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Bajaj and honda 22
1. A
DISSERTATION REPORT
ON
“A COMPARATIVE STUDY OF HERO
MOTO CORP AND BAJAJ”
SUBMITTED TO THE
DEPARTMENT OF MANAGEMENT & RESEARCH
INTEGRAL UNIVERSITY, LUCKNOW
IN PARTIAL FULLFILLMENT OF THE
MASTER IN BUSINESS ADMINISTRATION
UNDER THE GUIDANCE OF:- SUBMITTED BY:-
ANIS UR REHMAN MOHD ALIM KHAN
ASSTT. PROFESSOR M.B.A- 4th
semester
FACULTY OF MGMT. ROLL NO: 1200122051
& RESEARCH ENROLL. NO: 1200101361
INTEGRAL UNIVERSITY
MOHD ALIM KHAN
ROLL NO:1200122051 1
2. 2013-2014
EXECUTIVE SUMMARY
During the 80s, Hero Moto Corp (previously Hero Honda) became the first company in
India to prove that it was possible to drive a vehicle without polluting the roads. The
company introduced new generation motorcycles that set industry benchmarks for fuel
thrift and low emission. A legendary 'Fill it - Shut it – For get it' campaign captured the
imagination of commuters across India, and Hero Moto Corp (previously Hero Honda)
sold millions of bikes purely on the commitment of increased mileage. In today world
customer is the king irrespective of whatever the business may be ,wherever the
operations may be.The project assigned to me by the company was a market study on
100cc bikes among the dealers and customers with special reference to Hero Moto
Corp(previously Hero Honda) dealer and loyalty of customers towards the bikes.Bajaj
Auto limited is one of the largest two wheeler manufacturing company in India apart
from producing two wheelers they also manufacture three wheelers. The company had
started way back in 1945. Initially it used to import the two wheelers from outside, but
from 1959 it started manufacturing of two wheelers in the country. By the year
1970 Bajaj Auto had rolled out their 100,000th vehicle. Bajaj scooters and motor cycles
have become an integral part of the Indian milieu and over the years have come to
represent the aspirations of modern India.Bajaj Auto also has a technical tie up with
Kawasaki heavy industries of Japan to produce the latest motorcycles in India which are
of world class quality The Bajaj Kawasaki eliminator has emerged straight out of the
drawing board of Kawasaki heavy industries. The core brand values of Bajaj Auto
limited includes Learning, Innovation, Perfection, Speed and Transparency.25%
customers of hero said they have full knowledge of the product before buying,23%
customers of bajaj said they have also full knowledge about product.
43% hero customers consider price in good category while 55% bajaj customers consider
price in average category.
Mostly the customers of Hero are not likely to change the bike under the circumstances
when new bike are launched in the market.
Since the Hero is the leading Motorbike company in India so HERO must concentrate
on the model’s which are more likely to be used by the customers so that HERO can
attract new customers and retain old ones. But on the other hand if other company launch
a new model which can compromise the customer of HERO, then HERO should be
prepare for launching same variant as the competitor does.
The customer of BAJAJ is not satisfied with their mileage so they have to work on the
mileage of upcoming bikes so that they can give cut throat competition to HERO.
Hero Moto Corp (previously Hero Honda) motor should also start producing other
models and should add a different style and variety to their product line. This will surely
MOHD ALIM KHAN
ROLL NO:1200122051 2
3. attract more customers. This will help to increase the existing goodwill and position in
the market.
ACKNOWLEDGEMENT
I am grateful to Prof. Aftab Alam, HOD of Business Management for his
continuous support and encouragement, I am grateful to Mr. Anis ur Rehman
Asst. Prof. of department of business management for his continuous guidance
and continuous support. His guidance and support has been extremely
beneficial in the preparation and completion of this project on Comparative
study on Hero Motocorp and Bajaj.
The faculty members had been the source of inspiration, valuable
information and suggestion during the course of preparation of this project
report. Special thanks to all the respondents who helped me in collection
data required for the study. Last but not the least; I would like to thank my
friends and family for their constructive suggestion.
MOHD ALIM KHAN
ROLL NO:1200122051 3
4. INDEX
Sr No. Particulars Page
no
Chapter-1 COMPANY PROFILE OF BAJAJ 6-19
Chapter-2 COMPANY PROFILE OF HERO MOTOCORP 20-33
Chapter-3 RESEARCH METHODOLOGY 34-36
- Data Source
- Research Approach
- Sampling unit
- Data Completion and Analysis
-Objective
-Limitation of research of study
Chapter-4 ANALYSIS AND INTERPRETATION 37-
50
Chapter-5 FINDINGS 51
Chapter-6 CONCLUSION 52
Chapter-7 RECCOMONDATION 53
Chapter-8 BIBLIOGRAPHY 54
CHAPTER -9 REFERENCE 55
MOHD ALIM KHAN
ROLL NO:1200122051 4
5. CHAPTER-1
COMPANY
PROFILE OF BAJAJ
INTRODUCTION
The Bajaj Group is amongst the top 10 business houses in India. Its
footprint stretches over a wide range of industries, spanning automobiles
(two-wheelers and three-wheelers), home appliances, lighting, iron and
steel, insurance, travel and finance.
