HICap talk is to inform others of the necessary steps in creating a website and understanding the importance of UI (User Interface) + UX (User Experience) design.
These steps may seem tedious, but as you dive into the design or even the development stage, you’ll quickly find out that this process will help to diminish problems that could occur down the road.
These are the UI slides by
Event info: http://www.hicapacity.org/2013/05/23/ui-ux/
Defining Your Brand and the Importance of a Style GuideSamantha Garner
Your overall brand consists of your visual identity, the voice you use, the value of your business, and your personality. This talk will explore those unique components that make up a brand and how to use them together to develop a professional style guide.
Ready to take publishing into your own hands, but overwhelmed by all of the options and decisions involved?This class will walk you through the nitty-gritty decisions of the self-publishing process (without trying to sell you on any particular service or path).One size does not fit all when it comes to self publishing.
Sottotitolo: Design agile non convenzionale
E’ possibile utilizzare strumenti insoliti come i Lego per lavoro? Noi crediamo di si! e non siamo “bamboccioni”. I famosi mattoncini sono rapidi e flessibili: quanto di più AGILE esiste per prototipare un’idea e trasformarla rapidamente in prodotto. Analizzeremo i problemi del product development classico e vedremo come rendere il design agile. Esploreremo con voi un caso pratico: e non dimenticate di portare i vostri mattoncini!
Towards a Persistent URI Service for EU Institutions: a proof-of-concpetGoedertier Stijn
This slidedeck describes the work that was carried out to create a proof-of-concept for a persistent URI Service to be used by EU institutions and/or Member States for publishing Linked Open Government Data (LOGD). The work is supported by the Interoperability Solutions for European Public Administrations (ISA) Programme of the European Commission as part of its Action 1.1 on semantic interoperability.
From January till October 2014, the ISA Programme supported the work of an informal, inter-institutional Task Force on a proposal for a common policy for the management of persistent, HTTP-based, Uniform Resource Identifiers (HTTP URIs) by EU institutions. This policy includes the following elements:
1. A common inter-institutional governance and management of URIs: an inter-institutional URI management body with roles, responsibilities, and a decision mechanism;
2. Common design rules for persistent URI sets: common rules for the design of persistent URI sets by EU institutions; and
3. A persistent URI Service for the europa.eu domain: a central Web service providing redirection and content negotiation mechanisms for persistent URI namespaces. This service would be responsible for the registration and management of persistent URI namespaces and the forwarding of HTTP requests (URI redirection) towards the local register.
The latter Persistent URI Service is the main topic of this presentation, which reports on a proof-of-concept that was carried out in the months July and August 2014.
Defining Your Brand and the Importance of a Style GuideSamantha Garner
Your overall brand consists of your visual identity, the voice you use, the value of your business, and your personality. This talk will explore those unique components that make up a brand and how to use them together to develop a professional style guide.
Ready to take publishing into your own hands, but overwhelmed by all of the options and decisions involved?This class will walk you through the nitty-gritty decisions of the self-publishing process (without trying to sell you on any particular service or path).One size does not fit all when it comes to self publishing.
Sottotitolo: Design agile non convenzionale
E’ possibile utilizzare strumenti insoliti come i Lego per lavoro? Noi crediamo di si! e non siamo “bamboccioni”. I famosi mattoncini sono rapidi e flessibili: quanto di più AGILE esiste per prototipare un’idea e trasformarla rapidamente in prodotto. Analizzeremo i problemi del product development classico e vedremo come rendere il design agile. Esploreremo con voi un caso pratico: e non dimenticate di portare i vostri mattoncini!
Towards a Persistent URI Service for EU Institutions: a proof-of-concpetGoedertier Stijn
This slidedeck describes the work that was carried out to create a proof-of-concept for a persistent URI Service to be used by EU institutions and/or Member States for publishing Linked Open Government Data (LOGD). The work is supported by the Interoperability Solutions for European Public Administrations (ISA) Programme of the European Commission as part of its Action 1.1 on semantic interoperability.
From January till October 2014, the ISA Programme supported the work of an informal, inter-institutional Task Force on a proposal for a common policy for the management of persistent, HTTP-based, Uniform Resource Identifiers (HTTP URIs) by EU institutions. This policy includes the following elements:
1. A common inter-institutional governance and management of URIs: an inter-institutional URI management body with roles, responsibilities, and a decision mechanism;
2. Common design rules for persistent URI sets: common rules for the design of persistent URI sets by EU institutions; and
3. A persistent URI Service for the europa.eu domain: a central Web service providing redirection and content negotiation mechanisms for persistent URI namespaces. This service would be responsible for the registration and management of persistent URI namespaces and the forwarding of HTTP requests (URI redirection) towards the local register.
The latter Persistent URI Service is the main topic of this presentation, which reports on a proof-of-concept that was carried out in the months July and August 2014.
HICap talk is to inform others of the necessary steps in creating a website and understanding the importance of UI (User Interface) + UX (User Experience) design.
