Overview of a few key innovative products as well as information on generations of shoppers and insights into retail in 2020.

1. global shop | recap
4.1.15

2. DID YOU KNOW
Goldfish have a nine second attention span;
Americans have eight.
What’s your hierarchy? That extra second means a lot.

4. KEY PRODUCTS TO
WATCH OUT FOR

5. INTERESTING PRINTING CONCEPT WITH
VIBRANT COLOR AND VERSATILITY FOR
PRODUCT EXTENSION INCORPORATION.
ALUMINUM FRAME AND CHANGEABLE
FABRIC SURFACE.
THINK ABOUT:
• MORE COST EFFECTIVE POP OPTIONS
(THAT CAN BE SEEN DAY/NIGHT)
• HERO DISPLAY OPTIONS (NO
PERMANENT INSTALL)
• CAN ALSO BE MADE TRANSLUCENT
(SO AS TO NOT CUT OFF VISUAL
THROUGH STORE)
FABRIC
LIGHTBOX

6. GREAT ON-GLASS OR CLING
PRINTING THAT “APPEARS” AS YOU
WALK BY AND CAN BE TINTED WITH
TEXTURE AND COLOR.
GREAT FOR ENGAGEMENT THAT
DOESN'T DISRUPT STRAIGHT ON.
EASY TO APPLY AS WELL.
THINK ABOUT:
• WINDOW/FLOOR CLING
• PRINTED WINDOW BANNER
OVERLAY FOR INTEREST
• IN-STORE DISPLAY ATTRACTOR
SEE-IT
OR NOT

7. THIS WAS A GREAT UX EXPERIENCE
IN A DIGITAL MONITOR THAT
ACTUALLY ENGAGES THE SHOPPER
FROM THE MOST SIMPLE LEVEL.
BACK END USES THE BRAND’S WEB
CONTENT TO PROVIDE DEEPER
DETAIL ON PRODUCTS.
THINK ABOUT:
• HERO DISPLAY (DEVICE/SERVICE
EDUCATION)
• PRODUCT/SERVICE DECISION
PORTAL
• CUSTOMER EXPERIENCE THAT
STARTS AT HOME AND FINISHES
IN STORE
SHOPPER
UX

8. ANOTHER GREAT EXAMPLE OF
EXPERIENCE. PRODUCT IS
RECOGNIZED WHEN PICKED UP AND
ADDITIONAL DISCOVERY INFO IS
DISPLAYED ON THE SUPPORTING
MONITOR BEHIND.
THINK ABOUT:
• HERO DISPLAY EDUCATION
• AT&T SERVICES BENEFITS/RANGE
• ANYTHING THAT REQUIRES A
DEEPER AND CONNECTED
EXPLANATION—EVEN
DIGITAL LIFE.
SHOPPER
UX

9. KEY TAKEAWAYS ON
MILENNIALS AND
CENTENNIALS

10. BUT FIRST… A
REFRESHER
biggest challenge is
working with all these
groups right now

11. BORN: 1966-1976
COMING OF AGE: 1988-1994
AGE IN 2014: 38 TO 48
CURRENT POPULATION: 41 MILLION
GEN X’ERS ARE ARGUABLY THE BEST EDUCATED GENERATION.
THEY ARE OFTEN CHARACTERIZED BY HIGH LEVELS OF
SKEPTICISM, “WHAT’S IN IT FOR ME”.
GEN X’ERS

12. BORN: 1977-1994
COMING OF AGE: 1998-2006
AGE IN 2014: 20 TO 32
CURRENT POPULATION: 80 MILLION
GEN Y KIDS ARE KNOWN AS INCREDIBLY SOPHISTICATED,
TECHNOLOGY WISE, IMMUNE TO MOST TRADITIONAL
MARKETING AND SALES PITCHES...AS THEY NOT ONLY GREW
UP WITH IT ALL, THEY’VE SEEN IT ALL AND BEEN EXPOSED TO IT
ALL SINCE EARLY CHILDHOOD. GEN Y KIDS ARE KNOWN AS
INCREDIBLY SOPHISTICATED, TECHNOLOGY WISE.
GEN Y’ERS | MILLENIALS

