Evernote is powerful note taking software that launched in 2008 and now has over 11 million users. It functions as both a brand and platform with an ecosystem of apps. While it struggled early on during the 2008 financial crisis, it has since grown significantly with over $251 million in funding and a $1 billion valuation in 2012. Evernote now generates over $1 million in monthly revenue from its Evernote Marketplace and has expanded across multiple platforms and devices with features like web clipping and OCR. It faces competition but is well positioned for continued success due to its large, paying user base and growing business offerings.