This document provides a summary of upcoming events at St David's shopping centre in Cardiff, Wales along with retail and marketing updates. A successful spring promotion offered gift bags to customers spending over £70 and free parking passes to those spending over £200. New retailers opening at St David's include Treetop Adventure Golf and Scotts menswear. The marketing team reviews lessons learned from the spring promotion and discusses partnerships with charities.

1. APRIL 2015
89
YOUR SPRING TREAT BY ST DAVID’S: THE RESULTS
NEW RETAILERS
INSIDE THIS MONTH

2. CWTCH by ST DAVID’S
April 2015
Judgment Day Rugby: Millennium Stadium
Saturday 25 April 2015
Van Morrison: St David’s Hall
Monday 27 April 2015
Michael Ball: St David’s Hall
Wednesday 29 April 2015
Disney on Ice: Motorpoint Arena
Wednesday 29 April – Sunday 3 May 2015
DATES FOR THE DIARY
Here’s a reminder of what’s coming up at St David’s. If you would like further
information on any of the events listed, please contact the centre management team.
Belle and Sebastian: St David’s Hall
Sunday 3 May 2015
Paul Merton’s Impro Chums: St David’s Hall
Monday 4 May 2015
Texas: St David’s Hall
Tuesday 5 May 2015
The Vamps: Motorpoint Arena
Thursday 7 May 2015
The Prodigy: Motorpoint Arena
Friday 8 May 2015
S Club 7: Motorpoint Arena
Tuesday 12 May 2015
An Evening with Lulu: St David’s Hall
Monday 18 May 2015
John Barrowman You Raise Me Up Tour:
Motorpoint Arena
Saturday 30 May 2015

3. CWTCH by ST DAVID’S
April 2015
YOUR CONTACTS
T 029 2036 7650
E marketing@stdavidscardiff.com
Mark Lemon
Retail Liaison
Manager
mark.lemon@
landsecurities.com
Hywel Butcher
Marketing Manager
hywel.butcher@
landsecurities.com
Rebecca Jones
Marketing Executive
rebecca.jones@
landsecurities.com
CONTENTS
1
Your Spring Treat Campaign
2
Côte Offer and
Dates for the Diary
3
Steven Says and St David’s Stats
4 & 5
Your Spring Treat by St David’s: The
Results
6
New Retailers
7
St David’s Discounts
8
CR & Environmental Update
WELCOME to
CWTCH!
Easter is now behind us and the
momentum is starting to build for
the summer. We have a lot of deals
in the pipeline for later this year
and we will share them with you as
soon as we can. In the meantime,
go and take a look at the new
Adventure Golf! It’s our first Leisure
outlet and I think it will give our customers even more
reasons to want to visit St David’s. In this copy, you can read
more about our Spring Event. It was a brave step, in my opinion
to offer one month’s free parking to customers who spent over
£200, but they loved it and we had a lot of good publicity as a
result. Finally, I’m sure most of you know that Brian Vaughan
retired at the end of March after 25yrs at St David’s. I know you
will join with me in wishing him a long and happy retirement.
BUSINESS AND TRADING OVERVIEW
St David’s has now been trading for a full year and so now, we have included
year on year figures in addition to your usual week on week comparisons.
Please note that the year on year figures only take into account stores that
have been trading for a full year, stores that have opened over the year will
not be represented in this figure.
St David’s City Centre
Sales Footfall Sales Footfall
LW LY LW LY LW LY LW LY
W/C
02.02.15
W/C
09.02.15
W/C
16.02.15
W/C
23.02.15
W/C
02.03.15
W/C
09.03.15
W/C
16.03.15
W/C
23.03.15
+5.1%-0.8%+10.5% +15% +18%-6.1% +10%-2.5%
+2.4%+4.7%+3.9% +4% +5%+4.5% +4%+5%
+2.4%+4.7%+19.8% +10% +12%+16.6% +16%+15%
-17.5%-17.2%-15.2% +14% -12%-14.6% -10%-9.3%
+12.8%-1.1%+6.5% +2% +7%+3.2% +6.5%+2.5%
+8.9%+3.6%+12% +10% -1.8%+2.8% +14%+4%
+2.4%-5.2%+2.5% -6% +6%-3.8% +10%+1%
-5.7%+5%+2.2% -1% -6%+13.4% -6%+11%

