SlideShare a Scribd company logo
1 of 32
Business
Economics
UNIT - 3
PRESENTED BY
K.BALASRI PRASAD
B.Sc(KU), M.B.A(OU), NET(UGC), (Ph.D)(MGU)
ASSISTANT PROFESSOR IN MANAGEMENT
VISHWA VISHWANI GROUP OF INSTITUTIONS 5-Apr-22
1
COURSE NO. DSC – 102
BUSINESS ECONOMICS
COURSE OBJECTIVES : 1. The purpose of this course is to apply micro economic concepts and tools for analyzing business problems. 2. To make
students aware of cost concepts. 3. To make accurate decision pertaining to individual firms. 4. To understand tools and techniques of micro
economics. 5. To make the student understand market structure and dynamics.
UNIT - I : BUSINESS ECONOMICS NATURE AND SCOPE :
Introduction to Business Economics-Characteristics-Nature and scope, concept of opportunities
Cost- Incremental Cost- Time perspective-Discounting and Equi-Marginal Principle.
UNIT – II : DEMAND CONCEPTS & ELASTICITY OF DEMAND :
Concept of Demand, Determinants of Demand- Law of Demand- Exception to the law of demand-
Elasticity of Demand- Types of demand elasticity- Uses of demand elasticity-Concept of Supply-
Determinants of Supply-Law of Supply-Elasticity of Supply.
UNIT – III : PRODUCTION AND COST CONCEPTS :
Theory of production- Production function- Input output combination-Short run production laws,
Law of diminishing marginal returns to scale- ISO-quant curves, ISO-cost curves
UNIT – IV : BUDGET LINE :
Cost concepts- Cost classification-CVP Analysis-short run cost curves and long run cost curves
Experience curve-Economies and diseconomies to the scale- Economies of scope.
UNIT – V : MARKET STRUCTURES AND PRICING :
Concept of market structures- Perfect competition market and price determination- Monopoly and
abnormal profits- Monopolistic Competition-Price Discrimination-Oligopoly-Features of oligopoly-
Syndicating in oligopoly - Kinked demand curve- Price leadership and market positioning.
SUGGESTED BOOKS :
1. Dominik Salvotore, “(2015) Principal of Micro Economics 7th Ed. oxford University Press.
2. Dr. D N Mithani, (2018) Managerial Economics Theory and Appliocation, HPH
3. Varshiney & Maheswari, Managerial Economics, Juptan Publication, New Delhi
4. Lipsey and Crystal (2008) Economics International 15th Ed.Oxford University Press.
5. Kutosynnis (1979) Modern Micro Economics 5th Ed Mac Millan Publishers 6. Rubin field and Mehathe (Micro Economics 7th Ed. Pearson
Publishers.
5-Apr-22
2
Unit – III: PRODUCTION AND COST CONCEPTS
Theory of production
Production function
Input output combination
Short run production laws
Law of diminishing marginal returns to scale
ISO-quant curves
ISO-cost curves
Theory of production
5-Apr-22
4
Production theory explains the principles in which the
business has to take decisions on how much of each
commodity it sells and how much it produces and also how
much of raw material ie., fixed capital and labor it employs
and how much it will use.
It defines the relationships between the prices of the
commodities and productive factors on one hand and the
quantities of these commodities and productive factors
that are produced on the other hand.
Production is a process of combining various
inputs to produce an output for consumption.
5-Apr-22
5
It is the act of creating output in the form of a commodity
or a service which contributes to the utility of individuals.
it is a process in which the inputs are converted into
outputs.
What is Production?
The process of transforming inputs into outputs can be any of the following kinds:
Change in the Form (Raw material transformed to finished goods)
Change in Place (Supply chain, Factory to Retailer)
 With these kinds of transformations, usability of the
good or materials increases.
 Production is an activity that increases consumer
usability of goods and services.
Basic Concepts of Production Theory
5-Apr-22
6
Classifications of Inputs
(i) labour (ii) capital (iii) land (iv) raw materials (v) time.
These variables are measured per unit of time and
hence referred to as flow variables.
An input is a good or service that goes into the
production process. As economists refer to it, an input
is simply anything which a firm buys for use in its
production process.
An output, on the other hand, is any good or
service that comes out of a production process.
5-Apr-22
7
Inputs are considered variable or fixed depending on
how readily their usage can be changed
Fixed input
An input for which the level of usage cannot readily be changed
In economic sense, a fixed input is one whose supply is inelastic
in the short run.
In technical sense, a fixed input is one that remains fixed (or
constant) for certain level of output.
Variable input
A variable input is one whose supply in the short run is elastic,
example, labour, raw materials, and the like. Users of such
inputs can employ a larger quantity in the short run.
Technically, a variable input is one that changes with changes in
output. In the long run, all inputs are variable.
5-Apr-22
8
Short run
At least one input is fixed –All changes in output
achieved by changing usage of variable inputs
Long run
All inputs are variable –Output changed by
varying usage of all inputs
*********************
Production function
5-Apr-22
9
A tool of analysis used in explaining the input-output
relationship.
It describes the technical relationship between inputs and
output in physical terms.
In its general form, it holds that production of a given
commodity depends on certain specific inputs.
In its specific form, it presents the quantitative
relationships between inputs and outputs.
A production function may take the form of a
schedule, a graph line or a curve, an algebraic
equation or a mathematical model.
5-Apr-22
10
The production function represents the technology of a firm.
Production function – Maximum amount of output that can be
produced from any specified set of inputs, given existing technology.
Technical efficiency – Achieved when
maximum amount of output is produced with a
given combination of inputs.
Economic efficiency – Achieved when firm is
producing a given output at the lowest possible
total cost.
A process of production is technically efficient if
it uses less of one factor and no more from the
other factor, compare to any other process of
production.
5-Apr-22
11
An empirical production function is
generally so complex to include a wide
range of inputs: land, labour, capital, raw
materials, time, and technology.
These variables form the independent variables
in a firm’s actual production function.
A firm’s long-run production function is of
the form:
Q = f(Ld, L, K, M, T, t)
where Ld = land and building; L = labour;
K = capital; M = materials; T =
technology; and,
t = time.
5-Apr-22
12
For sake of convenience, economists have reduced the number of
variables used in a production function to only two: capital (K) and
labour (L).
Therefore, in the analysis of input-output relations, the production
function is expressed as:
Q = f(K, L)
Increasing production, Q, will require K and L, and whether the firm
can increase both K and L or only L will depend on the time period it
takes into account for increasing production, that is, whether the firm
is thinking in terms of the short run or in terms of the long run.
Economists believe that the supply of capital (K) is inelastic in the
short run and elastic in the long run.
Thus, in the short run firms can increase production only by
increasing labour, since the supply of capital is fixed in the short run.
