This document provides an overview of the Indian two-wheeler industry and major companies within it, including Hero MotoCorp and Bajaj Auto. It discusses the growth of motorcycles in India due to factors like poor public transportation. It also includes SWOT analyses and competitor profiles for Hero MotoCorp and Bajaj Auto. Chapter 2 mentions that the objectives of the document are to analyze consumer preferences and satisfaction, determine purchase influencing factors, and evaluate manufacturers' services in the Indian two-wheeler market.

1. TABLE OF CONTENTS
S.NO. CONTENTS PAGE
NO.
1. CHAPTER:1 – INTRODUCTION 7-11
2. CHAPTER:2 – OBJECTIVES &
MEHODOLOGY
12-13
3. CHAPTER:3 – CONCEPTUAL
DISCUSSION
14-16
4. CHAPTER:4 – DATA ANALYSIS 17-22
5. CHAPTER:5 – FINDINGS &
RECOMMENDATIONS
23-25
6. BIBLIOGRAPHY 26-27
7. Annexure 28-29

2. CHAPTER: 1
INTRODUCTION

3. Overview
Majority of Indians, especially the youngsters prefer motorbikes rather than cars. Capturing a
large share in the two-wheeler industry, bikes and scooters cover a major segment. Bikes are
considered to be the favorite among the youth generation, as they help in easy commutation.
India, is the second largest producer of two- wheelers in the world. In the last few years, the
Indian two-wheeler industry has seen spectacular growth. The country stands next to China and
Japan in terms of production and sales respectively.
The trend of owning two-wheelers is due to a variety of facts peculiar to India. One of the chief
factors is poor public transport in many parts of India. Additionally, two-wheelers offer a great
deal of convenience and mobility for the Indian family. Motorcycle companies like the Yamaha,
Honda, and Kawasaki, set up shop in India in collaboration with various Indian two-wheeler
companies. Bikes manufactured by Hero Honda, the only company manufacturing four-stroke
bikes at that time, gained massive popularity. Many companies such as Kinetic, TVS and Hero
also started manufacturing mopeds that proved immensely popular with people who wanted a
simple riding machine.
The latest trend in the two-wheeler market is the introduction of electrically operated vehicles
from a range of manufacturers such as Indus and Hero. These can be recharged from convenient
household electrical points. The only disadvantage is speed, which is restricted to around 25
miles per hour. Currently, the motorcycle market is witnessing a demand for higher volume
engines. Previously, the 100cc bikes were very popular owning to the high fuel efficiency
offered. However, the market is maturing fast. Sensing this movement, Bajaj has introduced the
Bajaj Pulsar, with 150, 180 and 200 cc engines with Dual Twin Spark Ignition (DTSi)
technology.
The motorcycle market share is about 81.5% of the total two wheeler market in India. Three-
fourths of the total exports in the two wheeler automobile industry are made in the motorcycle
segment. Exports are made mainly to South East Asian and SAARC nations. Two-wheeler
vehicle segment is expected to show slow growth of 10 percent CAGR (Compound Annual
Groth Rate) over the period of 2012-2016, as per the report.The two-wheeler market in India is
the biggest contributor to the automobile industry with a size of Rs.100,000 million.

4. Hero MotoCorp Ltd.
Hero Motocorp Ltd formerly Hero Honda, is an Indian motorcycle and scooter manufacturer
based in New Delhi, India. The company is the largest two wheeler manufacturer in the
world. In India, it has a market share of about 46% share in 2-wheeler category. On 31 March
2013, the market capitalisation of the company was INR 308 billion (USD 5.66 billion).
Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of
Japan. In 2010, when Honda decided to move out of the joint venture, Hero Group bought the
shares held by Honda. Subsequently, in August 2011 the company was renamed Hero
MotoCorp with a new corporate identity.
In June 2012, Hero Motocorp approved a proposal to merge the investment arm of its parent
Hero Investment Pvt. Ltd. into the automaker. The decision comes after 18 months of its split
from Honda Motors.
Type Public company
Industry Automotive
Headquarters New Delhi,India
Key people Dr. Brijmohan Lall Munjal (Chairman)
Pawan Munjal (MD & CEO)
Parent Hero Group
“Hero” is the brand name used by the Munjal brothers for their flagship company, Hero Cycles
Ltd. A joint venture between the Hero Group and Honda Motor Company was established in
1984 as the Hero Honda Motors Limited at Dharuhera, India. Munjal family and Honda group
both owned 26% stake in the Company.