These steps may seem tedious, but as you dive into the design or even the development stage, you’ll quickly find out that this process will help to diminish problems that could occur down the road.
These are the UI slides
About Kathryne Sakata
====
Kat received her graphic design degree from the New Media Arts Interface Design Program at Kapiolani Community College. She is currently a Graphic Designer and Web Developer at Design Asylum, Inc. and the Lead UI Designer at Undefeated Games, Inc. Kat enjoys engaging with new people and sharing her enthusiasm for design. She is an active member of AIGA Honolulu, HI-Capacity and Alakai Young Professionals and participates in various events including Startup Weekend, HNL New Tech Meetup, and WetWare Weds.
Event info: http://www.hicapacity.org/2013/05/23/ui-ux/
2013 06-21 - semic2013 - putting the core vocabularies into practiceGoedertier Stijn
Presentation delivered at the SEMIC 2013 conference about the Linked Open Government Data (LOGD) pilots that we carried out to spike the adoption of the Core Vocabularies.
An overview of the current and recommended strategies for Nuage Designs. Includes brief brand voice overview, customer personas, content strategies for Facebook, Instagram, Pinterest, Blog, Newsletter and LinkedIn, and A/B Facebook testing insights.
All Things Open 2014 - Day 1
Wednesday, October 22nd, 2014
Garth Braithwaite
Open Source Design & Code Contributor for Adobe
Design
Open Source Needs Design
Find more by Garth here: https://speakerdeck.com/garthdb
Workshop: Starting with content marketingHans van Gent
Content Marketing is
But what do you need to get started?
Well, you need to know who your audience is, you need to figure out what content they love and what content they are searching for. Then you need to brainstorm topics, create an outline, create the entire piece around the outline and hit that magical publish button.
Does it end there?
Sadly not, you've just spent 20% of the time needed for a single piece of content. The remaining 80% you need to fill with marketing and distribution, learning by looking at the data and in the end trying to convert people.
It is a lot of work, but it is all worth it if you want to start building truly great relationships with your target audience.
Here are my slides I used during a workshop around this topic. Taking you from A to Z in the Content Marketing setup.
Now you just have to follow the steps and start hitting publish.
What is holding you back?
Writing for the Web and Social Media 2015Kate Post
An overview of tips and tricks for higher education professionals writing for university-branded websites or social media. Created by Anna Harris and Kate Post of California State University, Chico.
HICap talk is to inform others of the necessary steps in creating a website and understanding the importance of UI (User Interface) + UX (User Experience) design.
These steps may seem tedious, but as you dive into the design or even the development stage, you’ll quickly find out that this process will help to diminish problems that could occur down the road.
These are the UI slides
About Kathryne Sakata
====
Kat received her graphic design degree from the New Media Arts Interface Design Program at Kapiolani Community College. She is currently a Graphic Designer and Web Developer at Design Asylum, Inc. and the Lead UI Designer at Undefeated Games, Inc. Kat enjoys engaging with new people and sharing her enthusiasm for design. She is an active member of AIGA Honolulu, HI-Capacity and Alakai Young Professionals and participates in various events including Startup Weekend, HNL New Tech Meetup, and WetWare Weds.
Event info: http://www.hicapacity.org/2013/05/23/ui-ux/
2013 06-21 - semic2013 - putting the core vocabularies into practiceGoedertier Stijn
Presentation delivered at the SEMIC 2013 conference about the Linked Open Government Data (LOGD) pilots that we carried out to spike the adoption of the Core Vocabularies.
An overview of the current and recommended strategies for Nuage Designs. Includes brief brand voice overview, customer personas, content strategies for Facebook, Instagram, Pinterest, Blog, Newsletter and LinkedIn, and A/B Facebook testing insights.
All Things Open 2014 - Day 1
Wednesday, October 22nd, 2014
Garth Braithwaite
Open Source Design & Code Contributor for Adobe
Design
Open Source Needs Design
Find more by Garth here: https://speakerdeck.com/garthdb
Workshop: Starting with content marketingHans van Gent
Content Marketing is
But what do you need to get started?
Well, you need to know who your audience is, you need to figure out what content they love and what content they are searching for. Then you need to brainstorm topics, create an outline, create the entire piece around the outline and hit that magical publish button.
Does it end there?
Sadly not, you've just spent 20% of the time needed for a single piece of content. The remaining 80% you need to fill with marketing and distribution, learning by looking at the data and in the end trying to convert people.
It is a lot of work, but it is all worth it if you want to start building truly great relationships with your target audience.
Here are my slides I used during a workshop around this topic. Taking you from A to Z in the Content Marketing setup.
Now you just have to follow the steps and start hitting publish.
What is holding you back?
Writing for the Web and Social Media 2015Kate Post
An overview of tips and tricks for higher education professionals writing for university-branded websites or social media. Created by Anna Harris and Kate Post of California State University, Chico.
