: co-creation, content, consistency, conversation, and community. It provides recommendations in each area such as using user-generated content, keeping platforms consistent, asking questions to encourage conversation, and identifying key opinion leaders in the community.
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
The Changing World of Business BloggingMarketwired
The Changing World of Business Blogging: How to Make Your Blog Pay Off in 2012
Company blogs aren't what they used to be. With the evolution of social media and greater emphasis on relationship building, the business blog has become a vital content channel and a conduit for two-way communication. Your blog boosts brand visibility, builds customer trust and drives sales leads. Join us on March 28 for new techniques that can help you make your business blog more effective. Learn about:
• The current state of blogging – why 2012 is different from 2011
• How to establish your blog's purpose, voice and schedule
• Integrating your blog with social networks like Facebook, Twitter and Pinterest
• Marketing your blog to new readers and keeping them engaged
• Design tips for an effective blog
• And more
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
You've got your Facebook page up, your Executive Director is blogging and your tweeting up a storm. This is a webinar that goes a bit beyond the basics of social media, and offers ten practical tips, tricks, and tactics to keep in mind as you navigate your way through the social media universe.
Takeaways:
1. A new framework to approach online communications opportunities
2. Why it's important to emphasize strategy over tools
3. Ways to connect social media with your website and other communications
Content seeding involves strategically distributing positive information online when needed to shape perceptions. This document discusses how search engines rely heavily on current real-time information, and how 80% of searches are informational with 75% of online readers believing information even without knowing the source. It also summarizes a case study where a multilingual, multichannel strategy helped grow tourism to Iceland by 20% after a volcanic eruption disrupted flights. The strategy leveraged platforms like Google, YouTube, Facebook and blogs to distribute new positive content about Iceland in 7 languages.
This document discusses how to increase traffic to a website through social media. It recommends leveraging social media platforms like Twitter, Facebook, and LinkedIn to share content and drive visitors to a website. Content is key - the document provides tips for creating content based on target audiences and keywords. It also suggests consistency in posting a mix of content types across multiple social media channels and over time. Tools are presented to help with tasks like keyword research, managing multiple social profiles, and measuring social media effectiveness.
This document proposes a social media strategy for Spark, a New Zealand telecommunications company. It begins with an audit of Spark's current social media performance and recent campaigns. Key theories on using social media for customer engagement and value co-creation are presented. The proposed strategy follows a 5C framework: co-creation, content, consistency, conversation, and community. It provides recommendations in each area such as using user-generated content, keeping platforms consistent, asking questions to encourage conversation, and identifying key opinion leaders in the community.
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
The Changing World of Business BloggingMarketwired
The Changing World of Business Blogging: How to Make Your Blog Pay Off in 2012
Company blogs aren't what they used to be. With the evolution of social media and greater emphasis on relationship building, the business blog has become a vital content channel and a conduit for two-way communication. Your blog boosts brand visibility, builds customer trust and drives sales leads. Join us on March 28 for new techniques that can help you make your business blog more effective. Learn about:
• The current state of blogging – why 2012 is different from 2011
• How to establish your blog's purpose, voice and schedule
• Integrating your blog with social networks like Facebook, Twitter and Pinterest
• Marketing your blog to new readers and keeping them engaged
• Design tips for an effective blog
• And more
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
You've got your Facebook page up, your Executive Director is blogging and your tweeting up a storm. This is a webinar that goes a bit beyond the basics of social media, and offers ten practical tips, tricks, and tactics to keep in mind as you navigate your way through the social media universe.
Takeaways:
1. A new framework to approach online communications opportunities
2. Why it's important to emphasize strategy over tools
3. Ways to connect social media with your website and other communications
This document discusses the benefits of social media marketing and monitoring services provided by Harp Social. It outlines how Harp Social can help clients achieve business goals through lead generation, brand awareness, customer loyalty and feedback. Services include brand monitoring on platforms like Twitter, Facebook, blogs and more to listen, engage and manage a client's reputation online.