5. During the 1980s, the company introduced motorcycles that were popular in India for their fuel
economy and low cost. A popular advertising campaign based on the slogan 'Fill it – Shut it –
Forget it' that emphasised the motorcycle's fuel efficiency helped the company grow at a
double-digit pace since inception. In 2001, the company became the largest two-wheeler
manufacturing company in India and globally. It maintains global industry leadership till date.
Formation of Hero MotoCorp
The name of the company was changed from Hero Honda Motors Limited to Hero MotoCorp
Limited on July 29, 2011.The new brand identity and logo of Hero MotoCorp were developed
by the British firm Wolff Olins.The logo was revealed on 9 August 2011 in London, to coincide
with the third test match between England and India.
Hero MotoCorp can now export to Latin America, Africa and West Asia.Hero is free to use any
vendor for its components instead of just Honda-approved vendors.
On 21 April 2014, Hero MotoCorp announced their plan on a $40 million(over Rs 240 crore)
joint venture with Bangladesh's Notiol Niloy Group in the next five years.
Mission
Hero MotoCorp’s mission is to become a global enterprise fulfilling its customer's needs and
aspirations for mobility, setting benchmarks in technology, styling and quality so that it
converts its customers into its brand advocates.
SWOT Analysis
Strength
1. Huge brand equity and one of the biggest players in the two wheelers
Indian market
2. Excellent R&D and wide variety of products in every segment.
3. Excellent distribution, over 3000 dealerships and service centers
4. Good advertising and excellent rebranding from Hero Honda to Hero Moto
Corp
Weakness
1. Absence in the premium bike segment
2.High imports for its spare parts i.e. over 30% imports
3. Most of the products have similar features and low on design and
innovation
Opportunity
1.Two-wheeler segment is one of the most growing industries
2.Export of bikes is limited i.e. untapped international markets
Threats
1. Strong competition from Indian as well as international brands
2. Dependence on government policies and rising fuel prices
3. Better public transport will affect two-wheeler sales

6. COMPETITORS
1. Yamaha
India Yamaha Motor Private Limited (IYM) is an Indian subsidiary of Yamaha Motor
Company, formed in 2008 as a joint venture with Mitsui. It produces a range of motorcycles for
domestic consumption and export including the FZ16, FZ-S, Fazer and R15.
2. TVS
TVS Motor Company is the third largest two-wheeler manufacturer in India and one among the
top ten in the world.
3. Bajaj Auto
Bajaj Auto Limited is an Indian two-wheeler and three-wheeler manufacturing company. Bajaj
Auto is a part of the Bajaj Group.

7. Bajaj Auto
Bajaj Auto Limited is an Indian two-wheeler and three-wheeler manufacturing company.Bajaj
Auto manufactures and sells motorcycles, scooters and auto rickshaws.It was founded
by Jamnalal Bajaj in Rajasthan in the 1930s. It is based in Pune, Mumbai, with plants
inchakan (Pune), Waluj (near Aurangabad) and Pantnagar in Uttarakhand.The oldest plant at
Akurdi (Pune) now houses the R&D centre 'Ahead'. Bajaj Auto is a part of the Bajaj Group.
Bajaj Auto is the world's third-largest manufacturer of motorcycles and the second-largest in
India. It is the world’s largest three-wheeler manufacturer.On 31 March 2013, its market
capitalization was INR 520 billion(US$9.57 billion) making it India's 23rd largest publicly
traded company by market value.
Type Public company
Industry Automotive
Headquarters Pune,India
Key people Rahul Bajaj (Chairman)
Rajiv Bajaj (MD)
Parent Bajaj Group

8. History
Bajaj Auto came into existence on 29 November 1945 as M/s Bachraj Trading Corporation
Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it
obtained a licence from the Government of India to manufacture two-wheelers and three-
wheelers and it became a public limited company in 1960. In 1970, it rolled out its 100,000th
vehicle. In 1986, it sold 500,000 vehicles in a financial year. In 1995, it rolled out its ten
millionth vehicle and produced and sold one million vehicles in a year.With the launch of
motorcycles in 1986, the company has changed its image from a scooter manufacturer to a two-
wheeler manufacturer.
According to the authors of Globality: Competing with Everyone from Everywhere for
Everything, Bajaj has operations in 50 countries by creating a line of bikes targeted to the
preferences of entry-level buyers.
SWOT Analysis
Strength
1. Excellent brand presence and marketing in India
2. Extensive research and development focus and highly
experienced player in the motorcycle segment
3. Widespread distribution network across India
4. Wide product range in terms of price, quality and
categories
5. Featured in the Forbes Global brands list
Weakness
1.Not a global brand despite high volume production
2.Lack of performance bikes like major international brands
and sports bikes & cruisers.
Opportunity
1. Cheaper variants for tapping more in the rural segment
2. Premium sports bikes for urban areas
3. Constant growth in the two-wheeler segment
Threats
1.Cheaper imports from countries like China
2. Entry of international brands
3.Other motorcycle players have a strong brand presence

