Blaed Spence is a seasoned copywriter, storyteller, and creative strategist with over 12 years of experience in content creation and guiding creative projects from concept to execution. She has worked for various agencies and companies, creating content across different media. Currently, she works as the lead writer and ideator for 4word, a content collaborative where she conceives, develops, and writes content for clients.
This document provides a summary of Blaed Spence's professional experience and qualifications. It outlines her 12 years of experience leading the creative process across various industries, including her roles developing award-winning gaming brands and conceiving editorial strategy for Wired Magazine. It also lists her education in English Literature, Journalism, Advertising Copywriting and Screenwriting.
This document provides a summary of Blaed Spence's experience and qualifications. It outlines her 12 years of experience driving the creative process from concept to execution for clients in various industries. She has led creative teams and managed projects for major brands. Her background includes positions at Wired Magazine, a gaming startup acquired by Mattel, and as director of digital programming for an eLearning company.
Personal Brand Exploration - Grayson MeeksGraysonMeeks
Grayson Meeks' breakdown of his goals and entry into the Entertainment Business and Film industry. It was created as a project for my Personal Branding class at Full Sail University
Media Kit for The Social Media Monthly and The Startup Monthly MagazinesGerris
I am doing sales, promotions, and business development for The Social Media Monthly and The Startup Monthly magazines -- so, please take a look and let me know if you're interested -- you can reach me at chris@thesocialmediamonthly.com and I'll hook you up!
Scott MacPhee is a creative director with over 25 years of experience leading creative teams. He specializes in character-driven creative marketing for children, teens, and families. Most recently, he was the Senior Vice President and Executive Creative Director at AGI North America, where he led a team of 16 designers and established cost-saving initiatives. Prior to that, he held creative leadership roles at AGI/TM and DZN The Design Group, directing work for clients like Disney, Warner Bros., and Mattel. Earlier in his career, he founded his own creative agency, The MacPhee Group.
Deborah Hymes is a writer, creative director, and communications strategist with extensive experience in marketing strategy, brand development, and tactical execution. She helps organizations connect with customers, employees, investors, and the press through clear and compelling storytelling. Her skills include outstanding writing, simplifying complex information, and infusing a brand's identity across various media. She has worked with many Bay Area companies and has a proven track record of creativity, on-time delivery, and budget management.
Paul Lepelletier is a senior art director and graphic designer with over a decade of experience guiding branding projects for top clients. He has won numerous awards for his work. He has expertise in creative design, project management, visual content creation, and developing innovative digital marketing concepts. He is skilled at pitching campaigns, acquiring new business, and leading creative teams to drive success for diverse clients.
Thomas Kim curriculum vitae
Brand Experience Manager | Creative Director | Project Manager | Art Director | Brand Development | Business-to-Business and Business-to-Consumer Advertising | Retail Advertising | Consumer Goods Advertising
This document provides a summary of Blaed Spence's professional experience and qualifications. It outlines her 12 years of experience leading the creative process across various industries, including her roles developing award-winning gaming brands and conceiving editorial strategy for Wired Magazine. It also lists her education in English Literature, Journalism, Advertising Copywriting and Screenwriting.
This document provides a summary of Blaed Spence's experience and qualifications. It outlines her 12 years of experience driving the creative process from concept to execution for clients in various industries. She has led creative teams and managed projects for major brands. Her background includes positions at Wired Magazine, a gaming startup acquired by Mattel, and as director of digital programming for an eLearning company.
Personal Brand Exploration - Grayson MeeksGraysonMeeks
Grayson Meeks' breakdown of his goals and entry into the Entertainment Business and Film industry. It was created as a project for my Personal Branding class at Full Sail University
Media Kit for The Social Media Monthly and The Startup Monthly MagazinesGerris
I am doing sales, promotions, and business development for The Social Media Monthly and The Startup Monthly magazines -- so, please take a look and let me know if you're interested -- you can reach me at chris@thesocialmediamonthly.com and I'll hook you up!