In the long run, the firm can employ more of both capital and labour,
as the supply of capital becomes elastic over time.
5-Apr-22
13
In the short run, capital is fixed – Only changes
in the variable labor input can change the level
of output
Short run production function
Q = f (L,K ) = f ( L )
Cobb-Douglas Production Function
5-Apr-22
14
The Cobb-Douglas Production Function
where a and b are positive fractions.
Properties of the Cobb-Douglas Production Function
First, the multiplicative form of the power function can be
transformed into its log-linear form as:
log Q = log A + a log K + b log L
In its logarithmic form, the function becomes simple
to handle and can be empirically estimated using
linear regression techniques.
5-Apr-22
15
Second, power functions are homogeneous and the
degree of homogeneity is given by the sum of the
exponents a and b as in the Cobb-Douglas function.
If a + b = 1, then the production function is
homogeneous of degree 1 and implies constant returns
to scale.
Third, a and b represent the elasticity coefficient
of output for inputs, K and L, respectively.
The output elasticity coefficient (ε) in respect of capital
can be defined as proportional change in output as a
result of a given change in K, keeping L constant. Thus,
εk =( ∂Q/Q)/( ∂K/K ) =( ∂Q/ ∂K).( K /Q)
5-Apr-22
16
Fourth, the constants a and b represent the relative
distributive share of inputs K and L in the total
output, Q.
The share of K in Q is given by: ∂Q/∂K.K
Similarly, the share of L in Q :∂Q/∂L.L
The relative share of K in Q can be obtained as:
∂Q/ ∂K . K. 1/Q = a
and the relative share of L in Q can be obtained as:
∂Q/ ∂L . L . 1/Q = b
Finally, the Cobb-Douglas production function in its general form ,
implies that at zero cost, there will be zero production.
Input output combination
5-Apr-22
17
Changes in input prices affect the optimal
combination of inputs at different magnitudes,
depending on the nature of input price change.
If all input prices change in the same proportion, the
relative prices of inputs (that is the slope of the budget
constraint or isocost line) remain unaffected.
When input prices change at different rates in the
same direction, opposite direction, or price of only
one input changes while the prices of other inputs
remain constant, the relative prices of the inputs
will change.
5-Apr-22
18
This change in relative input-prices changes both
the input combinations and the level of output as a
result of the substitution effect of change in relative
prices of inputs.
A change in relative prices of inputs would imply
that some inputs have become cheaper in relation
to others.
Cost minimizing firms attempt to substitute
relatively cheaper inputs for the more expense
ones - refers to the substitution effect of relative
input-price changes.
5-Apr-22
19
Least Cost Combination of Inputs:
Since the firm's goal is to maximize profit, the optimum
input combination for producing a particular quantity of its
product would be one that would produce the output at
the minimum possible cost.
The optimum input combination in this case is
known as the least cost combination of inputs
Maximum Output Combination of Inputs:
Since the firm’s goal is to maximize the level of profit, the
optimum input combination in this case would be one that
would produce the maximum possible output. Therefore,
this input combination is called the maximum- output
combination of inputs.
5-Apr-22
20
we can define two production functions: short-run and long-
run.
The short-run production function defines the relationship
between one variable factor (keeping all other factors fixed)
and the output. The law of returns to a factor explains such
a production function.
The long-run production function is different in concept
from the short run production function. Here, all factors
are varied in the same proportion. The law that is used to
explain this is called the law of returns to scale.
It measures by how much proportion the output changes
when inputs are changed proportionately.
Law of returns to a factor
Law of returns to scale
5-Apr-22
21
Law of returns to a factor
In the short run, capital is fixed –Only changes in
the variable labor input can change the level of
output
Total Product: It gives maximum of output that can be
produced at different levels of one input, assuming that the
other input is fixed at a particular level.
Marginal Product: Change in the output resulting from a very
small change in one factor input , keeping the other factor
inputs constant.
Average Product: Total production for per unit of output.
5-Apr-22
22
Average & Marginal Products
Average product of labor –AP = Q/L
Marginal product of labor –MP = ΔQ/ΔL
Average product of Capital –AP = Q/K
Marginal product of Capital –MP = ΔQ/ΔK
Law of Diminishing Marginal Returns to Scale
5-Apr-22
23
The law of diminishing marginal returns states that
adding an additional factor of production results in
smaller increases in output.
After some optimal level of capacity utilization, the addition
of any larger amounts of a factor of production will
inevitably yield decreased per-unit incremental returns.
For example, if a factory employs workers to manufacture its products, at
some point, the company will operate at an optimal level; with all other
production factors constant, adding additional workers beyond this optimal
level will result in less efficient operations.
5-Apr-22
24
The law of diminishing marginal returns is also referred to
as the "law of diminishing returns," the "principle of
diminishing marginal productivity," and the "law of
variable proportions."
This law affirms that the addition of a larger amount
of one factor of production, inevitably yields
decreased per-unit incremental returns.
The law of diminishing marginal returns does not
imply that the additional unit decreases total
production.
ISO-quant curves
5-Apr-22
25
An Isoquant is a curve showing all possible input
combinations capable of producing a given level of output
Isoquant are downward sloping; if greater amounts of labor
are used, less capital is required to produce a given output
5-Apr-22
26
Marginal Rate of Technical Substitution
The MRTS is the slope of an Isoquant &
measures the rate at which the two inputs can
be substituted for one another while
maintaining a constant level of output
If the law of diminishing marginal product
operates, the Isoquant will be convex to the
origin.
5-Apr-22
27
A convex Isoquant means that the
MRTS between L and k decreases as L
is substituted for K.
The MRTS can also be expressed as the ratio of
two marginal products:
As labor is substituted for capital, declines
& rises causing MRTS to diminish.
ISO-cost curves
5-Apr-22
28
Shows various combination of inputs
which may be purchased for given
level of cost and price of inputs.
Co = w.L + r.K
This equation will be satisfied by different
combinations of L and K. the locus of all such
combinations is called equal cost line/ or
isocost line.
5-Apr-22
29
Slope of Isocost line = OA/OB= co/r/ co/w = w/r
Optimal Combination of Inputs
5-Apr-22
30
Minimize total cost of producing by
choosing the input combination on the Q
isoquant for which isocost curve Q is just
tangent to an isocost curve.
Two slopes are equal in equilibrium.
Implies marginal product per rupee spent on
last unit of each input is the same
Business Economics - Unit-3 IMBA Syllabus Osmania University
Business Economics - Unit-3 IMBA Syllabus Osmania University