9. COMPETITORS
1. Yamaha
India Yamaha Motor Private Limited (IYM) is an Indian subsidiary of Yamaha Motor
Company, formed in 2008 as a joint venture with Mitsui. It produces a range of motorcycles for
domestic consumption and export including the FZ16, FZ-S, Fazer and R15.
2. TVS
TVS Motor Company is the third largest two-wheeler manufacturer in India and one among the
top ten in the world.

10. CHAPTER: 2
OBJECTIVES AND METHODOLOGY

11. Significance and objectives
1. To analyze the consumer preference.
2. To know which manufacturer is providing better services .
3. To analyze the customers satisfaction.
4. To determine the factors influencing the choice of customers regarding bikes.
The primary objective of project is to gain through theoretical experience, a
sound appreciation and understanding of the theoretical principles learnt during
BBA. Project is oriented towards developing the skills, knowledge .This project is
basically meant to understand the practical aspects of concepts learned during all
the semesters.
Scope of the study:-
Advantages to be gained during Project
are:-
 It gives the information regarding the preferences and choice of the
different brands.
 Understanding problems of the company and identifying how they deal
for solution.

12. Methodology
A) Primary data
Primary data are those data which were collected afresh and for first time and thus
happen to be original in character.
 Face to face (Interview)
 Observation
B) Secondary Data
When an investigator uses the data that has been already collected by others is
called secondary data . The secondary data could be collected from the journals,
reports & various publications. The advantage of the secondary data can be
economical, both in terms of money and time spent. In this project Secondary
data was collected through:
Websites
News papers

13. CHAPTER: 3
CONCEPTUAL DISCUSSION

14. A comparative analysis compares two or more things: “two texts, two theories, two historical
figures, two scientific processes, and so on” (Walk, 1998). A comparative analysis “may be
about two similar things that have crucial differences (two pesticides with different effects on
the environment) or two similar things that have crucial differences, yet turn out to have
surprising commonalities (two politicians with vastly different world views who voice
unexpectedly similar perspectives on sexual harassment).” Here are some guidelines on
constructing a comparative analysis paper.
Making an Argument
A comparative analysis requires you to make an argument. Some describing or defining of
the two elements will be necessary, but the heart of the paper comes with your argument
about how they compare. Do not get stuck in only describing each element, push yourself
into the work of making an argument about how the two compare (which involves drawing
conclusions, analyzing, and synthesizing). Be sure you are drawing from the higher-order
thinking skills in the Bloom’s Taxonomy, below (Bloom, 1956).
Constructing and Structuring the Paper
“To write a good compare-and-contrast paper, you must take your raw data—the similarities
and
differences you've observed—and make them cohere into a meaningful argument”
(Walk,1998).
There are a few approaches to take:
Comparative Approaches
Basic Comparative Approach: weigh A and B equally
Lens Approach: weigh A less heavily than B, use A as a lens through which to view B
“Lens comparisons are useful for illuminating, critiquing, or challenging the stability of a
thing that, before the analysis, seemed perfectly understood. Often, lens comparisons [often]
take time into account: earlier texts, events, or historical figures may illuminate later ones,
and vice versa” (Walk, 1998).

15. Organizing the Paper
“There are two basic ways to organize the body of your paper.
In text-by-text, you discuss all of A, then all of B.
In point-by-point, you alternate points about A with comparable points about B.

