Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)
Speaker Info:
Chris Scull, UX Consultant
020 7173 2800
www.readingroom.com
http://blog.readingroom.com/
Handheld apps that work by touch require you to design not only how your pixels look, but how they *feel* in the hand. This workshop explores the ergonomic challenges and interface opportunities for designing mobile touchscreen apps. Learn how fingers and thumbs turn desktop conventions on their head and require you to leave behind familiar design patterns. The workshop presents nitty-gritty "rule of thumb" design techniques that together form a framework for crafting finger-friendly interface metaphors, affordances, and gestures for a new generation of mobile apps that inform and delight. This is an intermediate to advanced workshop aimed at designers, developers, and information architects making the transition from desktop to touchscreen apps for mobile and tablet devices.
What will you learn?
■Discover the ergonomic demands of designing for touch.
■Find out how the iPad's form and size create unique design considerations.
■Devise interface metaphors that invite touch.
■Design gesture interactions, and learn techniques to help people discover unfamiliar gestures on their own.
■Learn why buttons are a hack and how to design interfaces without traditional UI controls.
■Train in gesture jiujitsu, the dark art of using awkward gestures for defensive design.
■Explore the psychology behind screen rotation and the opportunities and pitfalls it creates.
CWIN17 Toulouse / We all deserve a good user experience, even in a business c...Capgemini
We live in a connected world! We pay contactless, we drive with Waze, we use
Uber, we watch Netflix, we listen Spotify, we buy on Amazon.
All these digital systems offer us a great UX, with a clear design and simple user
paths. So why business application are still complex to use with a design without
any emotion?
At Creative Studio, we think that ere is over! Come to our talk to see how we
design awesome digital systems, even in a business context!
Atlanta’s week long Digital Atlanta event brings together entrepreneurs, local leaders and digital experts to explore every facet of how the internet, mobile, social and digital are re-shaping business and society. I had the opportunity to kick off the week with a keynote presentation on five big trends that are transforming the offline and online world.
The five trends are:
Bits to Atoms
Products to Experiences
Channels to Pockets
Audiences to Individuals
Cyberspace to Real Places
Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)
Speaker Info:
Chris Scull, UX Consultant
020 7173 2800
www.readingroom.com
http://blog.readingroom.com/
Handheld apps that work by touch require you to design not only how your pixels look, but how they *feel* in the hand. This workshop explores the ergonomic challenges and interface opportunities for designing mobile touchscreen apps. Learn how fingers and thumbs turn desktop conventions on their head and require you to leave behind familiar design patterns. The workshop presents nitty-gritty "rule of thumb" design techniques that together form a framework for crafting finger-friendly interface metaphors, affordances, and gestures for a new generation of mobile apps that inform and delight. This is an intermediate to advanced workshop aimed at designers, developers, and information architects making the transition from desktop to touchscreen apps for mobile and tablet devices.
What will you learn?
■Discover the ergonomic demands of designing for touch.
■Find out how the iPad's form and size create unique design considerations.
■Devise interface metaphors that invite touch.
■Design gesture interactions, and learn techniques to help people discover unfamiliar gestures on their own.
■Learn why buttons are a hack and how to design interfaces without traditional UI controls.
■Train in gesture jiujitsu, the dark art of using awkward gestures for defensive design.
■Explore the psychology behind screen rotation and the opportunities and pitfalls it creates.
CWIN17 Toulouse / We all deserve a good user experience, even in a business c...Capgemini
We live in a connected world! We pay contactless, we drive with Waze, we use
Uber, we watch Netflix, we listen Spotify, we buy on Amazon.
All these digital systems offer us a great UX, with a clear design and simple user
paths. So why business application are still complex to use with a design without
any emotion?
At Creative Studio, we think that ere is over! Come to our talk to see how we
design awesome digital systems, even in a business context!
Atlanta’s week long Digital Atlanta event brings together entrepreneurs, local leaders and digital experts to explore every facet of how the internet, mobile, social and digital are re-shaping business and society. I had the opportunity to kick off the week with a keynote presentation on five big trends that are transforming the offline and online world.