4. CWTCH by ST DAVID’S
April 2015
YOUR SPRING TREAT BY
ST DAVID’S: THE RESULTS
The promotion generated high volumes of mentions across
social media, online, radio and print. During the promotional
week, customers were thanking us for their gift bags, even
Capital FM got involved. Wales Online also published a quiz
dedicated to the promotion where customers could see
what top spring trend was right for them.
From March 23 to 29, we ran a sales promotion at St David’s to celebrate the start of spring. Designed to
encourage customers to spend during what is usually a quiet shopping period (after Mothers’ Day, the
six nations and before the Easter holidays), the promotion proved successful and all 4000 gift bags were
rewarded to customers.
Customers that spent £70 or more during the promotional period were rewarded with an exclusive gift bag
of treats and top retailer offers. Those that spent over £200 were also rewarded with unlimited parking for
the month of April.
How many bags were rewarded each day?
WORD GETS AROUND
1200
No. of gifts bags rewarded each day
1000
800
600
400
200
0
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
(all bags had
been rewarded
by Sunday)

5. Lessons learnt
All gift bags were handed out a day
before the scheduled end-date of
Sunday, March 29. More bags will be
needed for a similar, 7 day promotion in
the future.
Gift bag contents will be closely
monitored for future promotions
More car park promotions will be
considered going forward
More flyers and posters will be delivered
to retailers for future promotions
CWTCH by ST DAVID’S
April 2015
REAT
SPEND £70 OR MORE* BETWEEN
23RD AND 29TH MARCH AND RECEIVE
YOUR EXCLUSIVE COLOUR GIFT BAG
WORTH £25, FULL OF COLOURFUL
SPRING TREATS AND OFFERS.
TO FIND OUT MORE VISIT
STDAVIDSCARDIFF.COM/COLOUR
A SPRING FULL
OF COLOUR
What worked well?
The gift bags looked great and acted as
advertisements for the promotion across the city
as more and more customers claimed bags
This was the first car park promotion by St
David’s and it proved a success having rewarded
over 750 customers with parking passes (250
more than originally planned)
The in-centre visuals including posters,
toblerones, floor vinyls and redemption zone
were striking and the bright colours helped draw
attention to the promotion
Positive social media engagement was very
high leading up to the promotion and during the
promotional week
A SPRING FULL
OF COLOUR
If you have any feedback for the marketing
team, please e-mail: marketing@stdavidscardiff.com

6. Location: Accessible via the 3rd floor in the car
park and via the lifts near Costa Coffee and The
White Company
Adventure Golf is a mini golf experience with a
difference. The two 18 hole courses are packed
with adventure, talking trees, a spectacular
thunder storm, swamps and much more.
There will also be a bar and café in the heart of
the rainforest- an attraction that appeals to all
ages and occasions.
This is the first major leisure attraction to join St
David’s and we are confident that it will increase
centre dwell time, attract a wider demographic,
further position St David’s as a leisure destination
and support evening trade.
It will also be a great team building opportunity
for your staff!
www.adventuregolf.com
NEW RETAILERS
CWTCH by ST DAVID’S
April 2015
Scotts
Location: Town Wall South, opposite Blue Inc
Scotts, one of the leading premium branded
menswear outlets in the UK, has opened its first store
in Wales at St David’s. The store features top brands
including Paul &
Shark, Fred Perry,
Adidas Originals,
One True Saxon,
Ma.Strum,
Lacoste,
Aquascutum, Fila,
Nike, Timberland,
Henri Lloyd and
Clarks Originals.
Scotts is a great
addition to St David’s and enhances our menswear
offer. It’s had a great response on social media and
we’re sure the excitement will continue as more and
more customers visit the store.
HAPPY RETIREMENT TO BRIAN VAUGHAN
After 25 years at St David’s, technical services manager, Brian Vaughan has
retired. Brian will be missed by the whole team at St David’s but we’re sure he
will make the most of his retirement as he travels to hotter climates holidaying
around the world. We’d like to wish him all the best in his long and happy
retirement.
We have some very exciting names
that have just joined St David’s
including Treetop Adventure Golf,
Scotts and Bar Burrito will soon open
to tantalise your taste buds.
The incredible Bar Burrito will soon open its first
restaurant in Wales at St David’s. The chain will
bring its own unique brand of burritos, burrito bowls,
tacos and nachos to Cardiff diners and we can’t wait.
The bar will have an amazing choice on offer from
char grilled chicken and slow cooked pork to spicy
shredded beef and char grilled steak to tasty veggie
alternatives.
Coming soon…
MONDAY TO FRIDAY
FOR ST DAVID’S STAFF
20%
DISCOUNT
Mon - Wed 11am - 10pm
Thurs & Fri 11am - 11pm
Sat 10am - 11pm
Sun 10am - 10pm