The group's flagship company, Bajaj Auto, is ranked as the world's fourth
largest two- and three- wheeler manufacturer and the Bajaj brand is well-
known across several countries in Latin America, Africa, Middle East,
South and South East Asia.
MOHD ALIM KHAN
ROLL NO:1200122051 5
6. Founded in 1926, at the height of India's movement for independence from
the British, the group has an illustrious history. The integrity, dedication,
resourcefulness and determination to succeed which are characteristic of the
group today, are often traced back to its birth during those days of relentless
devotion to a common cause. Jamnalal Bajaj, founder of the group, was a
close confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had
adopted him as his son. This close relationship and his deep involvement in
the independence movement did not leave Jamnalal Bajaj with much time to
spend on his newly launched business venture.
His son, Kamalnayan Bajaj, then 27, took over the reins of business in 1942.
He too was close to Gandhiji and it was only after Independence in 1947,
that he was able to give his full attention to the business. Kamalnayan Bajaj
not only consolidated the group, but also diversified into various
manufacturing activities.
The present Chairman of the group, Rahul Bajaj, took charge of the
business in 1965. Under his leadership, the turnover of the Bajaj Auto the
flagship company has gone up from Rs.72 million to Rs.46.16 billion (USD
936 million), its product portfolio has expanded from one to and the brand
has found a global market. He is one of India's most distinguished business
leaders and internationally respected for his business acumen and
entrepreneurial spirit.
MOHD ALIM KHAN
ROLL NO:1200122051 6
7. BAGGA LINK GROUP
Bagga link established in 1952 is a joint-family owned business group
successfully managing automobile dealership(s) of reputed manufactures in
New Delhi.
Being more than 50 years in the automobile trade itself has earned us a lot
of goodwill and brand awareness among the local public of Delhi
Today, we are just not selling automobiles but are also building stronger
relationships with our customers by understanding their needs and
expectations better and better everyday
MOHD ALIM KHAN
ROLL NO:1200122051 7
8. BAJAJ AUTO
Bajaj Auto Limited, India's premier automotive company, has unveiled a
focused organizational restructuring for the Auto business. With this
restructuring, the existing business roles and responsibilities at the company
has been strengthened and enhanced to ensure greater operational
empowerment and effective management.
The five pillars of this new structure (Strategic units) are R&D,
Engineering, Two Wheeler Business Unit, and Commercial Vehicles
Business Unit & International Business Unit. These pillars will be supported
by functions of Finance, MIS, HR, Business Development and Commercial.
Pradeep Srivastava, who was VP-Engineering prior to restructuring, will
now be President- Engineering. As per the reorganized structure the
company will have three CEO's. S. Sridhar, currently, VP, Mktg. & Sales
Two-Wheelers, will now head the Two Wheeler Business Unit as CEO with
manufacturing operations at Waluj and Akurdi also reporting to him. RC
Maheshwari has joined Bajaj Auto as CEO Commercial Vehicles. The
company is in the process of identifying a CEO for its International
Business. The three CEO's will be responsible for Top line, Business
Growth & profitability of their respective businesses. Abraham Joseph will
continue to lead Research & Development.
MOHD ALIM KHAN
ROLL NO:1200122051 8
9. The transition would be completed by August 01, 2007.
Mr. Rajiv Bajaj, Managing Director, Bajaj Auto Ltd. Said, "The new
structure would assist in "Aligning the Vectors" of the organization and will
enable the company to live its Brand Values & be "Distinctly Ahead". The
objective of this is to transit from relatively narrow functional definitions
into more integrated and cross-functional working with clear focus on
business results (Ahead) as well as focus on our Brand Values of speed,
Innovation, and Perfection (Distinctly)."
Bajaj Auto is a major Indian automobile manufacturer. It is India's second
largest two wheeler manufacturer[1]
and the world's 4th largest two- and
three-wheeler maker.[citation needed]
It is based in Pune, Maharashtra, with plants
in Akurdi and Chakan (Pune), Waluj (near Aurangabad) and Pantnagar in
Uttaranchal. Bajaj Auto makes and exports motorscooters, motorcycles and
the auto rickshaw.
The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1946.
Over the last decade, the company has successfully changed its image from
a scooter manufacturer to a two wheeler manufacturer. Its product range
encompasses scooterettes, scooters and motorcycles. Its real growth in
numbers has come in the last four years after successful introduction of a
few models in the motorcycle segment.
MOHD ALIM KHAN
ROLL NO:1200122051 9
10. The company is headed by Rahul Bajaj who is worth more than US$1.5
billion.
Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj
Trading Corporation Private Limited. It started off by selling imported two-
and three-wheelers in India. In 1959, it obtained license from the
Government of India to manufacture two- and three-wheelers and it went
public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it
managed to produce and sell 100,000 vehicles in a single financial year. In
1985, it started producing at Waluj in Aurangabad. In 1986, it managed to
produce and sell 500,000 vehicles in a single financial year. In 1995, it
rolled out its ten millionth vehicle and produced and sold 1 million vehicles
in a year.
