Hero MotoCorp is the world's largest manufacturer of two-wheelers based in India. It has maintained the number one position globally in terms of annual unit sales since 2001. The company has a 54.6% market share in India's motorcycle market. Hero MotoCorp was formerly a joint venture between Hero Group and Honda called Hero Honda until 2010, when Honda exited the venture. The company produces a wide range of motorcycles and scooters. Its mission is to become a global enterprise meeting customer needs for mobility. The company aims to expand its global footprint and double its unit sales within five years.

1. hum main hai hero
1
Presented by
Amit Biswal
www.123mylist.com

2. INTRODUCTION
 Hero MotoCorp Ltd. (Formally Hero Honda Motor Ltd.) is
the world’s largest manufacturer of two-wheeler,based in
India
 In 2001,the company achieved the coveted position of
being the largest two-wheeler manufacturer in India and
also,the “World’s No.1” two-wheeler company in terms of
unit volume sales in a calendar year.Hero MotoCorp Ltd.
continues to maintain this position till date
 Company continues to lead the domestic motor cycle
market with 54.6% market share
2

3. HISTORY
 Hero-Honda joint venture(1984-2010)
 Products launching
 Hero motor corp. ltd in 17th august 2011
3

5. PRODUCT
 Wide range of two wheelers (includes motorcycle and
scooter)
5

6. MISSION
 Hero Moto Corp’s mission is to become a global enterprise fulfilling its
customer’s needs and aspirations for mobility
 Setting benchmarks in technology, styling and quality so that it converts
customers into brand advocate
6

7. VISION
 The story of company began with a simple vision – the vision of a mobile and
an empowered India. Hero MotoCorp Ltd.,Company’s new identity, reflects
commitment towards providing world class mobility solutions with renewed
focus on expanding Company’s footprint in the global arena
7

8. ORGANISATION CULTURE
 Provide friendly environment to employees
 Encourage its employees to put in their best
 Embedded with humanity and honesty to achieve mutual
respect
8

9. FINANCIAL REPORT IN BRIEF (FY:2010-11)
Particulars
Gross sales
Net sales & other income
Profit before tax (PBT)
Profit after tax (PAT)
Earning per share (EPS)
in (Rs.)
9
31march2011
(in crore)
31 march 2010
(in crore)
20,662.39
19,669.90
2,404.76
1,927.90
96.5(Rs.)
16,780.62
16,098.79
2,831.73
2,231.83
111.77 (Rs.)

10. IMPORTANT PEOPLE
10

11. Founder
Director
Chairman
B.M MUNJAL
BRIJ MOHANLAL MUNJAL

12. Managing Director
C.E.O
Pawan Munjal

13. Punchline
“Hum mein He Hero”

14. Competitors
1. Bajaj Auto
2. TVS Motor
3.Mahindra Scooter
4. LML ( Lohia Machinery
Limited)

15. Strategies of HERO MOTO
CORP

16. KEY STRATEGIES
1. To build a strong product portfolio
2. Explore growth opportunities globally
3.Improve its operational efficiency
continuously
4. Aggressively expand its reach to customers
5. Continue to invest in brand building
activities
6. Ensure customer and shareholder delight.

17. The company has announced its
intention to expand globally, with
plans to sell vehicles on three
continents i.e. Africa, Latin America
and South-East Asia and nearly
double its unit sales within five years

18. To strengthen their network in
rural areas , the company
started sales, servicing and
spare part outlets in small
towns and villages across India.

19. In order to retain its 1st position in the
market , it is expanding its R&D. They
have hired engineers from its competitors
like BAJAJ AUTO, YAMAHA and MAHINDRA
two wheelers.

20. Thank You

21. References
 Compiled from a Few Internet source, (mostly from MBA students PPTs uploaded
at www.slideshare.net (Thanks to Those MBA students)
Disclaimer
 I have compiled this ppt from a handful of ready to eat PPTs of MBA students. I do
not hold any copyright of this presentation.
21