The five trends are:
Bits to Atoms
Products to Experiences
Channels to Pockets
Audiences to Individuals
Cyberspace to Real Places
All the News That Fits to Print: Re-thinking Consumption (Chris Clarke)Future Insights
Taken from Future of Web Design (#FOWD), London 2015 Conference. http://futureofwebdesign.com/london-2015
Consuming news is not something people spend a lot of time thinking about. However if you analyse people’s intent, certain modes of consumption begin to appear. Combine those with a theory allowing you to differentiate the content people want to consume and you have a vision for a homepage. This talk focuses on how a team of five theorised content consumption from the perspective of time and turned that into fast and slow journalism design patterns – taking the container model a step further and changing the Guardian homepage completely.
Structuring Data from Unstructured Things. Sean LorenzFuture Insights
From FOWA Boston 2015
Structuring Data from Unstructured Things. Sean Lorenz
Data coming from Internet of Things (IoT) product sensors can be hard to manage or know what to do with. In this talk Sean will discuss ways to tame IoT data sources by organizing and pruning that information effectively. He will also discuss the importance of time series when culminating sensor, metadata and other data sources together, making it vastly easier to query or perform analytics on your newly structured data.
Short talk on The Guardian and open/public data given by Chris Thorpe at the Gov2.0 Expo in Washington on the "Four perspectives of data.gov.uk" panel with Sir Tim Berners-Lee, John Sheridan and Dominic Campbell.
Taken from the Future of Web Design, New York 2015 Conference. https://futureofwebdesign.com/nyc-2015/
The process behind making a blockbuster film is similar to creating a meaningful website or app. Through the lens of cinema, we’ll walk through practical ways that UX design teams can work together to deliver an award-winning final product. Whether you’re making a low-budget indie for a non-profit or the next summer smash for a Fortune 500, we can learn a thing or two from film.
UX Brighton - Why the page is preventing innovation in digital magazine user ...Rob Boynes
This talk was presented at UX CAMP BRIGHTON in 2013 and rewritten for a 15 minute redux talk for UX Brighton in January 2014.
It discusses how the magazine and digital magazines in their current guise are preventing innovation. Less prescriptive, and more of a call to action, the lecture discusses the shortfall in current digital magazine UX, asks what a digital magazine should be and where it needs to innovate to.
NB Notes are on yellow slides, White slides are from the original presentation.
L’histoire de la fluidification du dialogue entre designers et développeurs au Guardian : comment nous avons facilité l’amélioration continue à grande vitesse d’un site responsive à grande échelle.
Pour atteindre une ubiquité de langage entre les interactions humaine et notre code, nous avons utilisé le pré-processeur CSS Sass et des techniques qui s'apparentent au Domain Driven Design (Design Orienté Domaine).
Présentation donnée à la conférence Blend Web Mix (http://www.blendwebmix.com/) le jeudi 30 octobre 2014 à Lyon.
C'est une mise à jour d'une présentation précédemment donnée en Français à la Kiwi Party (http://kiwiparty.fr/) le vendredi 13 juin 2014 : http://www.slideshare.net/kaelig/kiwi-party
A broad talk about the "what ifs" of publishing. This concentrates on what user focused content could become and how the user could become central to - and co-design - the potential future of brands.
**31 Octobre 2014** : Présentation mise à jour pour la conférence Blend Web Mix disponibles sur http://www.slideshare.net/kaelig/faire-le-pont-entre-designers-et-developpeurs-au-guardian
Les pré-processeurs CSS sont d’excellents outils pour les développeurs. Au Guardian nous sommes allés plus loin, procurant un réel bénéfice au niveau de la communication en utilisant les variables et mixins Sass comme socle pour un vocabulaire et des concepts communs partagés entre développeurs et designers.
Présentation donnée en tant qu'invité d'honneur à la KiwiParty (http://kiwiparty.fr/) le vendredi 13 juin 2014.
Taken from the Future of Web Design, San Francisco 2015 Conference. https://futureofwebdesign.com/san-francisco-2015/
In the last few years, we’ve seen an emergence of a modular way of thinking about code and design. We’ve seen the rise of SMACSS, BEM, and Atomic Design. This talk will look at those modular concepts and how they can streamline development for large and long-running projects. We’ll also look at how these approaches can ease responsive design and development. Lastly, we will look at where the modular approach is going in the future as Web Components slowly make their way into browsers and application frameworks.