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
The document provides tips and best practices for developing an effective social media strategy and content plan for an association. It recommends publishing different types of content on a regular basis, such as a daily news update, weekly tip, monthly newsletter, quarterly webinar, and annual conference. It also stresses the importance of aligning social media goals with the overall marketing plan and using consistent branding across channels. Additional tips include engaging members through training, using hashtags to increase reach at events, and tracking metrics like impressions and engagement to measure success.
Sidneyeve Matrix presented on using social media for event marketing and promotion. Some key points included: most event planners now use social media primarily for promotion rather than conversations; challenges include getting people to respond to and pay attention to event invites; content like blogs, webinars, and videos can help drive marketing objectives; and gamification, influencer outreach, and mobile optimization can further boost events on social media. The presentation provided many tools and ideas for stretching event buzz across social networks.
Media Cloverleaf Presentation to the Asian Marketing Effectiveness Festival, ...David Brain
The document discusses strategies for telling stories across multiple media channels. It outlines the current media landscape, which includes traditional, hybrid, owned and social media. It emphasizes using insights from search and social media to craft stories that are findable and sharable. The goal is to synchronize content across different platforms so the story is amplified to wide audiences and drives high engagement and conversation.
This document provides a guide to content seeding in 5 steps:
1. Plan - including goals, research, message, budget and format
2. Create - with quality, evergreen, linked content using keywords and clear titles
3. Seed - across social networks, bookmarking, blogs and journalists
4. Measure - proxies like shares, traffic using analytics, and leads
5. Manage - goals, updated content, and interaction to continually improve performance
Ngo & social media drupal a match made in havenGdzine Net
NGOs and social media are a good match to promote noble ideas and causes with limited funds. Drupal is recommended as a powerful, open source content management system platform that is highly extendable, scalable, and cost-effective for building websites. Drupal has a large developer community, over 4000 plug-in modules, and features like social networking integration, SEO optimization, and analytics tools out of the box.
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...Spotlight Communications
This webcast will provide attendees with an orientation to social media and e-learning technologies. Participants will learn how to leverage social media networks such as Facebook, YouTube and Twitter in maternal and child health programs. Additionally, case studies which successfully demonstrate the influence of social media will be presented and discussed.
Target Audience: MCHB/HRSA Staff, Program Grantees and other MCH/Public Health Professionals
Learning Objectives: Webinar attendees will learn about recent accessibility of social media apps that can maximize the visibility of their public health programs including Instagram, Pinterest, Vine, FiLMiC Pro and Path. They will also take-away best practices, and tips/tricks to help engage their target audience on social media.
Mobile apps have evolved significantly since their early days. Early mobile event apps were simply "show guides" that allowed for passive viewing of information with long development cycles. However, with the rise of smartphones and app stores, mobile apps became more engaging through features like user generated content, video, and improved usability. Today, most meetings and events now use mobile apps to provide an interactive experience for attendees, extend the life of the event, and increase sponsorship revenue. Event organizers must choose apps carefully based on objectives and audience to maximize uptake, which averages around 30% of attendees. The future of mobile apps includes technologies like Internet Protocol Services, near field communication, and gamification.
The document provides information about Dr. Tom Seymour from Minot State University in Minot, North Dakota. It also provides details about DCN, which was formed by 15 independent telephone companies in North Dakota serving 148,000 customers. DCN operates a 100% fiber optic network across North Dakota that connects customers to telecommunications networks within the state, across adjacent states, and into Canada.
Social Media Strategy Presentation TemplateHJ Higgins
This document outlines a social media strategy for a nonprofit organization. It discusses the case for using social media, current practices of nonprofits and partners/sponsors, and how nonprofits are currently using social media platforms like Facebook, LinkedIn, Twitter and YouTube. It then provides details on goals, current activities, supporting initiatives, sample social media updates, integration, growing connections, establishing a blog, measuring performance, next steps and evaluating new tools. The overall purpose is to engage key audiences and increase visibility through an integrated social media presence.
#eduweb preso- how to use social media to increase engagement Marcel Media
This document is a presentation about boosting student interaction with social media given by Kelly Cutler, CEO of Marcel Media. The presentation covers introducing Marcel Media as a full-service online marketing firm specializing in social media and search engine marketing. It then discusses key education 2.0 tools like Twitter, Facebook, YouTube and blogs and how schools can use them to attract students, create engagement and measure results. Specific social media strategies and successes of schools like Tufts, Johns Hopkins and Yale are also highlighted.