How to Improve Your Website: The Role & Importance of SEO, Branding, Content,...Etela Ivkovic
Need to make improvements to your website and are unsure where to start? The DragonSearch digital marketing workshops: http://www.dragonsearchmarketing.com/digital-marketing-consulting-training/ are designed to train organizations on how to most effectively use marketing strategies to attain their goals and achieve success. In addition, our team of experts run local workshops aimed at helping small businesses better understand how to utilize these tactics.
This presentation outlines our workshop on Improving Your Website. Held by senior Dragons Etela Ivkovic and Ralph Legnini, it covers topics including:
• SEO
• Branding
• Content Development
• Usability
• Information Architecture
• Analytics
• Conversion Rate Optimization
• Content Optimization
• NAP
This is a great way to learn the basics of website improvements, whether you are starting with a new website or are rebuilding an existing site. We invite you to learn more about this topic in the two part series on our blog: http://www.dragonsearchmarketing.com/how-to-improve-your-website-workshop-part1/.
How to increase visibility of your company and accelerate your career by branding yourself on Linkedin? The art of personal branding today is more than just being active on social media. The crux is about communicating your personal life vision and mission into a prominent summary, portfolio and recommendation. Linkedin is the de facto marketplace for all kinds of business connections from client to vendors to partners to potental hirers. This seminar will guide you on 10 areas of Linkedin profiling to tranform you into an All-Star status with a higher Social Selling Index.
In the world of tech capitals, a discussion about the great UX of a product, or the poor UI of a website is a common conversations we’ve all overheard. But what is exactly the difference between UI & UX design? Find out more in this presentation.
Diagrams, pictures and graphics in the slides are not mine unless stated otherwise. Please do not distribute without permission.
Companion website of the book: http://createtolearn.online
There’s no better way to develop your voice as a digital author than to maintain a blog or build a web site. Blogs can be used as a digital diary or a platform for social activism: the focus is on what you know, think, and feel. When you blog, you make time to think about your thinking, and you use writing to discover and reflect upon your ideas and emotions. When you build a web site, you think about your audience and their needs, organizing content to make it easy for people to find and use it. Free software makes blog and web site production a truly level playing field for publication. Because they are highly flexible forms that can incorporate all other forms of digital media, blogs and web sites can serve as your digital portfolio. All the work that you create as a digital author can be housed in one place.
Marcela Reyes' Seminar on Creating Your Digital Portfolio at #ata54.
The competitive translation market continues to change, as does the way translators prospect for work. Since most are trying to eliminate the paper trail, translators must re-learn how to effectively and professionally showcase their work. Online portfolios are not limited to artists. An online portfolio will increase your visibility and digital identity and offer you a unique opportunity to stand out from the crowd. This hands-on workshop, using five tools, will explore the essential elements of your portfolio, offer a step-by-step process to build your own e-portfolio, and provide tips for branding and marketing.
My presentation from #SearchLondon Meetup. Link development strategies post the Google Panda update. From link analysis and prospecting to content outreach and other link dev strategies.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Key Trends Shaping the Future of Infrastructure.pdf
HICapacity UI talk by Tiffany Higa
1. UX (user Experience)
DEFINITION:
“User experience” encompasses all aspects of the end-user’s interaction with
the company, its services, and its products.
FACTORS TO CONSIDER:
• Usability
• Meets needs + values
• Memorable
why is it imporant?:
• Happy customers = loyal + returning customers
• Unhappy customers = loss of business + negative buzz
3. DEFINED AS:
A description of the overall characteristics of a target audience.
• Sex, age, education, occupation, beliefs, etc.
WHY IS IT IMPORTANT?:
Helps to determine and rationalize design decisions.
USER PROFILES
4. DEFINED AS:
Hypothetical/fictional characters based on user profiles and other data. They
represent different types of users.
WHY IS IT IMPORTANT?:
• Gives designers an idea of who they are designing for.
• Ensures that a design will meet the needs of various users.
PERSONAS
6. DEFINED AS:
The description of how a persona might interact with a website in order to
achieve a specific goal.
User scenarios answer the following questions:
• Who is the user?
• What does the user want from my site?
• Why does the user come to my site?
• How is the user going to achieve their goal?
WHY IS IT IMPORTANT?:
• Identify what a user would need to accomplish a goal
• Explore different design solutions
• Identify potential problems
USER SCENARIOS
8. A friend has recommended amazon.com to
him. His friend was very enthusiastic about all
the features Amazon offers and above all how
convenient it works, which makes Johnny very
happy because he doesn’t want to spend too
much time looking for a book.
Johnny has an idea of what kind of cupcake book
he wants, and expects to be able to quickly find
options to choose from. He also expects to read
reviews from other users to find out which book is
the right one.
Why does he come to
my site?
How does he achieve
his goal?
Johnny is looking for a book about cupcakes, and
doesn’t want to spend more than $20.
What does he want
from my site?
60. tiff’s notes
• Know your user!
• Colors have meaning.
• Consider the right typeface and size.
• HIERARCHY!
• Pay attention to your line lengths.
• Navigation is the user’s anchor.
• Don’t make users guess what is clickable
or what to do.
• Forms in one column is best.
• DON’T MAKE ME THINK!