International business - A look into IBM

1. International business dynamics
International Business
Machines
Presented by:
Farhan Pasha
Faiyaz
Favas
Francis Sebastian

4. • History:
 It was founded in 1911 as Computing-Tabulating-Recording Company
(C-T-R), a name which was later changed to International Business
Machines, or IBM.
 It was the first company to produce computers for governments, and then
educational facilities and large businesses.
 IBM entered the personal computer market in 1981 with the IBM PC.
 A part of the original reason for IBM's success is the fact that other
companies began making computers that were compatible with IBM,
which made IBM PCs the industry standard.
 IBM has been a company that defined itself not by particular products,
technologies or leaders, but by persistent values

5. • Shared values of the company:
• Dedication to every clients success
• Innovation that matters - for our company and the world
• Trust and responsibility in all relationships
These are the core values that serve as the foundation of IBM's
culture and brand and the guide for each employees work,
decisions and relationships.

7. • Future development plans:-
IBM plans to earn $40 billion from the cloud and
other growing parts of the tech industry by 2018.
IBM is heavily focused on innovation, achieving
more patents per year than any other company.
Other factors that contribute to the company's
continuing success and help it to stand apart from
its competitors include continuing efforts to create
solutions for world problems, such as the
management of water, Smarter Planet, and positive
growth in Brazil, India, China, and Russia.

9. • IBM is working on an autonomic
computing initiative that the company defines
as providing products that are self-
configuring, self-optimizing, and self-
protecting - as well as self-healing. For all of
these characteristics together, IBM uses the
term "self-managing."