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
How to Use Social Media to Brand Yourself a Leader
Presented by: Tomeeka Farrington
Principal/Founder, Spotlight Communications
Presented at: Center for Collaborative Leadership, UMass Boston
1) Digital engagement involves continuous interactions and participation through digital technologies to build engagement, loyalty and measurable results.
2) Embassies, ambassadors and envoys can be used for digital and public engagement. Embassies are established online presences where ambassadors facilitate conversations to build relationships. Envoys engage audiences in other online communities.
3) Effective engagement follows a process of listening, developing a comprehensive strategy, and continually learning and iterating through launch, evaluation and sustaining activities over time.
Developing a Content Marketing StrategyKatie Roberts
Developing a content marketing strategy
- Understanding target audience to build social personas
- Build an editorial content calendar
- Leverage brand ambassadors for content curation
- Establish a baseline set of metrics
This document discusses how branded communities can benefit companies by enabling customer engagement and driving product discussions. It provides examples of how communities have helped lower support costs, leverage word-of-mouth marketing, gather customer insights for new products, and engage entire user bases. The bottom line is that customer communities can improve the customer experience and generate valuable customer contacts across the lifecycle.
This document discusses the benefits of social media marketing and monitoring services provided by Harp Social. It outlines how Harp Social can help clients achieve business goals through lead generation, brand awareness, customer loyalty and feedback. Services include brand monitoring on platforms like Twitter, Facebook, blogs and more to listen, engage and manage a client's reputation online.
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
The document provides tips and best practices for developing an effective social media strategy and content plan for an association. It recommends publishing different types of content on a regular basis, such as a daily news update, weekly tip, monthly newsletter, quarterly webinar, and annual conference. It also stresses the importance of aligning social media goals with the overall marketing plan and using consistent branding across channels. Additional tips include engaging members through training, using hashtags to increase reach at events, and tracking metrics like impressions and engagement to measure success.
Sidneyeve Matrix presented on using social media for event marketing and promotion. Some key points included: most event planners now use social media primarily for promotion rather than conversations; challenges include getting people to respond to and pay attention to event invites; content like blogs, webinars, and videos can help drive marketing objectives; and gamification, influencer outreach, and mobile optimization can further boost events on social media. The presentation provided many tools and ideas for stretching event buzz across social networks.
Media Cloverleaf Presentation to the Asian Marketing Effectiveness Festival, ...David Brain
The document discusses strategies for telling stories across multiple media channels. It outlines the current media landscape, which includes traditional, hybrid, owned and social media. It emphasizes using insights from search and social media to craft stories that are findable and sharable. The goal is to synchronize content across different platforms so the story is amplified to wide audiences and drives high engagement and conversation.
This document provides a guide to content seeding in 5 steps:
1. Plan - including goals, research, message, budget and format
2. Create - with quality, evergreen, linked content using keywords and clear titles
3. Seed - across social networks, bookmarking, blogs and journalists
4. Measure - proxies like shares, traffic using analytics, and leads
5. Manage - goals, updated content, and interaction to continually improve performance
Ngo & social media drupal a match made in havenGdzine Net
NGOs and social media are a good match to promote noble ideas and causes with limited funds. Drupal is recommended as a powerful, open source content management system platform that is highly extendable, scalable, and cost-effective for building websites. Drupal has a large developer community, over 4000 plug-in modules, and features like social networking integration, SEO optimization, and analytics tools out of the box.
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...Spotlight Communications
This webcast will provide attendees with an orientation to social media and e-learning technologies. Participants will learn how to leverage social media networks such as Facebook, YouTube and Twitter in maternal and child health programs. Additionally, case studies which successfully demonstrate the influence of social media will be presented and discussed.
Target Audience: MCHB/HRSA Staff, Program Grantees and other MCH/Public Health Professionals
Learning Objectives: Webinar attendees will learn about recent accessibility of social media apps that can maximize the visibility of their public health programs including Instagram, Pinterest, Vine, FiLMiC Pro and Path. They will also take-away best practices, and tips/tricks to help engage their target audience on social media.
