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Targeted Logo Project
This document provides information about logo design and target markets. It discusses the importance of understanding the target market a company aims to reach and designing logos accordingly. Fonts, colors, artwork and design style should be tailored to the target market. Examples are given of companies like Fender Guitars and Emerson, Lake, & Palmer Attorneys and their target markets. The document then discusses the logo redesign process and provides tips for text and image editing in logo design.
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Targeted Logo Project
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- 2. Target Market • Isan audience segment a company seeks to reach with its advertising and promotion campaign • Such as teens, women over 30, yuppies, etc. • Font choice, colors, artwork, and design style are crucial
- 3. Target Market • Whois Rolls Royce trying to target? • Who is Toys For Tots trying to target?
- 4. Target Market • Canyou imagine if these two companies mixed up their target markets?
- 5. Examples • Business –-Fender Guitars • Service – Guitar Manufacturer • Target Market – Rock musicians, alternative, ages 18-25
- 6. Examples • Is itsimple? • Bold? • Easy to Read? • Work well in various sizes? • Appropriate for the business? • Distinctive?
- 7. Examples • Business –-Emerson, Lake, Palmer Attorneys at Law • Service – Divorce, copyright, etc. • Target Market – Males & females, 25-50, upper class
- 8. Examples • Is itsimple? • Bold? • Easy to Read? • Work well in various sizes? • Appropriate for the business? • Distinctive?
- 9. Examples • Business –-Fifi’s Flowers & Fancy • Service – Florist, home goods • Target Market – Females 25-50, romantic
- 10. Examples • Is itsimple? • Bold? • Easy to Read? • Work well in various sizes? • Appropriate for the business? • Distinctive?
- 11. Who is theTarget Market?
- 12. Who is theTarget Market?
- 13. Logo Redesign A companyis ready to change their current brand identity and has come to you to design a new logo for them.
- 14. Successful Logo Redesign 50Stunning Examples of a Great Redesign Rebrand 100 Global Awards Showcase
- 15. Unsuccessful Logo Redesign Gap’sRebranding Fail: 4 Lessons Gap’s Rebranding Nightmare
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- 21. Logo Redesign Process •Remember this is not a logo for YOU • This logo is for THE COMPANY. • Anatomy of a Design • Step-by-Step Logo • Before & After—Design it • Design Inside
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- 23. Text to Objects •Type your word, then pick your font. • Right click on the text and select Create Outlines. • Right click again, select Ungroup. • Each letter is now an independent object that can be moved and edited on its own.
- 24. Dingbat Fonts toObjects • Also works with dingbat fonts. • To see all characters associated with a font, go to the Type menu and choose Glyphs. • Follow same steps as Text to Objects. Create Outlines and Ungroup.
- 25. Dingbat Fonts toObjects • Then Right click again and select Release Compound Path • With all items, select apply Default Fill & Stroke
- 26. Symbols to Objects •Insert your symbol using the Symbol palette and the Symbol Sprayer Tool. • Right click on the symbol and select Break Link to Symbol. • Right click again, select Ungroup. • Each path is now an independent object that can be moved and edited on its own.
- 27. Editing Clip Artfrom Word • Open a blank word document. Search for clip art for your company. • Insert the clip art into the document. Copy it. • Paste it into Illustrator. It will be inserted as a grouped object. • Ungroup the object and edit as necessary.
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- 29. Graphics Websites • Additionalsites for vector graphics – http://colorburned.com/freebies/ – http://vector4free.com – http://dryicons.com/free-graphics/ – http://www.vecteezy.com/ • If used, remember to cite sources • Be creative and adapt, change, and make the graphics your own. Don’t just copy and paste!
- 30. Logo Inspiration • http://logopond.com/ •http://www.lo8os.com/ • http://www.logosauce.com/ • http://logolounge.com • http://www.brandsoftheworld.com/ • http://www.faveup.com/ • http://logoorange.com/
- 31. You’ve been hired! Acompany is ready to change their current brand identity and has come to you to design a new logo for them.
- 32. Client Specifications • Youmust design a variety of logos for the client to choose from. • The company name must be a significant part of each of the logos. • The design must appeal to the company’s target market.
- 33. Client Specifications • Donot include a slogan, or any other additional wording, as part of your design. • The new logos must be different from the original.
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