A Universal Theory of Everything, Christopher MurphyFuture Insights
Taken from the Future of Web Design, New York 2015 Conference. https://futureofwebdesign.com/nyc-2015/
Drawing on over two decades of experience designing and developing digital products, Christopher will walk you through everything he's learned along the way. He'll break apart the creative process, exploring how an understanding of that process, leads you to become a better designer. In this session, he'll explore how the best designers: firstly 'prime the brain' by ensuring it is constantly nourished with new material; then explore that material from multiple perspectives to gain a deep understanding of it; before, finally, putting those pieces back together again to create exciting new ideas that stand the test of time. In short, he'll ensure you leave the session fully creativity-hardened and never short of ideas again.
From Publisher To Platform: How The Guardian Used Content, Search, and Open S...The Guardian Open Platform
Last year The Guardian launched The Open Platform, a suite of services and tools that enable content partners and developers to build applications leveraging The Guardian's rich content.
This talk will cover how The Guardian opened up their content, enriched it, and reached new markets with it's platform strategy.
We cover the background platform strategy, technical architecture, implementation of Solr, and how the new release of the Guardian's Open Platform, launched May 20th, 2010, has embraced disruption in the media space, while at the same time accelerating revenue.
CNN Digital: Adventures in Multiplatform Storytelling Mark Barilla
This assembled group of CNN leaders will share cutting edge examples and lessons learned on a wide range of stories and platforms. You'll hear about storytelling on messaging apps in Rio. Designing a data-centric politics app. Innovations in digital field reporting from the Philippines drug war and from CNN's first digitally led Nigeria bureau.
facebook has killed your designer - the age of superstructures and distribut...Rob Boynes
The rise of the social network superstructure is creating homogenised design experiences across app and web. Google’s Material Design creates a manifesto for consistency “that synthesizes the classic principles of good design with the innovation and possibility of technology and science”. Are we designing ‘machines for living in”? This talk looks at the rise of distributed media, the erosion of uniquely designed spaces and asks how a future design language can be built that embraces human needs.
Designing for Digital Magazines - Rob Boynes for Guardian MasterclassesRob Boynes
This talk discusses how the magazine and digital magazines in their current guise are preventing innovation. Less prescriptive, and more of a call to action, the lecture discusses the current models in digital magazine UX and asks what a digital magazine could be and where it needs to innovate to in a changing media landscape.
It also looks at the importance of user centric design, user testing and creating experiences outside of what we consider 'magazines' - and how working with our users (and readers) could produce something unique, innovative and valid as a business model.
***********
NB. Notes are on grey slides, White and yellow slides are from the original presentation.
This talk was developed and changed with feedback from an original talk I performed at UX CAMP BRIGHTON in 2013 called "Why the page is killing innovation in magazine UX".
There is often a vocabulary gap between designers an developers, who should aim towards a ubiquitous way of conversing about colours, typography, viewport sizes, or the responsive grid system of a digital product… To bridge this gap at the Guardian, we use a CSS pre-processor as a communication enabler through the abstractions it allows us to put in place.
Talk given at the Front-end London meet-up on April 24, 2014. Listen to the talk + slides on YouTube: https://www.youtube.com/watch?v=DAfW1RSWYDA
As smart devices explode, we need a new way to interact with them, you can't download an app for a vending machine you'll use just once. The Physical Web unlocks the superpower of the web, frictionless interaction, for any smart device.
All the News That Fits to Print: Re-thinking Consumption (Chris Clarke)Future Insights
Taken from Future of Web Design (#FOWD), London 2015 Conference. http://futureofwebdesign.com/london-2015
Consuming news is not something people spend a lot of time thinking about. However if you analyse people’s intent, certain modes of consumption begin to appear. Combine those with a theory allowing you to differentiate the content people want to consume and you have a vision for a homepage. This talk focuses on how a team of five theorised content consumption from the perspective of time and turned that into fast and slow journalism design patterns – taking the container model a step further and changing the Guardian homepage completely.