According to the authors of Globality: Competing with Everyone from
Everywhere for Everything, Bajaj has grown operations in 50 countries by
creating a line of value-for-money bikes targeted to the different preferences
of entry-level buyers
MOHD ALIM KHAN
ROLL NO:1200122051 10
11. AWARENESS ABOUT BAJAJ
Bajaj auto limited, Waluj ,Aurangabad, is a division of Bajaj Auto
Limited, Pune, a flagship company of Bajaj Group.Bajaj Group was
formed by Mr.Jamanalal Bajaj in 1929. Bajaj Auto Limited, Pune started
scooter production in 1960. As an expansion plan, Bajaj Auto Limited,
Waluj Plant is started in 1985. In 1999, a State of Art Plant was started at
Chakan.
Objectives of Bajaj Auto Limited are to cater the market needs of
transportation by providing 2 wheeler and 3 wheeler vehicles. BALW has
been producing the catalogue products to cater to the changing market
requirements. Based on the customer feedback, improvements are being
made continuously in the existing products. In the process of introducing
new products, emission requirements are being taken into consideration
and products manufactured are meeting the regulatory requirements.
The site of BAL-W is located in MIDC Waluj area.
Bajaj Auto Limited, is an ISO-9001 company, having ISO-9001 (2000)
Quality Management certification.
A constant watch is kept on the technological developments taking place
in the areas of energy reduction, waste reduction and pollution
prevention. Environment Management System is integral part of overall
management systems at BALW. ISO 14001 certification was awarded to
BAL-W in 1997 .
In 2003-04, Bajaj Auto Limited has posted its highest ever gross turnover
of Rs.59.34 billion. Bajaj Auto has resolutely engaged in a process of
fundamental change. This has involved changes in the organisational
MOHD ALIM KHAN
ROLL NO:1200122051 11
12. structure; in product and models; in the approach to markets and
consumer preferences, in R&D engineering, product design and speed to
market; in rationalising of cost; and in a complete overhaul of the way in
which Bajaj Auto do business. This change process is now epitomised by
Bajaj Auto's new corporate identity.
Quality Policy, Environmental Policy and TPM Policy are guidelines for
our working. Photographs of the same are attached. (For readabilty, the
said policies are reproduced as it is).
Manufacturing Process
The industrial complex of Bajaj Auto Limited-Waluj is spread over an
area of 906 acres. The manufacturing activity consists of manufacturing
motorized 2-wheelers ,3-wheelers & parts thereof and also machine tools
required for captive consumption. The scooter plant was started in 1985
and other plants were started subsequently.
The manufacturing process for 2-wheelers and 3-wheelers as well as
machine building is basically metal cutting and metal forming. The basic
raw materials are steel and aluminium. Surface treatment processes like
heat treatment, painting and electroplating are carried out in the factory.
Flow Chart of Manufacturing Process is depicted on next page:
Energy Conservation : Method and working at
BALW
Top Management Committee fixes Corporate
Objective for Energy every yearby comparing
performance with National / International
Benchmark and targeting for higher achievement.
MOHD ALIM KHAN
ROLL NO:1200122051 12
13. The main objective is to operate most Cost
Effective, Energy Efficient and Environment
friendly Plant.
Continuous Improvement in Working and close
monitoring through Energy Management System is
carried out.
Energy audit and efficiency assessment is built-in
Quality, Environment and TPM Policies.
Awareness of Energy Conservation of all levels is
reflected in continuous reduction of conversion cost
of the vehicles produced year to year.
Some of the activities are
1 Technological upgradation - Usage of Flexible
Machining Centers instead of Special Purpose
Machines.
2 Implementation of Streamline Manufacturing
Systems. Re-organization of Machines/ Process
as per Product Layout.
3 Single Digit time in Minutes for Change of
Dies/ Tool. Compactness in Working area
4 Reduction in rejection less than 1000 PPM
(Parts Per Million) and aiming for ‘ZERO’ PPM.
5 Nurturing of ‘Right First time Ok’ culture.
6 Increase in Productivity of the workmen.
7 Improvement in Processes and working
methods.
MOHD ALIM KHAN
ROLL NO:1200122051 13
14. 8 Utilization of Idle time.
9 Minimization of Losses by TPM.
10 Introduction of Direct on Line of material and
elimination of stores.
The Energy conservation team/cell holds posters
competition on Energy & Water Conservation for all
employees.This percolates the Energy saving
aspects to workmen level. Awareness level of
conservation of energy amongst employee is very
high.
MOHD ALIM KHAN
ROLL NO:1200122051 14
15. PROFILE
Founder Jamnalal Bajaj
Year of Establishment 1926
Industry Automotive - Two & Three Wheelers
Business Group The Bajaj Group
Listings & its codes BSE – Code: 500490; NSE - Code: BAJAJAUTO
Presence Distribution network covers 50 countries. .