7. CWTCH by ST DAVID’S
April 2015
ST DAVID’S DISCOUNTS
Here’s the current list of participating retailers in the St David’s Staff
Discount Scheme. Please make sure that you look after your discount
cards as replacement of lost or damaged cards will incur a fee.
Staff discounts are given at the store manager’s discretion and you
may be asked to provide further identification.
All offers are subject to exclusions, please check with the
participating store for details on the offer provided beforehand.
Catering Footwear
Crocs 10%
Dune 10%
Footasylum 10%
Shoe Zone 10%
Electrical & Media
Bose 5%
Virgin Media
Get a £30 St David’s gift card with any
new customer order for home services
Health & Beauty
Crabtree & Evelyn 10%
John Lewis
Opticians (1st floor)NEW! 10%
Free eye test and style consultation at John Lewis
Opticians (usually £25).
L’Occitane 10%
Smileright at Boots
5% - 10% off upon consultation
The Beauty Studio NEW! 20%
Discount off treatments only
The Body Shop 10%
The Fragrance Shop 10%
The Perfume Shop 10%
(Town Wall North & Cathedral Walk)
The Perfume Shop 10%
(Grand Arcade)
Crouch (Grand Arcade) 10%
Crouch (Cathedral Walk) 10%
Ernest Jones 10%
Folli Follie 10%
Goldsmiths 10%
Parkhouse 12%
Pia Jewellery 10%
Pravins 10%
Swarovski 10%
Watches of Switzerland 10%
Jewellery
Blott 10%
Blue Dot Fine Art 10%
Castle Galleries 15%
Clas Ohlson 10%
Car Valet UK 50%
Discount on 5* and 5*Plus valets only
DOMO 10%
Hawkin’s Bazaar 10%
Help for Heroes 10%
Lego 10%
Paperchase 10%
The Pen Shop 10%
The White Company 10%
when you sign up to the mailing list
Thomas Cook 5%
Thorntons 10%
Tiger 10%
Treetop Adventure Golf NEW! 20%
Discount Monday to Friday for St David’s staff
Vision Express
(contact marketing@stdavidscardiff.com
for more information)
Free eye test, including digital retinal
photography, upon purchase of complete
glasses over £50
2 for 1 designer glasses (designer glasses)
or save £30 on complete glasses
Save £70 when joining our contact lens
direct debit scheme (Complete Contact
Care) - terms and conditions apply
10% off non-prescription sunglasses
Triple Nectar Points
Additional vouchers for family
General
Childrenswear
JoJo Maman Bébé 10%
Fashion Accessories
Claire’s 10%
(excludes piercings)
Fossil 10%
Fashion
A|X Armani
Exchange 10%
Blue Inc 10%
Boux Avenue 10%
Coast 10%
Crew Clothing 10%
Fat Face 10%
Gap 15%
Jack & Jones 10%
Karen Millen NEW! 10%
Discount in store on all FULL PRICED stock
Leia Lingerie 10%
New Look 10%
Peacocks 10%
Quiz 10%
Select 15%
Slaters 10%
Superdry 10%
TM Lewin 10%
USC 10%
Vero Moda 10%
Warehouse 10%
Not @ St David’s
Gravity Station (Barrack Lane) 10%
Cardiff Airport Parking NEW! 10%
Discount on all pre-booked parking at
Cardiff Airport for St David’s shopping
centre staff. 15% off when you insert this
promo code: CWLSD2 valid until 31/12/15
Chapel1877 NEW! 20%
Discount off food and drinks, Sunday -
Thursday (up to 2 people with your staff
card). Please note: This offer excludes
December and event days. Excludes
champagne and bottles of wine over £50
Côte Mill Lane
One complimentary Kir Royale when
ordering a main meal from any menu, valid
every day. Over 18s only.
Wok to Walk NEW!
£4.45 for any base, one favourite and any
sauce. Monday - Friday 11.30am - 6.00pm
with the St David’s staff card.
Only valid on certain days
BB’s 25%
Bellini’s Express 35%
Discount off the food bill when dining from the A la
Carte menu Monday – Friday 12pm – 7pm. If staff visit
out of those hours the discount will be 20% off.
Café Rouge 20%
Carluccio’s 20%
Chimichanga 20%
Discount off the food bill, Sun-Thurs
Costa 10%
Crepeaffaire 15%
Ed’s Easy Diner 20%
(Mon-Thurs)
Fuel Juice Bar 10%
Gourmet Burger Kitchen 25%
Joe Delucci’s 10%
Krispy Kreme 10%
Love Coffee 10%
Mount Fuji 10%
Muffin Break 10%
Nando’s takeaway 20%
Nando’s dine in 10%
Patisserie Valerie 10%
Pizza Express 20%
Pret A Manger 10%
Prezzo 25%
Discount off the food bill, Mon-Sun
Red Hot World Buffet 15%
Mon-Thurs. Book in advance and quote staff discount,
ID card required. Not valid in December
Ruby Tuesday 10%
Soho Coffee Company NEW! 20%
Discount on full priced items Mon-Fri
Starbucks 10%
when paying with a Starbucks card
The Bagel Bar 20%
Wagamama
YO! Sushi 20%
(Tue-Fri)

