This document provides an overview of International Business Machines Corporation (IBM). It discusses IBM's products and services which include analytics, software, and hardware. It outlines IBM's financial goals and history dating back to 1911. The document also describes IBM's shift towards cloud computing, competition from other companies, strategies around prediction and adaptation, current popular products involving Twitter data analytics, and a prediction that IBM may need restructuring going forward.

1. INTERNATIONAL BUSINESS MACHINES
CORPORATION
Heyung Joo Oh

2. SAMPLE PRODUCTS
 Services (analytics, consulting)
 Software (programs, OS)
 Hardware (storage, mainframes)

3. FINANCE
 Goal: $20 earning per
share by 2015
(was around $6 in 2013)
 Market cap: $161.92B

4. HISTORY
 1911 - Tabulating for Businesses
 1964 – first computer system/mainframe
 1981 – first pc, set standard
 1993 – Louis V. Gerstner Jr.
 2005 – sold pc business
 2014 – sold x86 server
 Shift towards cloud computing

5. STORY: THE DEFENSE CALCULATOR
 Outbreak of the Korean War
 “Build a large scientific computer”
 25x faster than last machine

6. COMPETITION
 BUNCH: Burroughs, UNIVAC, NCR, Control Data
Corporation, and Honeywell.

7. SECRET SAUCE: PREDICTION + ADAPTATION
 Mainframes still relevant 50 years later
 Avoiding bankruptcy
 What’s next?

8. WHAT’S HOT?
 IBM Twitter data analytics
partnership
 Using Watson to analyze tweets
 Help Businesses make decisions
 Cloud based analytics

9. PREDICTION
 Company may need restructuring
 Mainframes still here
 Twitter partnership possible goldmine