More Related Content

What's hot

Introduction and meaning of managerial economics
Introduction and meaning of managerial economics   Introduction and meaning of managerial economics
Introduction and meaning of managerial economics Harinadh Karimikonda
 
SCOPE AND CHARACTERISTICS OF MANAGERIAL ECONOMICS.pptx
SCOPE  AND CHARACTERISTICS OF MANAGERIAL ECONOMICS.pptxSCOPE  AND CHARACTERISTICS OF MANAGERIAL ECONOMICS.pptx
SCOPE AND CHARACTERISTICS OF MANAGERIAL ECONOMICS.pptxcdeepika2
 
Isoquants and its properties
Isoquants and its propertiesIsoquants and its properties
Isoquants and its propertiesAwesh Bhornya
 
Price determination under monopolistic competition
Price determination under monopolistic competitionPrice determination under monopolistic competition
Price determination under monopolistic competitionJithin Thomas
 
Utility analysis(2)
Utility  analysis(2)Utility  analysis(2)
Utility analysis(2)Suman Pahuja
 
PRODUCTION& PRODUCTION FUNCTION
PRODUCTION& PRODUCTION FUNCTIONPRODUCTION& PRODUCTION FUNCTION
PRODUCTION& PRODUCTION FUNCTIONMunish Kumar
 
1.intro to microeconomics
1.intro to microeconomics1.intro to microeconomics
1.intro to microeconomicsnysa tutorial
 
Chapter 3 theory of consumer behavior
Chapter 3  theory of consumer behaviorChapter 3  theory of consumer behavior
Chapter 3 theory of consumer behaviorNajeebhemat Malikzia
 
Price determination under oligopoly
Price determination under   oligopolyPrice determination under   oligopoly
Price determination under oligopolysukhpal0015
 
Introduction to business economics
Introduction to business economicsIntroduction to business economics
Introduction to business economicsdvy92010
 
Perfect Competition And Its Price Determination
Perfect Competition And  Its Price DeterminationPerfect Competition And  Its Price Determination
Perfect Competition And Its Price DeterminationNikita Talukdar
 
SHORT RUN production function
SHORT RUN production functionSHORT RUN production function
SHORT RUN production functionSanskritiSen1
 
Cost Output Relationship; Estimation of Cost and Output
Cost Output Relationship; Estimation of Cost and OutputCost Output Relationship; Estimation of Cost and Output
Cost Output Relationship; Estimation of Cost and OutputDheeraj Rajput
 

What's hot (20)

Theory of Production
Theory of Production Theory of Production
Theory of Production
 
Introduction and meaning of managerial economics
Introduction and meaning of managerial economics   Introduction and meaning of managerial economics
Introduction and meaning of managerial economics
 
SCOPE AND CHARACTERISTICS OF MANAGERIAL ECONOMICS.pptx
SCOPE  AND CHARACTERISTICS OF MANAGERIAL ECONOMICS.pptxSCOPE  AND CHARACTERISTICS OF MANAGERIAL ECONOMICS.pptx
SCOPE AND CHARACTERISTICS OF MANAGERIAL ECONOMICS.pptx
 
Isoquants and its properties
Isoquants and its propertiesIsoquants and its properties
Isoquants and its properties
 
Price determination under monopolistic competition
Price determination under monopolistic competitionPrice determination under monopolistic competition
Price determination under monopolistic competition
 
Utility analysis(2)
Utility  analysis(2)Utility  analysis(2)
Utility analysis(2)
 
PRODUCTION& PRODUCTION FUNCTION
PRODUCTION& PRODUCTION FUNCTIONPRODUCTION& PRODUCTION FUNCTION
PRODUCTION& PRODUCTION FUNCTION
 
Unit 3
Unit 3Unit 3
Unit 3
 
Monopoly
MonopolyMonopoly
Monopoly
 
cobb douglas production function
cobb douglas production functioncobb douglas production function
cobb douglas production function
 
Production function
Production functionProduction function
Production function
 
Introduction to economics
Introduction to economicsIntroduction to economics
Introduction to economics
 
Production
ProductionProduction
Production
 
1.intro to microeconomics
1.intro to microeconomics1.intro to microeconomics
1.intro to microeconomics
 
Chapter 3 theory of consumer behavior
Chapter 3  theory of consumer behaviorChapter 3  theory of consumer behavior
Chapter 3 theory of consumer behavior
 
Price determination under oligopoly
Price determination under   oligopolyPrice determination under   oligopoly
Price determination under oligopoly
 
Introduction to business economics
Introduction to business economicsIntroduction to business economics
Introduction to business economics
 
Perfect Competition And Its Price Determination
Perfect Competition And  Its Price DeterminationPerfect Competition And  Its Price Determination
Perfect Competition And Its Price Determination
 
SHORT RUN production function
SHORT RUN production functionSHORT RUN production function
SHORT RUN production function
 
Cost Output Relationship; Estimation of Cost and Output
Cost Output Relationship; Estimation of Cost and OutputCost Output Relationship; Estimation of Cost and Output
Cost Output Relationship; Estimation of Cost and Output
 

