The document analyzes the website of the Association of Information Technology Professionals (AITP) and offers a heuristic evaluation highlighting key concerns such as overwhelming navigation, unorganized storefront, and outdated visual design. It provides recommendations to enhance user experience, including condensing navigation, implementing visual cues, and revamping the storefront layout. Overall, the evaluation aims to position AITP as a leading society for technology professionals by improving its online presence and functionality.

1. Website Analysis for
Association of Information
Technology Professionals
By: Aaron Diaz, Jean Sebastien Hyppolite, and Marianela Reyes

2. Overview
• Successful Organization
• Heuristic Evaluation
• Areas of Concern
• Recommendations
• Questions

3. What Makes a Successful
Organization?
What Makes a Successful
Organization?

4. Mission, Vision, Goals
• Vision
AITP is the leading worldwide society of information
technology business professionals and the community of
knowledge for the current and next generation of
leaders.
• Mission
To serve our members by delivering relevant technology
and leadership education, research and information on
current business and technology issues, and forums for
networking and collaboration.

5. AITP Website Experience:
Member vs Non-Member
• 2003 – Web portal
implementation
• 2011 – redesigned
web portal
• Unfamiliar with
website, navigation
• Scattered information

6. Non-Member to New Member
• Importance of having a web presence
• In need of a visually appealing and
attractive design
• 5 – Second Study(Lindgaard)

7. Heuristic Evaluation
• Developed by Jakob Nielsen
– 10 general categories/guidelines
– evaluates different aspects of a UI

8. Heuristic Evaluation
Website Comparison
– Similar organization websites
• NSPE.org
• Computer.org
– Same methodology and scoring

9. AITP vs IEEE Computer Society
0
5
10
15
20
25
Homepage
Website
Functionality
Navigation and
Information…
Quality of Writing
and Content
Forms and Data
Store Front and
Ecommerce
Search
Help, Feedback and
Error Tolerance
Layout and Visual
Design
Accessibility and
Technical Design
AITP
0
5
10
15
20
25
30
Homepage
Website
Functionality
Navigation and
Information…
Quality of Writing
and Content
Forms and Data
Store Front and
Ecommerce
Search
Help, Feedback
and Error…
Layout and Visual
Design
Accessibility and
Technical Design
IEEE Computer Society

10. AITP vs NSPE
0
5
10
15
20
25
30
Homepage
Website
Functionality
Navigation and
Information…
Quality of Writing
and Content
Forms and Data
Store Front and
Ecommerce
Search
Help, Feedback
and Error…
Layout and Visual
Design
Accessibility and
Technical Design
NSPE
0
5
10
15
20
25
Homepage
Website
Functionality
Navigation and
Information…
Quality of Writing
and Content
Forms and Data
Store Front and
Ecommerce
Search
Help, Feedback and
Error Tolerance
Layout and Visual
Design
Accessibility and
Technical Design
AITP

11. Areas of Concern
• Navigation
– Overwhelming
– Lack of breadcrumbs
– Lack of Site Map
• Store Front and Ecommerce
– Separate from aitp.org
– Unorganized product information
• Visual Layout and Design
– Uninviting design
– Dated appearance

12. Recommendations
• Condense navigation and add visual cues
• Implement breadcrumbs and site maps
throughout
• Organize product information in store
• New layout design with focal point

13. Navigation
• Contracts/expands
• Visual cues to
guide user

14. Navigation
• Use of headings and sub headings
• Breadcrumbs (secondary navigation)

15. Store Front
• Store homepage
• Products categories
• Checkout/cart system

16. Store Front
• Grid layout
• Separate pictures of each
product
• Clear pricing
• Linked to detailed
information

17. Visual & Aesthetic Design
• Sample layouts from Artisteer.com
• Focal points

18. Conclusion
• New Members
• Recommendations
– New layout design
– Revamp store front
– Improve navigation

19. Questions?