Dominant presence in Sri Lanka, Bangladesh, Columbia, ,
Peru,
Iran and Indonesia.
Joint Venture Kawasaki Heavy Industries of Japan
Registered & Head Office Akurdi
Pune - 411035
India
Tel.: +(91)-(20)-27472851
Fax: +(91)-(20)-27473398
Works • Akurdi, Pune 411035
• Bajaj Nagar, Waluj Aurangabad 431136
• Chakan Industrial Area, Chakan, Pune 411501
E-mail rahulbajaj@bajajauto.co.in
Website www.bajajauto.com
MOHD ALIM KHAN
ROLL NO:1200122051 15
16. Bajaj Auto at a glance
Bajaj Auto Limited
Type Public
Founded 1945
Headquarters Pune, India
Key people
Rahul Bajaj
(Chairman)
Revenue
Rs. 1,01,063
billion (2006)
or USD 1.87
billion
Net income
Rs. 17,016
billion
Employees ???
W
MOHD ALIM KHAN
ROLL NO:1200122051 16
17. •
o 1 Timeline of new releases
• 2 Scooters
• 3 Motorcycles
• 4 Upcoming Models
• 5 New Image
• 6 Forbes Global 2000 Ranking - 2005
• 7 External links
• 8 References
Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited.
t It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license
from the Government of India to manufacture two- and three-wheelers and it went public in 1960.
In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to
produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at
Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial
year. In 1995, it rolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year.
Timeline of new releases
• 1971 - three-wheeler goods carrier
• 1972 - Bajaj Chetak
• 1976 - Bajaj Super
• 1977 - Rear engine Autorickshaw
• 1981 - Bajaj M-50
• 1986 - Bajaj M-80, Kawasaki Bajaj KB100
• 1990 - Bajaj Sunny
• 1994 - Bajaj Classic
• 1995 - Bajaj Super Excel
• 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw
• 1998 - Kawasaki Bajaj Caliber, Legend(India's first four-stroke scooter)
• 2000 - Bajaj Saffire
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18. • 2001 - Eliminator, Pulsar
• 2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar
• 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover DTS-i
• 2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover
• 2006 - Bajaj Platina
• 2007 - Bajaj Pulsar-200
Some of the models that Bajaj makes (or has made) are:
Scooters
o Bajaj Sunny
o Bajaj Chetak
Motorcycles
Kawasaki Eliminator
o Bajaj Pulsar
o Bajaj Kawasaki Wind 125
o Bajaj Boxer
o Bajaj CT 100
o Bajaj Platina
o Bajaj Caliber
o Bajaj Discover
o Bajaj Avenger
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19. Upcoming Models
• Bajaj Pulsar 220 DTS-Fi
• Bajaj Krystal
• Bajaj Blade
• Bajaj Sonic
New Image
The company, over the last decade has successfully changed its image from a scooter manufacturer
to a two wheeler manufacturer, product range ranging from Scooterettes to Scooters to Motorcycle.
Its real growth in numbers has come in the last 4 years after successful introduction of a few models
in the motorcycle segment.
The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.
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20. CHAPTER-2
COMPANY
PROFILE OF HERO
MOTOCORP
INTRODUCTION
Hero MotoCorp is the World's single largest two-wheeler motorcycle company. Honda
Motor Company of Japan and the Hero Group entered a joint venture to setup Hero Honda Motors
Limited in 1984. The joint venture between India's Hero Group and Honda Motor
Company, Japan has not only created the world's single largest two wheeler company but also
one of the most successful joint ventures worldwide.
Hero Motocorp Ltd. formerly known as Hero Honda is world‟s largest Two-Wheeler
company having its registered office in India. The company started with a joint venture between
the Japanese Two Wheeler manufacturing company Honda in 1984, but in 2010 Honda decided
to move out and Hero Cycle bought their shares and became a new independent identity.
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21. The new company which was renamed Hero Motocorp in August 2011 is now the
world‟s largest manufacturer of two - wheelers.
The Company started with a vision of empowering India by its bikes and making it a
mobile and much more empowered country by taking it to global market with its world class
bikes In the 1980‟s Hero Honda introduced low cost and fuel efficient bikes in India. The
Japanese technology which came from their Japanese partner “Honda” in the Hero motorcycles
made it a huge hit in Indian market. The company continued to use the same technology till they
parted ways with Honda. The company offers wide range of two wheelers including motorcycles
and scooters.
With its three manufacturing plants located at Haridwar, Gurgaon and Dharuhera, Hero
churns out approx 3 million bikes in a year. Not only in manufacturing the company is a
real “hero” in customer service also with a huge network of about 3000 dealerships and
service
centers across country.
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22. 1989
New motorcycle model - 'Sleek' introduced.
1991
New motorcycle model - 'HD 100 SS' introduced.
500,000th motorcycle produced.
1992
Raman MunjalVidyaMandir inaugurated -A School in the memory of founder
Managing Director, Mr. Raman Kant Munjal.
1994
New motorcycle model - 'Splendor' introduced.
1,000,000th motorcycle produced.