13. BORN: 1995-2012
COMING OF AGE: 2013-2020
AGE IN 2014: 3-19
CURRENT POPULATION: 23 MILLION AND GROWING RAPIDLY
WE’RE STARTING TO GET TO KNOW MORE ABOUT THEM BUT
THEY WILL INTERACT WITH HIGHER LEVELS OF TECHNOLOGY
AND WILL MAKE SIGNIFICANT INROADS IN ACADEMICS
ALLOWING FOR CUSTOMIZED INSTRUCTION, GEN Z KIDS WILL
GROW UP WITH A HIGHLY SOPHISTICATED MEDIA AND
COMPUTER ENVIRONMENT.
GEN Z’ERS | CENTENNIALS

14. 20-22
FIRST YEARS
OF UNIVERSITY
23-26 27-32
END OF STUDIES
+ BEGINNING
OF WORK
ACTIVE PEOPLE WITH
INCREASING
PURCHASING POWER
AND GAINING
INDEPENDENCE
Financially
dependent
Privileged members
of the household
All knowing ruler
of the future world
MILLENNIALS
AGE RANGE CONSIDERATIONS

15. THEY ARE MORE
SUCCESSFUL AT
INFLUENCING
GENERATIONS
ABOVE THEM
AND BELOW
THEM THAN
ANY OTHER
GENERATION.
DADS ARE NOW
WEARING BEATS
HEADPHONES.
MILLENNIALS
AMPLIFY SPEND
AND HOW IT
AFFECTS UP.
MILLENNIALS
$1.4
TRILLON
MILLENNIALS
AMPLIFY
SPEND.

16. MILLENNIAL MOBILE PURCHASES WILL
ONLY CONTINUE TO INCREASE
$7B+
$1.1B
2012 2015
MILLENNIALS

17. IT’S ABOUT EXCLUSIVITY
89% OF MILLENNIALS WANT
PERSONALIZATION WHEN VISITING STORES,
BUT ONLY 18% SEE IT FROM RETAILERS TODAY
SOURCE: VIBES MARKETING
MILLENNIALS
“I DON’T FOLLOW TRENDS;
I LIKE TO THINK I HAVE
MY OWN PERSONAL STYLE.”

18. INFORMED & INFLUENCED
34%
TV
37%
RADIO
44%
PRINT
50%
USER
GENERATED
60%
PEER
VIEWS
70%
WORD OF
MOUTH
MILLENNIALS WANT TO BE THE FIRST TO
IDENTIFY WHATS NEW AND UNIQUE AND
THEN THEY WANT TO TELL THE STORY

19. 7/10 SHARE
MILLENNIALS FEEL IT’S THEIR
RESPONSIBILITY TO SHARE
FEEDBACK AFTER THE POINT OF SALE—
POSITIVE OR NEGATIVE

20. BRANDS MUST BE RELEVANT. EMAILS CAN BE
NO LESS THAN VITAL MESSAGES THAT ARE
PERSONALLY DIRECTED REQUIRING ACTION
AND SPECIFICALLY ABOUT BENEFIT.
THEIR RELEVANCE
MILLENNIALS DO NOT USE EMAIL. THEY DO NOT USE
TELEPHONES. THEY DO NOT MAKE CALLS.
YOU HAVE TO HIT THEM ON THEIR INSTAGRAM.

