Music videos first emerged in the 1950s with promotional videos for songs. In the 1960s, The Beatles starred in two feature films, A Hard Day's Night and Help!, which helped establish the music video genre. The 1970s saw the debut of music television programs like Countdown and Sounds, which helped promote new artists. The 1980s was the era of MTV, launching in 1981 and making music videos mainstream. Artists like Duran Duran and Madonna benefited from high production music videos. The 1990s saw directors become more prominent in music videos. Since 2005, YouTube has made sharing and viewing music videos much more accessible globally.