Similar to Business Economics - Unit-3 IMBA Syllabus Osmania University

Production function
Production  functionProduction  function
Production functionTinku Kumar
 
fra'ool ass.pptx
fra'ool ass.pptxfra'ool ass.pptx
fra'ool ass.pptxTeshome48
 
production analysis by Neeraj Bhandari ( Surkhet.Nepal )
production analysis by Neeraj Bhandari ( Surkhet.Nepal )production analysis by Neeraj Bhandari ( Surkhet.Nepal )
production analysis by Neeraj Bhandari ( Surkhet.Nepal )Neeraj Bhandari
 
Production analysis by Neeraj Bhandari ( Surkhet.Nepal )
Production analysis by Neeraj Bhandari ( Surkhet.Nepal )Production analysis by Neeraj Bhandari ( Surkhet.Nepal )
Production analysis by Neeraj Bhandari ( Surkhet.Nepal )Neeraj Bhandari
 
M2 notes mba economics for managers
M2 notes mba economics for managersM2 notes mba economics for managers
M2 notes mba economics for managersIndependent
 
theory of production and cost
theory of production and costtheory of production and cost
theory of production and costvijay94273
 
SMU_MBA-Solved-Assignment-Mb0042 managerial economics spring2015_assignment
SMU_MBA-Solved-Assignment-Mb0042 managerial economics spring2015_assignmentSMU_MBA-Solved-Assignment-Mb0042 managerial economics spring2015_assignment
SMU_MBA-Solved-Assignment-Mb0042 managerial economics spring2015_assignmentpkharb
 
Production Function.ppt
Production Function.pptProduction Function.ppt
Production Function.pptMasterVINAY
 
Economics for decision Making
Economics for decision Making Economics for decision Making
Economics for decision Making SabeerCreations
 
Theory of Production, Cost & BEP Analysis.pptx
Theory of Production, Cost & BEP Analysis.pptxTheory of Production, Cost & BEP Analysis.pptx
Theory of Production, Cost & BEP Analysis.pptxs170252PASHOKsklm
 

Similar to Business Economics - Unit-3 IMBA Syllabus Osmania University (20)

Production function
Production  functionProduction  function
Production function
 
fra'ool ass.pptx
fra'ool ass.pptxfra'ool ass.pptx
fra'ool ass.pptx
 
Theory of Production
Theory of ProductionTheory of Production
Theory of Production
 
MEFA II UNIT COMPLETE NOTES
MEFA II UNIT COMPLETE NOTESMEFA II UNIT COMPLETE NOTES
MEFA II UNIT COMPLETE NOTES
 
production analysis by Neeraj Bhandari ( Surkhet.Nepal )
production analysis by Neeraj Bhandari ( Surkhet.Nepal )production analysis by Neeraj Bhandari ( Surkhet.Nepal )
production analysis by Neeraj Bhandari ( Surkhet.Nepal )
 
Production analysis by Neeraj Bhandari ( Surkhet.Nepal )
Production analysis by Neeraj Bhandari ( Surkhet.Nepal )Production analysis by Neeraj Bhandari ( Surkhet.Nepal )
Production analysis by Neeraj Bhandari ( Surkhet.Nepal )
 
M2 notes mba economics for managers
M2 notes mba economics for managersM2 notes mba economics for managers
M2 notes mba economics for managers
 
Production
ProductionProduction
Production
 
Theoryofproduction
TheoryofproductionTheoryofproduction
Theoryofproduction
 
theory of production and cost
theory of production and costtheory of production and cost
theory of production and cost
 
Production function
Production functionProduction function
Production function
 
Theory of production
Theory of productionTheory of production
Theory of production
 
SMU_MBA-Solved-Assignment-Mb0042 managerial economics spring2015_assignment
SMU_MBA-Solved-Assignment-Mb0042 managerial economics spring2015_assignmentSMU_MBA-Solved-Assignment-Mb0042 managerial economics spring2015_assignment
SMU_MBA-Solved-Assignment-Mb0042 managerial economics spring2015_assignment
 
Production Function.ppt
Production Function.pptProduction Function.ppt
Production Function.ppt
 
Production theory1
Production theory1Production theory1
Production theory1
 
Economics for decision Making
Economics for decision Making Economics for decision Making
Economics for decision Making
 
Production function
Production functionProduction function
Production function
 
Theory of Production, Cost & BEP Analysis.pptx
Theory of Production, Cost & BEP Analysis.pptxTheory of Production, Cost & BEP Analysis.pptx
Theory of Production, Cost & BEP Analysis.pptx
 
Production and Cost
Production and CostProduction and Cost
Production and Cost
 
Production theory1a
Production theory1aProduction theory1a
Production theory1a
 

More from Balasri Kamarapu

HISTORY OF ADS - HarshaVardhan.pptx
HISTORY OF ADS - HarshaVardhan.pptxHISTORY OF ADS - HarshaVardhan.pptx
HISTORY OF ADS - HarshaVardhan.pptxBalasri Kamarapu
 
Sales Management - Unit-2.pptx
Sales Management - Unit-2.pptxSales Management - Unit-2.pptx
Sales Management - Unit-2.pptxBalasri Kamarapu
 
Sales Management - Unit-1.pptx
Sales Management - Unit-1.pptxSales Management - Unit-1.pptx
Sales Management - Unit-1.pptxBalasri Kamarapu
 
Business Environment - Unit-5 - IMBA - Osmania University
Business Environment - Unit-5 - IMBA - Osmania UniversityBusiness Environment - Unit-5 - IMBA - Osmania University
Business Environment - Unit-5 - IMBA - Osmania UniversityBalasri Kamarapu
 
Business Environment - Unit-4 - IMBA - Osmania University
Business Environment - Unit-4 - IMBA - Osmania UniversityBusiness Environment - Unit-4 - IMBA - Osmania University
Business Environment - Unit-4 - IMBA - Osmania UniversityBalasri Kamarapu
 
Business Environment - Unit-3 - IMBA - Osmania University
Business Environment - Unit-3 - IMBA - Osmania UniversityBusiness Environment - Unit-3 - IMBA - Osmania University
Business Environment - Unit-3 - IMBA - Osmania UniversityBalasri Kamarapu
 