Mobile apps have evolved significantly since their early days. Early mobile event apps were simply "show guides" that allowed for passive viewing of information with long development cycles. However, with the rise of smartphones and app stores, mobile apps became more engaging through features like user generated content, video, and improved usability. Today, most meetings and events now use mobile apps to provide an interactive experience for attendees, extend the life of the event, and increase sponsorship revenue. Event organizers must choose apps carefully based on objectives and audience to maximize uptake, which averages around 30% of attendees. The future of mobile apps includes technologies like Internet Protocol Services, near field communication, and gamification.
The document provides information about Dr. Tom Seymour from Minot State University in Minot, North Dakota. It also provides details about DCN, which was formed by 15 independent telephone companies in North Dakota serving 148,000 customers. DCN operates a 100% fiber optic network across North Dakota that connects customers to telecommunications networks within the state, across adjacent states, and into Canada.
Social Media Strategy Presentation TemplateHJ Higgins
This document outlines a social media strategy for a nonprofit organization. It discusses the case for using social media, current practices of nonprofits and partners/sponsors, and how nonprofits are currently using social media platforms like Facebook, LinkedIn, Twitter and YouTube. It then provides details on goals, current activities, supporting initiatives, sample social media updates, integration, growing connections, establishing a blog, measuring performance, next steps and evaluating new tools. The overall purpose is to engage key audiences and increase visibility through an integrated social media presence.
#eduweb preso- how to use social media to increase engagement Marcel Media
This document is a presentation about boosting student interaction with social media given by Kelly Cutler, CEO of Marcel Media. The presentation covers introducing Marcel Media as a full-service online marketing firm specializing in social media and search engine marketing. It then discusses key education 2.0 tools like Twitter, Facebook, YouTube and blogs and how schools can use them to attract students, create engagement and measure results. Specific social media strategies and successes of schools like Tufts, Johns Hopkins and Yale are also highlighted.
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
How to Use Social Media to Brand Yourself a Leader
Presented by: Tomeeka Farrington
Principal/Founder, Spotlight Communications
Presented at: Center for Collaborative Leadership, UMass Boston
1) Digital engagement involves continuous interactions and participation through digital technologies to build engagement, loyalty and measurable results.
2) Embassies, ambassadors and envoys can be used for digital and public engagement. Embassies are established online presences where ambassadors facilitate conversations to build relationships. Envoys engage audiences in other online communities.
3) Effective engagement follows a process of listening, developing a comprehensive strategy, and continually learning and iterating through launch, evaluation and sustaining activities over time.
Developing a Content Marketing StrategyKatie Roberts
Developing a content marketing strategy
- Understanding target audience to build social personas
- Build an editorial content calendar
- Leverage brand ambassadors for content curation
- Establish a baseline set of metrics
This document discusses how branded communities can benefit companies by enabling customer engagement and driving product discussions. It provides examples of how communities have helped lower support costs, leverage word-of-mouth marketing, gather customer insights for new products, and engage entire user bases. The bottom line is that customer communities can improve the customer experience and generate valuable customer contacts across the lifecycle.
If you want ROI in your social media efforts, you need a content strategy.
Bernie Borges provides a 15 step plan to organize, execute and measure a digital strategy through a content strategy, using social media.
Making The most of online marketing Burnham on seaGet up to Speed
The document provides tips and strategies for digital marketing. It discusses optimizing reach through search engine optimization, the power of email newsletters, and being social. Key recommendations include making websites mobile responsive and ensuring good quality content and links. It also stresses listening on social media, creating visual and engaging content, using video, and content planning. Regularly checking progress and identifying actions, timescales and barriers is advised.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
Social media how to make it work for your business south west growersGet up to Speed
The document provides information on using social media effectively for businesses. It discusses why businesses should use social media, how to engage audiences, the importance of listening, creating and sharing visual content like images and video, developing a content strategy and social media plan, and connecting with influencers. Key tips include engaging with others, showing authenticity, creating different types of content, and using tools to schedule and analyze social media activities.
