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Presentation
       on
  Strategies of

Hero MotoCorp

         Presented By:
            Neha Sharma 73
            Neha S.S 74
Founder
 Director
 Chairman
          B.M MUNJAL
         BRIJ MOHANLAL
MUNJAL
Managing Director
 C.E.O

     Pawan
Munjal
Punchline


“Hum mein He Hero”
Brand

Ambassador
Competitors

     1. Bajaj Auto
     2. TVS Motor
        3.Mahindra Scoote
4. LML ( Lohia Machinery
        Limited)
Strategies of HERO
   MOTO CORP
KEY STRATEGIES

1. To build a strong product portfolio
2. Explore growth opportunities globally
3.Improve its operational efficiency
     continuously
4. Aggressively expand its reach to customers
5. Continue to invest in brand building
     activities
6. Ensure customer and shareholder delight.
The company wants to become
   the world’s best two-wheeler
 company. It wants to stand on
its own in the highly competitive
Indian two-wheeler segment for
 this it is preparing to introduce
   at least 3 new models , with
  the 1st of these being a DIRT-
  BIKE that it will launch under
              its name.
The company has announced
   its intention to expand
 globally, with plans to sell
vehicles on three continents
 i.e. Africa, Latin America
  and South-East Asia and
nearly double its unit sales
      within five years
The company is
   focusing on the
 scooter market with
 Maestro, positioned
exclusively for males.
To strengthen their network
in rural areas , the company
 started sales, servicing and
spare part outlets in small
  towns and villages across
            India.
In order to retain its 1st
 position in the market , it is
expanding its R&D. They have
   hired engineers from its
competitors like BAJAJ AUTO,
YAMAHA and MAHINDRA two
            wheelers.
Hero motocorp

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Hero motocorp

  • 1. Presentation on Strategies of Hero MotoCorp Presented By: Neha Sharma 73 Neha S.S 74
  • 2.
  • 3. Founder Director Chairman B.M MUNJAL BRIJ MOHANLAL MUNJAL
  • 4. Managing Director C.E.O Pawan Munjal
  • 7. Competitors 1. Bajaj Auto 2. TVS Motor 3.Mahindra Scoote 4. LML ( Lohia Machinery Limited)
  • 8. Strategies of HERO MOTO CORP
  • 9. KEY STRATEGIES 1. To build a strong product portfolio 2. Explore growth opportunities globally 3.Improve its operational efficiency continuously 4. Aggressively expand its reach to customers 5. Continue to invest in brand building activities 6. Ensure customer and shareholder delight.
  • 10. The company wants to become the world’s best two-wheeler company. It wants to stand on its own in the highly competitive Indian two-wheeler segment for this it is preparing to introduce at least 3 new models , with the 1st of these being a DIRT- BIKE that it will launch under its name.
  • 11. The company has announced its intention to expand globally, with plans to sell vehicles on three continents i.e. Africa, Latin America and South-East Asia and nearly double its unit sales within five years
  • 12. The company is focusing on the scooter market with Maestro, positioned exclusively for males.
  • 13. To strengthen their network in rural areas , the company started sales, servicing and spare part outlets in small towns and villages across India.
  • 14. In order to retain its 1st position in the market , it is expanding its R&D. They have hired engineers from its competitors like BAJAJ AUTO, YAMAHA and MAHINDRA two wheelers.