Structuring Data from Unstructured Things. Sean LorenzFuture Insights
From FOWA Boston 2015
Structuring Data from Unstructured Things. Sean Lorenz
Data coming from Internet of Things (IoT) product sensors can be hard to manage or know what to do with. In this talk Sean will discuss ways to tame IoT data sources by organizing and pruning that information effectively. He will also discuss the importance of time series when culminating sensor, metadata and other data sources together, making it vastly easier to query or perform analytics on your newly structured data.
Short talk on The Guardian and open/public data given by Chris Thorpe at the Gov2.0 Expo in Washington on the "Four perspectives of data.gov.uk" panel with Sir Tim Berners-Lee, John Sheridan and Dominic Campbell.
Taken from the Future of Web Design, New York 2015 Conference. https://futureofwebdesign.com/nyc-2015/
The process behind making a blockbuster film is similar to creating a meaningful website or app. Through the lens of cinema, we’ll walk through practical ways that UX design teams can work together to deliver an award-winning final product. Whether you’re making a low-budget indie for a non-profit or the next summer smash for a Fortune 500, we can learn a thing or two from film.
UX Brighton - Why the page is preventing innovation in digital magazine user ...Rob Boynes
This talk was presented at UX CAMP BRIGHTON in 2013 and rewritten for a 15 minute redux talk for UX Brighton in January 2014.
It discusses how the magazine and digital magazines in their current guise are preventing innovation. Less prescriptive, and more of a call to action, the lecture discusses the shortfall in current digital magazine UX, asks what a digital magazine should be and where it needs to innovate to.
NB Notes are on yellow slides, White slides are from the original presentation.
L’histoire de la fluidification du dialogue entre designers et développeurs au Guardian : comment nous avons facilité l’amélioration continue à grande vitesse d’un site responsive à grande échelle.
Pour atteindre une ubiquité de langage entre les interactions humaine et notre code, nous avons utilisé le pré-processeur CSS Sass et des techniques qui s'apparentent au Domain Driven Design (Design Orienté Domaine).
Présentation donnée à la conférence Blend Web Mix (http://www.blendwebmix.com/) le jeudi 30 octobre 2014 à Lyon.
C'est une mise à jour d'une présentation précédemment donnée en Français à la Kiwi Party (http://kiwiparty.fr/) le vendredi 13 juin 2014 : http://www.slideshare.net/kaelig/kiwi-party
A broad talk about the "what ifs" of publishing. This concentrates on what user focused content could become and how the user could become central to - and co-design - the potential future of brands.
**31 Octobre 2014** : Présentation mise à jour pour la conférence Blend Web Mix disponibles sur http://www.slideshare.net/kaelig/faire-le-pont-entre-designers-et-developpeurs-au-guardian
Les pré-processeurs CSS sont d’excellents outils pour les développeurs. Au Guardian nous sommes allés plus loin, procurant un réel bénéfice au niveau de la communication en utilisant les variables et mixins Sass comme socle pour un vocabulaire et des concepts communs partagés entre développeurs et designers.
Présentation donnée en tant qu'invité d'honneur à la KiwiParty (http://kiwiparty.fr/) le vendredi 13 juin 2014.
Taken from the Future of Web Design, San Francisco 2015 Conference. https://futureofwebdesign.com/san-francisco-2015/
In the last few years, we’ve seen an emergence of a modular way of thinking about code and design. We’ve seen the rise of SMACSS, BEM, and Atomic Design. This talk will look at those modular concepts and how they can streamline development for large and long-running projects. We’ll also look at how these approaches can ease responsive design and development. Lastly, we will look at where the modular approach is going in the future as Web Components slowly make their way into browsers and application frameworks.
