The client wanted a website to raise awareness of water usage that incorporated social media and a rich internet application (RIA) calculator. The project goals were to help sell tickets and build awareness of water usage. The development process followed a "4D process" of define, design, develop, and deploy. Key aspects included choosing Drupal as the content management system (CMS), theming with a CSS framework, building calculations into the RIA using Flex, and integrating social media.