1997
New motorcycle model - 'Street' introduced.
Hero Honda's 2nd manufacturing plant at Gurgaon inaugurated.
1998
2,000,000th motorcycle produced.
1999
New motorcycle model - 'CBZ' introduced.
Environment Management System of Dharuhera Plant certified with ISO-14001
by DNV Holland.
Raman Munjal Memorial Hospital inaugurated - A Hospital in the memory of
founder Managing Director, Mr. Raman Kant Munjal.
2000
4,000,000th motorcycle produced.
Environment Management System of Gurgaon Plant certified ISO-14001 by DNV
Holland.
Splendor declared 'World No. 1' - largest selling single two-wheeler model.
'Hero Honda Passport Programme' - CRM Programme launched.
2001
New motorcycle model - 'Passion' introduced.
One million production in one single year .
New motorcycle model - 'Joy' introduced.
5,000,000th motorcycle produced.
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23. 'Splendor +'introduced, New motorcycle model - 'Passion Plus' introduced, New
motorcycle model -'Karizma' introduced.
2004
New motorcycle model - 'Ambition 135' introduced.
Hero Honda became the World No. 1 Company for the third consecutive year.
Crossed sales of over 2 million units in a single year, a global record.
Splendor - World's largest selling motorcycle crossed the 5 million mark .
New motorcycle model - 'CBZ' introduced.
Joint Technical Agreement renewed.
Total sales crossed a record of 10 million motorcycles.
2005
Hero Honda is the World No. 1 for the 4th year in a row.
New motorcycle model - 'Super Splendor' introduced, New motorcycle model -
'CD Deluxe' introduced New motorcycle model - 'Glamour' introduced, New
motorcycle model - 'Achiever' introduced.
First Scooter model from Hero Honda - 'Pleasure' introduced.
2006
Hero Honda is the World No. 1 for the 5th year in a row.
15 million production milestone achieved.
2007
Hero Honda is the World No. 1 for the 6th year in a row.
New 'Splendor NXG' launched.
New 'HD Deluxe' launched.
New 'Passion Plus' launched.
New motorcycle model 'Hunk' launched.
20 million production milestone achieved.
2008
Hero Honda Haridwar Plant inauguration.
New 'Pleasure' launched.
Splendor NXG launched with power start feature.
New motorcycle model 'Passion Pro' launched.
New 'CBZ Xtreme' launched.
25 million production milestone achieved.
CD Deluxe launched with power start feature.
New 'Glamour' launched.
New 'Glamour Fi' launched.
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24. 2009
Hero Honda Good Life Program launched Hunk' (Limited Edition) launched.
Splendor completed 11 million production landmark .
New motorcycle model 'Karizma - ZMR' launched.
Silver jubilee celebrations.
2010
New model Splendor Pro launched.
Launch of new Super Splendor and New Hunk.
2011
New licensing arrangement signed between Hero and Honda.
Launch of new refreshed versions of Glamour, Glamour FI, CBZ Xtreme,
Karizma.
Crosses the landmark figure of 5 million cumulative sales in a single year .
July 29, 2011 - Hero Honda Motors changed its name to Hero MotoCorp
following the exit of its erstwhile Japanese promoter, Honda, from the company.
Hero Honda is now Hero MotoCorp.
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25. PROFILE
Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's largest
manufacturer of two - wheelers,based in India.
In 2001, the Company achieved the coveted position of being the largest two-wheeler
manufacturing Company in India and also, the „World No.1‟ two-wheeler Company in terms of
unit volume sales in a calendar year. Hero MotoCorp Ltd. continues to maintain this position till
date.
Vision
The story began with a simple vision - the vision of a mobile and an empowered India, powered by
its bikes. Hero MotoCorp Ltd., company‟s new identity, reflects its commitment towards
providing world class mobility solutions with renewed focus on expanding company‟s footprint in
the global arena.
Mission
Hero MotoCorp‟s mission is to become a global enterprise fulfilling its customers‟ needs and
aspirations for mobility, setting benchmarks in technology, styling and quality so that it converts
its customers into its brand advocates. The Company will provide an engaging environment for its
people to perform to their true potential. It will continue its focus on value creation and
enduring relationships with its partners.
Strategy
Hero MotoCorp‟s key strategies are to build a robust product portfolio across categories, explore
growth opportunities globally, continuously improve its operational efficiency, aggressively
expand its reach to customers, continue to invest in brand building activities and ensure customer
and shareholder delight.
Manufacturing
Hero bikes are manufactured across three globally benchmarked manufacturing facilities. Two of
these are based at Gurgaon and Dharuhera which are located in the state of Haryana in
northern India. The third and the latest manufacturing plant is based at Haridwar, in the hill state of
Uttarakhand.
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27. Products
Hero Honda's product range includes variety of motorcycles that have set the industry standards
across all the market segments. The Company also started manufacturing scooter in 2005. Hero
Honda offers large no. of products and caters to wide variety of requirements across all the
segments.