A Universal Theory of Everything, Christopher MurphyFuture Insights
Taken from the Future of Web Design, New York 2015 Conference. https://futureofwebdesign.com/nyc-2015/
Drawing on over two decades of experience designing and developing digital products, Christopher will walk you through everything he's learned along the way. He'll break apart the creative process, exploring how an understanding of that process, leads you to become a better designer. In this session, he'll explore how the best designers: firstly 'prime the brain' by ensuring it is constantly nourished with new material; then explore that material from multiple perspectives to gain a deep understanding of it; before, finally, putting those pieces back together again to create exciting new ideas that stand the test of time. In short, he'll ensure you leave the session fully creativity-hardened and never short of ideas again.
From Publisher To Platform: How The Guardian Used Content, Search, and Open S...The Guardian Open Platform
Last year The Guardian launched The Open Platform, a suite of services and tools that enable content partners and developers to build applications leveraging The Guardian's rich content.
This talk will cover how The Guardian opened up their content, enriched it, and reached new markets with it's platform strategy.
We cover the background platform strategy, technical architecture, implementation of Solr, and how the new release of the Guardian's Open Platform, launched May 20th, 2010, has embraced disruption in the media space, while at the same time accelerating revenue.
CNN Digital: Adventures in Multiplatform Storytelling Mark Barilla
This assembled group of CNN leaders will share cutting edge examples and lessons learned on a wide range of stories and platforms. You'll hear about storytelling on messaging apps in Rio. Designing a data-centric politics app. Innovations in digital field reporting from the Philippines drug war and from CNN's first digitally led Nigeria bureau.
facebook has killed your designer - the age of superstructures and distribut...Rob Boynes
The rise of the social network superstructure is creating homogenised design experiences across app and web. Google’s Material Design creates a manifesto for consistency “that synthesizes the classic principles of good design with the innovation and possibility of technology and science”. Are we designing ‘machines for living in”? This talk looks at the rise of distributed media, the erosion of uniquely designed spaces and asks how a future design language can be built that embraces human needs.
Designing for Digital Magazines - Rob Boynes for Guardian MasterclassesRob Boynes
This talk discusses how the magazine and digital magazines in their current guise are preventing innovation. Less prescriptive, and more of a call to action, the lecture discusses the current models in digital magazine UX and asks what a digital magazine could be and where it needs to innovate to in a changing media landscape.
It also looks at the importance of user centric design, user testing and creating experiences outside of what we consider 'magazines' - and how working with our users (and readers) could produce something unique, innovative and valid as a business model.
***********
NB. Notes are on grey slides, White and yellow slides are from the original presentation.
This talk was developed and changed with feedback from an original talk I performed at UX CAMP BRIGHTON in 2013 called "Why the page is killing innovation in magazine UX".
There is often a vocabulary gap between designers an developers, who should aim towards a ubiquitous way of conversing about colours, typography, viewport sizes, or the responsive grid system of a digital product… To bridge this gap at the Guardian, we use a CSS pre-processor as a communication enabler through the abstractions it allows us to put in place.
Talk given at the Front-end London meet-up on April 24, 2014. Listen to the talk + slides on YouTube: https://www.youtube.com/watch?v=DAfW1RSWYDA
As smart devices explode, we need a new way to interact with them, you can't download an app for a vending machine you'll use just once. The Physical Web unlocks the superpower of the web, frictionless interaction, for any smart device.
In 2008, Keytrade Bank pioneered with a fully functional mobile banking and trading website. Paul Van Diepen is ICT Specialist at Perceptive Consultancy and led the Keytrade mobile website project as CTO for Keytrade Bank. Together with Usability Consultant Tommy De Kimpe from Human Interface Group, he looks at the design decisions that were taken at that time, and evaluates if they still hold true in a rapidly changing mobile world.
I ran a two hour workshop on designing discreetness yesterday, and this is my attempt to recap the framing and what we did in 10 minutes or less. This is an edited version of the recap from second day at Thingscon — look for more precise blog post up at http://nordkapp.fi/blog soon!
Your boss has an iPhone, so of course he wants an app. But does an app really make business sense? Or is a responsive design website enough?
And with hundreds of thousands of apps out there, what will make people choose and use yours? What makes a good mobile user interface? And how can you make sure your company actually delivers one?
Responsive design might make sense if you've got a content driven website. But how should your web team work together when every web page they are making needs to work at any width and resolution? And can you get the content under control to make pages that really make sense on small screens and big ones?
