Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)
Speaker Info:
Chris Scull, UX Consultant
020 7173 2800
www.readingroom.com
http://blog.readingroom.com/
Handheld apps that work by touch require you to design not only how your pixels look, but how they *feel* in the hand. This workshop explores the ergonomic challenges and interface opportunities for designing mobile touchscreen apps. Learn how fingers and thumbs turn desktop conventions on their head and require you to leave behind familiar design patterns. The workshop presents nitty-gritty "rule of thumb" design techniques that together form a framework for crafting finger-friendly interface metaphors, affordances, and gestures for a new generation of mobile apps that inform and delight. This is an intermediate to advanced workshop aimed at designers, developers, and information architects making the transition from desktop to touchscreen apps for mobile and tablet devices.
What will you learn?
■Discover the ergonomic demands of designing for touch.
■Find out how the iPad's form and size create unique design considerations.
■Devise interface metaphors that invite touch.
■Design gesture interactions, and learn techniques to help people discover unfamiliar gestures on their own.
■Learn why buttons are a hack and how to design interfaces without traditional UI controls.
■Train in gesture jiujitsu, the dark art of using awkward gestures for defensive design.
■Explore the psychology behind screen rotation and the opportunities and pitfalls it creates.
The document discusses the rise of touchscreen devices and designing interfaces for touch. It notes that tablet ownership in the US has grown rapidly, reaching 42% of US adults by January 2014. It argues that web designers must now consider how pixels feel to the touch, not just how they look visually, as touch has become a mainstream way of interacting with devices. It discusses common grips for holding touchscreen phones and the need to design interfaces that are comfortable to use while holding the device.
Atlanta’s week long Digital Atlanta event brings together entrepreneurs, local leaders and digital experts to explore every facet of how the internet, mobile, social and digital are re-shaping business and society. I had the opportunity to kick off the week with a keynote presentation on five big trends that are transforming the offline and online world.
The five trends are:
Bits to Atoms
Products to Experiences
Channels to Pockets
Audiences to Individuals
Cyberspace to Real Places
The document discusses how various aspects of life will change over the next decade due to rapid advances in technology. It predicts that education will become more digitized, video games will provide more immersive virtual reality experiences, cell phones will become all-touchscreen devices capable of many tasks now done on computers, Apple's software will become more mainstream, communication will rely more on online interactions than physical meetings, social networks will become more integral to people's lives, television and movies will be predominantly viewed in 3D, privacy and data security will become more challenging with more information online, and financial services will have more competition and options due to technology lowering prices. The document advocates that while change can be difficult, humans must learn to adapt to
This document discusses how technology will change transportation and cities. It argues that self-driving cars will drastically reduce the cost per kilometer driven, leading to more driving without humans. This could disrupt transportation by creating a new interoperable system where private cars and fleets are part of a shared network. It suggests that private car ownership may disappear as driving becomes more like a sport, and that mobility will be provided by businesses as part of their models. The document also discusses how these changes could lead to new approaches to urban design if people are no longer constrained by commutes.
In 2008, Keytrade Bank pioneered with a fully functional mobile banking and trading website. Paul Van Diepen is ICT Specialist at Perceptive Consultancy and led the Keytrade mobile website project as CTO for Keytrade Bank. Together with Usability Consultant Tommy De Kimpe from Human Interface Group, he looks at the design decisions that were taken at that time, and evaluates if they still hold true in a rapidly changing mobile world.
Handheld apps that work by touch require you to design not only how your pixels look, but how they *feel* in the hand. This workshop explores the ergonomic challenges and interface opportunities for designing mobile touchscreen apps. Learn how fingers and thumbs turn desktop conventions on their head and require you to leave behind familiar design patterns. The workshop presents nitty-gritty "rule of thumb" design techniques that together form a framework for crafting finger-friendly interface metaphors, affordances, and gestures for a new generation of mobile apps that inform and delight. This is an intermediate to advanced workshop aimed at designers, developers, and information architects making the transition from desktop to touchscreen apps for mobile and tablet devices.
What will you learn?
■Discover the ergonomic demands of designing for touch.