8. CWTCH by ST DAVID’S
April 2015
THE WOLF PACK RUN IN MEMORY OF ST DAVID’S
SECURITY OFFICER, ROB DANDO
CR & ENVIRONMENTAL
UPDATE
We are very happy to announce that Breast
Cancer Care Cymru will be the St David’s official
charity partner for 2015. We will support the
charity’s efforts in raising awareness and vital
funds for people facing breast cancer through a
variety of events during the year.
A shocking one in seven women in Wales will
get breast cancer in their lifetime. It is the most
common female cancer and Breast Cancer Care
Cymru wants to be there for every one of them.
Whilst other charities invest in finding a cure,
Breast Cancer Care Cymru is there for people
waking up to the harsh reality of breast cancer
every day.
Emma Burns, from Cardiff and Chair of Trustees
for Breast Cancer Care said: “We are thrilled
and excited to be chosen as the St David’s Dewi
Sant charity partner. St David’s is the biggest
shopping centre in Wales and so many of the
BREAST CANCER CARE
CYMRU NAMED ST
DAVID’S CHARITY OF
THE YEAR 2015-16
Many of you have already supported the
security team in their efforts to fundraise for
Rob Dando.
Rob was a security guard at St
David’s and passed away on
January 1, after a short battle
with cancer. The Security team
has since committed to fundraise
for Rob’s two young daughters.
Money raised will go into a trust
fund for the girls. The recent
retailer raffle, helped raise £2,700
for the fund and the security
team would like to thank all that
donated a prize and raffle tickets.
women that we support will be their customers.
As someone who was diagnosed with breast
cancer myself, I know only too well how
important this partnership will be. Not only will
it help us raise money and allow us to continue
to deliver free services to anyone facing breast
cancer, it will also help us raise awareness and
reach more people who need our help.”
Steven Madeley, centre director for St David’s
Cardiff, commented: “We’re thrilled to have the
opportunity to work with Breast Cancer Care
Cymru in raising awareness and supporting
women affected by breast cancer in Wales.”
We look forward to working closely with
the charity throughout the partnership and
including our retailers in the events and
fundraising activities that we plan.
The next fundraising activity will take place
on May 16th-17th where eight security guards
will run a relay of 160 miles from
Twickenham stadium to the
Millennium Centre in Cardiff Bay.
If you would like to sponsor the
team please speak to your Adopt-
A-Shop guard or any of the
security officers in the mall.
Centre Management would like to
wish the whole team the very best
with their fantastic efforts!