The document outlines 10 steps for developing a social media strategy: 1) understand your business, 2) define involvement strategy and goals, 3) understand customer platforms, 4) develop a social media policy, 5) choose channels and content strategy, 6) publish initial content, 7) use current network, 8) use multiple platforms, 9) monitor and measure, 10) recognize it as a long-term effort. It provides guidance on listening to customers, developing profiles, measuring ROI, and using platforms like Facebook, LinkedIn, and Twitter for marketing and networking.
Social media involves online conversations between people about topics of mutual interest. It allows for sharing information and collective discussion to make informed choices. Some key social media channels discussed include blogging, microblogging on Twitter, social networking sites, and media sharing sites. The document provides tips for using each channel, such as establishing a consistent blog posting habit, engaging in two-way Twitter conversations, and leveraging existing media by sharing it on different sites. It also discusses measuring social media success through metrics like time on site, engagement, influence, and conversions. The overall strategy involves active listening, clear policies, organizational alignment, objectives, customer research, measurement, and integration into the business.
The document provides an overview of various social media platforms that can be used for free marketing, including blogs, social networking sites, video sharing sites, and publishing platforms. It discusses how each platform can be used as a marketing tool to build brands, drive traffic, gain customer insights, and engage with low costs. The benefits of social media marketing are highlighted as well as tips for maximizing engagement and going viral with content on these various platforms.
Integrate Social Media Into Sales Process PptDavid Cheek
This document outlines six steps for integrating social media into the sales process to fill the sales pipeline. The steps are: 1) selecting the right social media platforms to target your audience, 2) starting a blog, 3) creating profiles and pages on social networks like LinkedIn, SlideShare, YouTube, Facebook, and Twitter, 4) increasing use of press releases on social media, 5) promoting your social media channels, and 6) measuring success and making adjustments based on analytics. The goal is to build online credibility, generate leads, and increase sales through an integrated social media strategy.
This document provides an overview of social media marketing. It defines social media as involving genuine conversations between people about topics of mutual interest. It then discusses how social media differs from traditional media by being participatory and collaborative. The document outlines several major social media channels like blogging, microblogging, social networking, and media sharing. It provides tips for using each channel effectively for marketing purposes. Finally, it discusses measuring the impact of social media marketing through analytics and metrics.
Bolster Your Visibility and Authority with Compelling ContentPardot
Join Danny Sehr (SVP Customers, Scribit) to learn simple techniques and steps that you will want to use immediately to start winning the content battle.
Social Media Trends: I See 2021’s Truuuue Colorrrsss, Shining ThroughFalcon.io
Social media has shifted in considerable ways in the past few years. Looking back, it is obvious to see the power it holds for growth moving forward. As our opportunities for physical connection were minimized or taken away, many turned to social media almost immediately, and data shows that usage is not slowing down. It's increasing. What’s next for social and digital media as we tackle 2021 one marketing trend at a time?
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
This document provides an overview of a digital marketing event agenda and topics. The agenda includes sessions on creating digital campaigns and content using CANVA, as well as harnessing Pinterest and Instagram. Additional topics covered are keeping websites safe online, personalization, data management, consistent branding, and quality content. Tips are provided for each topic, such as speaking directly to customers, understanding audiences, and monitoring activity. The importance of visual content, user generated content, and video on social media are also discussed.
This document provides 5 tips for storytelling and content marketing in 2014.
1. Change your mindset to focus on creating engaging content as your most important marketing tool rather than social media strategies.
2. Focus on Google by joining Google+ and establishing your authorship to increase credibility and search rankings for your content.
3. Share your content across multiple platforms like SlideShare to reach wider audiences.
4. Create short, visual content like videos for Vine and Instagram that is optimized for mobile and social sharing.
5. Inspire your storytelling by learning from others, knowing your audience well, and optimizing content with catchy headlines and calls to action.
Beginning Social Media Marketing WorkshopEarthsite
This document provides an overview of social media marketing concepts and best practices. It discusses key concepts like what social media is and how people trust recommendations from other people over advertising. It then covers networking on LinkedIn, building a Facebook page for a business, using Twitter to engage customers, and measuring the results of social media marketing efforts. The goal is to help people understand social media marketing basics and how to get started on major platforms like LinkedIn, Facebook, and Twitter.
