Music videos originated in the early 20th century but came to prominence in the 1980s with the launch of MTV, which was the first channel dedicated to playing music videos 24/7. Michael Jackson's "Thriller" video from 1983 was hugely influential in helping establish the modern music video as a major marketing tool for the music industry and getting black artists' videos played on MTV. The growth of video sharing websites like YouTube in the 2000s further propelled the popularity of online music videos.