Put a UI Developer in a Bank; See What HappensC4Media
Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/ZVNdPZ.
Horia Dragomir takes a look at how banks are improving their workflow for web based applications and how they have to support everything from the bleeding edge to the old IE browsers. Filmed at qconlondon.com.
Horia Dragomir is a UI Developer, currently working at wooga in Berlin, where he focuses on developing HTML5 Mobile games. He has spent the better part of his working days in distributed teams, employing agile methods and discovering better ways for teams to work together. Twitter: @hdragomir
Labs.Redweb - Agency Briefing: The Internet Of Things David Burton
The good, the bad, & the ugly of the Internet of Things
An agency briefing on the latest area of investigation for Redweb Labs: The Internet of Things
Our view from the starting blocks and the questions and issues we've lined up to be investigated further over the coming months
The Internet of Things, an Agency Briefing 2014Redweb Ltd
An Agency Briefing about the Internet of Things. Detailing our early thoughts on the good, the bad, and the ugly of smart, connected, or wearable objects
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.
There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.
Presentation first given at BarCamp Nashville in October of 2011.
The slides from our event on 21 Jan 2016. Digital Branding is all about asking "why" - understanding your brand's essence and translating it using digital design skill into an experience that will really resonate with your customers.
The slides from our event on 21 Jan 2016. Digital Branding is all about asking "why" - understanding your brand's essence and translating it using digital design skill into an experience that will really resonate with your customers.
This presentation talks about how to unlock the power of content and personalisation using psychology. It explains:
1. Misconceptions about your target audience – the problem with carrying simplistic audience definitions that suited the world of mass marketing over to digital and how to improve your audience research;
2. Optimising personalisation by measuring behaviour – identifying digital measurements that uncover motivations, needs and intentions;
3. Key principles of psychology for behaviour change – how they can be applied to content strategy and personalisation across digital channels to deliver changes in audience behaviour;
4. Real-world examples with practical and experimental approaches.
An introduction to multi channel content strategyReading Room
Originally presented by Simon Nash for UKTI Export Week webinars. An hour long run through of the key principles of content strategy and content marketing.
Creating exceptional experiences in a multi-devices worldReading Room
Mobile browsing of digital content is now exceeding desktop consumption. Google is penalising websites that don’t have a mobile versions of their site. Some companies have responded by taking a 'Mobile First' approach in their digital strategy.
Often 'Mobile First' is shorthand for designing layouts for a smaller screen, but that is just a part of the story, after all we are designing services for people not layouts for devices.
The proliferation of devices and capabilities of mobile devices provides a range of exciting opportunities, your site visitors now have a personal device that incorporates GPS, push notifications and a camera in their pocket, this extends the capability of web experiences.
In this webinar Neil Shewan explores current trends in experience strategy, tactics and design and helps put them into context to provide you with a simple, and proven approach to deliver better experiences for your audiences.
In this presentation, Tom discusses how conversion is meaningful to your organisation’s strategy, what most website projects get wrong as and where you need to start to ensure your website works for you.
Dating a millennial – the path to purchase modelReading Room
With the rise of digital, companies now start with the technology and try to fit in a communication strategy. What they should be doing is starting with a communication strategy and trying to see which channels make most sense within the user’s path to purchase. Deborah Ko, Behavioural Psychologist, discusses the revised path to purchase model for millennial consumers to show that offline and digital touch points blend seamlessly together.
Digital Readiness - Get your business ready for digital changeReading Room
Whether you are changing your business model, digital communications road map, or refreshing your website – this presentation will talk you through some practical insights and actions you can take to get your business ready for change.
The presentation looks at organisational culture, agile thinking, resourcing, and workflows critical for success.
It provides often hidden insights gathered from our team, clients and the digital industry on ways to improve strategy and tactical execution of critical digital transformation.
Please feel free to get in touch, if you have any question regarding this presentation or want to find out more about how you can get your business ready for digital change.
Inside Consumers' Mind - A whitepaper by Reading RoomReading Room
The pace of change is increasing with disruption driven by relentless technological advancement. It requires organisations to deliver real products and services quickly, as well as respond to issues as they arise throughout projects.