Distribution
The Company‟s growth in the two wheeler market in India is the result of an intrinsic ability to
increase reach in new geographies and growth markets. Hero MotoCorp‟s extensive sales and
service network now spans over to 5000 customer touch points. These comprise a mix of
authorized dealerships, Service & Spare Parts outlets, and dealer-appointed outlets across the
country.
Brand
The new Hero is rising and is poised to shine on the global arena. Company‟snew identity “Hero
MotoCorp Ltd.” Is truly reflective of its vision to strengthen focus on mobility and
technology and creating global footprint. Building and promoting new brand identity will be
central to all its initiatives, utilizing every opportunity and leveraging its strong presence across
sports, entertainment and ground- level activation.
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28. PRODUCT OF HERO MOTORCYCLE
Category Product Name Slogan Engine
Capacity
HD Dawn PUBLIC KA APNA 97.2 cc
TRANSPORT
HD Deluxe NayeIndian kiNayi 97.2 cc
Entry Deluxe Bike
Pleasure Why should boys have all 97.2 cc
the fun?
MAESTRO The All New 109 cc
Splendor + DESIGNED TO EXCEL 97.2 cc
SPLENDER NXG Yaarikigaadi 97.2 cc
Passion PRO absirf style hi style bolega 97.2 cc
Deluxe Super splendor All New SIMPLY SUPER 124.7 cc
GLAMOUR SIMPLY MAGNETIC 124.7 cc
Splendor PRO Trusted by millions 97.2 cc
GLAMOUR PGM Fi RIDE THE FUTURE 124.8 cc
Achiever Solid like you 149.2 cc
CBZ XTREME LIVE OFF THE EDGE 149.2 cc
Hunk EVERYBODY 149.2 cc
FOLLOWS THE
Premium
KARIZMA ALWAYS GAME 223 cc
KARIZMA ZMR ABOVE ALL 223 cc
IMPULSE 149.2 cc
17
31. GOOD LIFE PROGRAMME
The Hero MotoCorpGoodLife Program is designed to compliment your good life in
every way. It brings you an easy to use privilege card packed with special rewards and benefits.
And it doesn‟t end here. It also provides you with a free riders‟ insurance worth 1 Lakh to ensure
your peace of mind. What‟s more, your Hero MotoCorpGoodLife Program membership rewards
you with points on all your spends. So make the best use of your card and redeem your points for
fabulous rewards!
Winner of the month:- All members enrolled in a month get a chance ot participate in an
exciting lucky draw and 4 lucky winners get a chance to win a Splendor+.
Referral Points :- Earn additional 3000 points on referring a Hero MotoCorp two-wheeler to
your friends-n-family members and 6000 points on upgrading your own two-wheeler.
First Transaction Benefit :- You can earn the „First Transaction Gift‟ on your first program
transaction through the card and also earn 500 points as first transaction benefit.
Discount on Spares &Accessories :-Start receiving a special discount of 5% on the purchase of
spares and accessories on your successful enrollment and free wash coupon (with limited validity
period).
Points Earned on Money Spent :-Accumulate points on the purchase of service, spares and
accessories at an authorized Hero MotoCorp dealership or service centre. Each rupee spent gets
translated into one point earned.
Free Rider's Personal Insurance:-Get a free Personal Accidental Insurance worth Rs. 1 lakh on
your successful enrolment.
Go Green:-Get 50 Green Reward points for every Pollution Under Control check of your
vehicle. Present the Pollution Under Control certificate to the dealer and earn your points.
Service Bonus :-Get 100 points per service and 500 as continuity bonus on every 6th regular
service
Bonus Points On Birthday :-Earn bonus double points for every transaction done on your
birthday and get special greetings too. *Terms & Conditions Apply
Special Value Offers :-Exclusive invities to events and special value offers from our partners,
selected especially for you.
32. With a series of remarkable new launches, from youth-oriented 100cc motorbikes to a 620cc middleweight
streetfighter and futuristic concepts, Hero MotoCorp made a strong impact at this year’s Delhi Auto Expo.
The collaboration between Hero and (Erik Buell Racing) EBR stood out at the Hero pavilion with the EBR
1190RS and the brand new 1190RX sport bikes being displayed on marquee pedestals. A slew of products
developed jointly by the engineers of Hero and EBR generated massive interest and drew huge crowds.
The presence of Team Hero racers, Geoff May and Aaron Yates, added to the excitement. Hero also
unveiled a trio of scooters developed jointly by its partner Engines Engineering of Bologna, Italy.
Hero MotoCorp’s Managing Director and CEO, Pawan Munjal summed up the Hero vision when he said,
“Being the global leader in two-wheelers, we have been challenging the routine and the conventional.
Our new motto is to drive change through path-breaking innovations.With our finger on the pulse of the
youth, we are therefore developing products that will cater to customers around the world,
both in the near- and long-term. We have now successfully developed an ecosystem of technology
research and development that is designed to think beyond the obvious and deliver future-ready mobility
solutions.”
33. HX250R - The new 250cc Sports Bike
Featuring a slim and agile seating position, high-tech engine and chassis, the Hero HX250R has all the
attributes to deliver the lightweight sports bike experience. With its high-performance, liquid-cooled
balanced engine and advanced multi-sensor electronic fueling, the HX250R can deliver performance,
while also being refined and fuel efficient.