Business Environment-Unit-2
Business Environment-Unit-2Business Environment-Unit-2
Business Environment-Unit-2Balasri Kamarapu
 
Business Environment - Unit-1 - IMBA (Osmania University)
Business Environment - Unit-1 - IMBA (Osmania University)Business Environment - Unit-1 - IMBA (Osmania University)
Business Environment - Unit-1 - IMBA (Osmania University)Balasri Kamarapu
 
Customer Relationship Management Unit-5 IMBA Osmania University
Customer Relationship Management Unit-5 IMBA Osmania UniversityCustomer Relationship Management Unit-5 IMBA Osmania University
Customer Relationship Management Unit-5 IMBA Osmania UniversityBalasri Kamarapu
 
Customer Relationship Management Unit-4 IMBA Osmania University
Customer Relationship Management Unit-4 IMBA Osmania UniversityCustomer Relationship Management Unit-4 IMBA Osmania University
Customer Relationship Management Unit-4 IMBA Osmania UniversityBalasri Kamarapu
 
Customer Relationship Management Unit-3 IMBA Osmania University
Customer Relationship Management Unit-3 IMBA Osmania UniversityCustomer Relationship Management Unit-3 IMBA Osmania University
Customer Relationship Management Unit-3 IMBA Osmania UniversityBalasri Kamarapu
 
Customer Relationship Management Unit-2 IMBA Osmania University
Customer Relationship Management Unit-2 IMBA Osmania UniversityCustomer Relationship Management Unit-2 IMBA Osmania University
Customer Relationship Management Unit-2 IMBA Osmania UniversityBalasri Kamarapu
 
Customer Relationship Management Unit-1 IMBA Osmania University
Customer Relationship Management Unit-1 IMBA Osmania UniversityCustomer Relationship Management Unit-1 IMBA Osmania University
Customer Relationship Management Unit-1 IMBA Osmania UniversityBalasri Kamarapu
 
Retailing Management unit - 5 - IMBA Osmania university
Retailing Management unit - 5 - IMBA Osmania universityRetailing Management unit - 5 - IMBA Osmania university
Retailing Management unit - 5 - IMBA Osmania universityBalasri Kamarapu
 
Retailing management unit-4 - IMBA- Osmania University
Retailing management unit-4 - IMBA- Osmania UniversityRetailing management unit-4 - IMBA- Osmania University
Retailing management unit-4 - IMBA- Osmania UniversityBalasri Kamarapu
 
Retailing Management unit-3 - IMBA Osmania university
Retailing Management unit-3 - IMBA Osmania universityRetailing Management unit-3 - IMBA Osmania university
Retailing Management unit-3 - IMBA Osmania universityBalasri Kamarapu
 
Retailing management unit - 2 - IMBA- Osmania University
Retailing management unit - 2 - IMBA- Osmania UniversityRetailing management unit - 2 - IMBA- Osmania University
Retailing management unit - 2 - IMBA- Osmania UniversityBalasri Kamarapu
 
Retailing management unit-1 - IMBA- Osmania University
Retailing management unit-1 - IMBA- Osmania UniversityRetailing management unit-1 - IMBA- Osmania University
Retailing management unit-1 - IMBA- Osmania UniversityBalasri Kamarapu
 
Product and brand management unit-2
Product and brand management unit-2Product and brand management unit-2
Product and brand management unit-2Balasri Kamarapu
 
Business Law unit-3 - sale of goods act 1930 and Consumer Protection Act 1986
Business Law unit-3 - sale of goods act 1930 and Consumer Protection Act 1986Business Law unit-3 - sale of goods act 1930 and Consumer Protection Act 1986
Business Law unit-3 - sale of goods act 1930 and Consumer Protection Act 1986Balasri Kamarapu
 

More from Balasri Kamarapu (20)

HISTORY OF ADS - HarshaVardhan.pptx
HISTORY OF ADS - HarshaVardhan.pptxHISTORY OF ADS - HarshaVardhan.pptx
HISTORY OF ADS - HarshaVardhan.pptx
 
Sales Management - Unit-2.pptx
Sales Management - Unit-2.pptxSales Management - Unit-2.pptx
Sales Management - Unit-2.pptx
 
Sales Management - Unit-1.pptx
Sales Management - Unit-1.pptxSales Management - Unit-1.pptx
Sales Management - Unit-1.pptx
 
Business Environment - Unit-5 - IMBA - Osmania University
Business Environment - Unit-5 - IMBA - Osmania UniversityBusiness Environment - Unit-5 - IMBA - Osmania University
Business Environment - Unit-5 - IMBA - Osmania University
 
Business Environment - Unit-4 - IMBA - Osmania University
Business Environment - Unit-4 - IMBA - Osmania UniversityBusiness Environment - Unit-4 - IMBA - Osmania University
Business Environment - Unit-4 - IMBA - Osmania University
 
Business Environment - Unit-3 - IMBA - Osmania University
Business Environment - Unit-3 - IMBA - Osmania UniversityBusiness Environment - Unit-3 - IMBA - Osmania University
Business Environment - Unit-3 - IMBA - Osmania University
 
Business Environment-Unit-2
Business Environment-Unit-2Business Environment-Unit-2
Business Environment-Unit-2
 
Business Environment - Unit-1 - IMBA (Osmania University)
Business Environment - Unit-1 - IMBA (Osmania University)Business Environment - Unit-1 - IMBA (Osmania University)
Business Environment - Unit-1 - IMBA (Osmania University)
 
Customer Relationship Management Unit-5 IMBA Osmania University
Customer Relationship Management Unit-5 IMBA Osmania UniversityCustomer Relationship Management Unit-5 IMBA Osmania University
Customer Relationship Management Unit-5 IMBA Osmania University
 
Customer Relationship Management Unit-4 IMBA Osmania University
Customer Relationship Management Unit-4 IMBA Osmania UniversityCustomer Relationship Management Unit-4 IMBA Osmania University
Customer Relationship Management Unit-4 IMBA Osmania University
 