This requires an agile consultancy and delivery approach engineered to embrace change, powered by a combination of strategy, technology and multidisciplinary consultancy, such as digital psychology.
Therefore, we are presenting this whitepaper to help you understand why and how digital psychology can help you glean insight into user behaviours and intent, create more relevant content and user experiences to reach the right audiences, and keep up with the changing digital landscape.
Developing seamless consumer experiences across multichannel platformsReading Room
Tom Voirol, Global Head of User Engagement at Reading Room, spoke on developing seamless consumer experiences across multichannel platforms at the Best Practices in Consumer Engagement Conference in Singapore on 13 Jan 2015.
In this presentation, he shared insights on:
* how to develop innovative strategies to prevent disjointed interactions with consumers;
* steps to creating a consistent brand personality & positioning across multiple channels;
* optimising the unique properties & advantages of each channel & tailoring user experience accordingly;
* how to promote ongoing, synchronised dialogue with consumers & be responsive enough to changes.
Why the humble whiteboard will trump technology in 2015Reading Room
As digital channels continue to proliferate, audience behaviour and business practice are evolving rapidly. Organisations must get back to basics and focus on audience insight in order to succeed in an increasingly complex digital environment. This presentation highlights the importance of understanding the emerging customer experience and developing a strategy that focuses your digital activity where it is most effective. It also suggests simple practical approaches like journey mapping and behavioural psychology to research and identify opportunities to create value for customers and organisations alike.
Practical examples of Digital Psychology in action and some practical advice on implementing Sitecore simply and effectively to make the most of these techniques.
Sitecore: Web psychology and customer experienceReading Room
Sitecore's Sandra White explains how Sitecore Experience Platform can help give your brand the capability to communicate in context and with increased relevance to individual members of your target audiences, to create engaging, personalised communications that will increase engagement, sales conversion and improve your bottom line.
The importance of behavioural psychology on digital strategyReading Room
New technologies, platforms and social contexts continue to disrupt business decision making. On behalf of brands and other clients the marketing and advertising industry continually seeks to exploit the potential of new targeting and personalisation technologies. Digital marcomms experts are increasingly turning to behavioural sciences to understand and influence consumer behaviour.
Agile for enterprise - Architecting digital change using agile as a strategy ...Reading Room
Presentation from Reading Room's Agile for Enterprise event on the 19th of September 2014 where Margaret Manning who is CEO of consultancy Reading Room, spoke on his experience and the purpose of his team.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
2. Between the ages of 13 -17...
I worked weekends for my dad’s engineering company
My main duties included carrying toolboxes,
around buildings, for engineers
3. This was hard work
The toolboxes were always ridiculously heavy
And I always had to carry them to the top
or bottom of a building
4. But I noticed something..
The engineer never used ALL the tools in the toolbox
So I made a deal...
5. The game changed, but the players were the same
We would decide what tools were needed
And if we discovered we needed more,
I’d make another trip...
6. Things got a lot better after that...
I’d say 70% of the time, the engineer knew
what tools to take
So most of the time I wasn’t dragging
a massive toolbox about
Which is obviously better
9. The points I’ll be making
Allegorical toolbox story
With mobile and tablet now
accounting for 10 -20% of
traffic to most websites its
increasingly important that
mobile user experience is as
good as desktop.
Which actually happened (ask my dad)
I’ll cover my rules to help
you design better mobile
user experience, with case
studies from the field
Be as fearless as Macbeth when creating mobile UX
Point 1: Mobile and desktop are different
You’ll want to be sitting down for this, it’s a real bombshell
Point 2: Design for the context, not the content
Because context is more important
Point 3: Be bloody, brave and resolute
Point 4: Don’t be afraid to be good at one or
two things
Embrace simplicity and ease of use
Point 5: Success isn’t the thing existing
It doesn’t end there
I’ll conclude
And spell out the meaning of the allegory earlier
11. Spot the difference?
o
Stood up – and on the move
o
Sat down in a familiar location
o
Surrounded by other people; lots of sensory
distractions
o
Alone in a quiet room
o
Concentrating on something else (not missing
his train)
Concentrating hard; desktop interaction is
likely to be sole focus.
o
Plenty of time to do what she wants
o
Fitting what he’s doing into an idle moment
o
Typing with both hands
o
Holding the device with one hand
o
o
Likely to be using a touchscreen device
Has full access to everything in her office and
on her computer
o
Mobile is inherently social
o
Push notifications remove the need to check
multiple sites
o
Much smaller real estate
o
12. Takeaway
Patently, experiences should be
different dependent on whether you’re
on a mobile or desktop.