Aerodynamic styling, six-speed transmission and lightweight mass-centralized chassis make the HX250R
incredibly responsive in all riding conditions. The geodesic tubular chassis integrates the engine as a stressed
member, and allows full control of its modern
17” sports bike wheels and tires.
RNT diesel concept bike
The RNT’s wide flat loading surfaces with strap bars, as well as multi-use folding side racks, a large
comfortable seat and spacious footboards, create a new look never seen on a motorcycle before.

Under the surface everything is new, exciting and practical. Power comes from a high-
torque 150cc diesel with an optional turbocharger, so even when fully loaded, the RNT can master all roads.
The RNT also has an accessory oversize generator, which along with the diesel engine delivers extra
electrical power for work (or play) at a remote site. The optional removable LED lamp in front of
the dash can be unclipped and re-aimed so the work or play can carry on into the night.
34. CHAPTER -3
RESEARCH METHODOLOGY
It is well known fact that the most important step in marketing research process is
to define the problem. Choose for investigation because a problem well defined is half
solved. That was the reason that at most care was taken while defining various
parameters of the problem. After giving through brain storming session, objectives were
selected and the set on the base of these objectives. A questionnaire was designed major
emphasis of which was gathering new ideas or insight so as to determine and bind out
solution to the problems.
DATA SOURCE
Research included gathering both Primary and Secondary data. Primary data is
the first hand data, which are selected a fresh and thus happen to be original in character.
Primary Data was crucial to know various customers and past consumer views about
bikes and to calculate the market share of this brand in regards to other brands.
Secondary data are those which has been collected by some one else and which
already have been passed through statistical process. Secondary data has been taken from
internet, newspaper, magazines and companies web sites.
RESEARCH APPROACH
The research approach was used survey method which is a widely used method
for data collection and best suited for descriptive type of research survey includes
research instrument like questionnaire which can be structured and unstructured. Target
population is well identified and various methods like personal interviews and telephone
interviews are employed.
SAMPLING UNIT
It gives the target population that will be sampled. This research was carried in
lucknow
These were 100 respondents.
DATA COMPLETION AND ANALYSIS
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35. After the data has been collected, it was tabulated and findings of the project
were presented followed by analysis and interpretation to reach certain conclusions.
SCOPE
My project was based on the Comparative Study of Bajaj V/S Hero and data was
taken in the LUCKNOW only.
OBJECTIVES:-
1. To study the awareness of customers in lucknow regarding bajaj and
hero two-wheelers.
2. To compare the perception of customers regarding the various features
offered by bajaj and hero two-wheelers.
3. To study the factors influencing the customers purchase decision before
buying a two-wheelers.
4. To study the customers satisfaction regarding two-wheeler performance.
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36. LIMITATIONS OF RESEARCH STUDY
1. Research work was carried out in Lucknow only the finding may not be
applicable to the other parts of the country because of social and cultural
differences.
2. Shortage of time is also reason for incomprehensiveness.
3. The views of the people are biased therefore it doesn’t reflect true picture.
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38. Q1) Which bike do you have?
Hero 47%
Bajaj 38%
Any other 15%
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Hero
Bajaj
Any other
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Interpretation:
47% Respondents have hero bikes,
38% Respondents have bajaj bikes,
15% Respondents have any other bikes.
Q2) What is your family income?
100000-200000
22
200000-300000 45
300000-400000 23
above 400000 10
41. 0
10
20
30
40
No of
Persons
1
No of years
0-1 year
1-2 year
2-3 year
above 3 year
Interpretation:34% of customers owns bikes from 0-1 year,29% owns bikes from
1-2 years,26%owns bike from 2-3 years,11%have bike from more than 3 years
Q4) For what purpose do you use your Motor Bike?
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42. Hero Bajaj
Office Purpose 9 4
Personal purpose 13 15
Joy Purpose 19 16
Other 6 3
Interpretation:19% of hero and 16% of bajaj customers uses their bikes for joy
purpose,6% of hero and 3% of bajaj customers uses their bikes for other purpose .
Q5) How do you come to know about this Motor Bike?
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43. Interpretation:23% of hero customers comes to know about bike through
television and 19% customers of bajaj comes to know about bike through Friends and
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Hero Bajaj
Newspaper 4 2
Television 23 16
Magazine 2 1
Friends & Relative 18 19
44. relatives,2% customers of hero comes to know about bike through magazines and 1%
customers of bajaj comes to knows through magazines.
Q6) Does Advertisement Influence your decision
in choosing a Motor Bike?
Yes 87%
No 5%
Can’t say 8%
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Yes
No
Can’t say
45. Interpretation:87% customer said their decision is influenced by
advertisement,5% said no and 8% said can’t say.
Q7) Do you have full knowledge about Bikes before
buying?
Hero Bajaj
Yes 25 23
No 22 15
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46. Interpretation:-
25% customers of hero said they have full knowledge of the product before buying,23%
customers of bajaj said they have also full knowledge about product.
