The document discusses several important issues facing surveyors in business including globalization, technological change, and increasing user expectations. It emphasizes that surveyors must understand real-world problems, pivot from a focus on technology, and face the challenges confronting society. Additionally, it addresses the need for surveyors to balance their professional, technical, and business roles with ongoing training. Quality customer service, professional ethics, and codes of conduct are presented as important factors for surveyors to consider.