Rdio is a digital music service that provides on-demand access to over 20 million songs, social networking features, and music recommendations. Founded in 2010 by Janus Friis and Niklas Zennström, Rdio has raised $17.5 million but is not yet profitable, with 120 employees. While offering strong recommendations and integration features, Rdio likely won't overcome the lead of competitor Spotify in the digital music streaming market.

1. Your personal jukebox.
By Lulu Tang

2. What is Rdio?
• Digital music service with:
– On-demand access to over 20 million songs
– Social networking
– Music recommendations

5. Products
Others founded by Janus Friis and Niklas Zennström

6. Financial Info
• Rdio has raised $17.5 million (2013) from:
– Atomico
– Janus Friis
– Mangrove Capital Partners
– Skype
• Privately Held
• 120 people
• Not profitable yet

7. History
• August 3, 2010
– Created by Janus Friis and Niklas Zennström
• September 27, 2013
– Adds music recommendations
• November 19, 2013
– Lays off staff to ‘improve cost structure’
• December 27, 2013
– Shuts down Vdio video streaming after just 6
months

8. What’s HOT
• Music recommendations and stations
• Janus Friis’ next hardware startup Aether
– Rdio’s integration with Cone
• Spotify acquires The Echo Nest, the music
provider for Rdio
• The Grammy’s partner with Rdio to power
its official app for this year’s awards

9. Secret Sauce
• Social Music outside of Facebook friends
• Free options
• Unlimited streaming of 20+ million songs
• Effortless music recommendations and
stations

10. Story
• New Music Tuesdays
• Rdio Covers and “Off The Charts”

11. Competition
AND MORE!

12. Prediction
Succeed!
But it won’t overcome Spotify.