■Find out how the iPad's form and size create unique design considerations.
■Devise interface metaphors that invite touch.
■Design gesture interactions, and learn techniques to help people discover unfamiliar gestures on their own.
■Learn why buttons are a hack and how to design interfaces without traditional UI controls.
■Train in gesture jiujitsu, the dark art of using awkward gestures for defensive design.
■Explore the psychology behind screen rotation and the opportunities and pitfalls it creates.
The document discusses the rise of touchscreen devices and designing interfaces for touch. It notes that tablet ownership in the US has grown rapidly, reaching 42% of US adults by January 2014. It argues that web designers must now consider how pixels feel to the touch, not just how they look visually, as touch has become a mainstream way of interacting with devices. It discusses common grips for holding touchscreen phones and the need to design interfaces that are comfortable to use while holding the device.
Atlanta’s week long Digital Atlanta event brings together entrepreneurs, local leaders and digital experts to explore every facet of how the internet, mobile, social and digital are re-shaping business and society. I had the opportunity to kick off the week with a keynote presentation on five big trends that are transforming the offline and online world.
The five trends are:
Bits to Atoms
Products to Experiences
Channels to Pockets
Audiences to Individuals
Cyberspace to Real Places
The document discusses how various aspects of life will change over the next decade due to rapid advances in technology. It predicts that education will become more digitized, video games will provide more immersive virtual reality experiences, cell phones will become all-touchscreen devices capable of many tasks now done on computers, Apple's software will become more mainstream, communication will rely more on online interactions than physical meetings, social networks will become more integral to people's lives, television and movies will be predominantly viewed in 3D, privacy and data security will become more challenging with more information online, and financial services will have more competition and options due to technology lowering prices. The document advocates that while change can be difficult, humans must learn to adapt to
This document discusses how technology will change transportation and cities. It argues that self-driving cars will drastically reduce the cost per kilometer driven, leading to more driving without humans. This could disrupt transportation by creating a new interoperable system where private cars and fleets are part of a shared network. It suggests that private car ownership may disappear as driving becomes more like a sport, and that mobility will be provided by businesses as part of their models. The document also discusses how these changes could lead to new approaches to urban design if people are no longer constrained by commutes.
In 2008, Keytrade Bank pioneered with a fully functional mobile banking and trading website. Paul Van Diepen is ICT Specialist at Perceptive Consultancy and led the Keytrade mobile website project as CTO for Keytrade Bank. Together with Usability Consultant Tommy De Kimpe from Human Interface Group, he looks at the design decisions that were taken at that time, and evaluates if they still hold true in a rapidly changing mobile world.
Mobile UX: We’re still human- Understanding the people behind the screen, Rea...Internet World
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As smart devices explode, we need a new way to interact with them, you can't download an app for a vending machine you'll use just once. The Physical Web unlocks the superpower of the web, frictionless interaction, for any smart device.
This document summarizes a presentation about designing effective mobile user experiences. It discusses understanding the context and needs of users, who are humans holding mobile devices in various situations rather than just interacting with the devices. Case studies demonstrate mapping user journeys and designing interfaces based on familiar concepts and behaviors ("memes") that have spread widely. Testing mobile designs with real users on actual devices is emphasized over desktop simulations, as mobile users appreciate experimenting with interfaces. The overall message is that good mobile design prioritizes the human experience over the technical capabilities of devices.
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The document summarizes the career journey and lessons learned from a 19-year veteran of the mobile and digital industries. It traces his path from early IT supplier businesses in the 1990s to pioneering companies in mobile content, games, marketing and more across several countries. Key takeaways include the risks of overexpansion, importance of adapting to external factors, and the value of learning from failures to guide the next steps. The closing section outlines his new startup focused on a cloud loyalty service and mobile wallet to enable rewards programs and digital payments.
Mobile websites are becoming increasingly important for businesses as smartphone usage grows rapidly. Some key points:
- Over 250 million people in the US use smartphones, and mobile searches have grown 400% since 2010.
- Mobile users are local and often looking to purchase immediately - 95% search locally and 90% act within 24 hours.