Scott MacPhee is a creative director with over 25 years of experience leading creative teams. He specializes in character-driven creative marketing for children, teens, and families. Most recently, he was the Senior Vice President and Executive Creative Director at AGI North America, where he led a team of 16 designers and established cost-saving initiatives. Prior to that, he held creative leadership roles at AGI/TM and DZN The Design Group, directing work for clients like Disney, Warner Bros., and Mattel. Earlier in his career, he founded his own creative agency, The MacPhee Group.
Deborah Hymes is a writer, creative director, and communications strategist with extensive experience in marketing strategy, brand development, and tactical execution. She helps organizations connect with customers, employees, investors, and the press through clear and compelling storytelling. Her skills include outstanding writing, simplifying complex information, and infusing a brand's identity across various media. She has worked with many Bay Area companies and has a proven track record of creativity, on-time delivery, and budget management.
Paul Lepelletier is a senior art director and graphic designer with over a decade of experience guiding branding projects for top clients. He has won numerous awards for his work. He has expertise in creative design, project management, visual content creation, and developing innovative digital marketing concepts. He is skilled at pitching campaigns, acquiring new business, and leading creative teams to drive success for diverse clients.
Thomas Kim curriculum vitae
Brand Experience Manager | Creative Director | Project Manager | Art Director | Brand Development | Business-to-Business and Business-to-Consumer Advertising | Retail Advertising | Consumer Goods Advertising
Kevin Mikolajewski is an innovative creative leader with over 30 years of experience in design, branding, marketing, and communications. He has extensive experience managing creative teams and directing strategic initiatives such as brand launches, marketing campaigns, and website redesigns. Mikolajewski is skilled in print and digital media creation, project management, and developing brand guidelines.
The document is a resume for Heather Renders, an experienced creative professional specializing in brand marketing, advertising, graphic design, and art direction. Over her career, she has held several leadership roles such as Creative Supervisor at Dave & Buster's and Senior Art Director at The LaChapelle Agency. She has extensive experience developing marketing strategies and creative materials for various industries including retail, publishing, and non-profits. Her resume lists relevant work history, skills, and an extensive client roster.
The document provides information about a new ICU monitoring program called iCARE that is being implemented at Banner hospitals. iCARE allows intensivists and critical care nurses to remotely monitor ICU patients in real-time from a central location. This allows for more timely intervention and has led to shorter hospital stays, fewer complications, and a 25% decrease in mortality rates. The CEOs thank the medical staff for their contributions in 2010 and look forward to continued progress on safety, quality and patient experience initiatives in 2011.
A senior creative leader with over 30 years of experience in graphic design, marketing, and communications. He has extensive experience managing creative teams, developing branding and marketing strategies, and creating a wide range of print and digital materials. He is skilled in advertising, product launches, web design, and strategic communications.
This document is a resume and portfolio for Yael Dresdner, an experienced designer specializing in branding, visual design, and project management. She has over 20 years of experience in graphic design and art direction for both corporate and nonprofit clients. Some of her areas of expertise include branding, print and digital design, website design, and managing projects from concept to completion on schedule and on budget.
The 2013 Superbowl blackout, when a simple tweet by Oreo upstaged the hallowed prominence of TV commercials during that event, may go down in history as the coming out moment for realtime marketing . Rather than planning campaigns months in advance, Oreo had a team in place to create something on the fly, in realtime. Since then, however, many RTM campaigns have crashed and burned, showing that they require more than simply creating a viral photo in a split second.