16. If you think that B extends A, you'll probably use a text-by-text scheme; if you see A and B
engaged in debate, a point-by-point scheme will draw attention to the conflict. Be aware,
however, that the point-by- point scheme can come off as a ping-pong game. You can avoid
this effect by grouping more than one point together, thereby cutting down on the number of
times you alternate from A to B. But no matter which organizational scheme you choose, you
need not give equal time to similarities and differences. In fact, your paper will be more
interesting if you get to the heart of your argument as quickly as possible” (Walk, 1998).
Linking A and B
“In a compare-and-contrast, the thesis depends on how the two things you've chosen to
compare actually relate to one another. Do they extend, corroborate, complicate, contradict,
correct, or debate one another” (Walk, 1998)? The introduction of your essay should include
a clear thesis statement that places that comparative argument right up front. “All
argumentative papers require you to link each point in the argument back to the thesis.
Without such links, your reader will be unable to see how new sections logically and
systematically advance your argument. In a compare-and contrast, you also need to make
links between A and B in the body of your essay if you want your paper to hold together. To
make these links, use transitional expressions of comparison and contrast (similarly,
moreover, likewise, on the contrary, conversely, on the other hand)” (Walk, 1998). “You can
use signal phrases like “another similarity” or “another difference.” If you are discussing both
similarities and differences, you can use a signal phrase like “on the other hand” to show your
move from comparison to contrast” (OWL at Purdue, 2011).Using a Frame of Reference
A frame of reference is “the context within which you place the two things you plan to
compare and contrast; it is the umbrella under which you have grouped them. The frame of
reference may consist of an idea, theme, question, problem, or theory…The best frames of
reference are constructed from specific sources rather than your own thoughts or
observations…Most assignments tell you exactly what the frame of reference should be, and
most courses supply sources for constructing it. If you encounter an assignment that fails to
provide a frame of reference, you must come up with one on your own. A paper without such
a context would have no angle on the material, no focus or frame for the writer to propose a
meaningful argument” (Walk, 1998).

17. 'Customer satisfaction is a term frequently used in marketing. It is a measure of how
products and services supplied by a company meet or surpass customer expectation.
Customer satisfaction is defined as "the number of customers, or percentage of total customers,
whose reported experience with a firm, its products, or its services (ratings) exceeds specified
satisfaction goals." In a survey of nearly 200 senior marketing managers,
71 percent responded that they found a customer satisfaction metric very useful in managing
and monitoring their businesses.
It is seen as a key performance indicator within business and is often part of a Balanced
Scorecard. In a competitive marketplace where businesses compete for customers, customer
satisfaction is seen as a key differentiator and increasingly has become a key element of
business strategy.
"Within organizations, customer satisfaction ratings can have powerful effects. They focus
employees on the importance of fulfilling customers' expectations. Furthermore, when these
ratings dip, they warn of problems that can affect sales and profitability.... These metrics
quantify an important dynamic. When a brand has loyal customers, it gains positive word-of-
mouth marketing, which is both free and highly effective."
Therefore, it is essential for businesses to effectively manage customer satisfaction. To be
able do this, firms need reliable and representative measures of satisfaction.
"In researching satisfaction, firms generally ask customers whether their product or service
has met or exceeded expectations. Thus, expectations are a key factor behind satisfaction.
When customers have high expectations and the reality falls short, they will be disappointed
and will likely rate their experience as less than satisfying. For this reason, a luxury resort, for
example, might receive a lower satisfaction rating than a budget motel—even though its
facilities and service would be deemed superior in 'absolute' terms."
The importance of customer satisfaction diminishes when a firm has increased bargaining
power. For example, cell phone plan providers, such as AT&T and Verizon, participate in an
industry that is an oligopoly, where only a few suppliers of a certain product or service exist. As
such, many cell phone plan contracts have a lot of print with provisions that they would never
get away if there were, say, 100 cell phone plan providers, because customer satisfaction
would be far too low, and customers would easily have the option of leaving for a better contract
offer.

18. CHAPTER: 4
DATA ANALYSIS

19. Q1. Which bike doyouhave?
Hero 47
Bajaj 38
Anyother 15
Q2. In whichfamilyIncome level doyouFall?
100000-200000 22
200000-300000 45
300000-400000 23
above 400000 10
0
10
20
30
40
50
1
Income level
NoofPersons
100000-200000
200000-300000
300000-400000
above 400000
Any other
Bajaj
Hero

20. Q3. For how longdo you owna bike?
0-1 year 34
1-2 year 29
2-3 year 26
above 3 year 11
Q4. For what purpose doyouuse your Motor Bike?
Hero Bajaj
Office Purpose 9 4
Personal purpose 13 15
JoyPurpose 19 16
Other 6 3
0
10
20
30
40
No of
Persons
1
No of years
0-1 year
1-2 year
2-3 year
above 3 year

21. 0
5
10
15
20
Office
Purpose
Personal
purpose
Joy
Purpose
Other
Purpose
No of Persons
Hero
Bajaj