- Having a mobile-optimized website allows businesses to reach 45% more prospects and provides a better customer experience.
- For most small businesses, a mobile website is preferable to a mobile app, as apps require large marketing budgets to gain downloads and usage that most small businesses cannot afford. Mobile websites work across all devices without downloads.
Your boss has an iPhone, so of course he wants an app. But does an app really make business sense? Or is a responsive design website enough?
And with hundreds of thousands of apps out there, what will make people choose and use yours? What makes a good mobile user interface? And how can you make sure your company actually delivers one?
Responsive design might make sense if you've got a content driven website. But how should your web team work together when every web page they are making needs to work at any width and resolution? And can you get the content under control to make pages that really make sense on small screens and big ones?
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This document summarizes insights from a study of 112 iPhone users in Australia. It finds that while initial iPhone purchases are often about the device itself, users quickly realize it can do much more than expected. Many report the iPhone has significantly changed how they work, entertain themselves, and connect with others. They favor apps that uniquely fulfill needs conveniently. Though free apps are most common, users still expect major brands to engage with them via the smartphone through high-quality apps or mobile websites.
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This deck explains in human terms why Mobile Marketing is good for you. It also contains lots of useful bits that we hope will help you share and define that mysterious "big picture" for your boss. - Enjoy.
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Mobile applications require collaboration from specialists in various roles including interaction design, mobile design, iOS development, Android development, backend development, project management, and testing. While the debate around native vs. web applications is often simplistic, creating high-quality multi-platform mobile projects typically involves both native and web components. The key is determining the right solution based on each project's specific needs rather than following rigid definitions.
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The document discusses how computing is becoming embedded in everyday objects and the environment through the Internet of Things. This allows computing to understand speech, gestures, and context, and to make decisions and take actions. However, care must be taken to design these new technologies and services to be more human-centered. The key is to understand human needs, create open services, design around core needs, remove unnecessary interfaces, and allow the technology to disappear into the background of people's lives.
The document discusses the rise of apps and whether they will replace the browser as the main way to access content on mobile devices. It notes that apps have several advantages over mobile browsers, including better integration with devices, usability on small screens, and the ability to monetize content. However, browsers still have advantages in being less dependent on connections and supporting search-based access to content. The conclusion is that consumer demand and how content suppliers monetize will ultimately determine whether apps or browsers are preferred.
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Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
2. Between the ages of 13 -17...
I worked weekends for my dad’s engineering company
My main duties included carrying toolboxes,
around buildings, for engineers
3. This was hard work
The toolboxes were always ridiculously heavy
And I always had to carry them to the top
or bottom of a building
4. But I noticed something..
The engineer never used ALL the tools in the toolbox
So I made a deal...
5. The game changed, but the players were the same
We would decide what tools were needed
And if we discovered we needed more,
I’d make another trip...
6. Things got a lot better after that...
I’d say 70% of the time, the engineer knew
what tools to take
So most of the time I wasn’t dragging
a massive toolbox about
Which is obviously better
9. The points I’ll be making
Allegorical toolbox story
With mobile and tablet now
accounting for 10 -20% of
traffic to most websites its
increasingly important that
mobile user experience is as
good as desktop.
Which actually happened (ask my dad)
I’ll cover my rules to help
you design better mobile
user experience, with case
studies from the field
Be as fearless as Macbeth when creating mobile UX
Point 1: Mobile and desktop are different
You’ll want to be sitting down for this, it’s a real bombshell
Point 2: Design for the context, not the content
Because context is more important
Point 3: Be bloody, brave and resolute
Point 4: Don’t be afraid to be good at one or
two things
Embrace simplicity and ease of use
Point 5: Success isn’t the thing existing
It doesn’t end there
I’ll conclude
And spell out the meaning of the allegory earlier
11. Spot the difference?
o
Stood up – and on the move
o
Sat down in a familiar location
o
Surrounded by other people; lots of sensory
distractions
o
Alone in a quiet room
o
Concentrating on something else (not missing
his train)
Concentrating hard; desktop interaction is
likely to be sole focus.
o
Plenty of time to do what she wants
o
Fitting what he’s doing into an idle moment
o
Typing with both hands
o
Holding the device with one hand
o
o
Likely to be using a touchscreen device
Has full access to everything in her office and
on her computer
o
Mobile is inherently social
o
Push notifications remove the need to check
multiple sites
o
Much smaller real estate
o
12. Takeaway
Patently, experiences should be
different dependent on whether you’re
on a mobile or desktop.