In this webinar, our panelists go beyond the glitz and graphics of a RTM campaign to discuss how to create an empowered team that can respond to a story as it happens, while bearing in mind the boundaries of your brand’s message. Joint us to learn:
- How to empower your team to respond in a way that is timely and relevant
- How to parse out hype from genuine RTM opportunities
- How to leverage sophisticated monitoring tools to best reach your customers during realtime campaigns
- Best practices for a RTM campaign based on current case studies
I'm a seasoned creative professional with over 20 years of experience managing projects, products, brands, and teams. I have a proven track record of taking ideas from concept to reality by creating and implementing strategic marketing and sales plans. Currently, I run my own creative consulting agency specializing in transmedia development and branding, and have authored several books. Prior experience includes managing a major publishing imprint and leading cross-functional teams at Wizards of the Coast.
Strategic thinker and creative leader combining over 20 years of expertise developing partnerships and award-winning creative campaigns that translate to brand and bottom line growth. Offers advanced cross-platform strengths in user design and experience, information architecture, usability, and interaction design. Brings a strong combination of agency and in-house experience within small creative shops and large agencies and brands.
Entrusted as a strategic and creative advisor to business leaders in defining key marketing challenges and translating business goals into unique brand and product experiences. An effective team and project leader capable of managing and motivating cross-functional groups under a unified creative vision.
Currently seeking new opportunities – open to relocation.
AREAS OF EXPERTISE: Creative Brand Strategy, UI/UX Design, Responsive Interactive Design, Usability, Brand Management & Development, Mobile/Digital Applications, Social Media Strategy, SEO, Event Experiences, Advertising, Design, Copywriting, Marketing & Communications, Partnership Development, Thought Leadership, Planning & Implementation
Julie G. Lechner has over 20 years of experience in marketing communications, writing, and project management. She has a proven track record of developing impactful content that increases visibility, sales, and market share for companies. She is skilled in creating a variety of materials, including websites, proposals, presentations, and marketing campaigns. Lechner has managed teams and budgets, ensuring projects are delivered on time and on budget.
This document is a professional summary and resume for Kathleen M. Bush. It summarizes her over 30 years of experience as a successful publisher and owner of two companies. She has received four excellence awards and her company was selected for Denver International Airport's contract to produce their magazine. Her experience includes interviewing public figures, writing, editing, graphic design, and leading teams on various publications. Her objective is to contribute her expertise in publishing, marketing, and web development to a stellar organization.
Marketing Communications and PR PRofessional with 20 years\' experience in gl...billsiegel
Bill Siegel is a marketing communications and public relations professional with over 20 years of experience in strategic communications planning, project management, writing and editing. He has worked with Fortune 100 companies and led cross-functional teams. Siegel is currently a principal consultant at his own firm, Siegel Communications & Associates, where he partners with technology and non-technology clients.
Anna Maria Davis has over 30 years of experience in film production, strategic planning, public relations, and international business development. She was the co-producer of the romantic comedy "Fools Rush In" starring Matthew Perry and Salma Hayek. She has received numerous awards for her work in the entertainment industry and community development. She is fluent in Spanish and has established companies in both the US and Mexico focused on imports/exports, production, agriculture, and new technologies.
Gain relevant insights from Fallon attendees of the Mashable Media Summit 2010 about Creating and Choreographing Engaging Content in the Modern Age, enjoy a lunch of mashed potatoes and food for thought.
Presenters: Chris Campbell, Erin Simle, Marty Wetherall, and Julianna Simon with Aki Spicer as Moderator.
*Brainfood is Fallon agency food for thought that stimulates lively discussion and provides valuable insights and applications for you and your clients.
Previous Brainfoods: http://www.slideshare.net/group/we-are-fallon
Thanks for checking out our latest deck about our services and work examples. Contact us if you'd like more information or a free consultation/estimate.
Jeffrey Braer is a creative director and brand builder based in Culver City, CA with over 20 years of experience in branded campaigns, themed experiences, and interactive media. He has held leadership roles at several companies and freelanced for clients in hospitality, entertainment, and non-profits. Braer specializes in place-making, storytelling, and developing innovative experiences across multiple industries.
