Empathy, Education and Excellence in Inclusive Design
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Designing great user experiences for everyone, including people with disabilities, requires shared responsibility across a project team. But how do you motivate and educate project team members to contribute effectively to inclusive design? In this presentation we will discuss ways to use education and user research methods to build empathy for people with disabilities, to better understand and design for diverse user needs. Attendees will learn: * How responsibility for accessibility can be most effectively distributed throughout product teams. * The importance of empathy for human diversity in helping team members successfully meet their accessibility responsibilities. * Effective ways of involving people with disabilities in product team education and research activities. * How to engage the product team with education and research activities and outcome. Presented at Accessibility Camp - NYC, Sept 26, 2015, with David Sloan: http://a11ynyc.com/camp/.
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Empathy, Education and Excellence in Inclusive Design
- 1. Empathy, Education and Excellence in Inclusive Design David Sloan, UX Research Lead, @sloandr Sarah Horton, UX Strategy Lead, @gradualclearing
- 2. Perceptions around accessibility influence empathy
- 3. WebAIM’s Hierarchy for Motivating Accessibility Change
- 4. Identify, Prioritize, Inject, Integrate
- 5. Five Goofy Things Medium Did That Break Accessibility
- 6. An Accessible Design Maturity Continuum uxfor.us/mature-it
- 7. Empathy: How might we engage people with accessibility? Photo credit: Valerie Fletcher, Institute for Human Centered Design
- 8. 8.1 million people in the US have some difficulty seeing
- 12. Poll results: Which engagement strategy is most persuasive? Numbers 3, Personal experience 18, First-person stories 16, Observation 20
- 15. Empathy: Appreciating the impact • Diversity: People and technology • Commonality: People are people • Accessible UX: Design meets disability
- 16. Education: How might we build knowledge and skills?
- 17. Learning from standards remediation
- 18. Learning how to apply standards to specific interactions Error message not announced by screen readers Form labels not programmatically associated with inputs
- 20. Principles of Universal Design • Equitable Use • Flexibility in Use • Simple and Intuitive Use • Perceptible Information • Tolerance for Error • Low Physical Effort • Size and Space for Approach and Use North Carolina State University, uxfor.us/universal-design
- 23. Accessibility features that are not needed
- 24. Education: Understandinging what’s needed • Accessibility: Specifications • Design: Principles and guidelines • User Research: Real-world perspectives
- 25. Excellence: How might we create pleasurable experiences? Photo credit: Tom Magliery https://www.flickr.com/photos/mag3737/6265874898/
- 26. Manifesto for Accessible User Experience When we examine accessibility through the lens of user experience, we see that accessibility is: • A core value, not an item on a checklist • A shared concern, not a delegated task • A creative challenge, not a challenge to creativity • An intrinsic quality, not a bolted-on fix • About people, not technology accessibleux.org
- 27. Accessibility is a creative challenge, not a challenge to creativity
- 28. Bell Curve
- 29. By concentrating solely on the bulge at the center of the bell curve we are more likely to confirm what we already know than learn something new and surprising. Tim Brown, Change By Design
- 31. The right column is a bad location for critical information
- 32. Online information should match what’s available in print
- 33. Boston South Station lobby
- 34. Travel can be difficult due to uncertainties and a lack of control. Travel can be made much more difficult by unexpected and unknown changes to schedules or services. MBTA has the opportunity to reduce the negative effect of changes by implementing a notification system that provides up-to-the-minute details in a format that is accessible for everyone, before they travel and while they are in transit. The T-Alert service is a good start, but there is more to be done to fully utilize digital technologies to keep all travelers apprised of details that affect their journey.
- 35. Excellence: Designing for pleasure • Creativity: Using accessibility as a driver for innovation • Maturity: Integrating accessibility into culture and practice • Inclusivity: Caretaking the whole experience
- 36. Empathy: Appreciating the value Education: Understanding what’s needed Excellence: Designing for pleasure
Editor's Notes
- Dave isn’t here sends his regrets, we
- How do we engage with people around accessibility, one approach is empathy
- Adrian shared the hierarchy for motivating
- We prefer think about promoting maturity, along a continuum
- Medium responded with an article about what they did fix As a community, when we talk about empathy it include empathy for people with disabilities Also empathy for product developers who are trying to improve accessibility
- Motivation with data – and visualizing that data in a recognizable way. In this example, 8.1m is the population of the state of Virginia.
- Motivation through a personal connection – you or someone you know will benefit from accessibility.
- Motivation through watching someone benefit from accessible technology. Example – using an app to check public transport timetable and location info, and accessibility of stations.
- Motivation through watching someone experience problems trying to use a system – maybe one you have a personal involvement in producing and can act on to improve things.
- Persons help us understand the diversity of accessibility needs, but also to recognize the beneficiaries of accessibility are people who have goals, opinions, characteristics, tolerances… just like everyone else.
- Sarah
- A door, with a fundamental accessibility barrier. Not everyone has same means of use.
- Same means of use—a design where everyone can enter the same door, and the step is no longer present as a barrier.
- Equivalent use: Understanding what AT can do that you don’t have to. Text resizing widgets are redundant, but skip links still help people, even though arguably they should be a browser feature not a content feature.
- Photo credit: Tom Magliery https://www.flickr.com/photos/mag3737/6265874898/
- There can be a tendency to look at accessibility as only dealing with the extreme margins in a bell curve of a population, which can restrict attention, support, and influence of the efforts that are applied.
- An example of poor placement of critical information—in a place that’s difficult to see if you’re a screen magnifier user, and a place that takes time to find if you’re a screen reader user
- The HTML timetable contains only a subset of information available on the downloadable PDF timetables (which are extremely complex and very difficult to interpret using a screen reader)
- Challenge to creativity: Opportunities