Customer Relationship Management Unit-3 IMBA Osmania University
Customer Relationship Management Unit-3 IMBA Osmania UniversityCustomer Relationship Management Unit-3 IMBA Osmania University
Customer Relationship Management Unit-3 IMBA Osmania University
 
Customer Relationship Management Unit-2 IMBA Osmania University
Customer Relationship Management Unit-2 IMBA Osmania UniversityCustomer Relationship Management Unit-2 IMBA Osmania University
Customer Relationship Management Unit-2 IMBA Osmania University
 
Customer Relationship Management Unit-1 IMBA Osmania University
Customer Relationship Management Unit-1 IMBA Osmania UniversityCustomer Relationship Management Unit-1 IMBA Osmania University
Customer Relationship Management Unit-1 IMBA Osmania University
 
Retailing Management unit - 5 - IMBA Osmania university
Retailing Management unit - 5 - IMBA Osmania universityRetailing Management unit - 5 - IMBA Osmania university
Retailing Management unit - 5 - IMBA Osmania university
 
Retailing management unit-4 - IMBA- Osmania University
Retailing management unit-4 - IMBA- Osmania UniversityRetailing management unit-4 - IMBA- Osmania University
Retailing management unit-4 - IMBA- Osmania University
 
Retailing Management unit-3 - IMBA Osmania university
Retailing Management unit-3 - IMBA Osmania universityRetailing Management unit-3 - IMBA Osmania university
Retailing Management unit-3 - IMBA Osmania university
 
Retailing management unit - 2 - IMBA- Osmania University
Retailing management unit - 2 - IMBA- Osmania UniversityRetailing management unit - 2 - IMBA- Osmania University
Retailing management unit - 2 - IMBA- Osmania University
 
Retailing management unit-1 - IMBA- Osmania University
Retailing management unit-1 - IMBA- Osmania UniversityRetailing management unit-1 - IMBA- Osmania University
Retailing management unit-1 - IMBA- Osmania University
 
Product and brand management unit-2
Product and brand management unit-2Product and brand management unit-2
Product and brand management unit-2
 
Business Law unit-3 - sale of goods act 1930 and Consumer Protection Act 1986
Business Law unit-3 - sale of goods act 1930 and Consumer Protection Act 1986Business Law unit-3 - sale of goods act 1930 and Consumer Protection Act 1986
Business Law unit-3 - sale of goods act 1930 and Consumer Protection Act 1986
 

Recently uploaded

Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology  ( Production , Purification , and Application  ) Hybridoma Technology  ( Production , Purification , and Application  )
Hybridoma Technology ( Production , Purification , and Application ) Sakshi Ghasle
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionSafetyChain Software
 
ENGLISH5 QUARTER4 MODULE1 WEEK1-3 How Visual and Multimedia Elements.pptx
ENGLISH5 QUARTER4 MODULE1 WEEK1-3 How Visual and Multimedia Elements.pptxENGLISH5 QUARTER4 MODULE1 WEEK1-3 How Visual and Multimedia Elements.pptx
ENGLISH5 QUARTER4 MODULE1 WEEK1-3 How Visual and Multimedia Elements.pptxAnaBeatriceAblay2
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Krashi Coaching
 
internship ppt on smartinternz platform as salesforce developer
internship ppt on smartinternz platform as salesforce developerinternship ppt on smartinternz platform as salesforce developer
internship ppt on smartinternz platform as salesforce developerunnathinaik
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxNirmalaLoungPoorunde1
 
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPTECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPTiammrhaywood
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxiammrhaywood
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting Data_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting DataJhengPantaleon
 
Final demo Grade 9 for demo Plan dessert.pptx
Final demo Grade 9 for demo Plan dessert.pptxFinal demo Grade 9 for demo Plan dessert.pptx
Final demo Grade 9 for demo Plan dessert.pptxAvyJaneVismanos
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxGaneshChakor2
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...Marc Dusseiller Dusjagr
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxpboyjonauth
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)eniolaolutunde
 

Recently uploaded (20)

Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology  ( Production , Purification , and Application  ) Hybridoma Technology  ( Production , Purification , and Application  )
Hybridoma Technology ( Production , Purification , and Application )
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory Inspection
 
ENGLISH5 QUARTER4 MODULE1 WEEK1-3 How Visual and Multimedia Elements.pptx
ENGLISH5 QUARTER4 MODULE1 WEEK1-3 How Visual and Multimedia Elements.pptxENGLISH5 QUARTER4 MODULE1 WEEK1-3 How Visual and Multimedia Elements.pptx
ENGLISH5 QUARTER4 MODULE1 WEEK1-3 How Visual and Multimedia Elements.pptx
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 
9953330565 Low Rate Call Girls In Rohini Delhi NCR
9953330565 Low Rate Call Girls In Rohini  Delhi NCR9953330565 Low Rate Call Girls In Rohini  Delhi NCR
9953330565 Low Rate Call Girls In Rohini Delhi NCR
 
internship ppt on smartinternz platform as salesforce developer
internship ppt on smartinternz platform as salesforce developerinternship ppt on smartinternz platform as salesforce developer
internship ppt on smartinternz platform as salesforce developer
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
Staff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSDStaff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSD
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptx
 
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPTECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
 
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting Data_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting Data
 
Final demo Grade 9 for demo Plan dessert.pptx
Final demo Grade 9 for demo Plan dessert.pptxFinal demo Grade 9 for demo Plan dessert.pptx
Final demo Grade 9 for demo Plan dessert.pptx
 
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri  Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Bikash Puri  Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptx
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptx
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 