The document expresses gratitude to medical staff for accomplishments in 2010 and outlines plans to implement eICU technology in 2011 to provide additional remote monitoring of patients in intensive care units by specialists, which is intended to enhance the care provided at the hospital, improve outcomes, and support physicians by allowing early intervention for any changes in patient conditions. The new technology is meant to augment but not replace the expertise of on-site caregivers through close collaboration between remote and on-site teams.
With over five decades of combined marketing, media, public relations and graphic design experience, Cherry Media Group is committed to creating the most professional, relevant, innovative graphic design in the industry. Meet our team and find out what we can do for your business.
Gemare Falzarano Resume, Graphic Design, Art Director, Illustrator, Concept, ...gfalzarano
This document provides a qualifications profile and resume for a bilingual graphic design consultant. It summarizes their extensive experience in marketing, print, and multimedia design, as well as their skills in client relationships and budget management. Their professional experience includes freelance graphic design work for various advertising agencies and companies. They also held positions as Art Director and Associate Creative Director at advertising agencies, where they led design teams and projects. Their educational background includes a Master's degree in Communications Design and a Bachelor's degree in Fine Arts.
This document summarizes the creative services and experience of an individual with over 22 years of experience leading creative teams and developing marketing strategies for Fortune 500 companies. They have a proven track record of improving creative quality, growing accounts, rebranding companies, and building supportive work environments. Notable achievements include multiple industry awards for innovation and creativity.
Kevin Mikolajewski is an innovative creative leader with over 30 years of experience in design, branding, marketing, and communications. He has extensive experience managing creative teams and directing strategic initiatives such as brand launches, marketing campaigns, and website redesigns. Mikolajewski is skilled in print and digital media creation, project management, and developing brand guidelines.
The document is a resume for Heather Renders, an experienced creative professional specializing in brand marketing, advertising, graphic design, and art direction. Over her career, she has held several leadership roles such as Creative Supervisor at Dave & Buster's and Senior Art Director at The LaChapelle Agency. She has extensive experience developing marketing strategies and creative materials for various industries including retail, publishing, and non-profits. Her resume lists relevant work history, skills, and an extensive client roster.
The document provides information about a new ICU monitoring program called iCARE that is being implemented at Banner hospitals. iCARE allows intensivists and critical care nurses to remotely monitor ICU patients in real-time from a central location. This allows for more timely intervention and has led to shorter hospital stays, fewer complications, and a 25% decrease in mortality rates. The CEOs thank the medical staff for their contributions in 2010 and look forward to continued progress on safety, quality and patient experience initiatives in 2011.
A senior creative leader with over 30 years of experience in graphic design, marketing, and communications. He has extensive experience managing creative teams, developing branding and marketing strategies, and creating a wide range of print and digital materials. He is skilled in advertising, product launches, web design, and strategic communications.
This document is a resume and portfolio for Yael Dresdner, an experienced designer specializing in branding, visual design, and project management. She has over 20 years of experience in graphic design and art direction for both corporate and nonprofit clients. Some of her areas of expertise include branding, print and digital design, website design, and managing projects from concept to completion on schedule and on budget.
The 2013 Superbowl blackout, when a simple tweet by Oreo upstaged the hallowed prominence of TV commercials during that event, may go down in history as the coming out moment for realtime marketing . Rather than planning campaigns months in advance, Oreo had a team in place to create something on the fly, in realtime. Since then, however, many RTM campaigns have crashed and burned, showing that they require more than simply creating a viral photo in a split second.
In this webinar, our panelists go beyond the glitz and graphics of a RTM campaign to discuss how to create an empowered team that can respond to a story as it happens, while bearing in mind the boundaries of your brand’s message. Joint us to learn:
- How to empower your team to respond in a way that is timely and relevant
- How to parse out hype from genuine RTM opportunities
- How to leverage sophisticated monitoring tools to best reach your customers during realtime campaigns
- Best practices for a RTM campaign based on current case studies
I'm a seasoned creative professional with over 20 years of experience managing projects, products, brands, and teams. I have a proven track record of taking ideas from concept to reality by creating and implementing strategic marketing and sales plans. Currently, I run my own creative consulting agency specializing in transmedia development and branding, and have authored several books. Prior experience includes managing a major publishing imprint and leading cross-functional teams at Wizards of the Coast.