22. Q5. WhichModel do youHave?
Hero Bajaj
Splendor 21 Platina 100 7
Hunk 13 Discover 12
Karizma ZMR 7 Pulsar 11
Any other 6 Any other 8
Hero -
Bajaj-
0
5
10
15
20
25
Model Name
No of Persons
Hero
Splendor
Hunk
Karizma ZMR
Any other

23. Q6. Howdo you come to knowaboutthisMotor Bike?
Hero Bajaj
Newspaper 4 2
Television 23 16
Magazine 2 1
Friends&Relative 18 19
0
2
4
6
8
10
12
14
Model Name
No of Persons
Bajaj
Platina 100
Discover
Pulsar
Any other

24. Q7. DoesAdvertisementInfluence yourdecisioninchoosinga
Motor Bike?
Yes 87%
No 5%
Cant say 8%
0
5
10
15
20
25
Hero Bajaj
Name of Company
Newspaper
Television
Magzine
Friends & Relative
No of Persons

25. Q8. Do youhave full knowledge aboutBikesbefore buying?
Hero Bajaj
Yes 25 23
No 22 15
Yes
No
Cant say

26. Q9. Which Factor belowInfluenceyourdecision?
Hero Bajaj
Price 72% 78%
Mileage 78% 64%
Quality 65% 48%
0
5
10
15
20
25
30
Hero Bajaj
Company Name
No of persons
Yes
No

27. Resale Value 40% 28%
Statussymbol 10% 7%
Q10. If newBike withgoodfeaturescomesin,thenwouldyoulike to
change your bike?
Hero Bajaj
Yes 19 21
No 17 14
0%
20%
40%
60%
80%
100%
Hero Bajaj
Company Name
No of Persons
Price
Mileage
Quality
Resale Value
Status symbol

28. Cant say 11 3
0
5
10
15
20
25
Yes No Cant say
Views
No of Persons
Hero
Bajaj

29. Chapter: 5
Findings And
Recommendations

30. FINDINGS
1. Most of the Pulsar & Karizma ZMR are purchased by young generation 18 to 30 because
they prefer stylish looks and rest of the models of Hero are purchased more by daily users
who needs more average of bikes than looks.
2. Hero is considered to be most fuel-efficient bike on Indian roads.
3. Service & Spare parts are available throughout India in local markets also.
4. While buying a motorcycle, economy is the main consideration in form of maintenance
cost, fuel efficiency.

31. RECOMMENDATIONS
1. Bajaj should introduce some more models having more engine
power.
2. Hero should think about fuel efficiency in case of upper segment
bikes.
3. More service centers should be opened.
4. Maintenance cost and the availability of the spare parts should also
be given due importance.

32. BIBLIOGRAPHY

33. http://www.heromotocorp.com/en-in/about-us/about-us.html
http://www.bajajauto.com/bajaj_whybajaj.asp
http://www.slideshare.net/sushant_04/hero-motocorp-ltd-ppt
http://www.mbaskool.com/brandguide/automobiles/1131-bajaj-auto-limited.html
http://www.mbaskool.com/brandguide/automobiles/1196-hero-moto-corp.html
http://www.slideshare.net/lostandy/bajaj-auto-limited

34. Annexure
QUESTIONNAIRE
NAME ………………………………………………
CONTACT NO ……………………………………….
AGE…………………………
OCCUPATION:- Businessman Employee
Student Other
Q1) Which Bike do you have?
Hero Bajaj Any Other
Q2) In which Family Income do you Fall?
100000-200000 200000-300000
300000-400000 Above 400000
Q3) For how long do you own a Bike?
0-1 year 1-2 year
2-3 year above 3 years
Q4) For what purpose do you use your Bike?
Office Purpose Personal Purpose
Joy Purpose Other

35. Q5) Which Model do you have?
Hero : - Splendor Hunk
Karizma ZMR Other
Bajaj: - Platina 100 Discover
Pulsar Other
Q6) How do you come to know about this Bike?
Newspaper Television
Magazines Friends/Relatives
Q7) Does Advertisement Influence your decision in choosing a Bike?
Yes No Can’t say
Q8) Do you have full knowledge about bikes before buying?
Yes No Can’t say
Q9) Which factors influence your decision?
Price Mileage Quality
Resale Value Status Symbol

36. 10) If new bike with good features comes in, then would you like to change your bike?
Yes No Can’t say
Any Suggestions for Company
…………………………………………………………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………………………
Date: (Signature)