The document summarizes discussions from a UX conference, featuring various speakers addressing key topics such as emotional connectors in design, engaging content strategies, and the importance of understanding mobile versus desktop design practices. Notable insights include the necessity of a holistic approach to user experience across multiple channels and the significance of storytelling in developing user empathy. The document emphasizes the need for organizations to prioritize UX as a fundamental part of their digital strategies.

2. Highlights from the Conference
for What’s Next in UX
Joe Welinske
Program Manager, ConveyUX
Interaction Designer & Content
Strategist, Blink UX
joe@blinkux.com

3. Lisa L. Trager
Owner and Consultant – Trager Strategy
User Experience Designer & Content Strategist
Lisa helps clients develop and execute strategies for
digital communication platforms from the perspective
of user experience design and content strategy. Her
approach includes a practical process for assessing and
leveraging brand assets, defining the value proposition,
and integrating the latest technology and online trends
in order to make sound recommendations for future
multichannel platforms.
Ways to connect:
Office: 201-722-8941
Mobile: 201-819-5125
Blog: www.TragerStrategy.com
Linkedin: http://www.linkedin.com/in/lisatrager
Twitter: #Lisalt

5. Kelly Goto: Beyond Usable: Mapping
Emotion to Experience
Every company needs to
have a clear understanding
of the key emotional
connectors that tie
audience to product
Why-finding techniques
uncover these connectors in
order to inform a company’s
overall product strategy and
the ties between products,
brands and audience.
Kelly@gotomedia.com

6. Inter-consciousness

7. Sensory Engineering

8. Aristotle’s 3 tenets for persuasion

9. Susan Weinschenk, Ph.D.
If you understand what
motivates people you’ll be
better able to figure out
how to get people to do
Behavioral psychologist who specializes in
applying psychology to technology and
the workplace
stuff.
1. Design for
Engagement
2. How to Get People to
Do Stuff
susan@theteamw.com

10. Choice = Control = Survival

11. Nouns vs. Verbs

12. Nouns vs. Verbs
How important is it to you to be a voter in
tomorrow’s election?

13. Misty Weaver: Building Sustainable
Content Strategy from the Holistic
Content Audit
The ability to audit content
contextually brings out
recommendations a client can
quickly understand and adopt.
Audits can bring new
understanding to stakeholders
and staff that fuel new
governance plans and
increased commitment to User
Experience
misty@contentinsight.com

14. Importance of the content audit

15. Sara Wachter-Boettcher: Content &
Control
Artificial divide –
between us (the web
team) and everyone
else. Problems are not
being addressed
Our work needs to be
normalized – not seen as
something that only smart
people – or the web team
does.
sarawb.com

19. Kel Smith: What we can learn from
digital outcasts
Historically, accessibility has
been perceived as an
afterthought – the final bullet
point. Nice to have if we had
the budget

22. Whitney Quesenbery: Writing Great
Persona Stories
Stories make personas
come alive
There’s a relationship between
the storyteller and the story
listener. And the story teller
and the developers.
whitneyq@wqusability.com

23. Stories help develop empathy and the
basis for the structure of a site

25. The Four Most Common Mistakes in
the Design of Mobile Apps and
Websites
People creating mobile apps and
websites often underestimate how
different the mobile world is. They
try to create for mobile using the
same design and business practices
they learned in the desktop web
world. But the design practices
that make a computer website or
application great can cripple a
mobile app or site.
.
http://info.usertesting.com/
TheFourMobileTraps.html
•mike@usertesting.com

26. Top Turn-offs

28. Steven Hoober: How People Really
Hold and Touch
There is a gap between the
most discussed and trendy
practices in design, and the
way many UX professional
do their work.
steven@4ourth.com

29. Sitting or standing?
People use mobile
devices in a variety of
ways
As devices get larger, in
general, not used in the
hand. Smaller – more
mobile…

30. What’s the visible target?
•Attract the eye
•Afford/signify action
•Be readable
•Be the right size
•Angular resolution is
most important

31. Readability
Touch Target Size

32. Work at Scale
Check at Scale

33. Samantha Starmer: The future of
experience design is Omnichannel
The future of experience design is
everywhere the customer touches our
product or service—whether that is
digital or physical.
We must move from designing
screens to designing a holistic customer
experience that is seamless across
channels and devices.

34. Moving across country with cats

35. Break down between information
provided online and …

36. Reality!