Strategic thinker and creative leader combining over 20 years of expertise developing partnerships and award-winning creative campaigns that translate to brand and bottom line growth. Offers advanced cross-platform strengths in user design and experience, information architecture, usability, and interaction design. Brings a strong combination of agency and in-house experience within small creative shops and large agencies and brands.
Entrusted as a strategic and creative advisor to business leaders in defining key marketing challenges and translating business goals into unique brand and product experiences. An effective team and project leader capable of managing and motivating cross-functional groups under a unified creative vision.
Currently seeking new opportunities – open to relocation.
AREAS OF EXPERTISE: Creative Brand Strategy, UI/UX Design, Responsive Interactive Design, Usability, Brand Management & Development, Mobile/Digital Applications, Social Media Strategy, SEO, Event Experiences, Advertising, Design, Copywriting, Marketing & Communications, Partnership Development, Thought Leadership, Planning & Implementation
Julie G. Lechner has over 20 years of experience in marketing communications, writing, and project management. She has a proven track record of developing impactful content that increases visibility, sales, and market share for companies. She is skilled in creating a variety of materials, including websites, proposals, presentations, and marketing campaigns. Lechner has managed teams and budgets, ensuring projects are delivered on time and on budget.
This document is a professional summary and resume for Kathleen M. Bush. It summarizes her over 30 years of experience as a successful publisher and owner of two companies. She has received four excellence awards and her company was selected for Denver International Airport's contract to produce their magazine. Her experience includes interviewing public figures, writing, editing, graphic design, and leading teams on various publications. Her objective is to contribute her expertise in publishing, marketing, and web development to a stellar organization.
Marketing Communications and PR PRofessional with 20 years\' experience in gl...billsiegel
Bill Siegel is a marketing communications and public relations professional with over 20 years of experience in strategic communications planning, project management, writing and editing. He has worked with Fortune 100 companies and led cross-functional teams. Siegel is currently a principal consultant at his own firm, Siegel Communications & Associates, where he partners with technology and non-technology clients.
Anna Maria Davis has over 30 years of experience in film production, strategic planning, public relations, and international business development. She was the co-producer of the romantic comedy "Fools Rush In" starring Matthew Perry and Salma Hayek. She has received numerous awards for her work in the entertainment industry and community development. She is fluent in Spanish and has established companies in both the US and Mexico focused on imports/exports, production, agriculture, and new technologies.
Gain relevant insights from Fallon attendees of the Mashable Media Summit 2010 about Creating and Choreographing Engaging Content in the Modern Age, enjoy a lunch of mashed potatoes and food for thought.
Presenters: Chris Campbell, Erin Simle, Marty Wetherall, and Julianna Simon with Aki Spicer as Moderator.
*Brainfood is Fallon agency food for thought that stimulates lively discussion and provides valuable insights and applications for you and your clients.
Previous Brainfoods: http://www.slideshare.net/group/we-are-fallon
Thanks for checking out our latest deck about our services and work examples. Contact us if you'd like more information or a free consultation/estimate.
Jeffrey Braer is a creative director and brand builder based in Culver City, CA with over 20 years of experience in branded campaigns, themed experiences, and interactive media. He has held leadership roles at several companies and freelanced for clients in hospitality, entertainment, and non-profits. Braer specializes in place-making, storytelling, and developing innovative experiences across multiple industries.
The document expresses gratitude to medical staff for accomplishments in 2010 and outlines plans to implement eICU technology in 2011 to provide additional remote monitoring of patients in intensive care units by specialists, which is intended to enhance the care provided at the hospital, improve outcomes, and support physicians by allowing early intervention for any changes in patient conditions. The new technology is meant to augment but not replace the expertise of on-site caregivers through close collaboration between remote and on-site teams.
