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Higher Education Industry
Prepared by Edhi Juwono
Key Elements of Business Model
Components Key Questions
Value Proposition Why should the customer use our product?
Earning Model How will we earn money?
Market Opportunity What market place or space do we intend to
serve, what its size?
Competitive
Environment
Who else occupies your intended market?
Competitive Advantage What unique advantages do we have
comparing to our future rivals?
Marketing Strategy How we formulate the strategy based on
previous 5 components?
Organizational
Development
What types of business process and
organizational structure we have to build
based on the previous 5 components?
Management Team What kind of solid management team we
are going to create based on the need of the
organizational development.
Source: Laudon, Kenneth C. and Traver, Carol Guercio 2010. E-Commerce 2010. 6th Ed. Upper Saddle River:
Pearson Education, Inc.
Value Proposition
• Common value proposition
 Up to date curriculum
 Reputation and prestigious (old & well-known)
 Easy come-easy go
 Cheapest tuition fee
 Advance technology and support infrastructure
• Mostly universities are offering a hard-skills
competencies, only small numbers of them
deliver a soft-skills competencies.
Earning Model
• In common: based on revenue (sales). It
depends on the tuition fee if the university is a
teaching university, and research
grant/sponsorships if the university is a
research university.
• Some universities add its earning by
developing its treasury. They create
endowments.
• So, at least there are three types of earning
model: revenue based, grant/sponsorships,
and treasury
Market Opportunities
• High School Fresh Graduates (Fulltime
Students)
• Employees (Part-time students)
• National, regional, or global
Competitive Environment
• Based on the type of structure: university,
institute, school of …, academy
• Based on the authority: Kopertis I, II, III, and
so on
• Next … ASEAN Economic Community

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Higher Education Industry: Some Aspects to Be Considered

  • 2. Key Elements of Business Model Components Key Questions Value Proposition Why should the customer use our product? Earning Model How will we earn money? Market Opportunity What market place or space do we intend to serve, what its size? Competitive Environment Who else occupies your intended market? Competitive Advantage What unique advantages do we have comparing to our future rivals? Marketing Strategy How we formulate the strategy based on previous 5 components? Organizational Development What types of business process and organizational structure we have to build based on the previous 5 components? Management Team What kind of solid management team we are going to create based on the need of the organizational development. Source: Laudon, Kenneth C. and Traver, Carol Guercio 2010. E-Commerce 2010. 6th Ed. Upper Saddle River: Pearson Education, Inc.
  • 3. Value Proposition • Common value proposition  Up to date curriculum  Reputation and prestigious (old & well-known)  Easy come-easy go  Cheapest tuition fee  Advance technology and support infrastructure • Mostly universities are offering a hard-skills competencies, only small numbers of them deliver a soft-skills competencies.
  • 4. Earning Model • In common: based on revenue (sales). It depends on the tuition fee if the university is a teaching university, and research grant/sponsorships if the university is a research university. • Some universities add its earning by developing its treasury. They create endowments. • So, at least there are three types of earning model: revenue based, grant/sponsorships, and treasury
  • 5. Market Opportunities • High School Fresh Graduates (Fulltime Students) • Employees (Part-time students) • National, regional, or global
  • 6. Competitive Environment • Based on the type of structure: university, institute, school of …, academy • Based on the authority: Kopertis I, II, III, and so on • Next … ASEAN Economic Community