Q8) Rate and compare the price factor of Hero and Bajaj on a scale of 1 to 5
where 1 = Excellent, 2 = Good, 3 = Average, 4 = Poor, 5 = Very poor.
PRICE
Rating Hero % Bajaj %
1 35 35% 20 20%
2 43 43% 10 10%
3 5 5% 55 55%
4 12 12% 10 10%
5 5 5% 5 5%
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47. INTERPRETATION:
43% hero customers consider price in good category while 55% bajaj customers consider
price in average category.
5% hero customers consider price in very poor category and 5% bajaj customers also
consider price in very poor category.
Q9)Rate and compare the Mileage factor of Hero and Bajaj on a scale of 1 to 5
where 1 = Excellent, 2 = Good, 3 = Average, 4 = Poor, 5 = Very poor.
MILEAGE
Rating Hero % Bajaj %
1 30 30% 20 20%
2 29 29% 25 25%
3 25 25% 28 28%
4 11 11% 17 17%
5 5 5% 10 10%
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48. INTERPRETATION: 30% of hero customers consider mileage in excellent category
while 28% bajaj customers consider mileage in average category.
5% of hero customers consider mileage in very poor
category while 10% bajaj customers consider mileage in very poor category.
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49. Q10)Rate and compare the Quality factor of Hero and Bajaj on a scale of 1 to 5
where 1 = Excellent, 2 = Good, 3 = Average, 4 = Poor, 5 = Very poor.
QUALITY
Rating Hero % Bajaj %
1 19 19% 15 15%
2 21 21% 25 25%
3 30 30% 28 28%
4 25 25% 22 22%
5 5 5% 10 10%
INERPRETATION: 30 % of hero customers consider Quality in average category while
28% bajaj customers consider Quality in average category
5% of hero customers consider quality in very poor category while
10% bajaj customers consider quality in very poor category.
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50. Q11)Rate and compare the Resale value factor of Hero and Bajaj on a scale of
1 to 5 where 1 = Excellent, 2 = Good, 3 = Average, 4 = Poor, 5 = Very poor.
RESALE VALUE
Rating Hero % Bajaj %
1 20 20% 13 13%
2 28 28% 27 27%
3 19 19% 17 17%
4 18 18% 23 23%
5 15 15% 20 20%
INTERPRETATION:
: 28 % of hero customers consider Resale value in good category
while 27% bajaj customers consider Resale value in good category.
15% of hero customers consider resale value in very poor category
While 13% bajaj customers consider resale value in excellent
category.
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51. Q12) Rate and compare the Status symbol factor of Hero
and Bajaj on a scale of 1 to 5 where 1 = Excellent, 2
= Good, 3 = Average, 4 = Poor, 5 = Very poor.
STATUS SYMBOL
Rating Hero % Bajaj %
1 29 29% 25 25%
2 26 26% 30 30%
3 20 20% 15 15%
4 23 23% 20 20%
5 2 2% 10 10%
INTERPRETATION:
: 29% of hero customers consider status symbol in excellent category while 30% bajaj
customers consider status symbol in good category.
2% of hero customers consider status symbol in very poor category while10% bajaj
customers consider in very poor category.
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52. Q13) If new Bike with good features comes in, then would
you like to change your bike?
Hero Bajaj
Yes 15 20
No 25 15
Can’t say 13 12
Interpretation:-15% of hero and 20% bajaj customers said if good features comes
in any other bike they will prefer to change their bike,25% and 15% customers
respectively said no to change their bike and 13% and 12% respectively said can’t say.
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53. CHAPTER 5
FINDINGS
1- 47% Respondents have hero bikes, 38% Respondents have Bajaj bikes, 15%
Respondents have any other bikes.
2- Hero is considered to be most fuel-efficient bike on Indian roads.
3- 43% hero customers consider price in good category while 55% bajaj
customers consider price in average category.
4- Mostly the customers of Hero are not likely to change the bike under the
circumstances when new bike are launched in the market.
5- 87% customers said that their decision is influenced by advertisement.
6- The customers of BAJAJ are not satisfied with their mileage.
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54. CHAPTER-6
CONCLUSION
1. Most of the Pulsar, CBZ & Karizma are purchased by young generation 18 to 30
because they prefer stylish looks and rest of the models of Hero are purchased
more by daily users who needs more average of bikes than looks.
2. Hero is considered to be most fuel-efficient bike on Indian roads.
3. Service & Spare parts are available throughout India in local markets also.
4. While buying a motorcycle, economy is the main consideration in form of
maintenance cost, fuel efficiency.
5. Majority of the respondent had bought their motorcycle more than 3 years.
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55. CHAPTER-7
RECOMMENDATIONS
1. Bajaj should introduce some more models having more engine power.
2. Hero should think about fuel efficiency in case of upper segment bikes.
3. More service centers should be opened.
4. Maintenance cost and the availability of the spare parts should also be
given due importance.
5. They also introduce some good finance/discount schemes for students.
6. The price should be economic.
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