With over five decades of combined marketing, media, public relations and graphic design experience, Cherry Media Group is committed to creating the most professional, relevant, innovative graphic design in the industry. Meet our team and find out what we can do for your business.
Gemare Falzarano Resume, Graphic Design, Art Director, Illustrator, Concept, ...gfalzarano
This document provides a qualifications profile and resume for a bilingual graphic design consultant. It summarizes their extensive experience in marketing, print, and multimedia design, as well as their skills in client relationships and budget management. Their professional experience includes freelance graphic design work for various advertising agencies and companies. They also held positions as Art Director and Associate Creative Director at advertising agencies, where they led design teams and projects. Their educational background includes a Master's degree in Communications Design and a Bachelor's degree in Fine Arts.
This document summarizes the creative services and experience of an individual with over 22 years of experience leading creative teams and developing marketing strategies for Fortune 500 companies. They have a proven track record of improving creative quality, growing accounts, rebranding companies, and building supportive work environments. Notable achievements include multiple industry awards for innovation and creativity.
1. Blaed Spence
word
nerd
310
425
2592
blaed@sonic.net
www.blaedspence.com
Profile
Seasoned
copywriter.
Expert
storyteller.
Talented
world-‐builder.
Skilled
creative
strategist.
Master
ideator.
Twelve
years
of
experience
guiding
and
supervising
the
creative
process
from
concept
through
execution.
Proven
talent
across
old
and
new
media:
ideation
and
creative
visioning;
B2C,
B2B,
interactive,
and
niche-‐market
messaging;
pitches,
treatments,
and
shooting
scripts
for
sizzles,
industrials,
and
interstitials;
marketing
collateral
and
branded
content
of
every
stripe.
•
Entrepreneurial
spirit
forged
within
Silicon
Valley’s
highest-‐profile
startups
and
think-‐tanks.
Creative
objectives
met
within
budget
while
hitting
often
aggressive
production
timelines.
•
Donut
addict.
Nature
nutcase.
Creative
secret-‐weapon.
Projects
4word
Lead
Writer,
Ideator,
Co-‐Creative
Director
(Storytelling)
2002
–
present
Content
collaborative
• Conceive,
develop,
pitch,
and
write
content
for
national
agencies,
brand
consultancies,
and
production
houses.
[Clients
include
Ogilvy
Chicago,
Sterling
Brands
New
York,
Pearlfisher,
Ketchum,
and
others.]
• Ideate
and
develop
new
products,
features,
line-‐extensions,
SKUs,
and
apps.
• Juggle
multiple
creative
production
responsibilities
while
meeting
and
exceeding
client
expectations:
—
Field
RFPs
and
craft
responsive
proposals,
including
content
budget
line-‐items.
—
Aggregate,
respond
to,
and
execute
client
and
end-‐client
notes.
—
Manage
project
communications,
milestones,
content
assets,
and
content
production
calendars.
• Very
partial
client/project
list
includes
household
goods
[Dial,
Purina,
Procter
&
Gamble,
SC
Johnson],
personal
care
[Johnson
&
Johnson,
Philips
Oral
Healthcare],
food
and
beverage
products
[General
Mills,
Nestle,
Frito-‐Lay,
Tropicana],
apps
[Orbitz],
educational
institutions
[UC
Berkeley,
Caltech],
and
toy
properties
[Mattel].
Ninth
House
Director
of
Digital
Programming
2000
–
2001
eLearning
and
interactive
management-‐training
network
• Crafted
creative
vision
and
reconceived
editorial
for
non-‐subscriber
B2C
website
in
effort
to
raise
brand
awareness.
[Hits
increased
14%.
Two
new
corporate
subscribers
acquired.]
• Utilized
high-‐level
writer
relationships
to
create
reputable
stable
of
contributors.