21. A FOCUS ON
2020

22. RETAIL’S
CONNECTION TO
SOCIETY WILL
CHANGE EVEN MORE
SHOPPERS WILL WANT TO KNOW
WHAT RETAILERS CARE ABOUT.

23. COMMUNITY CARE
78% WOULD RECOMMEND A BRAND THAT IS COMMUNITY CONNECTED
74% WOULD BE PROUD TO BE HAVE AN ASSOCIATION WITH THEM
71% SAY THEY WOULD BE BRAND LOYAL BECAUSE OF THEIR CONNECTION

24. STORES WON’T JUST BE LOCATED IN COMMUNITIES,
BUT WOVEN INTO THEIR FABRIC
LOCAL LEVEL
“Our stores are integral parts of the neighborhoods we are joining”
-Warby Parker

25. ONE SIZE FITS ALL
WILL BE ARCHAIC
BY 2020
SCALEABLE HAS TO CHANGE—THE DIVERGING NEEDS OF THE
SHOPPER MUST BE CONSIDERED.
SOURCE: KARNTAR RETAIL

26. RETAIL IN 2020
OFFERINGS | FOOTPRINT
LOCATION | OPERATIONS
PLANNED VARIANCE
ACROSS THE ESTATE
driven by the shoppers
niche needs
how does the “catalog”
express itself
FORMAT EXPRESSION
WHAT WAS THOUGHT ABOUT INDIVIDUALLY
NOW NEEDS TO BE DONE TOGETHER

27. RETAIL IN 2020
NO TWO ALIKE
FORMAT EXPRESSION
SHOPPERS ARE SMARTER AND WILL BE
LOOKING FOR UNIQUE EXPERIENCES

28. BRANDS SPEAKING TO
SHOPPERS WILL
DRAMATICALLY CHANGE
RETAIL IN 2020

29. RETAIL IN 2020
“BY 2020, APPS WILL PROACTIVELY INFORM A SHOPPER REGARDING
SPECIFIC ISSUES WITH PRODUCTS OR RETAILERS UPON ENTERING
BRICK-AND-MOTAR STORES OR WEBSITES.
MANAGING AND MANIPULATING INFORMATION (RUMOR
CONTROL), WILL BE MORE OF AN ISSUE THAN EVER AS FLASH
TRUTH REPORTS ARE DISTRIBUTED MORE FREQUENTLY.
BRAND MANAGEMENT BY 2020 WILL NEED TO DEVELOP A HOST
OF NEW SKILLS, TOOLS AND COMMUNICATION MODES, BOTH
NIMBLE AND INNOVATIVE, THAN ARE TYPICAL TODAY.
SOURCE: KARNTAR RETAIL

30. FIND WAYS TO CONNECT WITH
THE CROWD
CONTINUE THE ENGAGEMENT
IN-STORE
CREATE DESTINATIONS FOR
CONTINUED CONVERSATIONS

31. KEEP IT SIMPLE
TELL THE REAL STORY ABOUT THE PRODUCT
—NOT THE NEEDLESS STUFF
GREAT VISUALS
ARE A DRAW
THEY INSPIRE THEM… SO LET THE PRODUCT SING
CLUTTER IS A TURN-OFF
THEY ARE APATHETIC SO KEEP IT ORDERLY

32. EXPERIENCE WILL
REMAIN KING
RETAIL IN 2020
ONLY STORES DELIVERING TRULY UNIQUE EXPERIENCES
WILL SEE INCREASED VISITS.

33. EXPERINCE
SIGNATURE
A DISTINCT COLLECTION OF BRAND LED MOMENTS, TOTALLY
UNIQUE IN COMBINATION FROM ONE BRAND TO THE NEXT.
IT LIES AT THE CENTER OF WHY WE CHOOSE ONE STORE OVER
ANOTHER AND THE REASON WE COME BACK FOR MORE.

34. RETAIL IN 2020
TOUCHPOINTS WILL
NEED TO BE IN
HARMONY AND
INFUSED WITH
BRAND DNA

35. BRAND
SOCIAL
COMMUNICATION
EVENTS
PEOPLE
WEB
TOOLS
PLACES
SERVICES

36. TAKE AWAY…
THE SHOPPER’S EXPERIENCE
CONTINUES TO EVOLVE
IT’S ESSENTIAL TO DEVELOP ENGAGING
PROMOTIONAL MATERIALS AND HAVE
EXPERIENCES THAT ENTICE THE
UNIQUENESS OF EACH GENERATION.

37. THANK YOU
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