Business Economics - Unit-3 IMBA Syllabus Osmania University

  • 1. Business Economics UNIT - 3 PRESENTED BY K.BALASRI PRASAD B.Sc(KU), M.B.A(OU), NET(UGC), (Ph.D)(MGU) ASSISTANT PROFESSOR IN MANAGEMENT VISHWA VISHWANI GROUP OF INSTITUTIONS 5-Apr-22 1
  • 2. COURSE NO. DSC – 102 BUSINESS ECONOMICS COURSE OBJECTIVES : 1. The purpose of this course is to apply micro economic concepts and tools for analyzing business problems. 2. To make students aware of cost concepts. 3. To make accurate decision pertaining to individual firms. 4. To understand tools and techniques of micro economics. 5. To make the student understand market structure and dynamics. UNIT - I : BUSINESS ECONOMICS NATURE AND SCOPE : Introduction to Business Economics-Characteristics-Nature and scope, concept of opportunities Cost- Incremental Cost- Time perspective-Discounting and Equi-Marginal Principle. UNIT – II : DEMAND CONCEPTS & ELASTICITY OF DEMAND : Concept of Demand, Determinants of Demand- Law of Demand- Exception to the law of demand- Elasticity of Demand- Types of demand elasticity- Uses of demand elasticity-Concept of Supply- Determinants of Supply-Law of Supply-Elasticity of Supply. UNIT – III : PRODUCTION AND COST CONCEPTS : Theory of production- Production function- Input output combination-Short run production laws, Law of diminishing marginal returns to scale- ISO-quant curves, ISO-cost curves UNIT – IV : BUDGET LINE : Cost concepts- Cost classification-CVP Analysis-short run cost curves and long run cost curves Experience curve-Economies and diseconomies to the scale- Economies of scope. UNIT – V : MARKET STRUCTURES AND PRICING : Concept of market structures- Perfect competition market and price determination- Monopoly and abnormal profits- Monopolistic Competition-Price Discrimination-Oligopoly-Features of oligopoly- Syndicating in oligopoly - Kinked demand curve- Price leadership and market positioning. SUGGESTED BOOKS : 1. Dominik Salvotore, “(2015) Principal of Micro Economics 7th Ed. oxford University Press. 2. Dr. D N Mithani, (2018) Managerial Economics Theory and Appliocation, HPH 3. Varshiney & Maheswari, Managerial Economics, Juptan Publication, New Delhi 4. Lipsey and Crystal (2008) Economics International 15th Ed.Oxford University Press. 5. Kutosynnis (1979) Modern Micro Economics 5th Ed Mac Millan Publishers 6. Rubin field and Mehathe (Micro Economics 7th Ed. Pearson Publishers. 5-Apr-22 2
  • 3. Unit – III: PRODUCTION AND COST CONCEPTS Theory of production Production function Input output combination Short run production laws Law of diminishing marginal returns to scale ISO-quant curves ISO-cost curves
  • 4. Theory of production 5-Apr-22 4 Production theory explains the principles in which the business has to take decisions on how much of each commodity it sells and how much it produces and also how much of raw material ie., fixed capital and labor it employs and how much it will use. It defines the relationships between the prices of the commodities and productive factors on one hand and the quantities of these commodities and productive factors that are produced on the other hand. Production is a process of combining various inputs to produce an output for consumption.
  • 5. 5-Apr-22 5 It is the act of creating output in the form of a commodity or a service which contributes to the utility of individuals. it is a process in which the inputs are converted into outputs. What is Production? The process of transforming inputs into outputs can be any of the following kinds: Change in the Form (Raw material transformed to finished goods) Change in Place (Supply chain, Factory to Retailer)  With these kinds of transformations, usability of the good or materials increases.  Production is an activity that increases consumer usability of goods and services.
  • 6. Basic Concepts of Production Theory 5-Apr-22 6 Classifications of Inputs (i) labour (ii) capital (iii) land (iv) raw materials (v) time. These variables are measured per unit of time and hence referred to as flow variables. An input is a good or service that goes into the production process. As economists refer to it, an input is simply anything which a firm buys for use in its production process. An output, on the other hand, is any good or service that comes out of a production process.
  • 7. 5-Apr-22 7 Inputs are considered variable or fixed depending on how readily their usage can be changed Fixed input An input for which the level of usage cannot readily be changed In economic sense, a fixed input is one whose supply is inelastic in the short run. In technical sense, a fixed input is one that remains fixed (or constant) for certain level of output. Variable input A variable input is one whose supply in the short run is elastic, example, labour, raw materials, and the like. Users of such inputs can employ a larger quantity in the short run. Technically, a variable input is one that changes with changes in output. In the long run, all inputs are variable.
  • 8. 5-Apr-22 8 Short run At least one input is fixed –All changes in output achieved by changing usage of variable inputs Long run All inputs are variable –Output changed by varying usage of all inputs *********************
  • 9. Production function 5-Apr-22 9 A tool of analysis used in explaining the input-output relationship. It describes the technical relationship between inputs and output in physical terms. In its general form, it holds that production of a given commodity depends on certain specific inputs. In its specific form, it presents the quantitative relationships between inputs and outputs. A production function may take the form of a schedule, a graph line or a curve, an algebraic equation or a mathematical model.
  • 10. 5-Apr-22 10 The production function represents the technology of a firm. Production function – Maximum amount of output that can be produced from any specified set of inputs, given existing technology. Technical efficiency – Achieved when maximum amount of output is produced with a given combination of inputs. Economic efficiency – Achieved when firm is producing a given output at the lowest possible total cost. A process of production is technically efficient if it uses less of one factor and no more from the other factor, compare to any other process of production.
  • 11. 5-Apr-22 11 An empirical production function is generally so complex to include a wide range of inputs: land, labour, capital, raw materials, time, and technology. These variables form the independent variables in a firm’s actual production function. A firm’s long-run production function is of the form: Q = f(Ld, L, K, M, T, t) where Ld = land and building; L = labour; K = capital; M = materials; T = technology; and, t = time.
  • 12. 5-Apr-22 12 For sake of convenience, economists have reduced the number of variables used in a production function to only two: capital (K) and labour (L). Therefore, in the analysis of input-output relations, the production function is expressed as: Q = f(K, L) Increasing production, Q, will require K and L, and whether the firm can increase both K and L or only L will depend on the time period it takes into account for increasing production, that is, whether the firm is thinking in terms of the short run or in terms of the long run. Economists believe that the supply of capital (K) is inelastic in the short run and elastic in the long run. Thus, in the short run firms can increase production only by increasing labour, since the supply of capital is fixed in the short run. In the long run, the firm can employ more of both capital and labour, as the supply of capital becomes elastic over time.
