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Hero motocorp
- 1. Presentation on Strategies of Hero MotoCorp Presented By: Neha Sharma 73 Neha S.S 74
- 3. Founder Director Chairman B.M MUNJAL BRIJ MOHANLAL MUNJAL
- 4. Managing Director C.E.O Pawan Munjal
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- 7. Competitors 1. Bajaj Auto 2. TVS Motor 3.Mahindra Scoote 4. LML ( Lohia Machinery Limited)
- 8. Strategies of HERO MOTO CORP
- 9. KEY STRATEGIES 1. Tobuild a strong product portfolio 2. Explore growth opportunities globally 3.Improve its operational efficiency continuously 4. Aggressively expand its reach to customers 5. Continue to invest in brand building activities 6. Ensure customer and shareholder delight.
- 10. The company wantsto become the world’s best two-wheeler company. It wants to stand on its own in the highly competitive Indian two-wheeler segment for this it is preparing to introduce at least 3 new models , with the 1st of these being a DIRT- BIKE that it will launch under its name.
- 11. The company hasannounced its intention to expand globally, with plans to sell vehicles on three continents i.e. Africa, Latin America and South-East Asia and nearly double its unit sales within five years
- 12. The company is focusing on the scooter market with Maestro, positioned exclusively for males.
- 13. To strengthen theirnetwork in rural areas , the company started sales, servicing and spare part outlets in small towns and villages across India.
- 14. In order toretain its 1st position in the market , it is expanding its R&D. They have hired engineers from its competitors like BAJAJ AUTO, YAMAHA and MAHINDRA two wheelers.