• Managed
nimble
unit
of
three
direct-‐reports
[producer,
writer,
and
production
coordinator]
as
part
of
larger,
cross-‐functional
team.
Purple
Moon
Senior
Designer
(Narrative,
Game
Play,
&
Interaction)
1997
–
1999
Award-‐winning
gaming
company
incubated
within
Paul
Allen’s
Silicon
Valley
think-‐tank,
Interval
Research
• Member
of
senior
management
team
that
built
company
from
the
ground
up,
resulting
in
sale
to
Mattel.
• Created
series
concepts,
characters,
complex
story
arcs,
puzzle
designs,
and
wrote
instruction
sets,
and
marketing
collateral
for
three
award-‐winning
gaming
brands.
[Secret
Paths,
Rockett,
Starfire
Soccer
Allstars]
• Wrote
treatments,
outlines,
shooting
scripts,
and
interactive
elements
across
five
different
game
titles.
• Managed
internal
content
staff
and
external
content
vendors;
co-‐led
remote
development
teams.
Wired
Magazine
|
WiredTV
Writer,
Senior
Editor,
Founding
Partner
1992
–
1997
• Key
member
of
start-‐up
team
that
took
the
magazine
from
prototype
to
sale
to
Si
Newhouse
and
Condé
Nast.
• Envisioned,
created,
and
implemented
systems,
processes,
procedures,
and
magazine
corporate
culture.
• Conceived
and
sculpted
editorial
voice-‐and-‐tone
of
magazine;
conceived
and
managed
three
editorial
sections.
• Wrote
and
edited
stories
across
feature-‐well
and
other
sections;
edited
and
collaborated
with
new
and
renowned
contributors
[William
Gibson,
Neal
Stephenson,
Douglas
Copland,
John
Gilmore].
• Co-‐wrote
stand-‐up
segments
for
The
Netizen
on
MSNBC;
on-‐air
co-‐anchor,
The
Netizen.
Preparation
University
of
California,
Los
Angeles
BA
English
Literature
&
Journalism;
highly
accelerated
graduation
University
of
California,
Berkeley
Extension
Advertising
Copywriting,
Screenwriting,
Children’s
Fiction
Dominican
University
Certificate
in
Storytelling
Myth
&
Folktale
Analysis,
Writing,
Performance,
and
more
2. Blaed Spence
310
425
2592
blaed@sonic.net
www.blaedspence.com
Narrative Bio
Blaed
Spence
is
a
seasoned
writer,
ideator,
and
innovator.
Raised
by
an
educator
and
a
physicist
in
a
family
of
professional
artists
and
musicians,
Blaed
spent
her
childhood
surrounded
by
easels
and
musical
instruments,
computers
and
slide
rules
...
and
still
managed
to
come
up
in
the
world
as
a
trouble-‐making
tomboy.
Blaed’s
experience
in
digital
media
began
during
a
summer
stint
at
the
Apple
Multimedia
Lab,
where
she
witnessed
and
supported
key
advances
in
interactive
storytelling
under
the
astute
direction
of
Dr.
Kristina
Hooper-‐Woolsey
(recognized
as
the
mother
of
multimedia).
Later,
as
one
of
the
founding
partners
and
senior
editors
of
Wired
magazine,
Blaed
devoted
six
intensive
years
to
creating
and
building
the
magazine,
while
driving
the
brand’s
ambitious
plans
online
(HotWired)
and
on
the
air
(MSNBC).
Following
her
tenure
at
Wired,
Blaed
became
a
creative
director
and
one
of
two
senior
writers
at
Purple
Moon
—
an
award-‐winning
Silicon
Valley
gaming
company,
and
the
first
viable
business
to
spin
out
of
Interval
Research
—
Paul
Allen’s
celebrated
Palo
Alto
think-‐tank.