  • 13. 5-Apr-22 13 In the short run, capital is fixed – Only changes in the variable labor input can change the level of output Short run production function Q = f (L,K ) = f ( L )
  • 14. Cobb-Douglas Production Function 5-Apr-22 14 The Cobb-Douglas Production Function where a and b are positive fractions. Properties of the Cobb-Douglas Production Function First, the multiplicative form of the power function can be transformed into its log-linear form as: log Q = log A + a log K + b log L In its logarithmic form, the function becomes simple to handle and can be empirically estimated using linear regression techniques.
  • 15. 5-Apr-22 15 Second, power functions are homogeneous and the degree of homogeneity is given by the sum of the exponents a and b as in the Cobb-Douglas function. If a + b = 1, then the production function is homogeneous of degree 1 and implies constant returns to scale. Third, a and b represent the elasticity coefficient of output for inputs, K and L, respectively. The output elasticity coefficient (ε) in respect of capital can be defined as proportional change in output as a result of a given change in K, keeping L constant. Thus, εk =( ∂Q/Q)/( ∂K/K ) =( ∂Q/ ∂K).( K /Q)
  • 16. 5-Apr-22 16 Fourth, the constants a and b represent the relative distributive share of inputs K and L in the total output, Q. The share of K in Q is given by: ∂Q/∂K.K Similarly, the share of L in Q :∂Q/∂L.L The relative share of K in Q can be obtained as: ∂Q/ ∂K . K. 1/Q = a and the relative share of L in Q can be obtained as: ∂Q/ ∂L . L . 1/Q = b Finally, the Cobb-Douglas production function in its general form , implies that at zero cost, there will be zero production.
  • 17. Input output combination 5-Apr-22 17 Changes in input prices affect the optimal combination of inputs at different magnitudes, depending on the nature of input price change. If all input prices change in the same proportion, the relative prices of inputs (that is the slope of the budget constraint or isocost line) remain unaffected. When input prices change at different rates in the same direction, opposite direction, or price of only one input changes while the prices of other inputs remain constant, the relative prices of the inputs will change.
  • 18. 5-Apr-22 18 This change in relative input-prices changes both the input combinations and the level of output as a result of the substitution effect of change in relative prices of inputs. A change in relative prices of inputs would imply that some inputs have become cheaper in relation to others. Cost minimizing firms attempt to substitute relatively cheaper inputs for the more expense ones - refers to the substitution effect of relative input-price changes.
  • 19. 5-Apr-22 19 Least Cost Combination of Inputs: Since the firm's goal is to maximize profit, the optimum input combination for producing a particular quantity of its product would be one that would produce the output at the minimum possible cost. The optimum input combination in this case is known as the least cost combination of inputs Maximum Output Combination of Inputs: Since the firm’s goal is to maximize the level of profit, the optimum input combination in this case would be one that would produce the maximum possible output. Therefore, this input combination is called the maximum- output combination of inputs.
  • 20. 5-Apr-22 20 we can define two production functions: short-run and long- run. The short-run production function defines the relationship between one variable factor (keeping all other factors fixed) and the output. The law of returns to a factor explains such a production function. The long-run production function is different in concept from the short run production function. Here, all factors are varied in the same proportion. The law that is used to explain this is called the law of returns to scale. It measures by how much proportion the output changes when inputs are changed proportionately. Law of returns to a factor Law of returns to scale
  • 21. 5-Apr-22 21 Law of returns to a factor In the short run, capital is fixed –Only changes in the variable labor input can change the level of output Total Product: It gives maximum of output that can be produced at different levels of one input, assuming that the other input is fixed at a particular level. Marginal Product: Change in the output resulting from a very small change in one factor input , keeping the other factor inputs constant. Average Product: Total production for per unit of output.
  • 22. 5-Apr-22 22 Average & Marginal Products Average product of labor –AP = Q/L Marginal product of labor –MP = ΔQ/ΔL Average product of Capital –AP = Q/K Marginal product of Capital –MP = ΔQ/ΔK
  • 23. Law of Diminishing Marginal Returns to Scale 5-Apr-22 23 The law of diminishing marginal returns states that adding an additional factor of production results in smaller increases in output. After some optimal level of capacity utilization, the addition of any larger amounts of a factor of production will inevitably yield decreased per-unit incremental returns. For example, if a factory employs workers to manufacture its products, at some point, the company will operate at an optimal level; with all other production factors constant, adding additional workers beyond this optimal level will result in less efficient operations.
  • 24. 5-Apr-22 24 The law of diminishing marginal returns is also referred to as the "law of diminishing returns," the "principle of diminishing marginal productivity," and the "law of variable proportions." This law affirms that the addition of a larger amount of one factor of production, inevitably yields decreased per-unit incremental returns. The law of diminishing marginal returns does not imply that the additional unit decreases total production.
  • 25. ISO-quant curves 5-Apr-22 25 An Isoquant is a curve showing all possible input combinations capable of producing a given level of output Isoquant are downward sloping; if greater amounts of labor are used, less capital is required to produce a given output
  • 26. 5-Apr-22 26 Marginal Rate of Technical Substitution The MRTS is the slope of an Isoquant & measures the rate at which the two inputs can be substituted for one another while maintaining a constant level of output If the law of diminishing marginal product operates, the Isoquant will be convex to the origin.
  • 27. 5-Apr-22 27 A convex Isoquant means that the MRTS between L and k decreases as L is substituted for K. The MRTS can also be expressed as the ratio of two marginal products: As labor is substituted for capital, declines & rises causing MRTS to diminish.
  • 28. ISO-cost curves 5-Apr-22 28 Shows various combination of inputs which may be purchased for given level of cost and price of inputs. Co = w.L + r.K This equation will be satisfied by different combinations of L and K. the locus of all such combinations is called equal cost line/ or isocost line.
  • 29. 5-Apr-22 29 Slope of Isocost line = OA/OB= co/r/ co/w = w/r
  • 30. Optimal Combination of Inputs 5-Apr-22 30 Minimize total cost of producing by choosing the input combination on the Q isoquant for which isocost curve Q is just tangent to an isocost curve. Two slopes are equal in equilibrium. Implies marginal product per rupee spent on last unit of each input is the same