An IA might change. Functionality
might change. Everything might
change.
Be flexible.
14. Responsive doesn’t solve your mobile problem
Is this content/functionality useful?
Is it valuable?
Is it worth being on mobile?
15. Client X: Mobile UX design for user context
Designing a mobile site for a public sector agency
Mobile and tablet important as they now account for 20% of all traffic.
First step was to understand the context and usage – how does web and
mobile-web fit?
I believe that mobile shouldn’t necessarily
directly mimic desktop
16. Client X: Mobile UX design for user context
And the stats reflect that...
Popular pages
Desktop
1. Home
2. Consumer information page
3. Consumer information page
Mobile
1. Contact us (70%)
2. Consumer landing page
3. About
If mobile users consider ‘Contact Us’ the most important
journey on a mobile site, then treat it as such
17. First understand how the business operates
Business insights
People buy legal services based on
reputation and personal relationships
They buy into an individual, not just the
firm that person works for
Sales do not happen online, you do not
add legal services to a shopping basket
and go to the checkout
Digital needed to support the offline
business, not replace it
18. Lewis Silkin: Mobile UX design for user context
Mapping out the customer journey helped us to
understand where mobile web could make a difference
Telephone
Email
Mobile-web
Face-to-face
“We’re interested
in legal services
for marketing. Yes,
sure I’d love to
meet Simon.”
“I’ll send you an
email to confirm
and a link to
Simon’s profile.”
2 days later
Diary reminder:
your meeting with Lewis
Silkin is in 30 minutes.
“Hi Simon.. I was just
reading your journal
post – really
interesting stuff.”
“Who is this guy I’m
meeting – what’s he like?
19. Automotive Client: Mobile UX
Some awful mistakes
App for a car model
Don’t presume positive outcomes
20. Takeaway
The success of mobile UX is dependent
on the human holding it and the
situation they are in.
Solve the problem; don’t answer a
question that’s not being asked.
22. Be bloody, brave and resolute!
Don’t cram everything in
Make every piece of content fight for its life on mobile
Wield the axe
Less is more
Nobody wants a mobile app or site to be like an
overstuffed suitcase that you can’t close
(Let alone fit into an overhead bin)
23. This is why gov.uk wins awards...
Client Y: “What are we going to do with all our great content
when we go to gov.uk?!”
Research/Analytics: NO ONE IS LOOKING AT YOUR ‘GREAT CONTENT’
Be bloody, bold and resolute with content and
functionality!
28. Being awesome at a few things
The Guardian app is awesome
at summarising The Guardian
Vine is great and creating and
sharing looping videos
29. Being awesome at a few things
Vanity Fair have a really elegant
pared down experience
The Sweet Setup focus on mobile use by
streamlining their offering for mobile
31. Instagram sold for approx $1bn
“We knew that if we specialised in
photos and did photos really well,
that’s in some way more powerful
than this bundle of everything
else”
- Kevin Systrom
39. To conclude
Pick the right tools for the job
Don’t give users the entire toolbox, when a
few tools will suffice
Users want a fast, stylish and elegant mobile experience.
40. “
By the end of 2013, there
will be more mobile devices
on Earth than people
-------------------------------------Cisco 2013
”
41. Questions?
Chris Scull– UX Consultant
Get in touch:
Email: chris.scull@readingroom.com
Twitter @cjscull
Blog: blog.readingroom.com
Interests:
• Digital strategy, user experience, information
architecture, usability, accessibility, mobile, social
media
• Outside work: West Ham, live music
Reading Room
65-66 Frith Street
Soho
London
W1D 3JR
www.readingroom.com