There,
Blaed
co-‐developed
game
and
puzzle
design
and
the
brand’s
beloved
characters,
while
writing
shooting
scripts,
interactive
screenplays,
marketing,
package,
romance,
catalog,
and
instruction-‐set
copy
across
all
media,
also
contributing
to
the
brand’s
rich
online
world.
After
Purple
Moon
was
purchased
by
Mattel,
Blaed
became
the
director
of
dynamic
programming
for
Ninth
House
Network
—
a
subscriber-‐based
management-‐training
network.
Ninth
House’s
unique
pedagogy,
built
upon
original
content
from
such
thought
leaders
as
Tom
Peters,
Ken
Blanchard,
Peter
Senge,
Larraine
Segil,
and
David
Allen,
utilizes
Hollywood-‐quality
production-‐values
in
delivering
rich,
interactive
storytelling
to
the
desktop
as
part
of
a
robust
catalog
of
specifically
targeted
learning
modules.
Now
a
storytelling
lead
at
4word
content
collaborative,
Blaed
currently
writes
and
consults
for
various
design
firms,
and
production
houses;
advertising,
branding,
and
digital
agencies.
Her
expertise
spans
everything
from
corporate
initiatives
to
creative
properties,
and
covers
a
broad
range
of
B2C
and
B2B
content,
including:
website
and
interactive
copy;
creative
concepts,
mood
books,
pitch
decks,
treatments,
and
shooting
scripts
for
TV
shows,
sizzle
reels,
and
industrial
films;
marketing
collateral
of
all
stripes
across
old
and
new
media;
brand
name
and
tagline
development;
ad
copy
for
print,
radio,
and
digital
platforms;
new-‐product
concept,
package,
and
romance
copy;
and
much
more.
A
short-‐list
of
clients
includes
corporations
such
as
Allstate
Insurance
and
Visa;
futurist
think-‐tanks
such
as
Paul
Saffo’s
Institute
for
the
Future
and
Beijing
University’s
Center
for
the
Future
of
China;
educational
institutions
including
the
California
Institute
of
Technology
(Caltech);
digital
agencies
like
HOT
Studio
(various
end-‐clients),
Phoenix
Pop
(various
end-‐clients),
Vivid
Studios
(various
end-‐clients),
and
Emerge
Interactive;
production
houses
such
as
Fat
Box
Films,
Nadeau
Productions,
Redmond
Productions,
and
SpinPictures;
advertising
and
branding
agencies
such
as
Ogilvy
Chicago,
Sterling
Brands
New
York,
Pearlfisher,
and
BrandIQ;
plus
gaming,
toy,
and
interactive
companies
including
Mattel;
JPKids
/
Mindrocket
Media;
Get
Real
Girl;
Kibu;
Gravity
Inc.;
and
Santa.com
(inaugural
creative
launch,
pre
sale).
End-‐clients
include
the
Lawrence
Berkeley
National
Laboratory,
General
Mills,
Orbitz,
Purina,
Unilever,
SC
Johnson,
Procter
&
Gamble,
IHOP,
Ketchum,
Wendy’s,
and
Johnson
&
Johnson;
plus
a
host
of
top-‐tier
consumer
products.
On
the
creative-‐strategy
side,
Blaed
works
with
respected
futurist
think
tanks,
along
with
national
ideation
firms
to
facilitate
breakthrough
product
development
for
various
Fortune
100
and
500
companies
as
part
of
a
diverse,
cross-‐functional
team.
An
alum
of
the
San
Francisco
Conservatory
of
Music,
the
University
of
California
Los
Angeles,
and
Dominican
University,
Blaed’s
degrees
cover
English
Literature
and
Journalism,
Creative
Writing,
and
Storytelling.
Beyond
that,
she’s
a
science
and
space
nerd,
an
activist,
a
book
worm,
and
a
champion
for
niceness
(it’s
in
the
Celtic
Canadian
genes).
She’s
always
been
obsessed
with
maps,
but
she’s
currently
obsessed
with
Sons
of
Anarchy,
Broad
City,
and
Call
the
Midwife.