Social Media Marketing - How can you make the most of it?Claire Lancaster
Social media marketing expert Claire Lancaster presented on how to effectively use social media for business. She discussed the scale of major social networks, why not to fear social media, assessing if a brand is ready for social media, creating profiles, examples of successful social media strategies, and ways brands can leverage social media including Facebook, Twitter, LinkedIn, blogs, and videos. The presentation aimed to simplify social media and provide actionable strategies for businesses.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
Social media it's changing the industry scra crane & rigging workshopJacob Voncannon
The document discusses best practices for business-to-business (B2B) social media marketing. It recommends building a strong online network, posting the right type of content for your audience, and making your company blog the central hub of social media efforts. Specifically, it suggests following the "10-4-1 rule" of posting content and using social media to generate leads, which are a proxy for sales. It also stresses testing strategies and using data to guide decisions.
Similar to Digital Content Marketing & E Commerce - Waggener Edstrom APAC Studio D, Zaheer Nooruddin (20)
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
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5. Guiding Principles of Creating Digital Content in the Age of Social Media and E Commerce
Guiding Principles of Creating Digital Content in
the Age of Social Media and eCommerce
22. CASE STUDY
“Conversations and Communities” team of 40 and
they have several blogs, including a direct to
consumer blog and several special interest blogs
and engage in almost every major social media
channel
Some other highlights
• Over 65 corporate Twitter accounts
• More than 400,000 followers
They do promote on Twitter e.g.
“15% off any Dell Outlet Inspiron 15 – 1545 laptop.
Enter code at checkout: S2?70S6LK1VWVS – only at
http://bit.ly/SM28A
– exp 8/315:05 AM Aug 28th from CoTweet”
Have sold over $3 million in sales via Twitter
23. CASE STUDY
“Marketing People Love”
http://www.hubspot.com/
WHAT : WebsiteGrader.com tool
Marketed exclusively through social
media
450,000 leads
2-4% of qualified leads convert to
customers
HOW : Hired an intern to post its software
tutorial videos on YouTube. “We
didn’t promote them at all, and we
started to get over 10,000 views a
month of those videos up on
YouTube”
OUTCOME: “A combination of social
media, SEO, and blogging is by
far the highest ROI of any
marketing out there.”
$84 cost per lead versus $220 for
traditional marketing
24. •
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•
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•
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•
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Average cost per lead with a content/social
media marketing blend is 60% lower than
traditional outbound marketing.
25. 1 2 3 4
Content Focus Content Type Posting Frequency Content Calendar
26. 20% of content should be
"OPC" — other people's
content. That mandates a
willingness to allow user-
generated content on social
channels you manage, such
as a Facebook page. This
gives your customers a
sense of ownership in the
conversation and serves to
foster trust.
70% of content should focus on your 10% of content should be
customers' interests and needs. This can be promotional. If you are
accomplished through how-to tips, answers willing to focus 90% of your
to frequently asked questions, and links to content on others, then,
helpful resources. Ask yourself, "Would I hopefully, no one will
find this content helpful?" If the answer is complain when 1/10th of it
yes, then it's probable others will too. calls attention to your
products and services.
30. • Special reports
• eBooks
• Guest blog posts
• Blog posts
• Web pages
• Social media posts
• Landing pages
• eBooks going into detail • Brochures
(People rarely want to do • Case studies
it themselves, but it • Special reports or
answers their questions white papers
about what you’ll do for • Product
them) comparisons
• Webinars with special highlighting features
offers to attendees and benefits
• Blog posts that link to • FAQs
purchase device
31. Don’t publish junk. Better to be quiet than to queer the signal-to-noise ratio.
32. Brands taking the
social networks into
their sites rather than
just pushing content to
them.
"Orbital Content" -
taking all of the places
you are appearing on
the web and putting
them in one bucket –
driving to ecommerce.
Search engines increasingly favor Social Signals and Blended Results (multimedia). Keyword
optimize your content towards commerce across all channels.
33. Paid Promotion – the best branded content should be used to extend content lifecycle.