An IA might change. Functionality
might change. Everything might
change.
Be flexible.
14. Responsive doesn’t solve your mobile problem
Is this content/functionality useful?
Is it valuable?
Is it worth being on mobile?
15. Client X: Mobile UX design for user context
Designing a mobile site for a public sector agency
Mobile and tablet important as they now account for 20% of all traffic.
First step was to understand the context and usage – how does web and
mobile-web fit?
I believe that mobile shouldn’t necessarily
directly mimic desktop
16. Client X: Mobile UX design for user context
And the stats reflect that...
Popular pages
Desktop
1. Home
2. Consumer information page
3. Consumer information page
Mobile
1. Contact us (70%)
2. Consumer landing page
3. About
If mobile users consider ‘Contact Us’ the most important
journey on a mobile site, then treat it as such
17. First understand how the business operates
Business insights
People buy legal services based on
reputation and personal relationships
They buy into an individual, not just the
firm that person works for
Sales do not happen online, you do not
add legal services to a shopping basket
and go to the checkout
Digital needed to support the offline
business, not replace it
18. Lewis Silkin: Mobile UX design for user context
Mapping out the customer journey helped us to
understand where mobile web could make a difference
Telephone
Email
Mobile-web
Face-to-face
“We’re interested
in legal services
for marketing. Yes,
sure I’d love to
meet Simon.”
“I’ll send you an
email to confirm
and a link to
Simon’s profile.”
2 days later
Diary reminder:
your meeting with Lewis
Silkin is in 30 minutes.
“Hi Simon.. I was just
reading your journal
post – really
interesting stuff.”
“Who is this guy I’m
meeting – what’s he like?
19. Automotive Client: Mobile UX
Some awful mistakes
App for a car model
Don’t presume positive outcomes
20. Takeaway
The success of mobile UX is dependent
on the human holding it and the
situation they are in.
Solve the problem; don’t answer a
question that’s not being asked.
22. Be bloody, brave and resolute!
Don’t cram everything in
Make every piece of content fight for its life on mobile
Wield the axe
Less is more
Nobody wants a mobile app or site to be like an
overstuffed suitcase that you can’t close
(Let alone fit into an overhead bin)
23. This is why gov.uk wins awards...
Client Y: “What are we going to do with all our great content
when we go to gov.uk?!”
Research/Analytics: NO ONE IS LOOKING AT YOUR ‘GREAT CONTENT’
Be bloody, bold and resolute with content and
functionality!
28. Being awesome at a few things
The Guardian app is awesome
at summarising The Guardian
Vine is great and creating and
sharing looping videos
29. Being awesome at a few things
Vanity Fair have a really elegant
pared down experience
The Sweet Setup focus on mobile use by
streamlining their offering for mobile
31. Instagram sold for approx $1bn
“We knew that if we specialised in
photos and did photos really well,
that’s in some way more powerful
than this bundle of everything
else”
- Kevin Systrom
39. To conclude
Pick the right tools for the job
Don’t give users the entire toolbox, when a
few tools will suffice
Users want a fast, stylish and elegant mobile experience.
40. “
By the end of 2013, there
will be more mobile devices
on Earth than people
-------------------------------------Cisco 2013
”
41. Questions?
Chris Scull– UX Consultant
Get in touch:
Email: chris.scull@readingroom.com
Twitter @cjscull
Blog: blog.readingroom.com
Interests:
• Digital strategy, user experience, information
architecture, usability, accessibility, mobile, social
media
• Outside work: West Ham, live music
Reading Room
65-66 Frith Street
Soho
London
W1D 3JR
www.readingroom.com